ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2022
Institutional positions in ServiceNow, Inc. as of Mar 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,407
- +2 vs. Q4 2021
- Shares held
- 176.9M
- +424.6K (+0.2%) vs. Q4 2021
- Total value
- $98.5B
- −$15.4B (−13.5%) vs. Q4 2021
- New holders
- 155
- 587 more added
- Sold out
- 153
- 493 more reduced
10 institutions that held it in Q4 2021 haven't filed for Q1 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2022
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PFG Advisors | 397 | $221.0K | 0.02% | +32+8.8% | Added |
| Smithfield Trust Co | 386 | $219.0K | 0.01% | −107−21.7% | Reduced |
| Austin Private Wealth, LLC | 392 | $218.0K | 0.04% | −97−19.8% | Reduced |
| Quent Capital, LLC | 388 | $216.0K | 0.04% | +6+1.6% | Added |
| Gordian Capital Singapore Pte Ltd | 368 | $216.0K | 0.18% | 00.0% | Unchanged |
| Gouws Capital LLC | 386 | $215.0K | 0.17% | 00.0% | Unchanged |
| SP Asset Management | 384 | $214.0K | 0.02% | +32+9.1% | Added |
| Mason Investment Advisory Services, Inc. | 383 | $213.3K | 0.02% | 00.0% | Unchanged |
| SlateStone Wealth, LLC | 380 | $212.0K | 0.05% | −1,075−73.9% | Reduced |
| Greytown Advisors Inc. | 380 | $212.0K | 0.10% | −126−24.9% | Reduced |
| Titleist Asset Management, Ltd. | 381 | $212.0K | 0.04% | −17−4.3% | Reduced |
| Gerber Kawasaki Wealth & Investment Management | 382 | $212.0K | 0.02% | +25+7.0% | Added |
| Financial Architects, Inc | 378 | $211.0K | 0.03% | +21+5.9% | Added |
| Titus Wealth Management | 378 | $211.0K | 0.10% | +25+7.1% | Added |
| AdvisorNet Financial, Inc | 379 | $211.0K | 0.01% | +306+419.2% | Added |
| Cable Hill Partners, LLC | 379 | $211.0K | 0.14% | +379 | New |
| Hutchens & Kramer Investment Management Group, LLC | 382 | $210.0K | 0.12% | −12−3.0% | Reduced |
| Budros, Ruhlin & Roe, Inc. | 377 | $210.0K | 0.02% | +32+9.3% | Added |
| Kozak & Associates, Inc. | 394 | $210.0K | 0.13% | 00.0% | Unchanged |
| PFS Investments Inc. | 377 | $210.0K | 0.00% | +377 | New |
| Benchmark Financial Wealth Advisors, LLC | 375 | $209.0K | 0.09% | −16−4.1% | Reduced |
| Wedge Capital Management L L P | 376 | $209.0K | 0.00% | +5+1.3% | Added |
| Vantage Financial Partners Ltd., Inc. | 375 | $208.8K | 0.11% | −50−11.8% | Reduced |
| Sargent Bickham Lagudis LLC | 369 | $206.0K | 0.02% | +19+5.4% | Added |
| Wright Investors Service Inc | 370 | $206.0K | 0.05% | +370 | New |
| Essex Savings Bank | 370 | $206.0K | 0.07% | +370 | New |
| Ropes Wealth Advisors LLC | 368 | $205.0K | 0.04% | −2−0.5% | Reduced |
| Benjamin F. Edwards & Company, Inc. | 367 | $204.0K | 0.01% | −140−27.6% | Reduced |
| First Horizon Advisors, Inc. | 356 | $198.0K | 0.01% | −450−55.8% | Reduced |
| CVA Family Office, LLC | 355 | $198.0K | 0.05% | +50+16.4% | Added |
| Parkside Financial Bank & Trust | 350 | $195.0K | 0.05% | +29+9.0% | Added |
| Capital Advisory Group Advisory Services, LLC | 346 | $193.0K | 0.09% | −6−1.7% | Reduced |
| Bradley & Co. Private Wealth Management, LLC | 342 | $190.0K | 0.16% | 00.0% | Unchanged |
| Anchor Investment Management, LLC | 323 | $179.9K | 0.02% | −20−5.8% | Reduced |
| Clearstead Advisors, LLC | 320 | $178.0K | 0.01% | +41+14.7% | Added |
| First Personal Financial Services | 315 | $175.0K | 0.04% | −35−10.0% | Reduced |
| Lenox Wealth Advisors, LLC | 334 | $172.0K | 0.02% | +4+1.2% | Added |
| Harel Insurance Investments & Financial Services Ltd. | 300 | $167.0K | 0.00% | 00.0% | Unchanged |
| John W. Brooker & Co., CPAs | 300 | $167.0K | 0.09% | 00.0% | Unchanged |
| Roble, Belko & Company, Inc | 299 | $167.0K | 0.03% | 00.0% | Unchanged |
| Plante Moran Financial Advisors, LLC | 284 | $158.0K | 0.03% | −29−9.3% | Reduced |
| Allworth Financial LP | 281 | $156.0K | 0.00% | +64+29.5% | Added |
| Glen Eagle Advisors, LLC | 279 | $155.4K | 0.04% | −5−1.8% | Reduced |
| Sutton Wealth Advisors Inc. | 275 | $153.1K | 0.05% | +6+2.2% | Added |
| Endurance Wealth Management, Inc. | 247 | $138.0K | 0.02% | 00.0% | Unchanged |
| KB Financial Partners, LLC | 236 | $131.0K | 0.04% | +30+14.6% | Added |
| Cedar Wealth Management, LLC | 233 | $130.0K | 0.05% | +8+3.6% | Added |
| Psagot Value Holdings Ltd. / (Israel) | 230 | $128.0K | 0.03% | +100+76.9% | Added |
| Kistler-Tiffany Companies, LLC | 219 | $122.0K | 0.02% | +32+17.1% | Added |
| Carolinas Wealth Consulting LLC | 215 | $120.0K | 0.03% | +9+4.4% | Added |
| Glassman Wealth Services | 214 | $119.0K | 0.02% | +35+19.6% | Added |
| Seldon Capital LP | 206 | $115.0K | 0.07% | 00.0% | Unchanged |
| Coastal Capital Group, Inc. | 192 | $107.0K | 0.03% | 00.0% | Unchanged |
| Lloyd Advisory Services, LLC. | 190 | $106.0K | 0.05% | +65+52.0% | Added |
| Tradition Wealth Management, LLC | 189 | $105.0K | 0.01% | 00.0% | Unchanged |
| GW&K Investment Management, LLC | 186 | $104.0K | 0.00% | −26,146−99.3% | Reduced |
| Toth Financial Advisory Corp | 175 | $97.0K | 0.01% | −1,335−88.4% | Reduced |
| Pin Oak Investment Advisors Inc | 174 | $97.0K | 0.10% | 00.0% | Unchanged |
| Ellevest, Inc. | 167 | $93.0K | 0.01% | −104−38.4% | Reduced |
| TD Ameritrade Investment Management, LLC | 167 | $93.0K | 0.00% | +38+29.5% | Added |
| SJS Investment Consulting Inc. | 166 | $92.0K | 0.03% | +65+64.4% | Added |
| RWM Asset Management, LLC | 160 | $89.0K | 0.02% | +36+29.0% | Added |
| Future Financial Wealth Managment LLC | 155 | $86.0K | 0.07% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 153 | $85.0K | 0.07% | +153 | New |
| DeDora Capital, Inc. | 152 | $85.0K | 0.03% | +152 | New |
| Alaethes Wealth LLC | 150 | $84.0K | 0.05% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 148 | $83.0K | 0.02% | +68+85.0% | Added |
| Arlington Partners LLC | 145 | $81.0K | 0.02% | 00.0% | Unchanged |
| Covestor Ltd | 145 | $81.0K | 0.06% | +12+9.0% | Added |
| GHP Investment Advisors, Inc. | 146 | $81.0K | 0.01% | +146 | New |
| Hillsdale Investment Management Inc. | 141 | $79.0K | 0.01% | −43−23.4% | Reduced |
| Solstein Capital, LLC | 136 | $76.0K | 0.05% | 00.0% | Unchanged |
| Carroll Investors, Inc | 134 | $74.0K | 0.05% | −89−39.9% | Reduced |
| Itau Unibanco Holding S.A. | 133 | $74.0K | 0.00% | 00.0% | Unchanged |
| Jackson, Grant Investment Advisers, Inc. | 132 | $74.0K | 0.03% | 00.0% | Unchanged |
| Byrne Asset Management LLC | 131 | $73.0K | 0.05% | −76−36.7% | Reduced |
| Foresight Capital Management Advisors, Inc. | 130 | $72.0K | 0.08% | +2+1.6% | Added |
| Benjamin Edwards Inc | 130 | $72.0K | 0.02% | +129+12,900.0% | Added |
| Farmers & Merchants Investments Inc | 127 | $71.0K | 0.00% | −8−5.9% | Reduced |
| Riverview Trust Co | 128 | $71.0K | 0.05% | +128 | New |
| Manchester Capital Management LLC | 120 | $67.0K | 0.01% | 00.0% | Unchanged |
| Herold Advisors, Inc. | 120 | $66.8K | 0.02% | +120 | New |
| Sugarloaf Wealth Management, LLC | 116 | $65.0K | 0.02% | +22+23.4% | Added |
| Spectrum Management Group, LLC | 110 | $61.0K | 0.01% | −77−41.2% | Reduced |
| HHM Wealth Advisors, LLC | 110 | $61.0K | 0.01% | 00.0% | Unchanged |
| West Branch Capital LLC | 107 | $60.0K | 0.03% | 00.0% | Unchanged |
| Johnson Financial Group, Inc. | 103 | $57.0K | 0.00% | 00.0% | Unchanged |
| Siena Capital LLC | 100 | $56.0K | 0.03% | +100 | New |
| Rockbridge Investment Management, LCC | 96 | $52.7K | 0.01% | −185−65.8% | Reduced |
| Private Ocean, LLC | 93 | $52.0K | 0.01% | −1−1.1% | Reduced |
| NuWave Investment Management, LLC | 94 | $52.0K | 0.07% | +94 | New |
| Tarbox Family Office, Inc. | 92 | $51.0K | 0.01% | −51−35.7% | Reduced |
| Earnest Partners LLC | 91 | $51.0K | 0.00% | 00.0% | Unchanged |
| JJJ Advisors Inc. | 91 | $51.0K | 0.01% | +28+44.4% | Added |
| Private Capital Group, LLC | 88 | $49.0K | 0.01% | 00.0% | Unchanged |
| San Luis Wealth Advisors LLC | 75 | $49.0K | 0.02% | +75 | New |
| Financial Connections Group, Inc. | 87 | $48.0K | 0.05% | 00.0% | Unchanged |
| Caldwell Trust Co | 85 | $47.3K | 0.01% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 85 | $47.0K | 0.00% | 00.0% | Unchanged |
| Brewin Dolphin Ltd | 85 | $47.0K | 0.00% | 00.0% | Unchanged |