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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Evergreen Capital Management LLC449$279.0K0.01%+76+20.4%Added
McDaniel Terry & Co445$277.0K0.03%−127−22.2%Reduced
RKL Wealth Management LLC445$277.0K0.04%+1+0.2%Added
Busey Wealth Management445$277.0K0.01%+445New
Highland Private Wealth Management444$276.0K0.04%+59+15.3%Added
Cooper/Haims Advisors, LLC434$270.0K0.16%−100−18.7%Reduced
Keel Point, LLC434$270.0K0.04%−4−0.9%Reduced
Jump Financial, LLC435$270.0K0.02%+435New
Kozak & Associates, Inc.394$269.0K0.16%+394New
Halbert Hargrove Global Advisors, LLC431$268.0K0.02%+16+3.9%Added
Valeo Financial Advisors, LLC427$266.0K0.02%+427New
Valley National Advisers Inc425$264.0K0.05%+1+0.2%Added
Geller Advisors LLC425$264.0K0.06%+10+2.4%Added
Pinnacle Bancorp, Inc.424$264.0K0.11%+20+5.0%Added
Nwam LLC415$258.0K0.02%+18+4.5%Added
Bender Robert & Associates405$252.0K0.07%+405New
Benchmark Financial Wealth Advisors, LLC401$250.0K0.12%−6−1.5%Reduced
Empirical Financial Services, LLC d.b.a. Empirical Wealth Management402$250.0K0.01%+36+9.8%Added
Newbridge Financial Services Group, Inc.401$250.0K0.16%+101+33.7%Added
StoneX Group Inc.402$250.0K0.04%+402New
American Investment Services, Inc.400$249.0K0.06%−1−0.2%Reduced
Pacific Capital Wealth Advisors, Inc400$249.0K0.08%00.0%Unchanged
Harel Insurance Investments & Financial Services Ltd.400$249.0K0.01%−2,151−84.3%Reduced
ARS Wealth Advisors Group, LLC400$249.0K0.05%+400New
Ingalls & Snyder LLC398$248.0K0.01%+4+1.0%Added
Lion Street Advisors, LLC395$246.0K0.13%+395New
Liberty One Investment Management, LLC393$245.0K0.04%−19−4.6%Reduced
Titus Wealth Management393$245.0K0.13%+393New
Beaumont Financial Partners, LLC394$244.0K0.02%+394New
Mirabella Financial Services LLP391$243.0K0.03%+391New
Level Four Advisory Services, LLC385$240.0K0.02%−267−41.0%Reduced
Symphony Financial, Ltd. Co.388$240.0K0.08%−167−30.1%Reduced
Alpha Cubed Investments, LLC386$240.0K0.02%−10−2.5%Reduced
Mason Investment Advisory Services, Inc.383$238.3K0.02%00.0%Unchanged
Loomis Sayles & Co L P382$238.0K0.00%−101−20.9%Reduced
Am Investment Strategies LLC382$238.0K0.06%−54−12.4%Reduced
Burns Matteson Capital Management, LLC381$237.1K0.18%+3+0.8%Added
Cardan Capital Partners, LLC380$236.0K0.03%00.0%Unchanged
Capital Investment Advisors, LLC380$236.0K0.01%+380New
First Personal Financial Services375$233.0K0.06%00.0%Unchanged
Avestar Capital, LLC369$230.0K0.04%−76−17.1%Reduced
Qtron Investments LLC370$230.0K0.06%00.0%Unchanged
Avidian Wealth Solutions, LLC368$229.0K0.02%−45−10.9%Reduced
PDS Planning, Inc368$229.0K0.05%+368New
Childress Capital Advisors, LLC367$228.0K0.09%+367New
Fort Point Capital Partners LLC364$227.0K0.04%+364New
Interchange Capital Partners, LLC364$226.0K0.38%00.0%Unchanged
AIA Group Ltd362$225.0K0.01%+362New
Lantz Financial LLC360$224.0K0.11%−24−6.3%Reduced
Redhawk Wealth Advisors, Inc.356$222.0K0.06%−49−12.1%Reduced
Clearstead Advisors, LLC357$222.0K0.02%+116+48.1%Added
Gerber Kawasaki Wealth & Investment Management356$221.0K0.03%−52−12.7%Reduced
Summit Wealth Group, LLC355$221.0K0.35%−20−5.3%Reduced
TRUE Private Wealth Advisors356$221.0K0.03%+356New
SG3 Management, LLC350$218.0K0.08%−750−68.2%Reduced
Magellan Asset Management Ltd350$218.0K0.00%−22−5.9%Reduced
Terry L. Blaker350$218.0K0.01%+350New
Wedge Capital Management L L P351$218.0K0.00%+351New
Roble, Belko & Company, Inc345$215.0K0.04%00.0%Unchanged
Moors & Cabot, Inc.346$214.0K0.01%+346New
Golden State Wealth Management, LLC342$213.0K0.05%−30−8.1%Reduced
Bradley & Co. Private Wealth Management, LLC342$213.0K0.18%00.0%Unchanged
Anfield Capital Management, LLC312$213.0K0.07%00.0%Unchanged
Teza Capital Management LLC343$213.0K0.10%+343New
SignalPoint Asset Management, LLC338$210.0K0.07%+338New
Lunia Capital LP338$210.0K6.33%+338New
PFG Advisors337$210.0K0.02%+337New
Nichols & Pratt Advisers LLP330$209.0K0.02%+330New
Sargent Bickham Lagudis LLC335$208.0K0.02%00.0%Unchanged
Plante Moran Financial Advisors, LLC334$208.0K0.05%+15+4.7%Added
NorthRock Partners, LLC333$207.0K0.02%+333New
First National Bank of Omaha331$206.0K0.01%+331New
Anchor Investment Management, LLC331$206.0K0.03%+37+12.6%Added
Hanson & Doremus Investment Management329$205.0K0.05%+329New
Investment House LLC328$204.0K0.01%+328New
Claret Asset Management Corp328$204.0K0.03%+328New
FRG Family Wealth Advisors LLC325$202.0K0.04%+325New
Spinnaker Trust323$201.0K0.01%+323New
John W. Brooker & Co., CPAs300$187.0K0.11%00.0%Unchanged
Sandy Spring Bank282$176.0K0.01%00.0%Unchanged
Rockbridge Investment Management, LCC281$175.0K0.03%00.0%Unchanged
Lindbrook Capital, LLC276$172.0K0.05%+6+2.2%Added
Glen Eagle Advisors, LLC274$170.5K0.05%+33+13.7%Added
Sutton Wealth Advisors Inc.269$167.4K0.06%+2+0.7%Added
Parkside Financial Bank & Trust266$165.0K0.05%+25+10.4%Added
Capital Advisory Group Advisory Services, LLC256$159.0K0.06%+236+1,180.0%Added
Endurance Wealth Management, Inc.247$154.0K0.02%00.0%Unchanged
Hoey Investments, Inc240$149.0K0.05%00.0%Unchanged
Brown Brothers Harriman & Co232$144.0K0.00%00.0%Unchanged
Allworth Financial LP229$142.0K0.00%+177+340.4%Added
Creative Financial Designs Inc224$139.0K0.02%+2+0.9%Added
Carolinas Wealth Consulting LLC223$139.0K0.03%+7+3.2%Added
Total Clarity Wealth Management, Inc.221$138.0K0.07%+221New
CX Institutional217$135.0K0.01%00.0%Unchanged
Jacobi Capital Management LLC211$131.0K0.02%+3+1.4%Added
Assetmark, Inc204$127.0K0.00%+189+1,260.0%Added
Meridian Wealth Partners, LLC203$127.0K0.03%+203New
Coastal Capital Group, Inc.192$119.0K0.03%00.0%Unchanged
Tradition Wealth Management, LLC189$118.0K0.02%+25+15.2%Added
Kistler-Tiffany Companies, LLC187$116.0K0.03%−205−52.3%Reduced