ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders: 1,334; +79 vs. Q2 2021
Shares held: 175.1M; +2.17M (+1.3%) vs. Q2 2021
Total value: $109.0B; +$13.9B (+14.6%) vs. Q2 2021
New holders: 144; 539 more added
Sold out: 65; 459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions

Value heldQ3 2021: $109.0B

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
Institution	Shares	Value	% of portfolio	Change in shares	Action
WestEnd Advisors, LLC	–	$622	0.00%	–	–
Institutional & Family Asset Management, LLC	1	$1.00K	0.00%	−4−80.0%	Reduced
Macroview Investment Management LLC	2	$1.00K	0.00%	00.0%	Unchanged
Focused Wealth Management, Inc	2	$1.00K	0.00%	00.0%	Unchanged
Guidance Point Advisors, LLC	2	$1.00K	0.00%	+2	New
Dark Forest Capital Management LP	1	$1.00K	0.00%	+1	New
Global Financial Private Client, LLC	2	$1.27K	0.00%	00.0%	Unchanged
HighMark Wealth Management LLC	4	$2.00K	0.00%	−3−42.9%	Reduced
Perkins Coie Trust Co	4	$2.00K	0.00%	00.0%	Unchanged
Blume Capital Management, Inc.	3	$2.00K	0.00%	00.0%	Unchanged
Global Trust Asset Management, LLC	4	$2.00K	0.00%	00.0%	Unchanged
Versant Capital Management, Inc	4	$2.00K	0.00%	+2+100.0%	Added
Nelson, Van Denburg & Campbell Wealth Management Group, LLC	6	$3.00K	0.00%	00.0%	Unchanged
Crescent Capital Consulting, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Bogart Wealth, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Old North State Trust, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Bellevue Asset Management, LLC	5	$3.00K	0.00%	00.0%	Unchanged
Your Advocates Ltd., LLP	5	$3.00K	0.00%	+5	New
Financial Management Professionals, Inc.	7	$4.00K	0.00%	00.0%	Unchanged
Concord Wealth Partners	6	$4.00K	0.00%	−2−25.0%	Reduced
Lee Financial Co	7	$4.00K	0.00%	+3+75.0%	Added
MCF Advisors LLC	6	$4.00K	0.00%	+6	New
Key Financial Inc	6	$4.00K	0.00%	+6	New
Koshinski Asset Management, Inc.	50	$4.93K	0.00%	+50	New
Thomas J. Herzfeld Advisors, Inc.	8	$5.00K	0.00%	00.0%	Unchanged
TFC Financial Management	8	$5.00K	0.00%	00.0%	Unchanged
SOA Wealth Advisors, LLC.	9	$5.00K	0.00%	00.0%	Unchanged
Atlas Private Wealth Advisors	9	$6.00K	0.00%	−8−47.1%	Reduced
Hudock, Inc.	11	$6.00K	0.00%	00.0%	Unchanged
Arrow Financial Corp	10	$6.00K	0.00%	00.0%	Unchanged
Albion Financial Group	10	$6.00K	0.00%	00.0%	Unchanged
Strategic Asset Management, LLC	10	$6.00K	0.01%	+10	New
TSFG, LLC	12	$7.00K	0.00%	00.0%	Unchanged
Atlas Capital Advisors LLC	12	$7.47K	0.00%	00.0%	Unchanged
West Paces Advisors Inc.	13	$8.09K	0.00%	−16−55.2%	Reduced
JCIC Asset Management Inc.	14	$9.00K	0.00%	00.0%	Unchanged
Tradewinds Capital Management, LLC	15	$9.00K	0.00%	00.0%	Unchanged
Carmichael Hill & Associates, Inc.	15	$9.00K	0.01%	00.0%	Unchanged
Atticus Wealth Management, LLC	15	$9.00K	0.00%	+15	New
Red Tortoise LLC	23	$9.00K	0.01%	+23	New
Evolution Wealth Advisors, LLC	18	$11.0K	0.00%	00.0%	Unchanged
Heritage Wealth Advisors	19	$11.8K	0.00%	00.0%	Unchanged
TD Ameritrade Investment Management, LLC	24	$12.0K	0.00%	−26−52.0%	Reduced
Corbenic Partners LLC	19	$12.0K	0.00%	00.0%	Unchanged
Motco	20	$12.0K	0.00%	+5+33.3%	Added
Better Money Decisions, LLC	21	$13.0K	0.01%	00.0%	Unchanged
First Financial Corp	23	$14.0K	0.01%	00.0%	Unchanged
Cordasco Financial Network	22	$14.0K	0.01%	00.0%	Unchanged
D'Orazio & Associates, Inc.	22	$14.0K	0.00%	+22	New
Atwood & Palmer Inc	25	$16.0K	0.00%	00.0%	Unchanged
Patriot Financial Group Insurance Agency, LLC	26	$16.0K	0.00%	+1+4.0%	Added
Larson Financial Group LLC	26	$16.0K	0.00%	00.0%	Unchanged
Tompkins Financial Corp	25	$16.0K	0.00%	+25	New
Sterling Investment Advisors, Ltd.	28	$17.0K	0.01%	+28	New
First Command Bank	31	$19.0K	0.00%	00.0%	Unchanged
First Command Financial Services, Inc.	31	$19.0K	0.00%	00.0%	Unchanged
Clearview Wealth Advisors LLC	32	$20.0K	0.01%	−30−48.4%	Reduced
Stuart Chaussee & Associates, Inc.	32	$20.0K	0.03%	00.0%	Unchanged
Counterpoint Mutual Funds LLC	32	$20.0K	0.02%	+32	New
Winch Advisory Services, LLC	34	$21.0K	0.01%	+18+112.5%	Added
Bell Investment Advisors, Inc	33	$21.0K	0.01%	+33	New
MBM Wealth Consultants, LLC	36	$22.0K	0.01%	00.0%	Unchanged
Stonebridge Capital Advisors LLC	35	$22.0K	0.00%	00.0%	Unchanged
Front Row Advisors LLC	39	$24.0K	0.01%	00.0%	Unchanged
Raffa Wealth Management, LLC	39	$24.3K	0.01%	00.0%	Unchanged
Tortoise Investment Management, LLC	40	$25.0K	0.01%	00.0%	Unchanged
Sugarloaf Wealth Management, LLC	40	$25.0K	0.01%	+24+150.0%	Added
Pacifica Partners Inc.	40	$27.0K	0.02%	+10+33.3%	Added
Eagle Bay Advisors LLC	42	$27.0K	0.02%	+18+75.0%	Added
Kowal Investment Group, LLC	43	$27.0K	0.01%	+43	New
Hartford Financial Management Inc.	48	$30.0K	0.01%	+8+20.0%	Added
Baystate Wealth Management LLC	48	$30.0K	0.00%	+18+60.0%	Added
SRS Capital Advisors, Inc.	50	$31.0K	0.00%	−10−16.7%	Reduced
Old Second National Bank of Aurora	50	$31.0K	0.01%	00.0%	Unchanged
Laurel Wealth Advisors LLC	50	$31.0K	0.01%	00.0%	Unchanged
PFG Private Wealth Management, LLC	50	$31.0K	0.02%	+50	New
Resolute Partners Group	51	$32.0K	0.00%	00.0%	Unchanged
MV Capital Management, Inc.	51	$32.0K	0.01%	+25+96.2%	Added
Center for Financial Planning, Inc.	53	$33.0K	0.01%	00.0%	Unchanged
Asset Dedication, LLC	53	$33.0K	0.00%	+53	New
Harding Loevner LP	54	$34.0K	0.00%	00.0%	Unchanged
Sterling Financial Planning, Inc.	54	$34.0K	0.02%	00.0%	Unchanged
Kelly Financial Services LLC	56	$34.8K	0.02%	−26,322−99.8%	Reduced
AdvisorNet Financial, Inc	61	$38.0K	0.00%	−47−43.5%	Reduced
Bedel Financial Consulting, Inc.	63	$39.0K	0.01%	−2−3.1%	Reduced
Prestige Wealth Management Group LLC	62	$39.0K	0.01%	+3+5.1%	Added
JJJ Advisors Inc.	63	$39.0K	0.01%	+6+10.5%	Added
BerganKDV Wealth Management, LLC	68	$42.0K	0.00%	+48+240.0%	Added
Private Ocean, LLC	70	$44.0K	0.01%	−31−30.7%	Reduced
Centerpoint Advisors, LLC	70	$44.0K	0.02%	−30−30.0%	Reduced
Reilly Financial Advisors, LLC	72	$45.0K	0.00%	00.0%	Unchanged
Arlington Partners LLC	76	$47.0K	0.01%	00.0%	Unchanged
Montag A & Associates Inc	75	$47.0K	0.00%	00.0%	Unchanged
Disciplina Capital Management LLC	80	$49.8K	0.01%	+3+3.9%	Added
Hall Laurie J Trustee	80	$50.0K	0.02%	00.0%	Unchanged
Avondale Wealth Management	80	$50.0K	0.05%	00.0%	Unchanged
Hillsdale Investment Management Inc.	80	$50.0K	0.00%	+80	New
Caldwell Trust Co	85	$52.9K	0.01%	00.0%	Unchanged
Jones Financial Companies LLLP	85	$53.0K	0.00%	00.0%	Unchanged
Itau Unibanco Holding S.A.	85	$53.0K	0.00%	−1−1.2%	Reduced