ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2021
Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 1,334
- +79 vs. Q2 2021
- Shares held
- 175.1M
- +2.17M (+1.3%) vs. Q2 2021
- Total value
- $109.0B
- +$13.9B (+14.6%) vs. Q2 2021
- New holders
- 144
- 539 more added
- Sold out
- 65
- 459 more reduced
18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2021: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2021
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Vigilare Wealth Management | 962 | $599.0K | 0.37% | −90−8.6% | Reduced |
| Twin Capital Management Inc | 958 | $596.0K | 0.06% | −10−1.0% | Reduced |
| Wealth Alliance | 956 | $595.0K | 0.13% | −86−8.3% | Reduced |
| Hillman Capital Management, Inc. | 940 | $584.0K | 0.21% | +434+85.8% | Added |
| Penserra Capital Management LLC | 936 | $582.0K | 0.01% | +47+5.3% | Added |
| Paradigm Financial Partners, LLC | 913 | $582.0K | 0.14% | +93+11.3% | Added |
| Affiance Financial, LLC | 928 | $577.0K | 0.25% | 00.0% | Unchanged |
| Kestra Private Wealth Services, LLC | 909 | $566.0K | 0.03% | +291+47.1% | Added |
| WBH Advisory Inc | 905 | $563.0K | 0.08% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 902 | $561.0K | 0.06% | +127+16.4% | Added |
| Pinnacle Wealth Planning Services, Inc. | 901 | $561.0K | 0.12% | +155+20.8% | Added |
| Campbell & CO Investment Adviser LLC | 900 | $560.0K | 0.18% | −150−14.3% | Reduced |
| JB Capital LLC | 900 | $560.0K | 0.07% | +900 | New |
| Maven Securities LTD | 896 | $558.0K | 0.06% | +371+70.7% | Added |
| Brandywine Managers, LLC | 893 | $556.0K | 0.58% | 00.0% | Unchanged |
| Keudell/Morrison Wealth Management | 882 | $549.0K | 0.24% | +7+0.8% | Added |
| Natixis Investment Managers International | 881 | $548.0K | 0.03% | −224−20.3% | Reduced |
| Ritholtz Wealth Management | 872 | $543.0K | 0.04% | +202+30.1% | Added |
| Boothbay Fund Management, LLC | 869 | $541.0K | 0.02% | −661−43.2% | Reduced |
| Heritage Wealth Management, LLC | 869 | $541.0K | 0.19% | +33+3.9% | Added |
| Freestone Capital Holdings, LLC | 868 | $540.0K | 0.03% | +136+18.6% | Added |
| Prudent Man Advisors, LLC | 864 | $538.0K | 0.20% | −8−0.9% | Reduced |
| Flagship Harbor Advisors, LLC | 977 | $537.0K | 0.06% | 00.0% | Unchanged |
| Spearhead Capital Advisors, LLC | 861 | $536.0K | 0.07% | +18+2.1% | Added |
| Capital One Financial Corp | 860 | $535.0K | 0.07% | −10−1.1% | Reduced |
| Ancora Advisors, LLC | 858 | $534.0K | 0.01% | 00.0% | Unchanged |
| O'Neil Global Advisors, Inc. | 851 | $530.0K | 0.41% | +851 | New |
| Proficio Capital Partners LLC | 846 | $526.0K | 0.07% | +28+3.4% | Added |
| Advisory Research Inc | 844 | $525.0K | 0.03% | −5−0.6% | Reduced |
| BTC Capital Management, Inc. | 844 | $524.0K | 0.06% | −14−1.6% | Reduced |
| Silvercrest Asset Management Group LLC | 836 | $520.0K | 0.00% | −280−25.1% | Reduced |
| Great Valley Advisor Group, Inc. | 836 | $520.0K | 0.04% | −270−24.4% | Reduced |
| Griffin Asset Management, Inc. | 831 | $517.0K | 0.07% | −250−23.1% | Reduced |
| Capital Asset Advisory Services LLC | 829 | $516.0K | 0.06% | +6+0.7% | Added |
| Johnson Investment Counsel Inc | 816 | $508.0K | 0.01% | +55+7.2% | Added |
| Elite Wealth Management, Inc. | 816 | $508.0K | 0.23% | +358+78.2% | Added |
| Empowered Funds, LLC | 813 | $506.0K | 0.06% | −121−13.0% | Reduced |
| Geneva Partners, LLC | 813 | $506.0K | 0.25% | 00.0% | Unchanged |
| Central Trust Co | 811 | $504.0K | 0.02% | −9−1.1% | Reduced |
| First Horizon Advisors, Inc. | 809 | $502.0K | 0.02% | +303+59.9% | Added |
| Capital Investment Advisory Services, LLC | 802 | $499.0K | 0.06% | 00.0% | Unchanged |
| Fulcrum Asset Management LLP | – | $499.0K | 0.25% | – | New |
| KCM Investment Advisors LLC | 794 | $494.0K | 0.02% | 00.0% | Unchanged |
| Optas, LLC | 791 | $492.0K | 0.14% | +4+0.5% | Added |
| Eastern Bank | 780 | $485.0K | 0.02% | +780 | New |
| Virtu Financial LLC | 780 | $485.0K | 0.04% | +780 | New |
| 180 Wealth Advisors, LLC | 725 | $481.0K | 0.11% | +10+1.4% | Added |
| King Luther Capital Management Corp | 770 | $479.0K | 0.00% | 00.0% | Unchanged |
| Ellevest, Inc. | 765 | $476.0K | 0.05% | +5+0.7% | Added |
| Brighton Jones LLC | 765 | $476.0K | 0.02% | +175+29.7% | Added |
| Trustcore Financial Services, LLC | 764 | $475.0K | 0.05% | +280+57.9% | Added |
| Inspire Advisors, LLC | 758 | $471.0K | 0.15% | +370+95.4% | Added |
| Gladstone Institutional Advisory LLC | 750 | $467.0K | 0.05% | −73−8.9% | Reduced |
| Sax Wealth Advisors, LLC | 750 | $467.0K | 0.11% | 00.0% | Unchanged |
| Huntington National Bank | 747 | $465.0K | 0.00% | −12−1.6% | Reduced |
| Financial Sense Advisors, Inc. | 745 | $464.0K | 0.16% | 00.0% | Unchanged |
| SP Asset Management | 695 | $462.0K | 0.05% | 00.0% | Unchanged |
| Compass Ion Advisors, LLC | 740 | $460.0K | 0.17% | 00.0% | Unchanged |
| Bulltick Wealth Management, LLC | 727 | $452.4K | 0.10% | −109−13.0% | Reduced |
| OneAscent Wealth Management LLC | 726 | $452.0K | 0.52% | +726 | New |
| Sanders Morris Harris LLC | 700 | $451.0K | 0.08% | −5,540−88.8% | Reduced |
| FinTrust Capital Advisors, LLC | 721 | $449.0K | 0.12% | +708+5,446.2% | Added |
| Intersect Capital LLC | 717 | $446.0K | 0.08% | +54+8.1% | Added |
| BOK Financial Private Wealth, Inc. | 713 | $444.0K | 0.04% | +243+51.7% | Added |
| CFM Wealth Partners LLC | 708 | $440.0K | 0.11% | 00.0% | Unchanged |
| Balasa Dinverno & Foltz LLC | 706 | $439.0K | 0.03% | +35+5.2% | Added |
| Brown Advisory Securities, LLC | 702 | $435.0K | 0.13% | +702 | New |
| West Family Investments, Inc. | 694 | $432.0K | 0.11% | −133−16.1% | Reduced |
| Chemung Canal Trust Co | 695 | $432.0K | 0.08% | −48−6.5% | Reduced |
| Williams Jones Wealth Management, LLC. | 690 | $429.0K | 0.01% | −10−1.4% | Reduced |
| Advisors Capital Management, LLC | 688 | $428.0K | 0.01% | −5−0.7% | Reduced |
| YHB Investment Advisors, Inc. | 683 | $425.0K | 0.04% | 00.0% | Unchanged |
| Chesapeake Wealth Management | 678 | $422.0K | 0.15% | −308−31.2% | Reduced |
| David J Yvars Group | 665 | $421.0K | 0.25% | 00.0% | Unchanged |
| Grandeur Peak Global Advisors, LLC | 675 | $420.0K | 0.02% | 00.0% | Unchanged |
| EP Wealth Advisors, LLC | 665 | $414.0K | 0.01% | −74−10.0% | Reduced |
| Sandbox Financial Partners, LLC | 662 | $412.0K | 0.29% | −45−6.4% | Reduced |
| Mizuho Securities Co. Ltd. | 660 | $411.0K | 0.12% | −160−19.5% | Reduced |
| D.B. Root & Company, LLC | 659 | $410.0K | 0.16% | −128−16.3% | Reduced |
| Appleton Partners Inc | 652 | $406.0K | 0.03% | +12+1.9% | Added |
| Knuff & Co LLC | 650 | $404.0K | 0.15% | 00.0% | Unchanged |
| Wintrust Investments LLC | 649 | $404.0K | 0.05% | +3+0.5% | Added |
| Ausdal Financial Partners, Inc. | 647 | $403.0K | 0.06% | 00.0% | Unchanged |
| DSC Advisors, L.P. | 643 | $400.0K | 0.53% | +73+12.8% | Added |
| Sandhill Capital Partners LLC | 641 | $399.0K | 0.03% | 00.0% | Unchanged |
| Versor Investments LP | 641 | $399.0K | 0.01% | +46+7.7% | Added |
| Harbour Investments, Inc. | 642 | $399.0K | 0.01% | +107+20.0% | Added |
| Resources Investment Advisors, LLC. | 634 | $395.0K | 0.02% | +25+4.1% | Added |
| Fieldpoint Private Securities, LLC | 626 | $390.0K | 0.09% | −22−3.4% | Reduced |
| Resource Management, LLC | 623 | $388.0K | 0.04% | 00.0% | Unchanged |
| Wealthcare Advisory Partners LLC | 621 | $386.0K | 0.03% | +8+1.3% | Added |
| Country Club Trust Company, n.a. | 623 | $385.0K | 0.03% | +4+0.6% | Added |
| Colonial Trust Advisors | 617 | $384.0K | 0.05% | −35−5.4% | Reduced |
| Coldstream Capital Management Inc | 790 | $383.0K | 0.02% | −105−11.7% | Reduced |
| Hyman Charles D | 616 | $383.0K | 0.03% | 00.0% | Unchanged |
| Carroll Financial Associates, Inc. | 613 | $381.0K | 0.02% | −69−10.1% | Reduced |
| Davy Global Fund Management Ltd | 611 | $380.0K | 0.06% | 00.0% | Unchanged |
| SevenOneSeven Capital Management | 603 | $375.0K | 0.95% | +10+1.7% | Added |
| First National Bank Sioux Falls | 600 | $373.0K | 0.63% | 00.0% | Unchanged |
| Oxler Private Wealth LLC | 600 | $373.0K | 0.16% | 00.0% | Unchanged |