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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2021

Institutional positions in ServiceNow, Inc. as of Sep 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
1,334
+79 vs. Q2 2021
Shares held
175.1M
+2.17M (+1.3%) vs. Q2 2021
Total value
$109.0B
+$13.9B (+14.6%) vs. Q2 2021
New holders
144
539 more added
Sold out
65
459 more reduced

18 institutions that held it in Q2 2021 haven't filed for Q3 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2021: 1,334 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2021: $109.0B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2021

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2021.

Institutions holding NOW in Q3 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Rehmann Capital Advisory Group1,298$804.6K0.08%+69+5.6%Added
Brewin Dolphin Wealth Management Ltd1,300$809.0K0.09%00.0%Unchanged
Ardevora Asset Management LLP1,300$809.0K0.01%00.0%Unchanged
DCM Advisors, LLC1,305$812.0K0.31%+1,305New
Abbrea Capital, LLC1,309$815.0K0.12%−240−15.5%Reduced
Column Capital Advisors, LLC1,312$816.0K0.17%−33−2.5%Reduced
Checchi Capital Advisers, LLC1,316$819.0K0.10%−165−11.1%Reduced
Mutual Advisors, LLC1,321$822.0K0.05%+266+25.2%Added
Conning Inc.1,345$837.0K0.02%−740−35.5%Reduced
U.S. Capital Wealth Advisors, LLC1,365$849.0K0.04%+1,365New
IHT Wealth Management, LLC1,385$862.0K0.07%−14−1.0%Reduced
Biltmore Wealth Management, LLC1,387$863.0K0.35%+1,387New
Systematic Alpha Investments, LLC1,247$870.0K0.04%+1,247New
Edmond de Rothschild Holding S.A.1,400$871.0K0.02%−237−14.5%Reduced
Ashton Thomas Private Wealth, LLC1,404$873.7K0.13%+59+4.4%Added
NFJ Investment Group, LLC1,414$880.0K0.02%−311−18.0%Reduced
Integrated Wealth Concepts LLC1,431$890.0K0.03%+302+26.7%Added
Wealthspire Advisors, LLC1,443$898.0K0.02%+1,443New
GQG Partners LLC1,444$899.0K0.00%+1,444New
Fairfield, Bush & Co.1,450$902.0K0.29%−390−21.2%Reduced
First Manhattan Co1,452$903.0K0.00%−25−1.7%Reduced
Allred Capital Management, LLC1,486$925.0K0.48%−68−4.4%Reduced
Harbor Investment Advisory, LLC1,487$925.0K0.13%+53+3.7%Added
Ramiah Investment Group1,491$927.8K0.67%−5−0.3%Reduced
17 Capital Partners, LLC1,494$930.0K0.88%−186−11.1%Reduced
Change Path, LLC1,496$931.0K0.06%+124+9.0%Added
TCI Wealth Advisors, Inc.1,497$932.0K0.15%+13+0.9%Added
Golden State Equity Partners1,508$938.0K0.39%−13−0.9%Reduced
Merit Financial Group, LLC1,507$938.0K0.10%+5+0.3%Added
Toth Financial Advisory Corp1,508$938.0K0.14%+1,352+866.7%Added
Dakota Wealth Management1,512$941.0K0.11%+143+10.4%Added
Comerica Securities,inc.1,512$941.0K0.07%+342+29.2%Added
Lumature Wealth Partners, LLC1,528$951.0K0.39%+20+1.3%Added
CNB Bank1,533$954.0K0.57%+144+10.4%Added
IFP Advisors, Inc1,543$955.0K0.02%+1,284+495.8%Added
Sigma Planning Corp1,546$962.0K0.03%−91−5.6%Reduced
BBVA USA1,554$967.0K0.06%−878−36.1%Reduced
Ferris Capital, LLC1,433$973.0K0.21%+1,433New
Mid Atlantic Financial Management Inc1,565$974.0K0.07%+111+7.6%Added
Lincoln National Corp1,566$975.0K0.02%+39+2.6%Added
Mizuho Markets Cayman LP1,568$976.0K0.09%−5,276−77.1%Reduced
Stoneridge Investment Partners LLC1,568$976.0K0.49%−791−33.5%Reduced
CAPROCK Group, Inc.1,569$976.0K0.09%−353−18.4%Reduced
Derby & Company, Inc1,583$985.0K0.20%00.0%Unchanged
Strategic Advisors LLC1,584$985.0K0.21%+51+3.3%Added
Sentry Investment Management LLC1,588$988.0K0.29%−484−23.4%Reduced
Okabena Investment Services Inc1,597$994.0K0.52%+1,597New
Hancock Whitney Corp1,605$999.0K0.03%+13+0.8%Added
Morse Asset Management, Inc1,615$1.00M0.24%+465+40.4%Added
Heartland Bank & Trust Co1,622$1.01M0.87%+977+151.5%Added
Intact Investment Management Inc.1,650$1.03M0.03%+100+6.5%Added
First Bank & Trust1,658$1.03M0.47%+90+5.7%Added
First Quadrant L P1,672$1.04M0.12%−86−4.9%Reduced
Integrated Advisors Network LLC1,671$1.04M0.07%+493+41.9%Added
Private Trust Co NA1,726$1.07M0.16%+900+109.0%Added
Rational Advisors LLC1,740$1.08M0.08%−195−10.1%Reduced
HBK Sorce Advisory LLC1,753$1.09M0.06%+120+7.3%Added
Y-Intercept (Hong Kong) Ltd1,769$1.10M0.20%+1,769New
Leelyn Smith, LLC1,803$1.12M0.32%−103−5.4%Reduced
Steel Peak Wealth Management LLC1,817$1.13M0.08%+630+53.1%Added
Kore Private Wealth LLC1,828$1.14M0.12%+256+16.3%Added
Intellectus Partners, LLC1,832$1.14M0.28%−286−13.5%Reduced
Argus Investors' Counsel, Inc.1,838$1.14M0.75%+138+8.1%Added
Meeder Asset Management Inc1,851$1.15M0.06%+173+10.3%Added
GFG Capital, LLC1,881$1.17M0.37%−156−7.7%Reduced
Trust Asset Management LLC1,881$1.17M0.16%+128+7.3%Added
Principal Street Partners, LLC1,881$1.17M0.32%−668−26.2%Reduced
Tokio Marine Asset Management Co Ltd1,895$1.18M0.11%+252+15.3%Added
Peapack Gladstone Financial Corp1,900$1.18M0.02%−146−7.1%Reduced
Capital Management Associates1,900$1.18M1.17%00.0%Unchanged
Grove Bank & Trust1,915$1.19M0.25%−4−0.2%Reduced
Argent Trust Co1,916$1.19M0.08%+340+21.6%Added
American Portfolios Advisors1,924$1.20M0.04%+1,125+140.8%Added
Strategic Wealth Partners, Ltd.1,924$1.20M0.35%+639+49.7%Added
Dowling & Yahnke LLC1,941$1.21M0.07%+315+19.4%Added
AtonRa Partners1,944$1.21M0.40%+123+6.8%Added
NVWM, LLC1,947$1.21M0.44%−18−0.9%Reduced
Winfield Associates, Inc.1,946$1.21M0.45%+35+1.8%Added
Centiva Capital, LP1,964$1.22M0.10%+1,964New
Kinneret Advisory, LLC1,966$1.22M0.14%00.0%Unchanged
Great Lakes Advisors, LLC1,969$1.23M0.02%+575+41.2%Added
Greenleaf Trust1,978$1.23M0.02%+547+38.2%Added
Fiduciary Trust Co1,988$1.24M0.02%+27+1.4%Added
Ardsley Advisory Partners LP2,000$1.25M0.26%−1,000−33.3%Reduced
Cohen Klingenstein LLC2,000$1.25M0.05%+2,000New
Salem Investment Counselors Inc2,006$1.25M0.07%+415+26.1%Added
Castle Rock Wealth Management, LLC1,807$1.25M0.43%+58+3.3%Added
Empirical Finance, LLC2,024$1.26M0.19%+161+8.6%Added
Private Capital Advisors, Inc.2,064$1.28M0.21%00.0%Unchanged
Belpointe Asset Management LLC2,061$1.28M0.09%+93+4.7%Added
Beck Capital Management, LLC2,063$1.28M0.43%+179+9.5%Added
Beacon Investment Advisory Services, Inc.2,067$1.29M0.05%+161+8.4%Added
Barrett Asset Management, LLC2,068$1.29M0.06%+13+0.6%Added
Wrapmanager Inc2,102$1.31M0.34%−241−10.3%Reduced
Teamwork Financial Advisors, LLC2,108$1.31M0.26%−85−3.9%Reduced
Heritage Trust Co2,120$1.32M0.19%−30−1.4%Reduced
E Fund Management Co., Ltd.2,133$1.33M0.06%+2,133New
Texas Yale Capital Corp.2,170$1.35M0.08%00.0%Unchanged
Highland Capital Management, LLC2,177$1.35M0.08%−196−8.3%Reduced
Boston Private Wealth LLC2,177$1.35M0.02%+163+8.1%Added