MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in MediaAlpha, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 153
- −7 vs. Q1 2026
- Shares held
- 48.7M
- +250.1K (+0.5%) vs. Q1 2026
- Total value
- $610.7M
- +$159.4M (+35.3%) vs. Q1 2026
- New holders
- 21
- 47 more added
- Sold out
- 28
- 66 more reduced
3 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mirae Asset Global ETFs Holdings Ltd. | 14,208 | $178.6K | 0.00% | −1,924−11.9% | Reduced |
| Jupiter Topco LLC | 13,862 | $174.2K | 0.00% | +13,862 | New |
| Cerity Partners LLC | 13,617 | $171.2K | 0.00% | −1,416−9.4% | Reduced |
| LPL Financial LLC | 13,300 | $167.2K | 0.00% | +13,300 | New |
| Vanguard Global Advisers, LLC | 12,254 | $154.0K | 0.00% | −25,434−67.5% | Reduced |
| Glenmede Trust Co NA | 12,218 | $153.6K | 0.00% | −932−7.1% | Reduced |
| Mackenzie Financial Corp | 12,137 | $152.6K | 0.00% | −2,156−15.1% | Reduced |
| Fox Run Management, L.L.C. | 11,327 | $142.4K | 0.02% | −25,628−69.3% | Reduced |
| Prudential Financial Inc | 11,145 | $140.1K | 0.00% | +11,145 | New |
| Cresset Asset Management, LLC | 11,123 | $139.8K | 0.00% | −272−2.4% | Reduced |
| SRS Capital Advisors, Inc. | 10,534 | $132.4K | 0.00% | +9,362+798.8% | Added |
| Bank of Montreal | 10,494 | $131.9K | 0.00% | 00.0% | Unchanged |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $121.8K | 0.00% | 00.0% | Unchanged |
| Vanguard Investments Australia, Ltd. | 7,013 | $88.2K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 6,264 | $78.7K | 0.00% | 00.0% | Unchanged |
| KLP Kapitalforvaltning AS | 5,933 | $74.6K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 4,777 | $60.0K | 0.03% | +1,324+38.3% | Added |
| Elkhorn Partners Limited Partnership | 4,500 | $56.6K | 0.05% | −18,500−80.4% | Reduced |
| New York State Teachers Retirement System | 3,128 | $39.0K | 0.00% | +3,028+3,028.0% | Added |
| Ameritas Investment Partners, Inc. | 3,026 | $38.0K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 2,886 | $36.3K | 0.00% | −201−6.5% | Reduced |
| Royal Bank of Canada | 1,728 | $22.0K | 0.00% | −4,009−69.9% | Reduced |
| Caitong International Asset Management Co., Ltd | 1,219 | $15.3K | 0.00% | +1,114+1,061.0% | Added |
| Advisor Group Holdings, Inc. | 1,037 | $13.0K | 0.00% | 00.0% | Unchanged |
| Versant Capital Management, Inc | 829 | $10.4K | 0.00% | −170−17.0% | Reduced |
| EverSource Wealth Advisors, LLC | 810 | $10.2K | 0.00% | −451−35.8% | Reduced |
| Rockefeller Capital Management L.P. | 684 | $8.60K | 0.00% | −2,443−78.1% | Reduced |
| Allworth Financial LP | 605 | $7.61K | 0.00% | −500−45.2% | Reduced |
| Farther Finance Advisors, LLC | 504 | $6.33K | 0.00% | +256+103.2% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $6.29K | 0.00% | 00.0% | Unchanged |
| GAMMA Investing LLC | 496 | $6.24K | 0.00% | +50+11.2% | Added |
| Federated Hermes, Inc. | 464 | $5.83K | 0.00% | −8−1.7% | Reduced |
| Huntington National Bank | 390 | $4.90K | 0.00% | −7−1.8% | Reduced |
| Raffa Wealth Management, LLC | 290 | $3.65K | 0.00% | +290 | New |
| Essential Partners LLC | 275 | $3.46K | 0.00% | −6,182−95.7% | Reduced |
| Picton Mahoney Asset Management | 192 | $2.41K | 0.00% | +192 | New |
| Group One Trading, L.P. | 185 | $2.33K | 0.00% | 00.0% | Unchanged |
| Quarry LP | 165 | $2.07K | 0.00% | +165 | New |
| Buck Wealth Strategies, LLC | 153 | $1.92K | 0.00% | +153 | New |
| Rothschild Investment LLC | 142 | $1.78K | 0.00% | −95−40.1% | Reduced |
| Marquette Asset Management, LLC | 139 | $1.75K | 0.00% | −59−29.8% | Reduced |
| Nisa Investment Advisors, LLC | 135 | $1.70K | 0.00% | 00.0% | Unchanged |
| Optiver Holding B.V. | 126 | $1.58K | 0.00% | −104−45.2% | Reduced |
| Sterling Capital Management LLC | 105 | $1.32K | 0.00% | −112−51.6% | Reduced |
| Fortitude Family Office, LLC | 101 | $1.27K | 0.00% | +101 | New |
| True Wealth Design, LLC | 80 | $1.01K | 0.00% | +29+56.9% | Added |
| Parallel Advisors, LLC | 68 | $855 | 0.00% | −308−81.9% | Reduced |
| The PNC Financial Services Group, Inc. | 64 | $804 | 0.00% | −71−52.6% | Reduced |
| Smartleaf Asset Management LLC | 44 | $545 | 0.00% | 00.0% | Unchanged |
| US Bancorp | 39 | $490 | 0.00% | −143−78.6% | Reduced |
| Massmutual Trust Co FSB | 25 | $314 | 0.00% | +25 | New |
| SJS Investment Consulting Inc. | 13 | $164 | 0.00% | +4+44.4% | Added |
| IFP Advisors, Inc | 2 | $25 | 0.00% | −132−98.5% | Reduced |
| Philadelphia Financial Management of San Francisco, LLC | 0 | $0 | 0.00% | −480,000−100.0% | Sold out |
| Pacer Advisors, Inc. | 0 | $0 | 0.00% | −258,250−100.0% | Sold out |
| Y-Intercept (Hong Kong) Ltd | 0 | $0 | 0.00% | −158,170−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −109,268−100.0% | Sold out |
| State of Wyoming | 0 | $0 | 0.00% | −43,001−100.0% | Sold out |
| Bridgefront Capital, LLC | 0 | $0 | 0.00% | −26,170−100.0% | Sold out |
| Spears Abacus Advisors LLC | 0 | $0 | 0.00% | −25,400−100.0% | Sold out |
| Los Angeles Capital Management LLC | 0 | $0 | 0.00% | −23,740−100.0% | Sold out |
| State of Tennessee, Treasury Department | 0 | $0 | 0.00% | −20,728−100.0% | Sold out |
| SG Americas Securities, LLC | 0 | $0 | 0.00% | −19,473−100.0% | Sold out |
| Cornerstone Investment Partners, LLC | 0 | $0 | 0.00% | −19,008−100.0% | Sold out |
| Ameriprise Financial Inc | 0 | $0 | 0.00% | −17,807−100.0% | Sold out |
| Eventide Asset Management, LLC | 0 | $0 | 0.00% | −17,509−100.0% | Sold out |
| nVerses Capital, LLC | 0 | $0 | 0.00% | −15,790−100.0% | Sold out |
| Schonfeld Strategic Advisors LLC | 0 | $0 | 0.00% | −13,917−100.0% | Sold out |
| Mach-1 Financial Group, Inc. | 0 | $0 | 0.00% | −11,957−100.0% | Sold out |
| Virginia Retirement Systems Et Al | 0 | $0 | 0.00% | −11,200−100.0% | Sold out |
| Aaron Wealth Advisors | 0 | $0 | 0.00% | −10,242−100.0% | Sold out |
| Jefferies Financial Group Inc. | 0 | $0 | 0.00% | −10,000−100.0% | Sold out |
| Public Employees Retirement System of Ohio | 0 | $0 | 0.00% | −9,100−100.0% | Sold out |
| Simplex Trading, LLC | 0 | $0 | 0.00% | −6,846−100.0% | Sold out |
| Private Wealth Asset Management, LLC | 0 | $0 | 0.00% | −1,000−100.0% | Sold out |
| Clear Street Markets LLC | 0 | $0 | 0.00% | −557−100.0% | Sold out |
| Root Financial Partners, LLC | 0 | $0 | 0.00% | −139−100.0% | Sold out |
| Wealth Preservation Advisors, LLC | 0 | $0 | 0.00% | −66−100.0% | Sold out |
| Jones Financial Companies LLLP | 0 | $0 | 0.00% | −57−100.0% | Sold out |
| Investors Portfolio Services LLC | 0 | $0 | 0.00% | −61−100.0% | Sold out |
| MAI Capital Management | 0 | $0 | 0.00% | −25−100.0% | Sold out |
| Skopos Labs, Inc. | – | – | – | – | Not filed |
| CWM, LLC | – | – | – | – | Not filed |
| Janus Henderson Group PLC | – | – | – | – | Not filed |