MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in MediaAlpha, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 153
- −7 vs. Q1 2026
- Shares held
- 48.7M
- +250.1K (+0.5%) vs. Q1 2026
- Total value
- $610.7M
- +$159.4M (+35.3%) vs. Q1 2026
- New holders
- 21
- 47 more added
- Sold out
- 28
- 66 more reduced
3 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| IFP Advisors, Inc | 2 | $25 | 0.00% | −132−98.5% | Reduced |
| SJS Investment Consulting Inc. | 13 | $164 | 0.00% | +4+44.4% | Added |
| Massmutual Trust Co FSB | 25 | $314 | 0.00% | +25 | New |
| US Bancorp | 39 | $490 | 0.00% | −143−78.6% | Reduced |
| Smartleaf Asset Management LLC | 44 | $545 | 0.00% | 00.0% | Unchanged |
| The PNC Financial Services Group, Inc. | 64 | $804 | 0.00% | −71−52.6% | Reduced |
| Parallel Advisors, LLC | 68 | $855 | 0.00% | −308−81.9% | Reduced |
| True Wealth Design, LLC | 80 | $1.01K | 0.00% | +29+56.9% | Added |
| Fortitude Family Office, LLC | 101 | $1.27K | 0.00% | +101 | New |
| Sterling Capital Management LLC | 105 | $1.32K | 0.00% | −112−51.6% | Reduced |
| Optiver Holding B.V. | 126 | $1.58K | 0.00% | −104−45.2% | Reduced |
| Nisa Investment Advisors, LLC | 135 | $1.70K | 0.00% | 00.0% | Unchanged |
| Marquette Asset Management, LLC | 139 | $1.75K | 0.00% | −59−29.8% | Reduced |
| Rothschild Investment LLC | 142 | $1.78K | 0.00% | −95−40.1% | Reduced |
| Buck Wealth Strategies, LLC | 153 | $1.92K | 0.00% | +153 | New |
| Quarry LP | 165 | $2.07K | 0.00% | +165 | New |
| Group One Trading, L.P. | 185 | $2.33K | 0.00% | 00.0% | Unchanged |
| Picton Mahoney Asset Management | 192 | $2.41K | 0.00% | +192 | New |
| Essential Partners LLC | 275 | $3.46K | 0.00% | −6,182−95.7% | Reduced |
| Raffa Wealth Management, LLC | 290 | $3.65K | 0.00% | +290 | New |
| Huntington National Bank | 390 | $4.90K | 0.00% | −7−1.8% | Reduced |
| Federated Hermes, Inc. | 464 | $5.83K | 0.00% | −8−1.7% | Reduced |
| GAMMA Investing LLC | 496 | $6.24K | 0.00% | +50+11.2% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $6.29K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 504 | $6.33K | 0.00% | +256+103.2% | Added |
| Allworth Financial LP | 605 | $7.61K | 0.00% | −500−45.2% | Reduced |
| Rockefeller Capital Management L.P. | 684 | $8.60K | 0.00% | −2,443−78.1% | Reduced |
| EverSource Wealth Advisors, LLC | 810 | $10.2K | 0.00% | −451−35.8% | Reduced |
| Versant Capital Management, Inc | 829 | $10.4K | 0.00% | −170−17.0% | Reduced |
| Advisor Group Holdings, Inc. | 1,037 | $13.0K | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 1,219 | $15.3K | 0.00% | +1,114+1,061.0% | Added |
| Royal Bank of Canada | 1,728 | $22.0K | 0.00% | −4,009−69.9% | Reduced |
| Tower Research Capital LLC (TRC) | 2,886 | $36.3K | 0.00% | −201−6.5% | Reduced |
| Ameritas Investment Partners, Inc. | 3,026 | $38.0K | 0.00% | 00.0% | Unchanged |
| New York State Teachers Retirement System | 3,128 | $39.0K | 0.00% | +3,028+3,028.0% | Added |
| Elkhorn Partners Limited Partnership | 4,500 | $56.6K | 0.05% | −18,500−80.4% | Reduced |
| Covestor Ltd | 4,777 | $60.0K | 0.03% | +1,324+38.3% | Added |
| KLP Kapitalforvaltning AS | 5,933 | $74.6K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 6,264 | $78.7K | 0.00% | 00.0% | Unchanged |
| Vanguard Investments Australia, Ltd. | 7,013 | $88.2K | 0.00% | 00.0% | Unchanged |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $121.8K | 0.00% | 00.0% | Unchanged |
| Bank of Montreal | 10,494 | $131.9K | 0.00% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 10,534 | $132.4K | 0.00% | +9,362+798.8% | Added |
| Cresset Asset Management, LLC | 11,123 | $139.8K | 0.00% | −272−2.4% | Reduced |
| Prudential Financial Inc | 11,145 | $140.1K | 0.00% | +11,145 | New |
| Fox Run Management, L.L.C. | 11,327 | $142.4K | 0.02% | −25,628−69.3% | Reduced |
| Mackenzie Financial Corp | 12,137 | $152.6K | 0.00% | −2,156−15.1% | Reduced |
| Glenmede Trust Co NA | 12,218 | $153.6K | 0.00% | −932−7.1% | Reduced |
| Vanguard Global Advisers, LLC | 12,254 | $154.0K | 0.00% | −25,434−67.5% | Reduced |
| LPL Financial LLC | 13,300 | $167.2K | 0.00% | +13,300 | New |
| Cerity Partners LLC | 13,617 | $171.2K | 0.00% | −1,416−9.4% | Reduced |
| Jupiter Topco LLC | 13,862 | $174.2K | 0.00% | +13,862 | New |
| Mirae Asset Global ETFs Holdings Ltd. | 14,208 | $178.6K | 0.00% | −1,924−11.9% | Reduced |
| EP Wealth Advisors, LLC | 15,273 | $192.0K | 0.00% | +15,273 | New |
| Ieq Capital, LLC | 15,367 | $193.2K | 0.00% | −17,554−53.3% | Reduced |
| Wealth Enhancement Advisory Services, LLC | 14,811 | $198.0K | 0.00% | −6,105−29.2% | Reduced |
| Nomura Holdings Inc | 16,058 | $201.8K | 0.00% | +16,058 | New |
| Creative Planning | 16,220 | $203.9K | 0.00% | −3,726−18.7% | Reduced |
| Mercer Global Advisors Inc | 16,595 | $208.6K | 0.00% | +440+2.7% | Added |
| Graham Capital Management, L.P. | 17,179 | $215.9K | 0.01% | +2,636+18.1% | Added |
| Vanguard Asset Management, Ltd | 17,425 | $219.0K | 0.00% | 00.0% | Unchanged |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $234.3K | 0.00% | 00.0% | Unchanged |
| Jupiter Asset Management Ltd | 21,172 | $266.1K | 0.00% | 00.0% | Unchanged |
| MetLife Investment Management | 21,402 | $269.0K | 0.00% | 00.0% | Unchanged |
| Quantbot Technologies LP | 21,568 | $271.1K | 0.01% | −7,551−25.9% | Reduced |
| Susquehanna International Group, LLP | 23,247 | $292.2K | 0.00% | −166,489−87.7% | Reduced |
| CI Private Wealth, LLC | 23,451 | $294.8K | 0.00% | +7,892+50.7% | Added |
| Citigroup Inc | 24,003 | $301.7K | 0.00% | +14,025+140.6% | Added |
| California State Teachers Retirement System | 24,141 | $303.5K | 0.00% | −1,111−4.4% | Reduced |
| Abel Hall, LLC | 24,473 | $307.6K | 0.05% | −951−3.7% | Reduced |
| Axq Capital, LP | 25,117 | $315.7K | 0.03% | +25,117 | New |
| Allstate Corp | 25,287 | $317.9K | 0.00% | +25,287 | New |
| Tudor Investment Corp Et Al | 25,748 | $323.7K | 0.00% | +25,748 | New |
| State of Alaska, Department of Revenue | 25,862 | $324.0K | 0.00% | +24,000+1,288.9% | Added |
| Invesco Ltd. | 26,039 | $327.3K | 0.00% | +2,412+10.2% | Added |
| FMR LLC | 26,386 | $331.7K | 0.00% | −788−2.9% | Reduced |
| Dynamic Technology Lab Private Ltd | 26,868 | $338.0K | 0.08% | −16,727−38.4% | Reduced |
| Brevan Howard Capital Management LP | 27,117 | $340.9K | 0.00% | +27,117 | New |
| Legal & General Group Plc | 27,533 | $346.1K | 0.00% | 00.0% | Unchanged |
| Wells Fargo & Company | 28,163 | $354.0K | 0.00% | +15,838+128.5% | Added |
| Barclays PLC | 30,349 | $381.5K | 0.00% | −15,015−33.1% | Reduced |
| UBS Group AG | 33,602 | $422.4K | 0.00% | −120,281−78.2% | Reduced |
| Lighthouse Investment Partners, LLC | 34,001 | $427.4K | 0.01% | +34,001 | New |
| Deutsche Bank AG | 34,254 | $430.6K | 0.00% | −834−2.4% | Reduced |
| Millennium Management LLC | 37,065 | $465.9K | 0.00% | −9,976−21.2% | Reduced |
| Price T Rowe Associates Inc | 37,076 | $467.0K | 0.00% | 00.0% | Unchanged |
| Caption Management, LLC | 37,515 | $471.6K | 0.02% | −111,533−74.8% | Reduced |
| Mariner, LLC | 41,127 | $517.0K | 0.00% | −17,362−29.7% | Reduced |
| SEI Investments Co | 44,637 | $561.1K | 0.00% | +8,899+24.9% | Added |
| Allspring Global Investments Holdings, LLC | 44,831 | $563.5K | 0.00% | −3,054−6.4% | Reduced |
| Hillsdale Investment Management Inc. | 45,900 | $577.0K | 0.01% | +45,900 | New |
| Rhumbline Advisers | 45,932 | $577.4K | 0.00% | −1,952−4.1% | Reduced |
| Campbell & CO Investment Adviser LLC | 46,617 | $586.0K | 0.03% | +30,532+189.8% | Added |
| Globeflex Capital L P | 55,850 | $702.0K | 0.09% | −24,383−30.4% | Reduced |
| Blair William & Co | 56,046 | $704.5K | 0.00% | +71+0.1% | Added |
| Swiss National Bank | 60,800 | $764.3K | 0.00% | +2,100+3.6% | Added |
| Winmill & Co. Inc | 65,102 | $818.3K | 0.18% | +65,102 | New |
| Allianz Asset Management GmbH | 70,176 | $882.1K | 0.00% | 00.0% | Unchanged |
| State of Wisconsin Investment Board | 70,309 | $883.8K | 0.00% | −35,851−33.8% | Reduced |
| Amundi | 70,311 | $883.8K | 0.00% | −7,793−10.0% | Reduced |