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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q3 2025

Institutional positions in MediaAlpha, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
157
+5 vs. Q2 2025
Shares held
47.8M
−428.5K (−0.9%) vs. Q2 2025
Total value
$544.3M
+$15.9M (+3.0%) vs. Q2 2025
New holders
26
65 more added
Sold out
21
47 more reduced

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 157 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ3 2025: $544.3M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q2 2025.

Institutions holding MAX in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
White Mountains Insurance Group Ltd17,856,614$203.2M100.00%00.0%Unchanged
BlackRock, Inc.3,573,190$40.7M0.00%−430,229−10.7%Reduced
Vanguard Group Inc2,600,621$29.6M0.00%−258,578−9.0%Reduced
Broad Bay Capital Management, LP1,468,695$16.7M2.08%−1,029,812−41.2%Reduced
Millennium Management LLC1,429,556$16.3M0.01%+1,246,493+680.9%Added
Clearline Capital LP1,290,849$14.7M1.27%−134,459−9.4%Reduced
Goldman Sachs Group Inc1,279,960$14.6M0.00%−727,226−36.2%Reduced
JPMorgan Chase & Co1,058,441$12.0M0.00%+516,195+95.2%Added
Renaissance Technologies LLC945,100$10.8M0.01%+172,800+22.4%Added
Morgan Stanley872,031$9.92M0.00%+116,105+15.4%Added
Jacobs Asset Management, LLC819,026$9.32M5.10%+20,360+2.5%Added
Shay Capital LLC790,100$8.99M1.63%+120,100+17.9%Added
AQR Capital Management LLC770,679$8.77M0.01%+169,086+28.1%Added
Geode Capital Management, LLC769,774$8.76M0.00%+5,072+0.7%Added
Victory Capital Management Inc710,819$8.09M0.01%+658,625+1,261.9%Added
Nuveen, LLC690,465$7.86M0.00%−210,325−23.3%Reduced
State Street Corp672,126$7.65M0.00%+19,288+3.0%Added
Jacobs Levy Equity Management, Inc560,765$6.38M0.03%+91,204+19.4%Added
J. Goldman & Co LP531,027$6.04M0.23%+356,027+203.4%Added
Arrowstreet Capital, Limited Partnership520,452$5.92M0.00%+36,110+7.5%Added
Qube Research & Technologies Ltd504,342$5.74M0.01%−22,007−4.2%Reduced
D. E. Shaw & Co., Inc.454,883$5.18M0.00%−440,465−49.2%Reduced
Acadian Asset Management LLC419,839$4.77M0.01%−112,598−21.1%Reduced
Janus Henderson Group PLC386,155$4.39M0.00%−246,733−39.0%Reduced
G2 Investment Partners Management LLC375,473$4.27M0.88%+375,473New
Lighthouse Investment Partners, LLC353,930$4.03M0.15%+315,943+831.7%Added
Franklin Resources Inc317,972$3.62M0.00%+297,855+1,480.6%Added
Lazard Asset Management LLC294,796$3.35M0.00%−95,010−24.4%Reduced
Northern Trust Corp287,762$3.27M0.00%+9,835+3.5%Added
Charles Schwab Investment Management Inc279,734$3.18M0.00%−31,857−10.2%Reduced
Algert Global LLC275,387$3.13M0.05%+46,609+20.4%Added
Earnest Partners LLC269,607$3.07M0.01%00.0%Unchanged
Pacer Advisors, Inc.246,427$2.80M0.01%−87,531−26.2%Reduced
Y-Intercept (Hong Kong) Ltd207,616$2.36M0.06%+44,869+27.6%Added
BNP Paribas Arbitrage, SA193,587$2.20M0.00%+106,539+122.4%Added
Marshall Wace, LLP182,743$2.08M0.00%+17,116+10.3%Added
Jane Street Group, LLC176,305$2.01M0.00%+176,305New
PDT Partners, LLC165,540$1.88M0.12%00.0%Unchanged
UBS Group AG138,186$1.57M0.00%−390,194−73.8%Reduced
Canada Pension Plan Investment Board130,600$1.49M0.00%+5,200+4.1%Added
Dimensional Fund Advisors LP118,692$1.35M0.00%+54,584+85.1%Added
Los Angeles Capital Management LLC104,580$1.19M0.00%−14,948−12.5%Reduced
Bank of New York Mellon Corp99,144$1.13M0.00%+4,072+4.3%Added
Divisadero Street Capital Management, LP86,907$989.0K0.05%00.0%Unchanged
Barclays PLC85,840$976.9K0.00%−27,808−24.5%Reduced
Bank of America Corp82,079$934.1K0.00%−143,710−63.6%Reduced
Teacher Retirement System of Texas80,530$916.4K0.00%−69,403−46.3%Reduced
Ieq Capital, LLC79,557$905.4K0.00%+34,979+78.5%Added
UBS Asset Management Americas Inc71,458$813.2K0.00%−52,612−42.4%Reduced
Boothbay Fund Management, LLC70,666$804.2K0.02%+70,666New
Janney Montgomery Scott LLC70,355$801.0K0.00%−11,368−13.9%Reduced
Allianz Asset Management GmbH70,176$798.6K0.00%−100−0.1%Reduced
Blair William & Co66,197$753.3K0.00%+2,190+3.4%Added
Susquehanna International Group, LLP64,180$730.4K0.00%−27,887−30.3%Reduced
SEI Investments Co62,721$713.8K0.00%−53,306−45.9%Reduced
Mariner, LLC61,909$704.5K0.00%+14,428+30.4%Added
Swiss National Bank58,700$668.0K0.00%00.0%Unchanged
Rhumbline Advisers53,590$609.8K0.00%−2,032−3.7%Reduced
Nomura Holdings Inc52,965$602.7K0.00%+13,950+35.8%Added
Russell Investments Group, Ltd.51,634$587.6K0.00%−2,542−4.7%Reduced
State of Wyoming46,225$526.0K0.06%+40,580+718.9%Added
Semanteon Capital Management, LP44,583$507.4K0.64%+34,558+344.7%Added
Gotham Asset Management, LLC42,444$483.0K0.00%+3,940+10.2%Added
Raymond James Financial Inc41,408$471.2K0.00%+35,729+629.1%Added
Verition Fund Management LLC41,253$469.5K0.00%−1,935−4.5%Reduced
Alliancebernstein L.P.38,630$439.6K0.00%00.0%Unchanged
Quantbot Technologies LP38,615$439.4K0.01%+18,021+87.5%Added
Allspring Global Investments Holdings, LLC39,195$438.2K0.00%−387−1.0%Reduced
CWM, LLC38,383$437.0K0.00%+15,702+69.2%Added
Legal & General Group Plc33,934$386.2K0.00%−2,381−6.6%Reduced
Voleon Capital Management LP32,090$365.2K0.01%+14,042+77.8%Added
State of Wisconsin Investment Board31,191$355.0K0.00%−53,548−63.2%Reduced
Jain Global LLC31,143$354.4K0.00%+31,143New
Squarepoint Ops LLC30,658$348.9K0.00%−28,008−47.7%Reduced
Deutsche Bank AG30,409$346.1K0.00%+3,395+12.6%Added
California State Teachers Retirement System30,347$345.3K0.00%+10.0%Added
Engineers Gate Manager LP30,058$342.1K0.00%−39,126−56.6%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH29,864$339.9K0.00%−4,753−13.7%Reduced
Dynamic Technology Lab Private Ltd29,237$333.0K0.06%+18,429+170.5%Added
XTX Topco Ltd29,074$330.9K0.02%+15,089+107.9%Added
Price T Rowe Associates Inc28,776$328.0K0.00%+4,301+17.6%Added
Cerity Partners LLC27,644$314.6K0.00%+7,573+37.7%Added
Prelude Capital Management, LLC26,892$306.0K0.02%+26,892New
Spears Abacus Advisors LLC25,700$292.5K0.01%−13,400−34.3%Reduced
Principal Financial Group Inc24,716$281.3K0.00%+24,716New
FourThought Financial Partners, LLC24,691$281.0K0.02%+24,691New
Virginia Retirement Systems Et Al24,500$278.8K0.00%+4,500+22.5%Added
PharVision Advisers, LLC24,480$278.6K0.16%+24,480New
SG Americas Securities, LLC24,038$274.0K0.00%+13,633+131.0%Added
Axq Capital, LP23,144$263.4K0.10%+23,144New
Two Sigma Investments, LP22,524$256.3K0.00%−43,570−65.9%Reduced
MetLife Investment Management21,402$243.6K0.00%00.0%Unchanged
Wells Fargo & Company20,462$232.9K0.00%+3,195+18.5%Added
Two Sigma Advisers, LP20,400$232.2K0.00%−21,500−51.3%Reduced
Wealth Enhancement Advisory Services, LLC20,212$226.6K0.00%+5,455+37.0%Added
Invesco Ltd.19,705$224.2K0.00%+9,004+84.1%Added
SRS Capital Advisors, Inc.19,656$223.7K0.00%+18,620+1,797.3%Added
Creative Planning19,529$222.2K0.00%+4,198+27.4%Added
Royal Bank of Canada19,223$218.0K0.00%+11,702+155.6%Added
Virtus ETF Advisers LLC18,711$212.9K0.12%00.0%Unchanged