MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in MediaAlpha, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 157
- +5 vs. Q2 2025
- Shares held
- 47.8M
- −428.5K (−0.9%) vs. Q2 2025
- Total value
- $544.3M
- +$15.9M (+3.0%) vs. Q2 2025
- New holders
- 26
- 65 more added
- Sold out
- 21
- 47 more reduced
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $212.1K | 0.00% | +6,714+56.3% | Added |
| Quantinno Capital Management LP | 17,253 | $196.3K | 0.00% | +17,253 | New |
| Corton Capital Inc. | 16,760 | $190.7K | 0.47% | −2,105−11.2% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 15,657 | $178.2K | 0.00% | −2,584−14.2% | Reduced |
| Keebeck Alpha, LP | 15,492 | $176.3K | 0.25% | +15,492 | New |
| Mackenzie Financial Corp | 15,117 | $172.0K | 0.00% | +4,550+43.1% | Added |
| Aigen Investment Management, LP | 13,179 | $150.0K | 0.02% | +13,179 | New |
| Mercer Global Advisors Inc | 12,840 | $146.1K | 0.00% | +12,840 | New |
| Virtu Financial LLC | 12,749 | $145.0K | 0.01% | +12,749 | New |
| Cresset Asset Management, LLC | 12,448 | $141.7K | 0.00% | +12,448 | New |
| Polymer Capital Management (US) LLC | 12,409 | $141.2K | 0.02% | +99+0.8% | Added |
| Intech Investment Management LLC | 12,407 | $141.2K | 0.00% | −6,095−32.9% | Reduced |
| Brevan Howard Capital Management LP | 12,289 | $139.8K | 0.00% | −6,179−33.5% | Reduced |
| Summit Wealth Group LLC | 16,471 | $136.1K | 0.02% | +16,471 | New |
| Manufacturers Life Insurance Company, The | 11,785 | $134.1K | 0.00% | −972−7.6% | Reduced |
| LPL Financial LLC | 10,482 | $119.3K | 0.00% | +10,482 | New |
| Pallas Capital Advisors LLC | 10,352 | $117.8K | 0.00% | +177+1.7% | Added |
| Police & Firemen's Retirement System of New Jersey | 10,040 | $114.3K | 0.00% | +3,218+47.2% | Added |
| Quest Partners LLC | 9,859 | $112.2K | 0.01% | −13,291−57.4% | Reduced |
| New York State Common Retirement Fund | 6,264 | $71.3K | 0.00% | 00.0% | Unchanged |
| KLP Kapitalforvaltning AS | 5,933 | $67.5K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 5,707 | $64.9K | 0.02% | +357+6.7% | Added |
| Tower Research Capital LLC (TRC) | 4,398 | $50.0K | 0.00% | −1,153−20.8% | Reduced |
| FMR LLC | 4,107 | $46.7K | 0.00% | +1,559+61.2% | Added |
| Quarry LP | 4,087 | $46.5K | 0.01% | +1,234+43.3% | Added |
| Citigroup Inc | 3,349 | $38.1K | 0.00% | −10,518−75.8% | Reduced |
| Ameritas Investment Partners, Inc. | 3,026 | $34.4K | 0.00% | 00.0% | Unchanged |
| Covestor Ltd | 2,689 | $31.0K | 0.02% | −11−0.4% | Reduced |
| Simplex Trading, LLC | 2,767 | $31.0K | 0.00% | +1,903+220.3% | Added |
| Group One Trading, L.P. | 2,657 | $30.2K | 0.00% | +2,657 | New |
| EverSource Wealth Advisors, LLC | 1,894 | $21.6K | 0.00% | +542+40.1% | Added |
| State of Alaska, Department of Revenue | 1,862 | $21.0K | 0.00% | +1,862 | New |
| Amalgamated Bank | 1,031 | $12.0K | 0.00% | 00.0% | Unchanged |
| Advisor Group Holdings, Inc. | 1,062 | $11.7K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 973 | $11.1K | 0.00% | +474+95.0% | Added |
| Murphy & Mullick Capital Management Corp | 500 | $6.12K | 0.00% | 00.0% | Unchanged |
| US Bancorp | 502 | $5.71K | 0.00% | −10,331−95.4% | Reduced |
| Optiver Holding B.V. | 372 | $4.23K | 0.00% | +372 | New |
| IFP Advisors, Inc | 326 | $3.71K | 0.00% | +198+154.7% | Added |
| Clearstead Advisors, LLC | 293 | $3.33K | 0.00% | +125+74.4% | Added |
| True Wealth Design, LLC | 240 | $2.73K | 0.00% | −64−21.1% | Reduced |
| Farther Finance Advisors, LLC | 233 | $2.65K | 0.00% | +233 | New |
| Nisa Investment Advisors, LLC | 193 | $2.20K | 0.00% | 00.0% | Unchanged |
| Rothschild Investment LLC | 180 | $2.05K | 0.00% | +130+260.0% | Added |
| The PNC Financial Services Group, Inc. | 166 | $1.89K | 0.00% | +35+26.7% | Added |
| GAMMA Investing LLC | 134 | $1.52K | 0.00% | +14+11.7% | Added |
| Aster Capital Management (DIFC) Ltd | 128 | $1.46K | 0.00% | +128 | New |
| Marquette Asset Management, LLC | 119 | $1.35K | 0.00% | +119 | New |
| Sterling Capital Management LLC | 81 | $922 | 0.00% | +10+14.1% | Added |
| Parallel Advisors, LLC | 71 | $808 | 0.00% | 00.0% | Unchanged |
| Signaturefd, LLC | 39 | $444 | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 36 | $410 | 0.00% | −642−94.7% | Reduced |
| Versant Capital Management, Inc | 32 | $364 | 0.00% | 00.0% | Unchanged |
| Federated Hermes, Inc. | 29 | $330 | 0.00% | +29 | New |
| Sunbelt Securities, Inc. | 29 | $330 | 0.00% | +29 | New |
| Rockefeller Capital Management L.P. | 28 | $319 | 0.00% | +28 | New |
| Capital Advisors, Ltd. LLC | 12 | $0 | 0.00% | 00.0% | Unchanged |
| Hillsdale Investment Management Inc. | 0 | $0 | 0.00% | −359,200−100.0% | Sold out |
| Jackson Creek Investment Advisors LLC | 0 | $0 | 0.00% | −164,060−100.0% | Sold out |
| Trexquant Investment LP | 0 | $0 | 0.00% | −120,775−100.0% | Sold out |
| Citadel Advisors LLC | 0 | $0 | 0.00% | −115,626−100.0% | Sold out |
| Tudor Investment Corp Et Al | 0 | $0 | 0.00% | −66,206−100.0% | Sold out |
| Amundi | 0 | $0 | 0.00% | −57,537−100.0% | Sold out |
| HSBC Holdings PLC | 0 | $0 | 0.00% | −51,550−100.0% | Sold out |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −41,164−100.0% | Sold out |
| Balyasny Asset Management LLC | 0 | $0 | 0.00% | −36,236−100.0% | Sold out |
| Ameriprise Financial Inc | 0 | $0 | 0.00% | −28,470−100.0% | Sold out |
| Fox Run Management, L.L.C. | 0 | $0 | 0.00% | −27,238−100.0% | Sold out |
| Connor, Clark & Lunn Investment Management Ltd. | 0 | $0 | 0.00% | −26,987−100.0% | Sold out |
| Campbell & CO Investment Adviser LLC | 0 | $0 | 0.00% | −26,254−100.0% | Sold out |
| Nebula Research & Development LLC | 0 | $0 | 0.00% | −25,141−100.0% | Sold out |
| Centiva Capital, LP | 0 | $0 | 0.00% | −24,529−100.0% | Sold out |
| Stoneridge Investment Partners LLC | 0 | $0 | 0.00% | −21,362−100.0% | Sold out |
| Man Group plc | 0 | $0 | 0.00% | −21,145−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −19,865−100.0% | Sold out |
| Skopos Labs, Inc. | 0 | $0 | 0.00% | −1,603−100.0% | Sold out |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 0 | $0 | 0.00% | −486−100.0% | Sold out |
| GPS Wealth Strategies Group, LLC | 0 | $0 | 0.00% | −300−100.0% | Sold out |