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MediaAlpha, Inc.

MAX
Exchange
NYSE
Industry
Services-Business Services, NEC
SEC CIK
0001818383

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

13F holders, Q1 2026

Institutional positions in MediaAlpha, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
163
−8 vs. Q4 2025
Shares held
48.5M
+3.29M (+7.3%) vs. Q4 2025
Total value
$452.0M
−$133.3M (−22.8%) vs. Q4 2025
New holders
35
59 more added
Sold out
43
55 more reduced

1 institution that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2026: 163 institutions
Q1 2021: 96 institutionsQ2 2021: 98 institutionsQ3 2021: 89 institutionsQ4 2021: 93 institutionsQ1 2022: 96 institutionsQ2 2022: 89 institutionsQ3 2022: 88 institutionsQ4 2022: 101 institutionsQ1 2023: 98 institutionsQ2 2023: 94 institutionsQ3 2023: 89 institutionsQ4 2023: 91 institutionsQ1 2024: 122 institutionsQ2 2024: 149 institutionsQ3 2024: 151 institutionsQ4 2024: 162 institutionsQ1 2025: 144 institutionsQ2 2025: 152 institutionsQ3 2025: 157 institutionsQ4 2025: 172 institutionsQ1 2026: 163 institutionsQ2 2026: 153 institutions
Value heldQ1 2026: $452.0M
Q1 2021: $1.29BQ2 2021: $1.59BQ3 2021: $708.5MQ4 2021: $616.6MQ1 2022: $677.3MQ2 2022: $393.0MQ3 2022: $358.0MQ4 2022: $398.7MQ1 2023: $602.5MQ2 2023: $463.6MQ3 2023: $341.7MQ4 2023: $470.3MQ1 2024: $905.9MQ2 2024: $660.8MQ3 2024: $885.5MQ4 2024: $542.2MQ1 2025: $436.3MQ2 2025: $528.5MQ3 2025: $544.3MQ4 2025: $618.6MQ1 2026: $452.0MQ2 2026: $610.7M
Institutions holding MAX and their total value by quarter
QuarterHoldersValue
Q2 2026153$610.7M
Q1 2026163$452.0M
Q4 2025172$618.6M
Q3 2025157$544.3M
Q2 2025152$528.5M
Q1 2025144$436.3M
Q4 2024162$542.2M
Q3 2024151$885.5M
Q2 2024149$660.8M
Q1 2024122$905.9M
Q4 202391$470.3M
Q3 202389$341.7M
Q2 202394$463.6M
Q1 202398$602.5M
Q4 2022101$398.7M
Q3 202288$358.0M
Q2 202289$393.0M
Q1 202296$677.3M
Q4 202193$616.6M
Q3 202189$708.5M
Q2 202198$1.59B
Q1 202196$1.29B

Institutions, Q1 2026

Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2025.

Institutions holding MAX in Q1 2026
InstitutionSharesValue% of portfolioChange in sharesAction
White Mountains Insurance Group Ltd17,856,614$166.1M52.99%00.0%Unchanged
BlackRock, Inc.3,476,687$32.3M0.00%−74,778−2.1%Reduced
Clearline Capital LP2,590,670$24.1M1.87%+1,289,217+99.1%Added
JPMorgan Chase & Co1,745,679$16.5M0.00%+377,783+27.6%Added
Vanguard Capital Management LLC1,385,729$12.9M0.00%+1,385,729New
J. Goldman & Co LP1,182,673$11.0M0.51%+396,304+50.4%Added
Geode Capital Management, LLC1,070,084$9.95M0.00%+292,780+37.7%Added
Arrowstreet Capital, Limited Partnership1,061,981$9.88M0.01%+206,077+24.1%Added
Jacobs Asset Management, LLC924,443$8.60M5.15%+219,144+31.1%Added
Acadian Asset Management LLC847,199$7.87M0.01%+241,028+39.8%Added
State Street Corp838,161$7.79M0.00%+106,754+14.6%Added
Shay Capital LLC775,000$7.21M1.02%+184,000+31.1%Added
Jacobs Levy Equity Management, Inc750,054$6.98M0.03%+49,557+7.1%Added
Renaissance Technologies LLC719,300$6.69M0.01%−326,100−31.2%Reduced
Morgan Stanley703,018$6.54M0.00%−257,136−26.8%Reduced
Nuveen, LLC701,399$6.52M0.00%+34,860+5.2%Added
Goldman Sachs Group Inc623,421$5.80M0.00%−105,946−14.5%Reduced
Dimensional Fund Advisors LP620,669$5.77M0.00%+300,871+94.1%Added
Vanguard Portfolio Management LLC546,745$5.08M0.00%+546,745New
Speece Thorson Capital Group Inc499,011$4.64M1.06%+499,011New
AQR Capital Management LLC481,951$4.48M0.00%−322,144−40.1%Reduced
Philadelphia Financial Management of San Francisco, LLC480,000$4.46M1.43%+480,000New
Qube Research & Technologies Ltd415,280$3.86M0.01%+131,268+46.2%Added
Franklin Resources Inc343,709$3.20M0.00%+14,997+4.6%Added
D. E. Shaw & Co., Inc.342,058$3.18M0.00%−55,322−13.9%Reduced
Triad Investment Management333,864$3.10M3.67%+58,427+21.2%Added
HRT Financial LP329,332$3.06M0.01%+220,309+202.1%Added
Alliancebernstein L.P.205,440$2.66M0.00%+171,510+505.5%Added
Jane Street Group, LLC283,008$2.63M0.00%−77,121−21.4%Reduced
Bank of America Corp279,704$2.60M0.00%+221,540+380.9%Added
Charles Schwab Investment Management Inc274,339$2.55M0.00%−5,478−2.0%Reduced
Northern Trust Corp271,824$2.53M0.00%+4,546+1.7%Added
Pacer Advisors, Inc.258,250$2.40M0.01%−4,774−1.8%Reduced
Citadel Advisors LLC229,323$2.13M0.00%+59,676+35.2%Added
Vanguard Fiduciary Trust Co227,112$2.11M0.00%+227,112New
Stoic Point Capital Management LLC221,041$2.06M2.02%+13,743+6.6%Added
Squarepoint Ops LLC215,541$2.00M0.00%+91,253+73.4%Added
Susquehanna International Group, LLP189,736$1.76M0.00%+108,746+134.3%Added
Teacher Retirement System of Texas185,325$1.72M0.01%+174,347+1,588.1%Added
UBS Asset Management Americas Inc180,511$1.68M0.00%+115,426+177.3%Added
Two Sigma Investments, LP175,289$1.63M0.00%+115,429+192.8%Added
Y-Intercept (Hong Kong) Ltd158,170$1.47M0.03%−52,182−24.8%Reduced
UBS Group AG153,883$1.43M0.00%+94,194+157.8%Added
Caption Management, LLC149,048$1.39M0.07%+149,048New
XTX Topco Ltd146,838$1.37M0.02%+56,136+61.9%Added
Principal Financial Group Inc137,613$1.28M0.00%+102,210+288.7%Added
Man Group plc136,707$1.27M0.00%+25,831+23.3%Added
Gsa Capital Partners LLP109,268$1.02M0.06%+62,484+133.6%Added
Balyasny Asset Management LLC108,808$1.01M0.00%−75,351−40.9%Reduced
Quantinno Capital Management LP107,274$997.6K0.00%+64,526+150.9%Added
State of Wisconsin Investment Board106,160$987.3K0.00%+59,318+126.6%Added
PDT Partners, LLC90,022$837.2K0.05%−75,518−45.6%Reduced
Victory Capital Management Inc87,269$811.6K0.00%−642,188−88.0%Reduced
Bank of New York Mellon Corp86,955$808.7K0.00%−357−0.4%Reduced
Divisadero Street Capital Management, LP86,907$808.2K0.04%−762,104−89.8%Reduced
Russell Investments Group, Ltd.84,894$794.0K0.00%−5,949−6.5%Reduced
Algert Global LLC84,510$785.9K0.01%+84,510New
Globeflex Capital L P80,233$746.2K0.11%00.0%Unchanged
Amundi78,104$726.4K0.00%+19,488+33.2%Added
Allianz Asset Management GmbH70,176$652.6K0.00%00.0%Unchanged
Swiss National Bank58,700$545.9K0.00%00.0%Unchanged
Mariner, LLC58,489$544.0K0.00%−11,402−16.3%Reduced
BNP Paribas Arbitrage, SA56,206$522.7K0.00%−216,945−79.4%Reduced
Blair William & Co55,975$520.6K0.00%−4,171−6.9%Reduced
Rhumbline Advisers47,884$445.3K0.00%−638−1.3%Reduced
Millennium Management LLC47,041$437.5K0.00%−704,704−93.7%Reduced
Allspring Global Investments Holdings, LLC47,885$434.8K0.00%+4,935+11.5%Added
Barclays PLC45,364$421.9K0.00%−46,060−50.4%Reduced
Dynamic Technology Lab Private Ltd43,595$405.4K0.07%+43,595New
State of Wyoming43,001$399.9K0.05%+4,169+10.7%Added
Skopos Labs, Inc.39,724$369.4K0.01%+27,683+229.9%Added
Vanguard Global Advisers, LLC37,688$350.5K0.00%+37,688New
Fox Run Management, L.L.C.36,955$348.9K0.06%+10,920+41.9%Added
Price T Rowe Associates Inc37,076$345.0K0.00%+6,062+19.5%Added
SEI Investments Co35,738$332.4K0.00%−46,106−56.3%Reduced
Deutsche Bank AG35,088$326.3K0.00%+3,448+10.9%Added
Ieq Capital, LLC32,921$306.2K0.00%−55,215−62.6%Reduced
Quantbot Technologies LP29,119$270.8K0.01%+29,119New
Legal & General Group Plc27,533$256.1K0.00%−6,284−18.6%Reduced
FMR LLC27,174$252.7K0.00%+22,347+463.0%Added
Bridgefront Capital, LLC26,170$243.4K0.06%+26,170New
Abel Hall, LLC25,424$236.4K0.05%+25,424New
Spears Abacus Advisors LLC25,400$236.2K0.00%−150−0.6%Reduced
California State Teachers Retirement System25,252$234.8K0.00%−252−1.0%Reduced
Los Angeles Capital Management LLC23,740$220.8K0.00%−48,545−67.2%Reduced
Invesco Ltd.23,627$219.7K0.00%−2,397−9.2%Reduced
Elkhorn Partners Limited Partnership23,000$213.9K0.14%+23,000New
CWM, LLC22,425$208.6K0.00%−19,853−47.0%Reduced
MetLife Investment Management21,402$199.0K0.00%00.0%Unchanged
Jupiter Asset Management Ltd21,172$196.9K0.00%+21,172New
Wealth Enhancement Advisory Services, LLC20,916$195.8K0.00%−5,521−20.9%Reduced
State of Tennessee, Treasury Department20,728$192.8K0.00%+7,825+60.6%Added
Creative Planning19,946$185.5K0.00%−5,326−21.1%Reduced
SG Americas Securities, LLC19,473$181.0K0.00%+3,668+23.2%Added
Cornerstone Investment Partners, LLC19,008$176.8K0.01%+4,358+29.7%Added
Zurcher Kantonalbank (Zurich Cantonalbank)18,642$173.4K0.00%00.0%Unchanged
Ameriprise Financial Inc17,807$165.6K0.00%+17,807New
Eventide Asset Management, LLC17,509$165.3K0.00%+17,509New
Vanguard Asset Management, Ltd17,425$162.1K0.00%+17,425New
Mercer Global Advisors Inc16,155$150.2K0.00%−805−4.7%Reduced