MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in MediaAlpha, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 163
- −8 vs. Q4 2025
- Shares held
- 48.5M
- +3.29M (+7.3%) vs. Q4 2025
- Total value
- $452.0M
- −$133.3M (−22.8%) vs. Q4 2025
- New holders
- 35
- 59 more added
- Sold out
- 43
- 55 more reduced
1 institution that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SJS Investment Consulting Inc. | 9 | $84 | 0.00% | −15−62.5% | Reduced |
| MAI Capital Management | 25 | $233 | 0.00% | +11+78.6% | Added |
| Smartleaf Asset Management LLC | 44 | $415 | 0.00% | 00.0% | Unchanged |
| True Wealth Design, LLC | 51 | $475 | 0.00% | −285−84.8% | Reduced |
| Investors Portfolio Services LLC | 61 | $515 | 0.00% | +61 | New |
| Jones Financial Companies LLLP | 57 | $517 | 0.00% | −2,256−97.5% | Reduced |
| Wealth Preservation Advisors, LLC | 66 | $614 | 0.00% | +66 | New |
| Caitong International Asset Management Co., Ltd | 105 | $976 | 0.00% | +58+123.4% | Added |
| New York State Teachers Retirement System | 100 | $1.00K | 0.00% | +100 | New |
| IFP Advisors, Inc | 134 | $1.25K | 0.00% | −574−81.1% | Reduced |
| Nisa Investment Advisors, LLC | 135 | $1.26K | 0.00% | −66−32.8% | Reduced |
| The PNC Financial Services Group, Inc. | 135 | $1.26K | 0.00% | +60+80.0% | Added |
| Root Financial Partners, LLC | 139 | $1.29K | 0.00% | +139 | New |
| US Bancorp | 182 | $1.69K | 0.00% | −321−63.8% | Reduced |
| Group One Trading, L.P. | 185 | $1.72K | 0.00% | −2,144−92.1% | Reduced |
| Marquette Asset Management, LLC | 198 | $1.84K | 0.00% | −45−18.5% | Reduced |
| Sterling Capital Management LLC | 217 | $2.02K | 0.00% | 00.0% | Unchanged |
| Optiver Holding B.V. | 230 | $2.14K | 0.00% | −40−14.8% | Reduced |
| Rothschild Investment LLC | 237 | $2.20K | 0.00% | −103−30.3% | Reduced |
| Farther Finance Advisors, LLC | 248 | $2.25K | 0.00% | +61+32.6% | Added |
| Parallel Advisors, LLC | 376 | $3.50K | 0.00% | +292+347.6% | Added |
| Huntington National Bank | 397 | $3.69K | 0.00% | +397 | New |
| GAMMA Investing LLC | 446 | $4.15K | 0.00% | +259+138.5% | Added |
| Federated Hermes, Inc. | 472 | $4.39K | 0.00% | −851−64.3% | Reduced |
| Murphy & Mullick Capital Management Corp | 500 | $4.65K | 0.00% | 00.0% | Unchanged |
| Clear Street Markets LLC | 557 | $5.18K | 0.00% | +557 | New |
| Versant Capital Management, Inc | 999 | $9.29K | 0.00% | +921+1,180.8% | Added |
| Private Wealth Asset Management, LLC | 1,000 | $9.30K | 0.00% | +1,000 | New |
| Advisor Group Holdings, Inc. | 1,037 | $9.64K | 0.00% | −92−8.1% | Reduced |
| Allworth Financial LP | 1,105 | $10.3K | 0.00% | −156−12.4% | Reduced |
| SRS Capital Advisors, Inc. | 1,172 | $10.9K | 0.00% | +73+6.6% | Added |
| EverSource Wealth Advisors, LLC | 1,261 | $11.7K | 0.00% | −784−38.3% | Reduced |
| State of Alaska, Department of Revenue | 1,862 | $17.0K | 0.00% | 00.0% | Unchanged |
| Ameritas Investment Partners, Inc. | 3,026 | $28.1K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 3,087 | $28.7K | 0.00% | +910+41.8% | Added |
| Rockefeller Capital Management L.P. | 3,127 | $29.1K | 0.00% | +322+11.5% | Added |
| Covestor Ltd | 3,453 | $32.0K | 0.02% | +60+1.8% | Added |
| Royal Bank of Canada | 5,737 | $53.0K | 0.00% | −782−12.0% | Reduced |
| KLP Kapitalforvaltning AS | 5,933 | $55.2K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 6,264 | $58.3K | 0.00% | 00.0% | Unchanged |
| Essential Partners LLC | 6,457 | $60.0K | 0.02% | +518+8.7% | Added |
| Simplex Trading, LLC | 6,846 | $63.7K | 0.00% | +2,971+76.7% | Added |
| Vanguard Investments Australia, Ltd. | 7,013 | $65.2K | 0.00% | +7,013 | New |
| Public Employees Retirement System of Ohio | 9,100 | $84.6K | 0.00% | +9,100 | New |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $90.1K | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 9,978 | $92.8K | 0.00% | +1,685+20.3% | Added |
| Jefferies Financial Group Inc. | 10,000 | $93.0K | 0.00% | +10,000 | New |
| Aaron Wealth Advisors | 10,242 | $95.3K | 0.01% | +10,242 | New |
| Bank of Montreal | 10,494 | $97.6K | 0.00% | +10,494 | New |
| Virginia Retirement Systems Et Al | 11,200 | $104.2K | 0.00% | −6,500−36.7% | Reduced |
| Cresset Asset Management, LLC | 11,395 | $106.0K | 0.00% | −867−7.1% | Reduced |
| Mach-1 Financial Group, Inc. | 11,957 | $111.2K | 0.04% | +11,957 | New |
| Wells Fargo & Company | 12,325 | $114.6K | 0.00% | −24,747−66.8% | Reduced |
| Glenmede Trust Co NA | 13,150 | $122.3K | 0.00% | +13,150 | New |
| Janus Henderson Group PLC | 13,862 | $129.1K | 0.00% | −252,044−94.8% | Reduced |
| Schonfeld Strategic Advisors LLC | 13,917 | $129.4K | 0.00% | +13,917 | New |
| Mackenzie Financial Corp | 14,293 | $132.9K | 0.00% | −28,682−66.7% | Reduced |
| Graham Capital Management, L.P. | 14,543 | $135.3K | 0.00% | −8,884−37.9% | Reduced |
| Cerity Partners LLC | 15,033 | $139.8K | 0.00% | −5,744−27.6% | Reduced |
| CI Private Wealth, LLC | 15,559 | $144.7K | 0.00% | +15,559 | New |
| nVerses Capital, LLC | 15,790 | $146.8K | 0.13% | +15,790 | New |
| Campbell & CO Investment Adviser LLC | 16,085 | $149.6K | 0.01% | +16,085 | New |
| Mirae Asset Global ETFs Holdings Ltd. | 16,132 | $150.0K | 0.00% | +374+2.4% | Added |
| Mercer Global Advisors Inc | 16,155 | $150.2K | 0.00% | −805−4.7% | Reduced |
| Vanguard Asset Management, Ltd | 17,425 | $162.1K | 0.00% | +17,425 | New |
| Eventide Asset Management, LLC | 17,509 | $165.3K | 0.00% | +17,509 | New |
| Ameriprise Financial Inc | 17,807 | $165.6K | 0.00% | +17,807 | New |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $173.4K | 0.00% | 00.0% | Unchanged |
| Cornerstone Investment Partners, LLC | 19,008 | $176.8K | 0.01% | +4,358+29.7% | Added |
| SG Americas Securities, LLC | 19,473 | $181.0K | 0.00% | +3,668+23.2% | Added |
| Creative Planning | 19,946 | $185.5K | 0.00% | −5,326−21.1% | Reduced |
| State of Tennessee, Treasury Department | 20,728 | $192.8K | 0.00% | +7,825+60.6% | Added |
| Wealth Enhancement Advisory Services, LLC | 20,916 | $195.8K | 0.00% | −5,521−20.9% | Reduced |
| Jupiter Asset Management Ltd | 21,172 | $196.9K | 0.00% | +21,172 | New |
| MetLife Investment Management | 21,402 | $199.0K | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 22,425 | $208.6K | 0.00% | −19,853−47.0% | Reduced |
| Elkhorn Partners Limited Partnership | 23,000 | $213.9K | 0.14% | +23,000 | New |
| Invesco Ltd. | 23,627 | $219.7K | 0.00% | −2,397−9.2% | Reduced |
| Los Angeles Capital Management LLC | 23,740 | $220.8K | 0.00% | −48,545−67.2% | Reduced |
| California State Teachers Retirement System | 25,252 | $234.8K | 0.00% | −252−1.0% | Reduced |
| Spears Abacus Advisors LLC | 25,400 | $236.2K | 0.00% | −150−0.6% | Reduced |
| Abel Hall, LLC | 25,424 | $236.4K | 0.05% | +25,424 | New |
| Bridgefront Capital, LLC | 26,170 | $243.4K | 0.06% | +26,170 | New |
| FMR LLC | 27,174 | $252.7K | 0.00% | +22,347+463.0% | Added |
| Legal & General Group Plc | 27,533 | $256.1K | 0.00% | −6,284−18.6% | Reduced |
| Quantbot Technologies LP | 29,119 | $270.8K | 0.01% | +29,119 | New |
| Ieq Capital, LLC | 32,921 | $306.2K | 0.00% | −55,215−62.6% | Reduced |
| Deutsche Bank AG | 35,088 | $326.3K | 0.00% | +3,448+10.9% | Added |
| SEI Investments Co | 35,738 | $332.4K | 0.00% | −46,106−56.3% | Reduced |
| Price T Rowe Associates Inc | 37,076 | $345.0K | 0.00% | +6,062+19.5% | Added |
| Fox Run Management, L.L.C. | 36,955 | $348.9K | 0.06% | +10,920+41.9% | Added |
| Vanguard Global Advisers, LLC | 37,688 | $350.5K | 0.00% | +37,688 | New |
| Skopos Labs, Inc. | 39,724 | $369.4K | 0.01% | +27,683+229.9% | Added |
| State of Wyoming | 43,001 | $399.9K | 0.05% | +4,169+10.7% | Added |
| Dynamic Technology Lab Private Ltd | 43,595 | $405.4K | 0.07% | +43,595 | New |
| Barclays PLC | 45,364 | $421.9K | 0.00% | −46,060−50.4% | Reduced |
| Allspring Global Investments Holdings, LLC | 47,885 | $434.8K | 0.00% | +4,935+11.5% | Added |
| Millennium Management LLC | 47,041 | $437.5K | 0.00% | −704,704−93.7% | Reduced |
| Rhumbline Advisers | 47,884 | $445.3K | 0.00% | −638−1.3% | Reduced |
| Blair William & Co | 55,975 | $520.6K | 0.00% | −4,171−6.9% | Reduced |