MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q1 2026
Institutional positions in MediaAlpha, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 163
- −8 vs. Q4 2025
- Shares held
- 48.5M
- +3.29M (+7.3%) vs. Q4 2025
- Total value
- $452.0M
- −$133.3M (−22.8%) vs. Q4 2025
- New holders
- 35
- 59 more added
- Sold out
- 43
- 55 more reduced
1 institution that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mirae Asset Global ETFs Holdings Ltd. | 16,132 | $150.0K | 0.00% | +374+2.4% | Added |
| Campbell & CO Investment Adviser LLC | 16,085 | $149.6K | 0.01% | +16,085 | New |
| nVerses Capital, LLC | 15,790 | $146.8K | 0.13% | +15,790 | New |
| CI Private Wealth, LLC | 15,559 | $144.7K | 0.00% | +15,559 | New |
| Cerity Partners LLC | 15,033 | $139.8K | 0.00% | −5,744−27.6% | Reduced |
| Graham Capital Management, L.P. | 14,543 | $135.3K | 0.00% | −8,884−37.9% | Reduced |
| Mackenzie Financial Corp | 14,293 | $132.9K | 0.00% | −28,682−66.7% | Reduced |
| Schonfeld Strategic Advisors LLC | 13,917 | $129.4K | 0.00% | +13,917 | New |
| Janus Henderson Group PLC | 13,862 | $129.1K | 0.00% | −252,044−94.8% | Reduced |
| Glenmede Trust Co NA | 13,150 | $122.3K | 0.00% | +13,150 | New |
| Wells Fargo & Company | 12,325 | $114.6K | 0.00% | −24,747−66.8% | Reduced |
| Mach-1 Financial Group, Inc. | 11,957 | $111.2K | 0.04% | +11,957 | New |
| Cresset Asset Management, LLC | 11,395 | $106.0K | 0.00% | −867−7.1% | Reduced |
| Virginia Retirement Systems Et Al | 11,200 | $104.2K | 0.00% | −6,500−36.7% | Reduced |
| Bank of Montreal | 10,494 | $97.6K | 0.00% | +10,494 | New |
| Aaron Wealth Advisors | 10,242 | $95.3K | 0.01% | +10,242 | New |
| Jefferies Financial Group Inc. | 10,000 | $93.0K | 0.00% | +10,000 | New |
| Citigroup Inc | 9,978 | $92.8K | 0.00% | +1,685+20.3% | Added |
| Police & Firemen's Retirement System of New Jersey | 9,690 | $90.1K | 0.00% | 00.0% | Unchanged |
| Public Employees Retirement System of Ohio | 9,100 | $84.6K | 0.00% | +9,100 | New |
| Vanguard Investments Australia, Ltd. | 7,013 | $65.2K | 0.00% | +7,013 | New |
| Simplex Trading, LLC | 6,846 | $63.7K | 0.00% | +2,971+76.7% | Added |
| Essential Partners LLC | 6,457 | $60.0K | 0.02% | +518+8.7% | Added |
| New York State Common Retirement Fund | 6,264 | $58.3K | 0.00% | 00.0% | Unchanged |
| KLP Kapitalforvaltning AS | 5,933 | $55.2K | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 5,737 | $53.0K | 0.00% | −782−12.0% | Reduced |
| Covestor Ltd | 3,453 | $32.0K | 0.02% | +60+1.8% | Added |
| Rockefeller Capital Management L.P. | 3,127 | $29.1K | 0.00% | +322+11.5% | Added |
| Tower Research Capital LLC (TRC) | 3,087 | $28.7K | 0.00% | +910+41.8% | Added |
| Ameritas Investment Partners, Inc. | 3,026 | $28.1K | 0.00% | 00.0% | Unchanged |
| State of Alaska, Department of Revenue | 1,862 | $17.0K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 1,261 | $11.7K | 0.00% | −784−38.3% | Reduced |
| SRS Capital Advisors, Inc. | 1,172 | $10.9K | 0.00% | +73+6.6% | Added |
| Allworth Financial LP | 1,105 | $10.3K | 0.00% | −156−12.4% | Reduced |
| Advisor Group Holdings, Inc. | 1,037 | $9.64K | 0.00% | −92−8.1% | Reduced |
| Private Wealth Asset Management, LLC | 1,000 | $9.30K | 0.00% | +1,000 | New |
| Versant Capital Management, Inc | 999 | $9.29K | 0.00% | +921+1,180.8% | Added |
| Clear Street Markets LLC | 557 | $5.18K | 0.00% | +557 | New |
| Murphy & Mullick Capital Management Corp | 500 | $4.65K | 0.00% | 00.0% | Unchanged |
| Federated Hermes, Inc. | 472 | $4.39K | 0.00% | −851−64.3% | Reduced |
| GAMMA Investing LLC | 446 | $4.15K | 0.00% | +259+138.5% | Added |
| Huntington National Bank | 397 | $3.69K | 0.00% | +397 | New |
| Parallel Advisors, LLC | 376 | $3.50K | 0.00% | +292+347.6% | Added |
| Farther Finance Advisors, LLC | 248 | $2.25K | 0.00% | +61+32.6% | Added |
| Rothschild Investment LLC | 237 | $2.20K | 0.00% | −103−30.3% | Reduced |
| Optiver Holding B.V. | 230 | $2.14K | 0.00% | −40−14.8% | Reduced |
| Sterling Capital Management LLC | 217 | $2.02K | 0.00% | 00.0% | Unchanged |
| Marquette Asset Management, LLC | 198 | $1.84K | 0.00% | −45−18.5% | Reduced |
| Group One Trading, L.P. | 185 | $1.72K | 0.00% | −2,144−92.1% | Reduced |
| US Bancorp | 182 | $1.69K | 0.00% | −321−63.8% | Reduced |
| Root Financial Partners, LLC | 139 | $1.29K | 0.00% | +139 | New |
| Nisa Investment Advisors, LLC | 135 | $1.26K | 0.00% | −66−32.8% | Reduced |
| The PNC Financial Services Group, Inc. | 135 | $1.26K | 0.00% | +60+80.0% | Added |
| IFP Advisors, Inc | 134 | $1.25K | 0.00% | −574−81.1% | Reduced |
| New York State Teachers Retirement System | 100 | $1.00K | 0.00% | +100 | New |
| Caitong International Asset Management Co., Ltd | 105 | $976 | 0.00% | +58+123.4% | Added |
| Wealth Preservation Advisors, LLC | 66 | $614 | 0.00% | +66 | New |
| Jones Financial Companies LLLP | 57 | $517 | 0.00% | −2,256−97.5% | Reduced |
| Investors Portfolio Services LLC | 61 | $515 | 0.00% | +61 | New |
| True Wealth Design, LLC | 51 | $475 | 0.00% | −285−84.8% | Reduced |
| Smartleaf Asset Management LLC | 44 | $415 | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 25 | $233 | 0.00% | +11+78.6% | Added |
| SJS Investment Consulting Inc. | 9 | $84 | 0.00% | −15−62.5% | Reduced |
| G2 Investment Partners Management LLC | 0 | $0 | 0.00% | −496,916−100.0% | Sold out |
| Marshall Wace, LLP | 0 | $0 | 0.00% | −328,388−100.0% | Sold out |
| Canada Pension Plan Investment Board | 0 | $0 | 0.00% | −136,500−100.0% | Sold out |
| Boothbay Fund Management, LLC | 0 | $0 | 0.00% | −108,143−100.0% | Sold out |
| Tudor Investment Corp Et Al | 0 | $0 | 0.00% | −83,330−100.0% | Sold out |
| Nomura Holdings Inc | 0 | $0 | 0.00% | −82,313−100.0% | Sold out |
| Lighthouse Investment Partners, LLC | 0 | $0 | 0.00% | −82,050−100.0% | Sold out |
| ExodusPoint Capital Management, LP | 0 | $0 | 0.00% | −81,791−100.0% | Sold out |
| Raymond James Financial Inc | 0 | $0 | 0.00% | −52,708−100.0% | Sold out |
| Verition Fund Management LLC | 0 | $0 | 0.00% | −39,303−100.0% | Sold out |
| Gotham Asset Management, LLC | 0 | $0 | 0.00% | −39,123−100.0% | Sold out |
| Quest Partners LLC | 0 | $0 | 0.00% | −37,463−100.0% | Sold out |
| Thrivent Financial for Lutherans | 0 | $0 | 0.00% | −36,379−100.0% | Sold out |
| PharVision Advisers, LLC | 0 | $0 | 0.00% | −34,034−100.0% | Sold out |
| Versor Investments LP | 0 | $0 | 0.00% | −29,318−100.0% | Sold out |
| Two Sigma Advisers, LP | 0 | $0 | 0.00% | −26,896−100.0% | Sold out |
| Brookwood Investment Group LLC | 0 | $0 | 0.00% | −22,841−100.0% | Sold out |
| Mangrove Partners | 0 | $0 | 0.00% | −22,700−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −18,751−100.0% | Sold out |
| Jump Financial, LLC | 0 | $0 | 0.00% | −18,539−100.0% | Sold out |
| VARCOV Co. | 0 | $0 | 0.00% | −16,543−100.0% | Sold out |
| Engineers Gate Manager LP | 0 | $0 | 0.00% | −16,125−100.0% | Sold out |
| Caxton Associates LLP | 0 | $0 | 0.00% | −13,922−100.0% | Sold out |
| Pallas Capital Advisors LLC | 0 | $0 | 0.00% | −13,176−100.0% | Sold out |
| Moran Wealth Management, LLC | 0 | $0 | 0.00% | −12,716−100.0% | Sold out |
| Voleon Capital Management LP | 0 | $0 | 0.00% | −12,324−100.0% | Sold out |
| Polymer Capital Management (US) LLC | 0 | $0 | 0.00% | −12,306−100.0% | Sold out |
| Intech Investment Management LLC | 0 | $0 | 0.00% | −10,796−100.0% | Sold out |
| Manufacturers Life Insurance Company, The | 0 | $0 | 0.00% | −10,782−100.0% | Sold out |
| Virtus ETF Advisers LLC | 0 | $0 | 0.00% | −10,623−100.0% | Sold out |
| STRS Ohio | 0 | $0 | 0.00% | −3,800−100.0% | Sold out |
| Quarry LP | 0 | $0 | 0.00% | −2,297−100.0% | Sold out |
| Amalgamated Bank | 0 | $0 | 0.00% | −1,065−100.0% | Sold out |
| Aster Capital Management (DIFC) Ltd | 0 | $0 | 0.00% | −987−100.0% | Sold out |
| Meeder Asset Management Inc | 0 | $0 | 0.00% | −714−100.0% | Sold out |
| BNP PARIBAS ASSET MANAGEMENT Holding S.A. | 0 | $0 | 0.00% | −594−100.0% | Sold out |
| SageView Advisory Group, LLC | 0 | $0 | 0.00% | −90−100.0% | Sold out |