MediaAlpha, Inc.
MAX- Exchange
- NYSE
- Industry
- Services-Business Services, NEC
- SEC CIK
- 0001818383
In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 26 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in MediaAlpha, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 157
- +5 vs. Q2 2025
- Shares held
- 47.8M
- −428.5K (−0.9%) vs. Q2 2025
- Total value
- $544.3M
- +$15.9M (+3.0%) vs. Q2 2025
- New holders
- 26
- 65 more added
- Sold out
- 21
- 47 more reduced
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting MAX on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 153 | $610.7M |
| Q1 2026 | 163 | $452.0M |
| Q4 2025 | 172 | $618.6M |
| Q3 2025 | 157 | $544.3M |
| Q2 2025 | 152 | $528.5M |
| Q1 2025 | 144 | $436.3M |
| Q4 2024 | 162 | $542.2M |
| Q3 2024 | 151 | $885.5M |
| Q2 2024 | 149 | $660.8M |
| Q1 2024 | 122 | $905.9M |
| Q4 2023 | 91 | $470.3M |
| Q3 2023 | 89 | $341.7M |
| Q2 2023 | 94 | $463.6M |
| Q1 2023 | 98 | $602.5M |
| Q4 2022 | 101 | $398.7M |
| Q3 2022 | 88 | $358.0M |
| Q2 2022 | 89 | $393.0M |
| Q1 2022 | 96 | $677.3M |
| Q4 2021 | 93 | $616.6M |
| Q3 2021 | 89 | $708.5M |
| Q2 2021 | 98 | $1.59B |
| Q1 2021 | 96 | $1.29B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding MediaAlpha, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Capital Advisors, Ltd. LLC | 12 | $0 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 28 | $319 | 0.00% | +28 | New |
| Federated Hermes, Inc. | 29 | $330 | 0.00% | +29 | New |
| Sunbelt Securities, Inc. | 29 | $330 | 0.00% | +29 | New |
| Versant Capital Management, Inc | 32 | $364 | 0.00% | 00.0% | Unchanged |
| Caitong International Asset Management Co., Ltd | 36 | $410 | 0.00% | −642−94.7% | Reduced |
| Signaturefd, LLC | 39 | $444 | 0.00% | 00.0% | Unchanged |
| Parallel Advisors, LLC | 71 | $808 | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 81 | $922 | 0.00% | +10+14.1% | Added |
| Marquette Asset Management, LLC | 119 | $1.35K | 0.00% | +119 | New |
| Aster Capital Management (DIFC) Ltd | 128 | $1.46K | 0.00% | +128 | New |
| GAMMA Investing LLC | 134 | $1.52K | 0.00% | +14+11.7% | Added |
| The PNC Financial Services Group, Inc. | 166 | $1.89K | 0.00% | +35+26.7% | Added |
| Rothschild Investment LLC | 180 | $2.05K | 0.00% | +130+260.0% | Added |
| Nisa Investment Advisors, LLC | 193 | $2.20K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 233 | $2.65K | 0.00% | +233 | New |
| True Wealth Design, LLC | 240 | $2.73K | 0.00% | −64−21.1% | Reduced |
| Clearstead Advisors, LLC | 293 | $3.33K | 0.00% | +125+74.4% | Added |
| IFP Advisors, Inc | 326 | $3.71K | 0.00% | +198+154.7% | Added |
| Optiver Holding B.V. | 372 | $4.23K | 0.00% | +372 | New |
| US Bancorp | 502 | $5.71K | 0.00% | −10,331−95.4% | Reduced |
| Murphy & Mullick Capital Management Corp | 500 | $6.12K | 0.00% | 00.0% | Unchanged |
| Allworth Financial LP | 973 | $11.1K | 0.00% | +474+95.0% | Added |
| Advisor Group Holdings, Inc. | 1,062 | $11.7K | 0.00% | 00.0% | Unchanged |
| Amalgamated Bank | 1,031 | $12.0K | 0.00% | 00.0% | Unchanged |
| State of Alaska, Department of Revenue | 1,862 | $21.0K | 0.00% | +1,862 | New |
| EverSource Wealth Advisors, LLC | 1,894 | $21.6K | 0.00% | +542+40.1% | Added |
| Group One Trading, L.P. | 2,657 | $30.2K | 0.00% | +2,657 | New |
| Covestor Ltd | 2,689 | $31.0K | 0.02% | −11−0.4% | Reduced |
| Simplex Trading, LLC | 2,767 | $31.0K | 0.00% | +1,903+220.3% | Added |
| Ameritas Investment Partners, Inc. | 3,026 | $34.4K | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 3,349 | $38.1K | 0.00% | −10,518−75.8% | Reduced |
| Quarry LP | 4,087 | $46.5K | 0.01% | +1,234+43.3% | Added |
| FMR LLC | 4,107 | $46.7K | 0.00% | +1,559+61.2% | Added |
| Tower Research Capital LLC (TRC) | 4,398 | $50.0K | 0.00% | −1,153−20.8% | Reduced |
| Essential Partners LLC | 5,707 | $64.9K | 0.02% | +357+6.7% | Added |
| KLP Kapitalforvaltning AS | 5,933 | $67.5K | 0.00% | 00.0% | Unchanged |
| New York State Common Retirement Fund | 6,264 | $71.3K | 0.00% | 00.0% | Unchanged |
| Quest Partners LLC | 9,859 | $112.2K | 0.01% | −13,291−57.4% | Reduced |
| Police & Firemen's Retirement System of New Jersey | 10,040 | $114.3K | 0.00% | +3,218+47.2% | Added |
| Pallas Capital Advisors LLC | 10,352 | $117.8K | 0.00% | +177+1.7% | Added |
| LPL Financial LLC | 10,482 | $119.3K | 0.00% | +10,482 | New |
| Manufacturers Life Insurance Company, The | 11,785 | $134.1K | 0.00% | −972−7.6% | Reduced |
| Summit Wealth Group LLC | 16,471 | $136.1K | 0.02% | +16,471 | New |
| Brevan Howard Capital Management LP | 12,289 | $139.8K | 0.00% | −6,179−33.5% | Reduced |
| Intech Investment Management LLC | 12,407 | $141.2K | 0.00% | −6,095−32.9% | Reduced |
| Polymer Capital Management (US) LLC | 12,409 | $141.2K | 0.02% | +99+0.8% | Added |
| Cresset Asset Management, LLC | 12,448 | $141.7K | 0.00% | +12,448 | New |
| Virtu Financial LLC | 12,749 | $145.0K | 0.01% | +12,749 | New |
| Mercer Global Advisors Inc | 12,840 | $146.1K | 0.00% | +12,840 | New |
| Aigen Investment Management, LP | 13,179 | $150.0K | 0.02% | +13,179 | New |
| Mackenzie Financial Corp | 15,117 | $172.0K | 0.00% | +4,550+43.1% | Added |
| Keebeck Alpha, LP | 15,492 | $176.3K | 0.25% | +15,492 | New |
| Mirae Asset Global ETFs Holdings Ltd. | 15,657 | $178.2K | 0.00% | −2,584−14.2% | Reduced |
| Corton Capital Inc. | 16,760 | $190.7K | 0.47% | −2,105−11.2% | Reduced |
| Quantinno Capital Management LP | 17,253 | $196.3K | 0.00% | +17,253 | New |
| Zurcher Kantonalbank (Zurich Cantonalbank) | 18,642 | $212.1K | 0.00% | +6,714+56.3% | Added |
| Virtus ETF Advisers LLC | 18,711 | $212.9K | 0.12% | 00.0% | Unchanged |
| Royal Bank of Canada | 19,223 | $218.0K | 0.00% | +11,702+155.6% | Added |
| Creative Planning | 19,529 | $222.2K | 0.00% | +4,198+27.4% | Added |
| SRS Capital Advisors, Inc. | 19,656 | $223.7K | 0.00% | +18,620+1,797.3% | Added |
| Invesco Ltd. | 19,705 | $224.2K | 0.00% | +9,004+84.1% | Added |
| Wealth Enhancement Advisory Services, LLC | 20,212 | $226.6K | 0.00% | +5,455+37.0% | Added |
| Two Sigma Advisers, LP | 20,400 | $232.2K | 0.00% | −21,500−51.3% | Reduced |
| Wells Fargo & Company | 20,462 | $232.9K | 0.00% | +3,195+18.5% | Added |
| MetLife Investment Management | 21,402 | $243.6K | 0.00% | 00.0% | Unchanged |
| Two Sigma Investments, LP | 22,524 | $256.3K | 0.00% | −43,570−65.9% | Reduced |
| Axq Capital, LP | 23,144 | $263.4K | 0.10% | +23,144 | New |
| SG Americas Securities, LLC | 24,038 | $274.0K | 0.00% | +13,633+131.0% | Added |
| PharVision Advisers, LLC | 24,480 | $278.6K | 0.16% | +24,480 | New |
| Virginia Retirement Systems Et Al | 24,500 | $278.8K | 0.00% | +4,500+22.5% | Added |
| FourThought Financial Partners, LLC | 24,691 | $281.0K | 0.02% | +24,691 | New |
| Principal Financial Group Inc | 24,716 | $281.3K | 0.00% | +24,716 | New |
| Spears Abacus Advisors LLC | 25,700 | $292.5K | 0.01% | −13,400−34.3% | Reduced |
| Prelude Capital Management, LLC | 26,892 | $306.0K | 0.02% | +26,892 | New |
| Cerity Partners LLC | 27,644 | $314.6K | 0.00% | +7,573+37.7% | Added |
| Price T Rowe Associates Inc | 28,776 | $328.0K | 0.00% | +4,301+17.6% | Added |
| XTX Topco Ltd | 29,074 | $330.9K | 0.02% | +15,089+107.9% | Added |
| Dynamic Technology Lab Private Ltd | 29,237 | $333.0K | 0.06% | +18,429+170.5% | Added |
| Universal- Beteiligungs- und Servicegesellschaft mbH | 29,864 | $339.9K | 0.00% | −4,753−13.7% | Reduced |
| Engineers Gate Manager LP | 30,058 | $342.1K | 0.00% | −39,126−56.6% | Reduced |
| California State Teachers Retirement System | 30,347 | $345.3K | 0.00% | +10.0% | Added |
| Deutsche Bank AG | 30,409 | $346.1K | 0.00% | +3,395+12.6% | Added |
| Squarepoint Ops LLC | 30,658 | $348.9K | 0.00% | −28,008−47.7% | Reduced |
| Jain Global LLC | 31,143 | $354.4K | 0.00% | +31,143 | New |
| State of Wisconsin Investment Board | 31,191 | $355.0K | 0.00% | −53,548−63.2% | Reduced |
| Voleon Capital Management LP | 32,090 | $365.2K | 0.01% | +14,042+77.8% | Added |
| Legal & General Group Plc | 33,934 | $386.2K | 0.00% | −2,381−6.6% | Reduced |
| CWM, LLC | 38,383 | $437.0K | 0.00% | +15,702+69.2% | Added |
| Allspring Global Investments Holdings, LLC | 39,195 | $438.2K | 0.00% | −387−1.0% | Reduced |
| Quantbot Technologies LP | 38,615 | $439.4K | 0.01% | +18,021+87.5% | Added |
| Alliancebernstein L.P. | 38,630 | $439.6K | 0.00% | 00.0% | Unchanged |
| Verition Fund Management LLC | 41,253 | $469.5K | 0.00% | −1,935−4.5% | Reduced |
| Raymond James Financial Inc | 41,408 | $471.2K | 0.00% | +35,729+629.1% | Added |
| Gotham Asset Management, LLC | 42,444 | $483.0K | 0.00% | +3,940+10.2% | Added |
| Semanteon Capital Management, LP | 44,583 | $507.4K | 0.64% | +34,558+344.7% | Added |
| State of Wyoming | 46,225 | $526.0K | 0.06% | +40,580+718.9% | Added |
| Russell Investments Group, Ltd. | 51,634 | $587.6K | 0.00% | −2,542−4.7% | Reduced |
| Nomura Holdings Inc | 52,965 | $602.7K | 0.00% | +13,950+35.8% | Added |
| Rhumbline Advisers | 53,590 | $609.8K | 0.00% | −2,032−3.7% | Reduced |