MediaAlpha, Inc.

MAX

Exchange: NYSE
Industry: Services-Business Services, NEC
SEC CIK: 0001818383

SEC filings (opens in a new tab)

In the last 90 days, MediaAlpha, Inc. insiders filed 0 open-market purchases and 24 sales; 153 institutions reported holding it in 13F filings for Q2 2026, worth $610.7M in total; no superinvestor holds it.

Q2 2026 vs. Q1 2026

How the institutions holding MediaAlpha, Inc. changed between Q1 2026 and Q2 2026.

All holders in Q2 2026 All holders in Q1 2026

13F holders of MAX: Q1 2026 compared with Q2 2026
Measure	Q1 2026	Of which not filed for Q2 2026	Q2 2026	Change
Holders	163	3	153	−7
Shares	48.5M	76.0K	48.7M	+250.1K (+0.5%)
Value	$452.0M	$707.0K	$610.7M	+$159.4M (+35.3%)

3 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so the changes leave them out.

New holders (21)

Institutions that held MediaAlpha, Inc. at the end of Q2 2026 but not at the end of Q1 2026.

Institutions new to MAX in Q2 2026
Institution	Shares	Value	% of portfolio
EVR Research LP	440,000	$5.53M	2.73%
Stifel Financial Corp	126,175	$1.59M	0.00%
Walleye Capital LLC	80,306	$1.01M	0.00%
Winmill & Co. Inc	65,102	$818.3K	0.18%
Hillsdale Investment Management Inc.	45,900	$577.0K	0.01%
Lighthouse Investment Partners, LLC	34,001	$427.4K	0.01%
Brevan Howard Capital Management LP	27,117	$340.9K	0.00%
Tudor Investment Corp Et Al	25,748	$323.7K	0.00%
Allstate Corp	25,287	$317.9K	0.00%
Axq Capital, LP	25,117	$315.7K	0.03%
Nomura Holdings Inc	16,058	$201.8K	0.00%
EP Wealth Advisors, LLC	15,273	$192.0K	0.00%
Jupiter Topco LLC	13,862	$174.2K	0.00%
LPL Financial LLC	13,300	$167.2K	0.00%
Prudential Financial Inc	11,145	$140.1K	0.00%
Raffa Wealth Management, LLC	290	$3.65K	0.00%
Picton Mahoney Asset Management	192	$2.41K	0.00%
Quarry LP	165	$2.07K	0.00%
Buck Wealth Strategies, LLC	153	$1.92K	0.00%
Fortitude Family Office, LLC	101	$1.27K	0.00%
Massmutual Trust Co FSB	25	$314	0.00%

Sold out (28)

Institutions that held MediaAlpha, Inc. at the end of Q1 2026 and filed for Q2 2026 without it.

Institutions that sold out of MAX in Q2 2026
Institution	Shares, Q1 2026	Value, Q1 2026
Philadelphia Financial Management of San Francisco, LLC	480,000	$4.46M
Pacer Advisors, Inc.	258,250	$2.40M
Y-Intercept (Hong Kong) Ltd	158,170	$1.47M
Gsa Capital Partners LLP	109,268	$1.02M
State of Wyoming	43,001	$399.9K
Bridgefront Capital, LLC	26,170	$243.4K
Spears Abacus Advisors LLC	25,400	$236.2K
Los Angeles Capital Management LLC	23,740	$220.8K
State of Tennessee, Treasury Department	20,728	$192.8K
SG Americas Securities, LLC	19,473	$181.0K
Cornerstone Investment Partners, LLC	19,008	$176.8K
Ameriprise Financial Inc	17,807	$165.6K
Eventide Asset Management, LLC	17,509	$165.3K
nVerses Capital, LLC	15,790	$146.8K
Schonfeld Strategic Advisors LLC	13,917	$129.4K
Mach-1 Financial Group, Inc.	11,957	$111.2K
Virginia Retirement Systems Et Al	11,200	$104.2K
Aaron Wealth Advisors	10,242	$95.3K
Jefferies Financial Group Inc.	10,000	$93.0K
Public Employees Retirement System of Ohio	9,100	$84.6K
Simplex Trading, LLC	6,846	$63.7K
Private Wealth Asset Management, LLC	1,000	$9.30K
Clear Street Markets LLC	557	$5.18K
Root Financial Partners, LLC	139	$1.29K
Wealth Preservation Advisors, LLC	66	$614
Jones Financial Companies LLLP	57	$517
Investors Portfolio Services LLC	61	$515
MAI Capital Management	25	$233

Not filed for Q2 2026 yet (3)

Institutions that held MediaAlpha, Inc. at the end of Q1 2026 and haven't filed a 13F for Q2 2026. Not filing isn't selling, so they aren't counted as sold out.

Institutions holding MAX in Q1 2026 that haven't filed for Q2 2026
Institution	Shares, Q1 2026	Value, Q1 2026
Skopos Labs, Inc.	39,724	$369.4K
CWM, LLC	22,425	$208.6K
Janus Henderson Group PLC	13,862	$129.1K