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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
392
−11 vs. Q4 2024
Shares held
112.9M
−2.82M (−2.4%) vs. Q4 2024
Total value
$2.85B
−$636.6M (−18.3%) vs. Q4 2024
New holders
57
127 more added
Sold out
68
123 more reduced

7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 392 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2025: $2.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.

Institutions holding HOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Hussman Strategic Advisors, Inc.0$00.00%−63,000−100.0%Sold out
Crestline Management, LP0$00.00%−56,934−100.0%Sold out
STRS Ohio0$00.00%−51,074−100.0%Sold out
Nebula Research & Development LLC0$00.00%−27,864−100.0%Sold out
Schonfeld Strategic Advisors LLC0$00.00%−23,541−100.0%Sold out
PDT Partners, LLC0$00.00%−21,668−100.0%Sold out
Landscape Capital Management, L.L.C.0$00.00%−21,148−100.0%Sold out
Centiva Capital, LP0$00.00%−18,690−100.0%Sold out
Kentucky Retirement Systems Insurance Trust Fund0$00.00%−7,830−100.0%Sold out
Axq Capital, LP0$00.00%−17,355−100.0%Sold out
Pathstone Holdings, LLC0$00.00%−16,782−100.0%Sold out
Nomura Holdings Inc0$00.00%−15,205−100.0%Sold out
Penserra Capital Management LLC0$00.00%−12,862−100.0%Sold out
Davidson Trust Co0$00.00%−12,700−100.0%Sold out
Qsemble Capital Management, LP0$00.00%−11,391−100.0%Sold out
Vestcor Inc0$00.00%−10,391−100.0%Sold out
Cerity Partners LLC0$00.00%−8,017−100.0%Sold out
Alps Advisors Inc0$00.00%−9,199−100.0%Sold out
Caption Management, LLC0$00.00%−8,500−100.0%Sold out
Inceptionr LLC0$00.00%−8,083−100.0%Sold out
Neuberger Berman Group LLC0$00.00%−7,919−100.0%Sold out
SageView Advisory Group, LLC0$00.00%−7,756−100.0%Sold out
Cornercap Investment Counsel Inc0$00.00%−7,420−100.0%Sold out
Truist Financial Corp0$00.00%−7,159−100.0%Sold out
Mairs & Power Inc0$00.00%−7,000−100.0%Sold out
180 Wealth Advisors, LLC0$00.00%−6,973−100.0%Sold out
Maryland State Retirement & Pension System0$00.00%−6,906−100.0%Sold out
Petrus Trust Company, LTA0$00.00%−6,769−100.0%Sold out
Baird Financial Group, Inc.0$00.00%−6,707−100.0%Sold out
Dakota Wealth Management0$00.00%−6,701−100.0%Sold out
GeoWealth Management, LLC0$00.00%−886−100.0%Sold out
Venturi Wealth Management, LLC0$00.00%−876−100.0%Sold out
Migdal Insurance & Financial Holdings Ltd.0$00.00%−615−100.0%Sold out
McClarren Financial Advisors, Inc.0$00.00%−531−100.0%Sold out
Oarsman Capital, Inc.0$00.00%−521−100.0%Sold out
Arlington Trust Co LLC0$00.00%−278−100.0%Sold out
Exchange Traded Concepts, LLC0$00.00%−256−100.0%Sold out
Lee Danner & Bass Inc0$00.00%−250−100.0%Sold out
Fedenia Advisers LLC0$00.00%−250−100.0%Sold out
Quarry LP0$00.00%−249−100.0%Sold out
Ci Investments Inc.0$00.00%−222−100.0%Sold out
Peoples Bank0$00.00%−200−100.0%Sold out
Wingate Wealth Advisors, Inc.0$00.00%−132−100.0%Sold out
Nelson, Van Denburg & Campbell Wealth Management Group, LLC0$00.00%−118−100.0%Sold out
Transcendent Capital Group LLC0$00.00%−118−100.0%Sold out
Key Financial Inc0$00.00%−104−100.0%Sold out
Washington Trust Co0$00.00%−100−100.0%Sold out
CoreFirst Bank & Trust0$00.00%−100−100.0%Sold out
Colonial Trust Co0$00.00%−94−100.0%Sold out
Bartlett & Co. Wealth Management LLC0$00.00%−80−100.0%Sold out
Red Tortoise LLC0$00.00%−68−100.0%Sold out
Addison Advisors LLC0$00.00%−59−100.0%Sold out
WealthCollab, LLC0$00.00%−54−100.0%Sold out
Kieckhefer Group LLC0$00.00%−40−100.0%Sold out
Cullen/Frost Bankers, Inc.0$00.00%−38−100.0%Sold out
Truvestments Capital LLC0$00.00%−31−100.0%Sold out
Asset Dedication, LLC0$00.00%−26−100.0%Sold out
Coppell Advisory Solutions LLC0$00.00%−10−100.0%Sold out
Legend Financial Advisors, Inc.0$00.00%−6−100.0%Sold out
Principia Wealth Advisory, LLC0$00.00%−1−100.0%Sold out
Nuveen Asset Management, LLC––––Not filed
Fernwood Investment Management, LLC––––Not filed
Hilltop National Bank––––Not filed
Global Retirement Partners, LLC––––Not filed
RE Dickinson Investment Advisors, LLC––––Not filed
Oliver Lagore Vanvalin Investment Group––––Not filed
WR Wealth Planners, LLC––––Not filed