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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2025

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
392
−11 vs. Q4 2024
Shares held
112.9M
−2.82M (−2.4%) vs. Q4 2024
Total value
$2.85B
−$636.6M (−18.3%) vs. Q4 2024
New holders
57
127 more added
Sold out
68
123 more reduced

7 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2024: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2025: 392 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2025: $2.85B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2025

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2024.

Institutions holding HOG in Q1 2025
InstitutionSharesValue% of portfolioChange in sharesAction
New York State Common Retirement Fund74,409$1.88M0.00%+1,058+1.4%Added
Voya Investment Management LLC74,655$1.89M0.00%+17,837+31.4%Added
Franklin Resources Inc75,594$1.91M0.00%+2,057+2.8%Added
Ilex Capital Partners (UK) LLP78,005$1.97M0.08%+78,005New
HSBC Holdings PLC78,236$1.97M0.00%+71,258+1,021.2%Added
Price T Rowe Associates Inc78,809$1.99M0.00%+2,659+3.5%Added
SummitTX Capital, L.P.83,804$2.12M0.09%+83,804New
Mirae Asset Global ETFs Holdings Ltd.86,436$2.18M0.00%+33,097+62.1%Added
Manufacturers Life Insurance Company, The90,367$2.28M0.00%−2,238−2.4%Reduced
Barclays PLC93,140$2.35M0.00%−59,285−38.9%Reduced
Crossmark Global Holdings, Inc.95,694$2.42M0.04%+20,473+27.2%Added
AQR Capital Management LLC100,830$2.52M0.00%−50,638−33.4%Reduced
Banco BTG Pactual S.A.100,000$2.52M0.63%00.0%Unchanged
Diversified Trust Co100,526$2.54M0.06%+203+0.2%Added
Simplex Trading, LLC101,151$2.55M0.09%+49,864+97.2%Added
Quantbot Technologies LP102,537$2.59M0.08%−27,037−20.9%Reduced
New Age Alpha Advisors, LLC103,966$2.63M0.12%+8,923+9.4%Added
Kingsview Wealth Management, LLC104,293$2.63M0.05%+104,293New
BNP Paribas Arbitrage, SA107,390$2.71M0.00%−51,066−32.2%Reduced
Algert Global LLC107,391$2.71M0.07%00.0%Unchanged
California State Teachers Retirement System114,805$2.90M0.00%−1,712−1.5%Reduced
SEI Investments Co115,642$2.92M0.00%+20,950+22.1%Added
New York State Teachers Retirement System121,647$3.07M0.01%−11,100−8.4%Reduced
Corebridge Financial, Inc.126,574$3.20M0.02%−3,119−2.4%Reduced
Gotham Asset Management, LLC126,767$3.20M0.03%−3,821−2.9%Reduced
Great West Life Assurance Co130,465$3.30M0.01%−2,229−1.7%Reduced
Edgestream Partners, L.P.139,147$3.51M0.12%+100,387+259.0%Added
Retirement Systems of Alabama139,476$3.52M0.01%+139+0.1%Added
Alliancebernstein L.P.139,665$3.53M0.00%−2,934−2.1%Reduced
Victory Capital Management Inc143,053$3.61M0.00%+91,520+177.6%Added
Man Group plc146,105$3.69M0.01%−71,963−33.0%Reduced
Redwood Investment Management, LLC146,132$3.69M0.40%+23,805+19.5%Added
State Board of Administration of Florida Retirement System147,512$3.72M0.01%00.0%Unchanged
Prudential Financial Inc155,371$3.92M0.01%−61,277−28.3%Reduced
Connor, Clark & Lunn Investment Management Ltd.158,446$4.00M0.02%+158,446New
D. E. Shaw & Co., Inc.161,624$4.08M0.00%−97,749−37.7%Reduced
Artisan Partners Limited Partnership162,772$4.11M0.01%−1,092−0.7%Reduced
Quantinno Capital Management LP165,821$4.19M0.03%+131,111+377.7%Added
Van Eck Associates Corp165,959$4.19M0.01%−3,816−2.2%Reduced
Universal- Beteiligungs- und Servicegesellschaft mbH174,789$4.41M0.01%−915−0.5%Reduced
Holocene Advisors, LP181,467$4.58M0.01%+114,580+171.3%Added
California Public Employees Retirement System182,243$4.60M0.00%−15,932−8.0%Reduced
Jupiter Asset Management Ltd208,627$5.27M0.05%−2,024−1.0%Reduced
Susquehanna International Group, LLP214,452$5.41M0.01%+180,555+532.7%Added
Swiss National Bank234,300$5.92M0.00%−11,700−4.8%Reduced
Royal Bank of Canada248,042$6.26M0.00%+55,355+28.7%Added
J. Goldman & Co LP250,866$6.33M0.22%+224,615+855.6%Added
Legal & General Group Plc256,453$6.48M0.00%+1140.0%Added
Principal Financial Group Inc264,185$6.67M0.00%+1,178+0.4%Added
Kiltearn Partners LLP265,820$6.71M1.28%−43,900−14.2%Reduced
Goldman Sachs Group Inc270,109$6.82M0.00%−80,861−23.0%Reduced
Capital Fund Management S.A.271,992$6.87M0.09%+183,094+206.0%Added
Jump Financial, LLC294,371$7.43M0.11%+243,671+480.6%Added
Ameriprise Financial Inc298,798$7.54M0.00%+97,693+48.6%Added
Pine Valley Investments Ltd Liability Co321,220$8.11M0.52%+321,220New
Rhumbline Advisers332,360$8.39M0.01%−6,742−2.0%Reduced
Arrowstreet Capital, Limited Partnership336,165$8.49M0.01%+289,600+621.9%Added
Verition Fund Management LLC368,057$9.29M0.05%+274,505+293.4%Added
Nuveen, LLC378,764$9.56M0.00%+378,764New
JPMorgan Chase & Co387,469$9.78M0.00%+40,128+11.6%Added
Bank of Montreal405,640$10.2M0.01%−37,887−8.5%Reduced
HRT Financial LP441,499$11.1M0.07%+424,988+2,574.0%Added
UBS Asset Management Americas Inc451,656$11.4M0.00%−179,334−28.4%Reduced
First Trust Advisors LP472,186$11.9M0.01%−254,716−35.0%Reduced
Hotchkis & Wiley Capital Management LLC488,458$12.3M0.04%+105,678+27.6%Added
Bank of America Corp618,724$15.6M0.00%+231,289+59.7%Added
Jane Street Group, LLC643,662$16.3M0.03%+418,392+185.7%Added
Raymond James Financial Inc673,353$17.0M0.01%+49,317+7.9%Added
Invesco Ltd.757,747$19.1M0.00%+50,717+7.2%Added
Northern Trust Corp1,038,193$26.2M0.00%−25,029−2.4%Reduced
Norges Bank1,085,375$27.4M0.00%+719,956+197.0%Added
Brickwood Asset Management LLP1,145,259$28.9M22.20%+223,146+24.2%Added
Charles Schwab Investment Management Inc1,264,127$31.9M0.01%−8,150−0.6%Reduced
UBS Group AG1,321,469$33.4M0.01%−513,697−28.0%Reduced
Millennium Management LLC1,341,937$33.9M0.03%+1,341,937New
Bank of New York Mellon Corp1,411,724$35.6M0.01%−58,406−4.0%Reduced
Pacer Advisors, Inc.1,474,640$37.2M0.09%−3,993,449−73.0%Reduced
Morgan Stanley1,725,411$43.6M0.00%−342,554−16.6%Reduced
Citadel Advisors LLC2,078,948$52.5M0.05%−608,282−22.6%Reduced
Geode Capital Management, LLC2,130,012$53.8M0.00%+106,757+5.3%Added
Donald Smith & Co., Inc.3,409,696$86.1M2.11%+1,738,017+104.0%Added
State Street Corp3,693,591$93.3M0.00%−132,948−3.5%Reduced
American Century Companies Inc3,766,421$95.1M0.06%+269,842+7.7%Added
LSV Asset Management5,369,332$135.6M0.33%−129,303−2.4%Reduced
FMR LLC6,119,219$154.5M0.01%−1,565,664−20.4%Reduced
Boston Partners6,298,482$159.0M0.19%−112,189−1.8%Reduced
Dimensional Fund Advisors LP6,636,352$167.6M0.04%−198,787−2.9%Reduced
Beutel, Goodman & Co Ltd.7,575,902$191.3M1.10%+14,640+0.2%Added
BlackRock, Inc.11,106,517$280.4M0.01%+454,599+4.3%Added
H Partners Management, LLC11,300,000$285.3M58.77%00.0%Unchanged
Vanguard Group Inc12,547,012$316.8M0.01%−181,666−1.4%Reduced
Financial Harvest, LLC1,178––+1,178New
Proequities, Inc.0$00.00%−424−100.0%Sold out
Brandywine Global Investment Management, LLC0$00.00%−454,994−100.0%Sold out
Renaissance Technologies LLC0$00.00%−307,200−100.0%Sold out
Bastion Asset Management Inc.0$00.00%−118,935−100.0%Sold out
Illinois Municipal Retirement Fund0$00.00%−99,514−100.0%Sold out
Qube Research & Technologies Ltd0$00.00%−70,151−100.0%Sold out
Pinebridge Investments, L.P.0$00.00%−65,132−100.0%Sold out
Wedge Capital Management L L P0$00.00%−64,416−100.0%Sold out