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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2024

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
413
−3 vs. Q4 2023
Shares held
114.6M
−1.64M (−1.4%) vs. Q4 2023
Total value
$5.01B
+$729.2M (+17.0%) vs. Q4 2023
New holders
57
121 more added
Sold out
60
127 more reduced

5 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 413 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2024: $5.01B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2023.

Institutions holding HOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Geode Capital Management, LLC2,097,910$91.8M0.01%+93,778+4.7%Added
Morgan Stanley2,537,006$111.0M0.01%+229,079+9.9%Added
State Street Corp3,821,998$167.2M0.01%+54,510+1.4%Added
LSV Asset Management4,863,368$212.7M0.44%+33,667+0.7%Added
Jupiter Asset Management Ltd5,129,889$224.4M2.14%−1,500,880−22.6%Reduced
Dimensional Fund Advisors LP5,540,252$242.3M0.07%+298,364+5.7%Added
Boston Partners6,546,681$286.1M0.34%−659,486−9.2%Reduced
Beutel, Goodman & Co Ltd.7,736,038$338.4M1.74%+109,551+1.4%Added
FMR LLC8,090,861$353.9M0.02%+297,776+3.8%Added
BlackRock Inc.11,259,228$492.5M0.01%+85,895+0.8%Added
H Partners Management, LLC11,800,000$516.1M63.24%00.0%Unchanged
Vanguard Group Inc13,428,716$587.4M0.01%+452,536+3.5%Added
PrairieView Partners, LLC5––00.0%Unchanged
JS Capital Management LLC0$00.00%−1,000,000−100.0%Sold out
Freshford Capital Management, LLC0$00.00%−350,988−100.0%Sold out
Rockefeller Capital Management L.P.0$00.00%−132,395−100.0%Sold out
Los Angeles Capital Management LLC0$00.00%−128,543−100.0%Sold out
Amundi0$00.00%−135,923−100.0%Sold out
Caption Management, LLC0$00.00%−59,100−100.0%Sold out
Savoir Faire Capital Management, L.P.0$00.00%−50,755−100.0%Sold out
Hussman Strategic Advisors, Inc.0$00.00%−42,000−100.0%Sold out
Lighthouse Investment Partners, LLC0$00.00%−30,746−100.0%Sold out
Grantham, Mayo, Van Otterloo & Co. LLC0$00.00%−29,135−100.0%Sold out
Caxton Associates LP0$00.00%−22,134−100.0%Sold out
Susquehanna International Group, LLP0$00.00%−21,227−100.0%Sold out
Jefferies Financial Group Inc.0$00.00%−20,338−100.0%Sold out
Fox Run Management, L.L.C.0$00.00%−19,702−100.0%Sold out
New York Life Investment Management LLC0$00.00%−16,289−100.0%Sold out
Blueshift Asset Management, LLC0$00.00%−15,908−100.0%Sold out
Schonfeld Strategic Advisors LLC0$00.00%−15,720−100.0%Sold out
ClearAlpha Technologies LP0$00.00%−14,084−100.0%Sold out
Segall Bryant & Hamill, LLC0$00.00%−11,945−100.0%Sold out
Captrust Financial Advisors0$00.00%−11,591−100.0%Sold out
Vestcor Inc0$00.00%−10,558−100.0%Sold out
Bank of Nova Scotia0$00.00%−10,071−100.0%Sold out
Intech Investment Management LLC0$00.00%−10,008−100.0%Sold out
Pacific Global Investment Management CO0$00.00%−9,938−100.0%Sold out
Boothbay Fund Management, LLC0$00.00%−9,137−100.0%Sold out
Semanteon Capital Management, LP0$00.00%−9,013−100.0%Sold out
Teza Capital Management LLC0$00.00%−8,768−100.0%Sold out
Cetera Advisor Networks LLC0$00.00%−8,514−100.0%Sold out
Cetera Advisors LLC0$00.00%−8,459−100.0%Sold out
Candriam Luxembourg S.C.A.0$00.00%−8,354−100.0%Sold out
Graham Capital Management, L.P.0$00.00%−8,044−100.0%Sold out
SageView Advisory Group, LLC0$00.00%−8,504−100.0%Sold out
JB Capital LLC0$00.00%−7,589−100.0%Sold out
Marathon Trading Investment Management LLC0$00.00%−7,500−100.0%Sold out
HRT Financial LP0$00.00%−6,838−100.0%Sold out
Toroso Investments, LLC0$00.00%−6,417−100.0%Sold out
Advisory Services Network, LLC0$00.00%−6,103−100.0%Sold out
Twin Tree Management, LP0$00.00%−5,426−100.0%Sold out
Stephens Consulting, LLC0$00.00%−3,819−100.0%Sold out
Glassman Wealth Services0$00.00%−3,503−100.0%Sold out
Headlands Technologies LLC0$00.00%−1,952−100.0%Sold out
BKM Wealth Management, LLC0$00.00%−973−100.0%Sold out
State of Wyoming0$00.00%−844−100.0%Sold out
Cutler Group LP0$00.00%−735−100.0%Sold out
Loomis Sayles & Co L P0$00.00%−476−100.0%Sold out
Global X Japan Co., Ltd.0$00.00%−486−100.0%Sold out
Clearstead Advisors, LLC0$00.00%−396−100.0%Sold out
Arlington Partners LLC0$00.00%−278−100.0%Sold out
McGlone Suttner Wealth Management, Inc.0$00.00%−248−100.0%Sold out
Focused Wealth Management, Inc0$00.00%−209−100.0%Sold out
Robbins Farley LLC0$00.00%−150−100.0%Sold out
Quarry LP0$00.00%−147−100.0%Sold out
Tradition Wealth Management, LLC0$00.00%−135−100.0%Sold out
Atlas Capital Advisors LLC0$00.00%−125−100.0%Sold out
Fairfield, Bush & Co.0$00.00%−100−100.0%Sold out
C M Bidwell & Associates Ltd0$00.00%−89−100.0%Sold out
Garner Asset Management Corp0$00.00%−77−100.0%Sold out
Evermay Wealth Management LLC0$00.00%−32−100.0%Sold out
Jackson, Grant Investment Advisers, Inc.0$00.00%−28−100.0%Sold out
Kayne Anderson Rudnick Investment Management LLC0$00.00%−10−100.0%Sold out
Neo Ivy Capital Management––––Not filed
Nalls Sherbakoff Group, LLC––––Not filed
Baystate Wealth Management LLC––––Not filed
Strategic Investment Solutions, Inc.––––Not filed
Bartlett & Co. LLC––––Not filed