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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q1 2024

Institutional positions in Harley-Davidson, Inc. as of Mar 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
413
−3 vs. Q4 2023
Shares held
114.6M
−1.64M (−1.4%) vs. Q4 2023
Total value
$5.01B
+$729.2M (+17.0%) vs. Q4 2023
New holders
57
121 more added
Sold out
60
127 more reduced

5 institutions that held it in Q4 2023 haven't filed for Q1 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q4 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ1 2024: 413 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ1 2024: $5.01B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q1 2024

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q4 2023.

Institutions holding HOG in Q1 2024
InstitutionSharesValue% of portfolioChange in sharesAction
Utah Retirement Systems7,100$310.6K0.00%00.0%Unchanged
Parallax Volatility Advisers, L.P.7,410$324.1K0.01%+2,132+40.4%Added
Northwestern Mutual Wealth Management Co7,658$334.9K0.00%+1,074+16.3%Added
HSBC Holdings PLC7,912$346.0K0.00%−15,879−66.7%Reduced
Pavion Blue Capital, LLC7,989$349.4K0.17%−134−1.6%Reduced
Perennial Investment Advisors, LLC8,000$349.9K0.05%00.0%Unchanged
Roble, Belko & Company, Inc8,000$350.0K0.06%+8,000New
Group One Trading, L.P.8,038$351.6K0.01%+1,738+27.6%Added
EMC Capital Management8,467$370.0K0.22%+1,799+27.0%Added
Mercer Global Advisors Inc8,523$373.0K0.00%+174+2.1%Added
Brevan Howard Capital Management LP8,642$378.0K0.03%−2,490−22.4%Reduced
CI Private Wealth, LLC8,791$384.5K0.00%+1,529+21.1%Added
Balentine LLC8,840$386.7K0.01%+8,840New
Tower Research Capital LLC (TRC)8,867$387.8K0.01%−2,526−22.2%Reduced
Alps Advisors Inc8,903$389.4K0.00%−903−9.2%Reduced
Maryland State Retirement & Pension System10,353$392.6K0.01%00.0%Unchanged
Truist Financial Corp9,223$403.4K0.00%−269−2.8%Reduced
Penserra Capital Management LLC9,366$409.0K0.01%+7,071+308.1%Added
Geometric Wealth Advisors9,530$416.8K0.10%+9,530New
Lecap Asset Management Ltd10,329$451.8K0.09%+10,329New
Securian Asset Management, Inc10,411$455.4K0.01%−284−2.7%Reduced
State of Wisconsin Investment Board10,477$458.3K0.00%−2,290−17.9%Reduced
Campbell & CO Investment Adviser LLC10,661$466.3K0.04%−35,370−76.8%Reduced
Aigen Investment Management, LP10,741$469.8K0.10%−5,845−35.2%Reduced
Walleye Capital LLC10,742$469.9K0.01%+10,742New
CoreCap Advisors, LLC10,759$470.6K0.02%+3,050+39.6%Added
Commerce Bank11,283$493.5K0.00%−973−7.9%Reduced
Neuberger Berman Group LLC11,354$496.6K0.00%+3,606+46.5%Added
Cambridge Investment Research Advisors, Inc.11,560$506.0K0.00%+844+7.9%Added
SG Americas Securities, LLC11,816$517.0K0.00%−8,653−42.3%Reduced
Oppenheimer & Co Inc11,914$521.1K0.01%−7,600−38.9%Reduced
Mairs & Power Inc12,075$528.2K0.01%−125−1.0%Reduced
LS Investment Advisors, LLC12,529$548.0K0.09%00.0%Unchanged
CIBC World Markets Inc.12,606$551.0K0.00%+253+2.0%Added
Winton Group Ltd12,869$562.9K0.04%−1,494−10.4%Reduced
Storebrand Asset Management AS13,246$579.4K0.00%00.0%Unchanged
State of Alaska, Department of Revenue13,693$598.0K0.01%00.0%Unchanged
Crossmark Global Holdings, Inc.13,667$598.0K0.01%+63+0.5%Added
ARGA Investment Management, LP13,781$602.8K0.02%00.0%Unchanged
Ferguson Wellman Capital Management, Inc13,914$608.6K0.01%−1,400−9.1%Reduced
Davidson Trust Co14,000$612.4K0.36%00.0%Unchanged
CWM, LLC14,239$623.0K0.00%−128−0.9%Reduced
Public Employees Retirement Association of Colorado14,279$625.0K0.00%−1,335−8.6%Reduced
Mariner, LLC14,811$647.9K0.00%+2,117+16.7%Added
Federated Hermes, Inc.15,012$656.6K0.00%+3,961+35.8%Added
Tudor Investment Corp Et Al15,077$659.5K0.01%+1,761+13.2%Added
Xponance, Inc.15,080$659.6K0.01%−250−1.6%Reduced
Fernwood Investment Management, LLC15,200$664.8K0.19%00.0%Unchanged
US Bancorp15,349$671.4K0.00%−674−4.2%Reduced
Wealth Enhancement Advisory Services, LLC15,846$693.1K0.00%−1,495−8.6%Reduced
Teacher Retirement System of Texas17,226$753.0K0.00%−5,569−24.4%Reduced
Capstone Investment Advisors, LLC17,579$768.9K0.01%+8,203+87.5%Added
Pictet Asset Management Holding SA17,632$771.2K0.00%+1,528+9.5%Added
Ethic Inc.18,067$790.2K0.02%−6,166−25.4%Reduced
Pacer Advisors, Inc.18,882$825.9K0.00%−164−0.9%Reduced
180 Wealth Advisors, LLC19,469$851.6K0.15%−247−1.3%Reduced
Stifel Financial Corp20,180$882.6K0.00%−5,399−21.1%Reduced
Pathstone Holdings, LLC20,607$901.3K0.00%−539−2.5%Reduced
AQR Capital Management LLC21,116$923.6K0.00%−586,393−96.5%Reduced
Impax Asset Management Group plc21,183$926.5K0.00%00.0%Unchanged
The PNC Financial Services Group, Inc.21,382$935.3K0.00%−827−3.7%Reduced
Cerity Partners LLC21,744$950.6K0.00%+8,252+61.2%Added
JustInvest LLC22,187$970.5K0.02%−5,294−19.3%Reduced
Natixis Advisors, L.P.22,334$977.0K0.00%−31−0.1%Reduced
HighTower Advisors, LLC22,423$979.0K0.00%−3,044−12.0%Reduced
Schroder Investment Management Group22,644$990.4K0.00%+7,606+50.6%Added
Advisor Group Holdings, Inc.22,704$993.3K0.00%−1,949−7.9%Reduced
Creative Planning24,139$1.06M0.00%+1,001+4.3%Added
McDonald Partners LLC24,280$1.06M0.29%−210−0.9%Reduced
Raymond James Financial Services Advisors, Inc.25,044$1.10M0.00%+320+1.3%Added
Aquatic Capital Management LLC25,900$1.13M0.04%+7,500+40.8%Added
Quantinno Capital Management LP26,039$1.14M0.02%+19,553+301.5%Added
Guggenheim Capital LLC26,137$1.14M0.01%+1,696+6.9%Added
Zurcher Kantonalbank (Zurich Cantonalbank)26,162$1.14M0.00%−2,180−7.7%Reduced
Citigroup Inc26,613$1.16M0.00%+946+3.7%Added
Victory Capital Management Inc27,070$1.18M0.00%−740−2.7%Reduced
New Mexico Educational Retirement Board27,200$1.19M0.04%00.0%Unchanged
Commonwealth of Pennsylvania Public School Empls Retrmt Sys28,035$1.23M0.01%+70+0.3%Added
Northwestern Mutual Investment Management Company, LLC28,268$1.24M0.03%+73+0.3%Added
Twelve Points Wealth Management LLC28,827$1.26M0.46%+3,980+16.0%Added
SYSTM Wealth Solutions LLC29,803$1.30M0.16%−843−2.8%Reduced
State of Michigan Retirement System31,161$1.36M0.01%+800+2.6%Added
Oregon Public Employees Retirement Fund31,266$1.37M0.03%−4,555−12.7%Reduced
Landscape Capital Management, L.L.C.31,403$1.37M0.12%+31,403New
Handelsbanken Fonder AB32,323$1.41M0.01%00.0%Unchanged
Russell Investments Group, Ltd.34,055$1.49M0.00%−19,627−36.6%Reduced
Commonwealth Equity Services, LLC34,938$1.53M0.00%−2,221−6.0%Reduced
TD Waterhouse Canada Inc.33,112$1.53M0.01%+3,598+12.2%Added
Nomura Holdings Inc35,300$1.54M0.01%+35,300New
TCM Advisors, LLC–$1.55M1.22%––
Jane Street Group, LLC35,988$1.57M0.00%−57,631−61.6%Reduced
Arizona State Retirement System36,361$1.59M0.01%−1,267−3.4%Reduced
Louisiana State Employees Retirement System36,500$1.60M0.03%+900+2.5%Added
Wealthfront Advisers LLC39,359$1.72M0.01%−1,088−2.7%Reduced
Ensign Peak Advisors, Inc39,916$1.75M0.00%−2,014−4.8%Reduced
Voya Investment Management LLC41,686$1.82M0.00%−2,270−5.2%Reduced
GTS Securities LLC42,433$1.86M0.05%+15,442+57.2%Added
State of Tennessee, Treasury Department43,000$1.88M0.01%+43,000New
Macquarie Group Ltd43,800$1.92M0.00%00.0%Unchanged
Teachers Retirement System of the State of Kentucky45,036$1.97M0.02%00.0%Unchanged