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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2023

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
421
+9 vs. Q3 2023
Shares held
116.2M
+2.34M (+2.1%) vs. Q3 2023
Total value
$4.28B
+$516.7M (+13.7%) vs. Q3 2023
New holders
66
109 more added
Sold out
57
145 more reduced

4 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2023: 421 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2023: $4.28B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2023.

Institutions holding HOG in Q4 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Northern Trust Corp989,466$36.5M0.01%+15,108+1.6%Added
JS Capital Management LLC1,000,000$36.8M4.41%+108,000+12.1%Added
American Century Companies Inc1,112,450$41.0M0.03%+811,320+269.4%Added
Brown Advisory Inc1,308,714$48.2M0.07%+20,065+1.6%Added
Charles Schwab Investment Management Inc1,315,763$48.5M0.01%+46,706+3.7%Added
Norges Bank1,407,710$51.9M0.01%+49,330+3.6%Added
D. E. Shaw & Co., Inc.1,525,580$56.2M0.08%+157,236+11.5%Added
Bank of New York Mellon Corp1,539,226$56.7M0.01%+77,331+5.3%Added
Citadel Advisors LLC1,697,716$62.5M0.06%+1,167,643+220.3%Added
Geode Capital Management, LLC2,004,132$73.8M0.01%+33,684+1.7%Added
Morgan Stanley2,307,927$85.0M0.01%−290,177−11.2%Reduced
State Street Corp3,767,488$138.8M0.01%+119,330+3.3%Added
LSV Asset Management4,829,701$177.9M0.39%−16,408−0.3%Reduced
Dimensional Fund Advisors LP5,241,888$193.1M0.06%+689,363+15.1%Added
Jupiter Asset Management Ltd6,630,769$244.3M2.42%+1,275,265+23.8%Added
Boston Partners7,206,167$265.4M0.35%+659,654+10.1%Added
Beutel, Goodman & Co Ltd.7,626,487$281.0M1.49%−32,630−0.4%Reduced
FMR LLC7,793,085$287.1M0.02%+1,490,812+23.7%Added
BlackRock Inc.11,173,333$411.6M0.01%−554,770−4.7%Reduced
H Partners Management, LLC11,800,000$434.7M60.32%00.0%Unchanged
Vanguard Group Inc12,976,180$478.0M0.01%−230,586−1.7%Reduced
Arrowstreet Capital, Limited Partnership0$00.00%−908,209−100.0%Sold out
Marshall Wace, LLP0$00.00%−279,635−100.0%Sold out
Chartwell Investment Partners, LLC0$00.00%−205,138−100.0%Sold out
Cubist Systematic Strategies, LLC0$00.00%−124,262−100.0%Sold out
Clear Sky Advisers, LLC0$00.00%−118,581−100.0%Sold out
Foundry Partners, LLC0$00.00%−113,640−100.0%Sold out
Walleye Trading LLC0$00.00%−104,192−100.0%Sold out
Engineers Gate Manager LP0$00.00%−91,283−100.0%Sold out
Walleye Capital LLC0$00.00%−82,242−100.0%Sold out
Qsemble Capital Management, LP0$00.00%−68,400−100.0%Sold out
Impala Asset Management LLC0$00.00%−68,100−100.0%Sold out
Occudo Quantitative Strategies LP0$00.00%−64,594−100.0%Sold out
Dark Forest Capital Management LP0$00.00%−63,479−100.0%Sold out
Quantbot Technologies LP0$00.00%−56,996−100.0%Sold out
Brandywine Global Investment Management, LLC0$00.00%−54,696−100.0%Sold out
Trexquant Investment LP0$00.00%−53,661−100.0%Sold out
Jump Financial, LLC0$00.00%−35,815−100.0%Sold out
HITE Hedge Asset Management LLC0$00.00%−32,900−100.0%Sold out
ExodusPoint Capital Management, LP0$00.00%−32,686−100.0%Sold out
Cornercap Investment Counsel Inc0$00.00%−30,258−100.0%Sold out
Edgestream Partners, L.P.0$00.00%−27,020−100.0%Sold out
Nomura Holdings Inc0$00.00%−23,230−100.0%Sold out
Arete Wealth Advisors, LLC0$00.00%−23,102−100.0%Sold out
Verition Fund Management LLC0$00.00%−23,025−100.0%Sold out
Westwood Holdings Group Inc.0$00.00%−22,135−100.0%Sold out
Echo Street Capital Management LLC0$00.00%−21,300−100.0%Sold out
Landscape Capital Management, L.L.C.0$00.00%−19,393−100.0%Sold out
Gateway Investment Advisers LLC0$00.00%−18,878−100.0%Sold out
Simplex Trading, LLC0$00.00%−18,148−100.0%Sold out
Bayesian Capital Management, LP0$00.00%−17,372−100.0%Sold out
Nebula Research & Development LLC0$00.00%−12,881−100.0%Sold out
IMC-Chicago, LLC0$00.00%−12,078−100.0%Sold out
Atom Investors LP0$00.00%−10,723−100.0%Sold out
Virtus Investment Advisers, Inc.0$00.00%−10,545−100.0%Sold out
Mitsubishi UFJ Trust & Banking Corp0$00.00%−9,768−100.0%Sold out
Dynamic Technology Lab Private Ltd0$00.00%−9,050−100.0%Sold out
Wolverine Trading, LLC0$00.00%−8,160−100.0%Sold out
Weil Company, Inc.0$00.00%−7,072−100.0%Sold out
EP Wealth Advisors, LLC0$00.00%−6,601−100.0%Sold out
Future Fund LLC0$00.00%−6,429−100.0%Sold out
International Assets Investment Management, LLC0$00.00%−15,879−100.0%Sold out
Headinvest, LLC0$00.00%−1,600−100.0%Sold out
Legacy Financial Group LLC0$00.00%−481−100.0%Sold out
Cary Street Partner Investment Advisory LLC0$00.00%−431−100.0%Sold out
Eagle Bay Advisors LLC0$00.00%−212−100.0%Sold out
Smithfield Trust Co0$00.00%−210−100.0%Sold out
Coppell Advisory Solutions LLC0$00.00%−150−100.0%Sold out
NewSquare Capital LLC0$00.00%−180−100.0%Sold out
Johnson Financial Group, Inc.0$00.00%−100−100.0%Sold out
WR Wealth Planners, LLC0$00.00%−87−100.0%Sold out
Earnest Partners LLC0$00.00%−84−100.0%Sold out
Optiver Holding B.V.0$00.00%−55−100.0%Sold out
1832 Asset Management L.P.0$00.00%−37−100.0%Sold out
Whittier Trust Co0$00.00%−25−100.0%Sold out
Baker Avenue Asset Management, LP0$00.00%−21−100.0%Sold out
Newbridge Financial Services Group, Inc.0$00.00%−19−100.0%Sold out
Avion Wealth0$00.00%−15−100.0%Sold out
Virginia Retirement Systems Et Al––––Not filed
Pathstone Family Office, LLC––––Not filed
Johnson Midwest Financial, LLC––––Not filed
Steward Financial Group LLC––––Not filed