Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q4 2023
Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 421
- +9 vs. Q3 2023
- Shares held
- 116.2M
- +2.34M (+2.1%) vs. Q3 2023
- Total value
- $4.28B
- +$516.7M (+13.7%) vs. Q3 2023
- New holders
- 66
- 109 more added
- Sold out
- 57
- 145 more reduced
4 institutions that held it in Q3 2023 haven't filed for Q4 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2023: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q4 2023
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2023.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| PFS Partners, LLC | 300 | $11.1K | 0.01% | 00.0% | Unchanged |
| NBC Securities, Inc. | 340 | $12.0K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 365 | $12.5K | 0.00% | −50−12.0% | Reduced |
| North Star Investment Management Corp. | 340 | $12.5K | 0.00% | 00.0% | Unchanged |
| Front Row Advisors LLC | 380 | $14.0K | 0.01% | 00.0% | Unchanged |
| Clearstead Advisors, LLC | 396 | $14.6K | 0.00% | −604−60.4% | Reduced |
| Capital Analysts, LLC | 402 | $15.0K | 0.00% | +1+0.2% | Added |
| Winch Advisory Services, LLC | 409 | $15.1K | 0.00% | +2+0.5% | Added |
| Luken Investment Analytics, LLC | 412 | $15.2K | 0.01% | 00.0% | Unchanged |
| Moisand Fitzgerald Tamayo, LLC | 415 | $15.3K | 0.00% | 00.0% | Unchanged |
| Farmers & Merchants Investments Inc | 452 | $16.7K | 0.00% | 00.0% | Unchanged |
| Indiana Trust & Investment Management CO | 455 | $16.8K | 0.01% | 00.0% | Unchanged |
| Global X Japan Co., Ltd. | 486 | $17.9K | 0.01% | +486 | New |
| Loomis Sayles & Co L P | 476 | $18.0K | 0.00% | −220−31.6% | Reduced |
| IFP Advisors, Inc | 489 | $18.0K | 0.00% | −221−31.1% | Reduced |
| Sittner & Nelson, LLC | 500 | $18.4K | 0.01% | 00.0% | Unchanged |
| McClarren Financial Advisors, Inc. | 521 | $19.0K | 0.01% | +3+0.6% | Added |
| Archer Investment Corp | 525 | $19.3K | 0.01% | +25+5.0% | Added |
| Proequities, Inc. | 534 | $19.7K | 0.00% | −591−52.5% | Reduced |
| Nalls Sherbakoff Group, LLC | 540 | $19.9K | 0.02% | 00.0% | Unchanged |
| First United Bank Trust | 560 | $20.6K | 0.01% | +560 | New |
| Geneos Wealth Management Inc. | 563 | $20.8K | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 567 | $20.9K | 0.00% | +420+285.7% | Added |
| Fortis Group Advisors, LLC | 580 | $21.4K | 0.01% | +290+100.0% | Added |
| Cherry Tree Wealth Management, LLC | 600 | $22.1K | 0.01% | 00.0% | Unchanged |
| Rothschild Investment LLC | 600 | $22.1K | 0.00% | +600 | New |
| Private Trust Co NA | 616 | $22.7K | 0.00% | −6−1.0% | Reduced |
| Investors Research Corp | 630 | $23.2K | 0.01% | −1,400−69.0% | Reduced |
| Cutler Group LP | 735 | $27.0K | 0.00% | +500+212.8% | Added |
| TD Capital Management LLC | 752 | $27.7K | 0.00% | 00.0% | Unchanged |
| Quadrant Capital Group LLC | 788 | $29.0K | 0.00% | +384+95.0% | Added |
| GWM Advisors LLC | 795 | $29.3K | 0.00% | +27+3.5% | Added |
| State of Wyoming | 844 | $31.1K | 0.01% | +844 | New |
| Trust Co | 878 | $32.3K | 0.00% | 00.0% | Unchanged |
| Norwood Financial Corp | 900 | $33.2K | 0.05% | 00.0% | Unchanged |
| Global Retirement Partners, LLC | 1,013 | $34.5K | 0.00% | −2−0.2% | Reduced |
| BKM Wealth Management, LLC | 973 | $35.8K | 0.02% | +973 | New |
| IAG Wealth Partners, LLC | 999 | $36.8K | 0.01% | 00.0% | Unchanged |
| Central Trust Co | 1,002 | $36.9K | 0.00% | 00.0% | Unchanged |
| Principal Securities, Inc. | 1,024 | $37.7K | 0.00% | +1,024 | New |
| Lindbrook Capital, LLC | 1,057 | $38.9K | 0.00% | +423+66.7% | Added |
| Nomura Asset Management Co Ltd | 1,090 | $40.2K | 0.00% | 00.0% | Unchanged |
| Parkside Financial Bank & Trust | 1,111 | $40.9K | 0.01% | −7−0.6% | Reduced |
| Ci Investments Inc. | 1,149 | $42.0K | 0.00% | +325+39.4% | Added |
| Signaturefd, LLC | 1,150 | $42.4K | 0.00% | +615+115.0% | Added |
| Farther Finance Advisors, LLC | 1,307 | $48.1K | 0.00% | +1,082+480.9% | Added |
| Harbour Investments, Inc. | 1,331 | $49.0K | 0.00% | 00.0% | Unchanged |
| Huntington National Bank | 1,349 | $49.7K | 0.00% | +123+10.0% | Added |
| Neo Ivy Capital Management | 1,346 | $50.0K | 0.11% | +1,346 | New |
| Salem Investment Counselors Inc | 1,415 | $52.1K | 0.00% | 00.0% | Unchanged |
| Federation des caisses Desjardins du Quebec | 1,461 | $53.8K | 0.00% | −53−3.5% | Reduced |
| GAMMA Investing LLC | 1,696 | $55.0K | 0.01% | +1,696 | New |
| Leonteq Securities AG | 1,546 | $57.0K | 0.01% | −9,564−86.1% | Reduced |
| DekaBank Deutsche Girozentrale | 1,760 | $65.0K | 0.00% | 00.0% | Unchanged |
| Armstrong Advisory Group, Inc | 1,851 | $68.2K | 0.01% | 00.0% | Unchanged |
| Headlands Technologies LLC | 1,952 | $71.9K | 0.02% | +1,952 | New |
| National Bank of Canada | 2,054 | $74.5K | 0.00% | +374+22.3% | Added |
| KBC Group NV | 2,067 | $76.0K | 0.00% | 00.0% | Unchanged |
| ICA Group Wealth Management, LLC | 2,097 | $77.3K | 0.02% | +2,097 | New |
| Global Financial Private Client, LLC | 2,244 | $82.7K | 0.04% | 00.0% | Unchanged |
| Penserra Capital Management LLC | 2,295 | $84.0K | 0.00% | +951+70.8% | Added |
| Parallel Advisors, LLC | 2,400 | $88.4K | 0.00% | −336−12.3% | Reduced |
| Allworth Financial LP | 2,556 | $94.2K | 0.00% | +79+3.2% | Added |
| Ronald Blue Trust, Inc. | 2,985 | $99.0K | 0.00% | +157+5.6% | Added |
| Steward Partners Investment Advisory, LLC | 2,751 | $101.3K | 0.00% | −637−18.8% | Reduced |
| Glassman Wealth Services | 3,503 | $129.1K | 0.02% | −58−1.6% | Reduced |
| Covestor Ltd | 3,680 | $135.0K | 0.09% | +1,536+71.6% | Added |
| Twin Lakes Capital Management, LLC | 3,682 | $135.6K | 0.09% | +17+0.5% | Added |
| Stephens Consulting, LLC | 3,819 | $140.7K | 0.05% | 00.0% | Unchanged |
| Allspring Global Investments Holdings, LLC | 4,102 | $151.1K | 0.00% | −15,019−78.5% | Reduced |
| PEAK6 Investments LLC | 4,949 | $182.3K | 0.01% | −21,279−81.1% | Reduced |
| Bank of New Hampshire | 5,225 | $192.5K | 0.05% | −8,769−62.7% | Reduced |
| Parallax Volatility Advisers, L.P. | 5,278 | $194.4K | 0.01% | +360+7.3% | Added |
| Twin Tree Management, LP | 5,426 | $199.9K | 0.00% | +5,426 | New |
| Shelton Capital Management | 5,466 | $201.4K | 0.01% | −1,092−16.7% | Reduced |
| Leavell Investment Management, Inc. | 5,487 | $202.0K | 0.01% | +5,487 | New |
| Annex Advisory Services, LLC | 5,493 | $202.4K | 0.01% | +5,493 | New |
| United Capital Financial Advisers, LLC | 5,507 | $202.9K | 0.00% | +5,507 | New |
| Bank of Hawaii | 5,629 | $207.4K | 0.01% | +5,629 | New |
| Franklin Resources Inc | 5,798 | $213.6K | 0.00% | −41,834−87.8% | Reduced |
| Kestra Advisory Services, LLC | 5,954 | $219.3K | 0.00% | +5,954 | New |
| M&T Bank Corp | 6,085 | $224.1K | 0.00% | +6,085 | New |
| Advisory Services Network, LLC | 6,103 | $224.8K | 0.01% | +6,103 | New |
| Janney Montgomery Scott LLC | 6,203 | $229.0K | 0.00% | −12,201−66.3% | Reduced |
| Group One Trading, L.P. | 6,300 | $232.1K | 0.01% | −12,546−66.6% | Reduced |
| Fifth Third Bancorp | 6,375 | $234.9K | 0.00% | −455−6.7% | Reduced |
| Toroso Investments, LLC | 6,417 | $236.4K | 0.01% | −4,024−38.5% | Reduced |
| Quantinno Capital Management LP | 6,486 | $239.0K | 0.01% | −1,264−16.3% | Reduced |
| Private Advisor Group, LLC | 6,574 | $242.2K | 0.00% | +6,574 | New |
| Northwestern Mutual Wealth Management Co | 6,584 | $242.5K | 0.00% | +520+8.6% | Added |
| ProShare Advisors LLC | 6,667 | $245.6K | 0.00% | −297−4.3% | Reduced |
| EMC Capital Management | 6,668 | $246.0K | 0.16% | 00.0% | Unchanged |
| HRT Financial LP | 6,838 | $251.0K | 0.00% | −9,916−59.2% | Reduced |
| Raymond James Trust N.A. | 7,018 | $258.5K | 0.01% | +7,018 | New |
| Utah Retirement Systems | 7,100 | $261.6K | 0.00% | −200−2.7% | Reduced |
| CI Private Wealth, LLC | 7,262 | $267.5K | 0.00% | +166+2.3% | Added |
| Quest Partners LLC | 7,419 | $273.3K | 0.06% | +7,419 | New |
| Deutsche Bank AG | 7,423 | $273.5K | 0.00% | −588−7.3% | Reduced |
| Marathon Trading Investment Management LLC | 7,500 | $276.3K | 0.05% | +7,500 | New |
| JB Capital LLC | 7,589 | $279.6K | 0.02% | +7,589 | New |