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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q3 2023

Institutional positions in Harley-Davidson, Inc. as of Sep 30, 2023. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
416
−8 vs. Q2 2023
Shares held
113.9M
−3.72M (−3.2%) vs. Q2 2023
Total value
$3.77B
−$376.1M (−9.1%) vs. Q2 2023
New holders
48
115 more added
Sold out
56
156 more reduced

7 institutions that held it in Q2 2023 haven't filed for Q3 2023 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2023: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2023: 416 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ3 2023: $3.77B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q3 2023

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q2 2023.

Institutions holding HOG in Q3 2023
InstitutionSharesValue% of portfolioChange in sharesAction
Capital Analysts, LLC401$13.0K0.00%+1+0.3%Added
Quadrant Capital Group LLC404$13.4K0.00%−42−9.4%Reduced
Luken Investment Analytics, LLC412$13.6K0.01%00.0%Unchanged
Spire Wealth Management415$13.7K0.00%−33−7.4%Reduced
Moisand Fitzgerald Tamayo, LLC415$13.7K0.00%00.0%Unchanged
Cary Street Partner Investment Advisory LLC431$14.2K0.00%+115+36.4%Added
Farmers & Merchants Investments Inc452$14.9K0.00%−3−0.7%Reduced
Indiana Trust & Investment Management CO455$15.0K0.01%+455New
Legacy Financial Group LLC481$15.9K0.00%+481New
Archer Investment Corp500$16.5K0.01%00.0%Unchanged
Sittner & Nelson, LLC500$16.5K0.01%00.0%Unchanged
McClarren Financial Advisors, Inc.518$17.0K0.01%+2+0.4%Added
Signaturefd, LLC535$17.7K0.00%+88+19.7%Added
Nalls Sherbakoff Group, LLC540$17.9K0.02%00.0%Unchanged
Geneos Wealth Management Inc.563$18.6K0.00%−30−5.1%Reduced
Cherry Tree Wealth Management, LLC600$19.8K0.01%00.0%Unchanged
Private Trust Co NA622$20.6K0.00%00.0%Unchanged
Lindbrook Capital, LLC634$21.0K0.00%+51+8.7%Added
Loomis Sayles & Co L P696$23.0K0.00%+475+214.9%Added
IFP Advisors, Inc710$23.5K0.00%−1,796−71.7%Reduced
TD Capital Management LLC752$24.9K0.00%00.0%Unchanged
GWM Advisors LLC768$25.4K0.00%+2+0.3%Added
Arrow Financial Corp800$26.4K0.00%+600+300.0%Added
Ci Investments Inc.824$27.0K0.00%+9+1.1%Added
Trust Co878$29.0K0.00%+878New
Norwood Financial Corp900$29.7K0.05%00.0%Unchanged
Global Retirement Partners, LLC1,015$32.0K0.00%−146−12.6%Reduced
IAG Wealth Partners, LLC999$33.0K0.01%−200−16.7%Reduced
Clearstead Advisors, LLC1,000$33.1K0.00%00.0%Unchanged
Central Trust Co1,002$33.1K0.00%00.0%Unchanged
Nomura Asset Management Co Ltd1,090$36.0K0.00%00.0%Unchanged
Parkside Financial Bank & Trust1,118$37.0K0.01%−46−4.0%Reduced
Proequities, Inc.1,125$37.2K0.00%−7−0.6%Reduced
Huntington National Bank1,226$40.5K0.00%−300−19.7%Reduced
Penserra Capital Management LLC1,344$44.0K0.00%+1,344New
Harbour Investments, Inc.1,331$44.0K0.00%+1+0.1%Added
Salem Investment Counselors Inc1,415$46.8K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec1,514$50.1K0.00%00.0%Unchanged
Headinvest, LLC1,600$51.7K0.01%+1,600New
National Bank of Canada1,680$54.1K0.00%+391+30.3%Added
DekaBank Deutsche Girozentrale1,760$57.0K0.00%00.0%Unchanged
Armstrong Advisory Group, Inc1,851$61.2K0.01%00.0%Unchanged
Investors Research Corp2,030$67.1K0.02%00.0%Unchanged
KBC Group NV2,067$68.0K0.00%+2,067New
Covestor Ltd2,144$71.0K0.05%+1,098+105.0%Added
Global Financial Private Client, LLC2,244$72.5K0.04%00.0%Unchanged
Allworth Financial LP2,477$81.9K0.00%+297+13.6%Added
Parallel Advisors, LLC2,736$90.5K0.00%+61+2.3%Added
Ronald Blue Trust, Inc.2,828$99.0K0.00%+20+0.7%Added
Steward Partners Investment Advisory, LLC3,388$112.0K0.00%−197−5.5%Reduced
Point72 Asset Management, L.P.3,489$115.4K0.00%−272,463−98.7%Reduced
Glassman Wealth Services3,561$117.7K0.02%00.0%Unchanged
Twin Lakes Capital Management, LLC3,665$121.2K0.09%+18+0.5%Added
Stephens Consulting, LLC3,819$126.3K0.05%−3,141−45.1%Reduced
Parallax Volatility Advisers, L.P.4,918$162.6K0.01%−10,944−69.0%Reduced
International Assets Investment Management, LLC15,879$197.8K0.03%+3,800+31.5%Added
Northwestern Mutual Wealth Management Co6,064$200.5K0.00%−927−13.3%Reduced
Neuberger Berman Group LLC6,144$203.1K0.00%−1,692−21.6%Reduced
Future Fund LLC6,429$212.5K0.59%−372−5.5%Reduced
Shelton Capital Management6,558$216.8K0.01%00.0%Unchanged
EP Wealth Advisors, LLC6,601$218.2K0.00%−32,114−82.9%Reduced
EMC Capital Management6,668$220.0K0.16%−1,983−22.9%Reduced
Fifth Third Bancorp6,830$225.8K0.00%+13+0.2%Added
Brevan Howard Capital Management LP6,851$226.5K0.07%+6,851New
ProShare Advisors LLC6,964$230.2K0.00%−679−8.9%Reduced
Weil Company, Inc.7,072$233.8K0.12%−5,556−44.0%Reduced
CI Private Wealth, LLC7,096$234.6K0.00%−3,773−34.7%Reduced
Cetera Advisors LLC7,224$238.8K0.00%+7,224New
Utah Retirement Systems7,300$241.3K0.00%−15,348−67.8%Reduced
Mercer Global Advisors Inc7,489$248.0K0.00%−287−3.7%Reduced
Quantinno Capital Management LP7,750$256.0K0.01%+7,750New
Perennial Investment Advisors, LLC8,000$264.5K0.05%00.0%Unchanged
Deutsche Bank AG8,011$264.8K0.00%−788−9.0%Reduced
Pavion Blue Capital, LLC8,123$268.5K0.16%+161+2.0%Added
Wolverine Trading, LLC8,160$269.8K0.00%−8,947−52.3%Reduced
Candriam Luxembourg S.C.A.8,354$276.2K0.00%−145,135−94.6%Reduced
SageView Advisory Group, LLC8,504$281.1K0.02%00.0%Unchanged
Dynamic Technology Lab Private Ltd9,050$299.0K0.03%−16,980−65.2%Reduced
Truist Financial Corp9,356$309.3K0.00%−198−2.1%Reduced
Mitsubishi UFJ Trust & Banking Corp9,768$322.9K0.00%+2,538+35.1%Added
HighTower Advisors, LLC9,904$330.0K0.00%+882+9.8%Added
Maryland State Retirement & Pension System10,353$342.3K0.01%00.0%Unchanged
Cetera Advisor Networks LLC10,354$342.3K0.00%+1,575+17.9%Added
Alps Advisors Inc10,365$342.7K0.00%+2,375+29.7%Added
Toroso Investments, LLC10,441$345.2K0.01%+10,441New
Virtus Investment Advisers, Inc.10,545$348.6K0.24%+10,545New
Vestcor Inc10,558$349.0K0.01%+10,558New
Atom Investors LP10,723$354.5K0.08%+925+9.4%Added
Pacer Advisors, Inc.10,813$357.5K0.00%−12,187−53.0%Reduced
Securian Asset Management, Inc10,920$361.0K0.01%−734−6.3%Reduced
Cambridge Investment Research Advisors, Inc.10,995$364.0K0.00%−77−0.7%Reduced
Fox Run Management, L.L.C.11,043$365.1K0.11%−26,306−70.4%Reduced
Leonteq Securities AG11,110$367.3K0.04%−843−7.1%Reduced
Captrust Financial Advisors11,198$370.2K0.00%+1,254+12.6%Added
Teza Capital Management LLC11,245$371.8K0.06%−49,123−81.4%Reduced
Tower Research Capital LLC (TRC)11,498$380.1K0.01%+446+4.0%Added
Winton Group Ltd11,643$384.9K0.03%+11,643New
Cerity Partners LLC11,763$388.9K0.00%−7,904−40.2%Reduced
Pacific Global Investment Management CO11,944$394.9K0.09%−2,213−15.6%Reduced
Impax Asset Management Group plc11,983$396.2K0.00%−220−1.8%Reduced