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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q4 2022

Institutional positions in Harley-Davidson, Inc. as of Dec 31, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
450
+41 vs. Q3 2022
Shares held
125.9M
+3.43M (+2.8%) vs. Q3 2022
Total value
$5.24B
+$966.1M (+22.6%) vs. Q3 2022
New holders
90
141 more added
Sold out
49
115 more reduced

6 institutions that held it in Q3 2022 haven't filed for Q4 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q3 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ4 2022: 450 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ4 2022: $5.24B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q4 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q3 2022.

Institutions holding HOG in Q4 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Shelton Capital Management6,881$286.3K0.03%−853−11.0%Reduced
Amundi6,500$288.1K0.00%+6,500New
Ontario Teachers Pension Plan Board7,230$300.8K0.00%+7,230New
Weil Company, Inc.7,425$308.9K0.14%+7,425New
Virtu Financial LLC7,436$309.0K0.04%−3,518−32.1%Reduced
Kula Investments, LLC7,776$323.5K0.11%+7,776New
Petrus Trust Company, LTA7,879$327.8K0.04%+7,879New
Ford Financial Group, LLC8,000$332.8K0.13%00.0%Unchanged
DuPont Capital Management Corp8,039$334.4K0.02%−5,565−40.9%Reduced
SageView Advisory Group, LLC8,204$341.3K0.03%+8,204New
Mercer Global Advisors Inc8,300$346.0K0.00%+357+4.5%Added
Pavion Blue Capital, LLC8,335$346.7K0.22%−91−1.1%Reduced
Coldstream Capital Management Inc8,341$347.0K0.01%+8,341New
Pathstone Family Office, LLC9,651$347.7K0.01%−489−4.8%Reduced
ProShare Advisors LLC8,479$352.7K0.00%+991+13.2%Added
Cetera Advisor Networks LLC8,557$356.0K0.00%+2,356+38.0%Added
Maverick Capital LtdSuperinvestorMaverick Capital8,640$359.4K0.01%−4,000−31.6%Reduced
Kestra Advisory Services, LLC8,959$372.7K0.00%+2,796+45.4%Added
Guggenheim Capital LLC9,133$379.9K0.00%−848−8.5%Reduced
Fox Run Management, L.L.C.9,262$385.3K0.15%+9,262New
Cambridge Investment Research Advisors, Inc.9,465$394.0K0.00%−4,080−30.1%Reduced
Twinbeech Capital LP9,900$411.8K0.01%−65,285−86.8%Reduced
JS Capital Management LLC10,000$416.0K0.11%+10,000New
Two Sigma Securities, LLC10,029$417.2K0.06%−3,562−26.2%Reduced
Graham Capital Management, L.P.10,250$426.4K0.02%+10,250New
Shell Asset Management Co10,318$429.0K0.02%−2,149−17.2%Reduced
Maryland State Retirement & Pension System10,353$430.7K0.01%+10,353New
HighTower Advisors, LLC10,569$439.0K0.00%+769+7.8%Added
PEAK6 Investments LLC10,663$443.6K0.02%−1,438−11.9%Reduced
Aigen Investment Management, LP10,714$445.7K0.06%+10,714New
Blueshift Asset Management, LLC10,771$448.1K0.21%+10,771New
Deutsche Bank AG11,041$459.3K0.00%+8,346+309.7%Added
ARGI Investment Services, LLC11,345$472.0K0.02%−168−1.5%Reduced
Lombard Odier Asset Management (USA) Corp11,467$477.0K0.08%+11,467New
Quent Capital, LLC11,470$477.2K0.09%+2,400+26.5%Added
Captrust Financial Advisors11,578$481.6K0.00%+3,181+37.9%Added
Wolverine Trading, LLC11,644$484.0K0.01%+11,644New
Pinkerton Retirement Specialists, LLC11,909$495.4K0.11%+1,533+14.8%Added
Securian Asset Management, Inc12,145$505.2K0.01%00.0%Unchanged
Teza Capital Management LLC12,299$511.6K0.10%−3,736−23.3%Reduced
Northwestern Mutual Investment Management Company, LLC12,311$512.1K0.01%−6,898−35.9%Reduced
LS Investment Advisors, LLC12,529$521.2K0.10%00.0%Unchanged
Commerce Bank13,001$540.8K0.00%00.0%Unchanged
Storebrand Asset Management AS13,246$551.0K0.00%00.0%Unchanged
AQR Capital Management LLC13,551$553.0K0.00%−64,883−82.7%Reduced
Bayesian Capital Management, LP13,372$556.3K0.08%−6,800−33.7%Reduced
Neo Ivy Capital Management13,488$561.0K0.38%+12,911+2,237.6%Added
Veritable, L.P.13,605$566.0K0.01%+1,139+9.1%Added
United Services Automobile Association13,944$581.0K0.01%00.0%Unchanged
CIBC World Markets Inc.13,997$582.0K0.00%−10,118−42.0%Reduced
Davidson Trust Co14,000$582.4K0.51%00.0%Unchanged
Mairs & Power Inc14,458$601.5K0.01%00.0%Unchanged
Baird Financial Group, Inc.14,621$608.0K0.00%−3,338−18.6%Reduced
Pearl River Capital, LLC14,708$611.9K0.10%+14,708New
Qsemble Capital Management, LP15,100$628.2K0.44%+15,100New
Pacific Global Investment Management CO15,275$635.4K0.14%+338+2.3%Added
Ferguson Wellman Capital Management, Inc15,314$637.0K0.02%+875+6.1%Added
Pictet Asset Management SA16,104$670.0K0.00%+6,056+60.3%Added
Winton Group Ltd16,192$673.6K0.04%+3,400+26.6%Added
Fernwood Investment Management, LLC16,200$673.9K0.28%−1,400−8.0%Reduced
Mariner, LLC16,437$684.0K0.00%+8,443+105.6%Added
US Bancorp16,651$692.7K0.00%−259−1.5%Reduced
Echo Street Capital Management LLC17,221$716.4K0.01%−5,597−24.5%Reduced
State of Wisconsin Investment Board17,310$720.1K0.00%−8,641−33.3%Reduced
Synovus Financial Corp17,675$735.3K0.01%−642−3.5%Reduced
Xponance, Inc.17,699$736.3K0.01%+1,579+9.8%Added
Ethic Inc.18,244$759.0K0.04%+7,398+68.2%Added
Quantinno Capital Management LP18,423$766.0K0.06%+18,423New
State of Alaska, Department of Revenue18,618$774.0K0.01%+175+0.9%Added
CWM, LLC19,196$799.0K0.01%−1,663−8.0%Reduced
Chimera Capital Management LLC19,376$806.0K0.23%+713+3.8%Added
Public Employees Retirement Association of Colorado19,783$823.0K0.00%00.0%Unchanged
Campbell & CO Investment Adviser LLC20,171$839.1K0.20%+3,764+22.9%Added
New Mexico Educational Retirement Board20,700$861.0K0.05%00.0%Unchanged
Creative Planning21,239$883.5K0.00%−1,481−6.5%Reduced
Teachers Retirement System of the State of Kentucky21,262$884.0K0.01%−2,000−8.6%Reduced
Edgestream Partners, L.P.21,469$893.1K0.10%+21,469New
Quantitative Investment Management, LLC21,619$899.0K0.17%+8,984+71.1%Added
Oxbow Advisors, LLC21,960$913.5K0.17%−3,400−13.4%Reduced
Gateway Investment Advisers LLC21,983$914.5K0.01%+3,579+19.4%Added
Gotham Asset Management, LLC22,287$927.1K0.03%+22,287New
Cornercap Investment Counsel Inc22,414$932.4K0.16%−5,540−19.8%Reduced
Handelsbanken Fonder AB22,423$933.0K0.01%00.0%Unchanged
Federated Hermes, Inc.23,358$971.7K0.00%−2,557−9.9%Reduced
Brinker Capital Investments, LLC23,456$975.8K0.02%+23,456New
Westwood Holdings Group Inc.23,944$996.0K0.01%−23−0.1%Reduced
Utah Retirement Systems24,048$1.00M0.02%00.0%Unchanged
Bank of New Hampshire24,559$1.02M0.31%−2,050−7.7%Reduced
TD Waterhouse Canada Inc.23,424$1.03M0.01%−1,825−7.2%Reduced
Stifel Financial Corp25,151$1.05M0.00%+11,337+82.1%Added
McDonald Partners LLC25,165$1.05M0.36%00.0%Unchanged
The PNC Financial Services Group, Inc.25,401$1.06M0.00%−560−2.2%Reduced
Pacer Advisors, Inc.25,496$1.06M0.01%+25,496New
SYSTM Wealth Solutions LLC25,584$1.06M0.13%+25,584New
LMR Partners LLP25,737$1.07M0.02%+25,737New
Hussman Strategic Advisors, Inc.26,000$1.08M0.18%00.0%Unchanged
Group One Trading, L.P.26,372$1.10M0.04%+26,372New
Raymond James Financial Services Advisors, Inc.26,426$1.10M0.00%+11,109+72.5%Added
Zurcher Kantonalbank (Zurich Cantonalbank)27,049$1.13M0.01%+7,628+39.3%Added
Twelve Points Wealth Management LLC27,224$1.13M0.77%+43+0.2%Added