Harley-Davidson, Inc.
HOG- Exchange
- NYSE
- Industry
- Motorcycles, Bicycles & Parts
- SEC CIK
- 0000793952
In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.
13F holders, Q2 2022
Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 404
- −14 vs. Q1 2022
- Shares held
- 126.5M
- −2.30M (−1.8%) vs. Q1 2022
- Total value
- $4.01B
- −$1.06B (−20.9%) vs. Q1 2022
- New holders
- 48
- 113 more added
- Sold out
- 62
- 144 more reduced
7 institutions that held it in Q1 2022 haven't filed for Q2 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2022: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 441 | $2.66B |
| Q1 2026 | 400 | $2.16B |
| Q4 2025 | 390 | $2.22B |
| Q3 2025 | 404 | $2.88B |
| Q2 2025 | 397 | $2.53B |
| Q1 2025 | 392 | $2.85B |
| Q4 2024 | 410 | $3.50B |
| Q3 2024 | 421 | $4.50B |
| Q2 2024 | 412 | $3.85B |
| Q1 2024 | 413 | $5.01B |
| Q4 2023 | 421 | $4.28B |
| Q3 2023 | 416 | $3.77B |
| Q2 2023 | 431 | $4.14B |
| Q1 2023 | 438 | $4.65B |
| Q4 2022 | 450 | $5.24B |
| Q3 2022 | 415 | $4.31B |
| Q2 2022 | 404 | $4.01B |
| Q1 2022 | 425 | $5.12B |
| Q4 2021 | 429 | $5.23B |
| Q3 2021 | 413 | $5.07B |
| Q2 2021 | 449 | $6.56B |
| Q1 2021 | 421 | $5.49B |
Institutions, Q2 2022
Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2022.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Mach-1 Financial Group, Inc. | 500 | $15.0K | 0.01% | +297+146.3% | Added |
| Winch Advisory Services, LLC | 398 | $13.0K | 0.01% | −514−56.4% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 415 | $13.0K | 0.00% | 00.0% | Unchanged |
| Umb Bank N A | 387 | $12.0K | 0.00% | −58−13.0% | Reduced |
| Front Row Advisors LLC | 380 | $12.0K | 0.01% | 00.0% | Unchanged |
| Riverview Trust Co | 387 | $12.0K | 0.01% | +387 | New |
| TD Private Client Wealth LLC | 352 | $11.1K | 0.00% | −34−8.8% | Reduced |
| Banque Cantonale Vaudoise | 350 | $11.0K | 0.00% | −546−60.9% | Reduced |
| Cordasco Financial Network | 351 | $11.0K | 0.01% | 00.0% | Unchanged |
| North Star Investment Management Corp. | 340 | $11.0K | 0.00% | 00.0% | Unchanged |
| Surevest, LLC | 315 | $10.0K | 0.00% | 00.0% | Unchanged |
| Spire Wealth Management | 308 | $10.0K | 0.00% | +9+3.0% | Added |
| PFS Partners, LLC | 300 | $9.50K | 0.01% | 00.0% | Unchanged |
| AdvisorNet Financial, Inc | 300 | $9.00K | 0.00% | −545−64.5% | Reduced |
| Adirondack Trust Co | 280 | $9.00K | 0.00% | 00.0% | Unchanged |
| Arlington Partners LLC | 278 | $9.00K | 0.00% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 280 | $9.00K | 0.00% | 00.0% | Unchanged |
| Charter Oak Capital Management, LLC | 282 | $9.00K | 0.00% | +1+0.4% | Added |
| JFS Wealth Advisors, LLC | 272 | $9.00K | 0.00% | +16+6.3% | Added |
| WFA Asset Management Corp | 272 | $8.62K | 0.01% | +1+0.4% | Added |
| Hantz Financial Services, Inc. | 264 | $8.00K | 0.00% | −62−19.0% | Reduced |
| Capital Analysts, LLC | 246 | $8.00K | 0.00% | +1+0.4% | Added |
| Bradley & Co. Private Wealth Management, LLC | 250 | $8.00K | 0.01% | 00.0% | Unchanged |
| Ellevest, Inc. | 261 | $8.00K | 0.00% | +202+342.4% | Added |
| Smithfield Trust Co | 210 | $7.00K | 0.00% | 00.0% | Unchanged |
| Gradient Investments LLC | 235 | $7.00K | 0.00% | +1+0.4% | Added |
| Quadrant Capital Group LLC | 221 | $7.00K | 0.00% | +94+74.0% | Added |
| Kistler-Tiffany Companies, LLC | 195 | $6.00K | 0.00% | 00.0% | Unchanged |
| Focused Wealth Management, Inc | 203 | $6.00K | 0.00% | +1+0.5% | Added |
| Community Bank, N.A. | 200 | $6.00K | 0.00% | 00.0% | Unchanged |
| McIlrath & Eck, LLC | 192 | $6.00K | 0.00% | 00.0% | Unchanged |
| HHM Wealth Advisors, LLC | 200 | $6.00K | 0.00% | 00.0% | Unchanged |
| Arrow Financial Corp | 200 | $6.00K | 0.00% | +200 | New |
| Trust Co of Vermont | 200 | $6.00K | 0.00% | +200 | New |
| Horrell Capital Management, Inc. | 147 | $5.00K | 0.00% | 00.0% | Unchanged |
| Cypress Capital Management LLC (WY) | 150 | $5.00K | 0.01% | 00.0% | Unchanged |
| West Bancorporation Inc | 136 | $4.00K | 0.00% | 00.0% | Unchanged |
| Ancora Advisors, LLC | 123 | $4.00K | 0.00% | 00.0% | Unchanged |
| Nelson, Van Denburg & Campbell Wealth Management Group, LLC | 145 | $4.00K | 0.00% | 00.0% | Unchanged |
| First Bank & Trust | 120 | $4.00K | 0.00% | 00.0% | Unchanged |
| Investment Research & Advisory Group, Inc. | 129 | $4.00K | 0.00% | +1+0.8% | Added |
| Cambridge Trust Co | 112 | $4.00K | 0.00% | 00.0% | Unchanged |
| Johnson Midwest Financial, LLC | 113 | $4.00K | 0.01% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 141 | $4.00K | 0.00% | +68+93.2% | Added |
| Eagle Bay Advisors LLC | 106 | $3.36K | 0.00% | 00.0% | Unchanged |
| Howe & Rusling Inc | 101 | $3.00K | 0.00% | −18−15.1% | Reduced |
| Washington Trust Co | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| AlphaMark Advisors, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| BerganKDV Wealth Management, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Mascoma Wealth Management LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Independence Bank of Kentucky | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Vectors Research Management, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Evoke Wealth, LLC | 87 | $3.00K | 0.00% | −20−18.7% | Reduced |
| Concord Wealth Partners | 110 | $3.00K | 0.00% | +1+0.9% | Added |
| FourThought Financial, LLC | 100 | $3.00K | 0.00% | 00.0% | Unchanged |
| Earnest Partners LLC | 84 | $3.00K | 0.00% | 00.0% | Unchanged |
| Bartlett & Co. LLC | 80 | $3.00K | 0.00% | 00.0% | Unchanged |
| Zions Bancorporation, N.A. | 88 | $3.00K | 0.00% | 00.0% | Unchanged |
| Fairfield, Bush & Co. | 100 | $3.00K | 0.00% | +100 | New |
| Crewe Advisors LLC | 86 | $3.00K | 0.00% | +86 | New |
| CoreFirst Bank & Trust | 100 | $3.00K | 0.00% | +100 | New |
| Bartlett & Co. Wealth Management LLC | 80 | $2.53K | 0.00% | 00.0% | Unchanged |
| Brown Brothers Harriman & Co | 74 | $2.00K | 0.00% | −1,307−94.6% | Reduced |
| First Horizon Advisors, Inc. | 55 | $2.00K | 0.00% | −151−73.3% | Reduced |
| TCI Wealth Advisors, Inc. | 65 | $2.00K | 0.00% | −31−32.3% | Reduced |
| Signaturefd, LLC | 50 | $2.00K | 0.00% | −17−25.4% | Reduced |
| Versant Capital Management, Inc | 65 | $2.00K | 0.00% | 00.0% | Unchanged |
| Aspire Private Capital, LLC | 73 | $2.00K | 0.00% | 00.0% | Unchanged |
| Hazlett, Burt & Watson, Inc. | 48 | $2.00K | 0.00% | 00.0% | Unchanged |
| Schubert & Co | 76 | $2.00K | 0.00% | +41+117.1% | Added |
| Whittier Trust Co | 68 | $2.00K | 0.00% | +68 | New |
| CVA Family Office, LLC | 50 | $2.00K | 0.00% | +50 | New |
| Massmutual Trust Co FSB | 18 | $1.00K | 0.00% | −203−91.9% | Reduced |
| Accel Wealth Management | 46 | $1.00K | 0.00% | 00.0% | Unchanged |
| SOA Wealth Advisors, LLC. | 53 | $1.00K | 0.00% | 00.0% | Unchanged |
| City State Bank | 40 | $1.00K | 0.00% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 31 | $1.00K | 0.00% | 00.0% | Unchanged |
| Sandy Spring Bank | 20 | $1.00K | 0.00% | 00.0% | Unchanged |
| Baystate Wealth Management LLC | 22 | $1.00K | 0.00% | 00.0% | Unchanged |
| BDO Wealth Advisors, LLC | 33 | $1.00K | 0.00% | 00.0% | Unchanged |
| Semmax Financial Advisors Inc. | 31 | $1.00K | 0.00% | 00.0% | Unchanged |
| Hoey Investments, Inc | 20 | $1.00K | 0.00% | 00.0% | Unchanged |
| Disciplined Investments, LLC | 23 | $1.00K | 0.00% | −5−17.9% | Reduced |
| TFC Financial Management | 21 | $1.00K | 0.00% | 00.0% | Unchanged |
| Newbridge Financial Services Group, Inc. | 19 | $1.00K | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 32 | $1.00K | 0.00% | +32 | New |
| Capital Advisors, Ltd. LLC | 23 | $1.00K | 0.00% | +23 | New |
| Global Retirement Partners, LLC | 20 | $1.00K | 0.00% | +20 | New |
| Prestige Wealth Management Group LLC | 32 | $1.00K | 0.00% | +32 | New |
| Steward Financial Group LLC | 52 | $1.00K | 0.00% | +52 | New |
| Sutton Wealth Advisors Inc. | 29 | $918 | 0.00% | 00.0% | Unchanged |
| Raffa Wealth Management, LLC | 19 | $602 | 0.00% | 00.0% | Unchanged |
| Exane Derivatives | 6 | $190 | 0.00% | 00.0% | Unchanged |
| EverSource Wealth Advisors, LLC | 14 | $0 | 0.00% | 00.0% | Unchanged |
| Carmichael Hill & Associates, Inc. | 13 | $0 | 0.00% | 00.0% | Unchanged |
| Valley National Advisers Inc | 4 | $0 | 0.00% | 00.0% | Unchanged |
| Baldwin Brothers Inc | 10 | $0 | 0.00% | 00.0% | Unchanged |
| M&R Capital Management Inc | 25 | $0 | 0.00% | 00.0% | Unchanged |
| Horan Securities, Inc. | 11 | $0 | 0.00% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 8 | $0 | 0.00% | 00.0% | Unchanged |