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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2022

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2022. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
404
−14 vs. Q1 2022
Shares held
126.5M
−2.30M (−1.8%) vs. Q1 2022
Total value
$4.01B
−$1.06B (−20.9%) vs. Q1 2022
New holders
48
113 more added
Sold out
62
144 more reduced

7 institutions that held it in Q1 2022 haven't filed for Q2 2022 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2022: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2022: 404 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2022: $4.01B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2022

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2022.

Institutions holding HOG in Q2 2022
InstitutionSharesValue% of portfolioChange in sharesAction
Riverview Trust Co387$12.0K0.01%+387New
Winch Advisory Services, LLC398$13.0K0.01%−514−56.4%Reduced
Moisand Fitzgerald Tamayo, LLC415$13.0K0.00%00.0%Unchanged
Hexagon Capital Partners LLC466$15.0K0.00%−63−11.9%Reduced
FAI Wealth Management500$15.0K0.01%00.0%Unchanged
Mach-1 Financial Group, Inc.500$15.0K0.01%+297+146.3%Added
Archer Investment Corp500$15.8K0.01%00.0%Unchanged
Prospera Financial Services Inc521$16.0K0.00%00.0%Unchanged
Proequities, Inc.509$16.0K0.00%+142+38.7%Added
GHP Investment Advisors, Inc.511$16.0K0.00%+311+155.5%Added
Lindbrook Capital, LLC572$18.0K0.00%+566+9,433.3%Added
Graves-Light Private Wealth Management, Inc.600$19.0K0.00%00.0%Unchanged
Sittner & Nelson, LLC600$19.0K0.01%00.0%Unchanged
Private Trust Co NA616$20.0K0.00%+616New
Johnson Financial Group, Inc.700$22.0K0.00%−3,744−84.2%Reduced
National Bank of Canada704$22.0K0.00%+158+28.9%Added
American Portfolios Advisors788$24.9K0.00%−7−0.9%Reduced
Lazard Asset Management LLC797$25.0K0.00%00.0%Unchanged
Ci Investments Inc.807$26.0K0.00%−636−44.1%Reduced
Farmers & Merchants Investments Inc820$26.0K0.00%00.0%Unchanged
Patriot Financial Group Insurance Agency, LLC819$26.0K0.01%00.0%Unchanged
Coastal Capital Group, Inc.924$29.0K0.01%+4+0.4%Added
Clearstead Advisors, LLC1,000$32.0K0.00%−1,021−50.5%Reduced
Central Trust Co1,002$32.0K0.00%00.0%Unchanged
Covestor Ltd1,093$35.0K0.03%−567−34.2%Reduced
IAG Wealth Partners, LLC1,199$38.0K0.01%00.0%Unchanged
CX Institutional1,268$40.0K0.00%+1,268New
Tradition Wealth Management, LLC1,346$43.0K0.01%+6+0.4%Added
Northern Oak Wealth Management Inc1,400$44.0K0.01%00.0%Unchanged
Salem Investment Counselors Inc1,415$45.0K0.00%00.0%Unchanged
Harbour Investments, Inc.1,471$47.0K0.00%+1,471New
Neo Ivy Capital Management1,547$48.0K0.13%−3,289−68.0%Reduced
Nomura Asset Management Co Ltd1,540$48.8K0.00%00.0%Unchanged
Federation des caisses Desjardins du Quebec1,579$50.0K0.00%−12−0.8%Reduced
Norwood Financial Corp1,750$56.0K0.10%00.0%Unchanged
Meeder Asset Management Inc1,992$63.0K0.00%−159−7.4%Reduced
Investors Research Corp2,030$64.0K0.02%00.0%Unchanged
Venture Visionary Partners LLC2,119$67.1K0.01%+2,119New
Allworth Financial LP2,157$68.0K0.00%+23+1.1%Added
Global Financial Private Client, LLC2,244$71.8K0.04%00.0%Unchanged
CoreCap Advisors, LLC2,258$72.0K0.01%+2,258New
Huntington National Bank2,482$79.0K0.00%−200−7.5%Reduced
Parallel Advisors, LLC2,631$83.0K0.00%+78+3.1%Added
Total Clarity Wealth Management, Inc.2,653$84.0K0.04%+2,653New
Ronald Blue Trust, Inc.2,380$94.0K0.00%+2,380New
Bessemer Group Inc3,303$104.0K0.00%−39−1.2%Reduced
Parkside Financial Bank & Trust3,279$104.0K0.03%+397+13.8%Added
Counterpoint Mutual Funds LLC3,294$104.0K0.07%+3,294New
Glassman Wealth Services3,525$112.0K0.02%+41+1.2%Added
Twin Lakes Capital Management, LLC3,585$114.0K0.08%+18+0.5%Added
Steward Partners Investment Advisory, LLC3,886$123.0K0.00%+139+3.7%Added
Altshuler Shaham Ltd4,189$133.0K0.00%−382−8.4%Reduced
Geneos Wealth Management Inc.4,301$137.0K0.01%00.0%Unchanged
Captrust Financial Advisors4,968$157.0K0.00%−5,595−53.0%Reduced
Sargent Bickham Lagudis LLC5,075$161.0K0.01%00.0%Unchanged
State of Wyoming5,132$162.0K0.10%+2,651+106.9%Added
IFP Advisors, Inc3,520$169.0K0.01%−632−15.2%Reduced
EMC Capital Management5,755$182.0K0.16%+1,908+49.6%Added
Fifth Third Bancorp5,943$188.0K0.00%−469−7.3%Reduced
Northwestern Mutual Wealth Management Co6,114$193.0K0.00%−62−1.0%Reduced
Wolverine Trading, LLC6,428$202.0K0.01%−3,730−36.7%Reduced
First Republic Investment Management, Inc.6,420$203.0K0.00%−134−2.0%Reduced
Pathstone Family Office, LLC6,416$203.1K0.00%+2,327+56.9%Added
C2C Wealth Management, LLC5,946$205.0K0.04%00.0%Unchanged
Neuberger Berman Group LLC6,504$206.0K0.00%−4,279−39.7%Reduced
Wedge Capital Management L L P6,868$217.0K0.00%−750−9.8%Reduced
Profund Advisors LLC6,890$218.0K0.01%−3,138−31.3%Reduced
Wintrust Investments LLC7,100$225.0K0.03%+1,150+19.3%Added
Quantitative Investment Management, LLC7,162$226.0K0.03%−2,438−25.4%Reduced
Impax Asset Management Group plc7,177$227.0K0.00%00.0%Unchanged
EP Wealth Advisors, LLC7,217$228.0K0.01%+7,217New
Quantinno Capital Management LP7,247$229.0K0.03%+7,247New
Mercer Global Advisors Inc7,408$234.0K0.00%−337−4.4%Reduced
Coldstream Capital Management Inc7,517$238.0K0.01%−776−9.4%Reduced
Kestra Advisory Services, LLC7,639$242.0K0.00%+1,675+28.1%Added
XTX Topco Ltd7,641$242.0K0.10%+7,641New
Lombard Odier Asset Management (USA) Corp7,721$244.0K0.05%+7,721New
Hennion & Walsh Asset Management, Inc.7,761$246.0K0.02%−111−1.4%Reduced
Ford Financial Group, LLC8,000$253.0K0.10%00.0%Unchanged
Leonteq Securities AG8,063$255.3K0.01%+1,815+29.0%Added
Ethic Inc.8,108$257.0K0.02%−31−0.4%Reduced
Shelton Capital Management8,141$258.0K0.01%00.0%Unchanged
Prelude Capital Management, LLC8,342$264.0K0.01%+8,342New
ProShare Advisors LLC8,388$266.0K0.00%−3,913−31.8%Reduced
Pavion Blue Capital, LLC8,426$267.0K0.18%−79−0.9%Reduced
Deutsche Bank AG8,925$282.0K0.00%−1,166−11.6%Reduced
Quantbot Technologies LP8,919$282.0K0.03%+5,337+149.0%Added
Quent Capital, LLC9,101$288.0K0.06%−750−7.6%Reduced
Alps Advisors Inc9,156$290.0K0.00%−94−1.0%Reduced
HighTower Advisors, LLC10,065$318.0K0.00%−248−2.4%Reduced
Pictet Asset Management SA10,048$318.0K0.00%00.0%Unchanged
Maryland State Retirement & Pension System10,353$328.0K0.01%−1,808−14.9%Reduced
ARGI Investment Services, LLC10,512$333.0K0.01%−177−1.7%Reduced
Seven Eight Capital, LP10,572$335.0K0.13%+10,572New
Future Fund LLC11,305$358.0K0.81%−806−6.7%Reduced
Dynamic Technology Lab Private Ltd11,600$367.0K0.04%+3,560+44.3%Added
Guggenheim Capital LLC12,011$380.0K0.00%−2,441−16.9%Reduced
Trexquant Investment LP12,020$381.0K0.02%+12,020New
Two Sigma Securities, LLC12,058$382.0K0.07%+12,058New
Veritable, L.P.12,263$388.0K0.01%−59−0.5%Reduced