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Harley-Davidson, Inc.

HOG
Exchange
NYSE
Industry
Motorcycles, Bicycles & Parts
SEC CIK
0000793952

In the last 90 days, Harley-Davidson, Inc. insiders filed 3 open-market purchases and 3 sales; 441 institutions reported holding it in 13F filings for Q2 2026, worth $2.66B in total; no superinvestor holds it.

13F holders, Q2 2021

Institutional positions in Harley-Davidson, Inc. as of Jun 30, 2021. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
449
+29 vs. Q1 2021
Shares held
143.2M
+6.36M (+4.6%) vs. Q1 2021
Total value
$6.56B
+$1.07B (+19.5%) vs. Q1 2021
New holders
79
123 more added
Sold out
50
133 more reduced

1 institution that held it in Q1 2021 haven't filed for Q2 2021 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2021: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting HOG on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2021: 449 institutions
Q1 2021: 421 institutionsQ2 2021: 449 institutionsQ3 2021: 413 institutionsQ4 2021: 429 institutionsQ1 2022: 425 institutionsQ2 2022: 404 institutionsQ3 2022: 415 institutionsQ4 2022: 450 institutionsQ1 2023: 438 institutionsQ2 2023: 431 institutionsQ3 2023: 416 institutionsQ4 2023: 421 institutionsQ1 2024: 413 institutionsQ2 2024: 412 institutionsQ3 2024: 421 institutionsQ4 2024: 410 institutionsQ1 2025: 392 institutionsQ2 2025: 397 institutionsQ3 2025: 404 institutionsQ4 2025: 390 institutionsQ1 2026: 400 institutionsQ2 2026: 441 institutions
Value heldQ2 2021: $6.56B
Q1 2021: $5.49BQ2 2021: $6.56BQ3 2021: $5.07BQ4 2021: $5.23BQ1 2022: $5.12BQ2 2022: $4.01BQ3 2022: $4.31BQ4 2022: $5.24BQ1 2023: $4.65BQ2 2023: $4.14BQ3 2023: $3.77BQ4 2023: $4.28BQ1 2024: $5.01BQ2 2024: $3.85BQ3 2024: $4.50BQ4 2024: $3.50BQ1 2025: $2.85BQ2 2025: $2.53BQ3 2025: $2.88BQ4 2025: $2.22BQ1 2026: $2.16BQ2 2026: $2.66B
Institutions holding HOG and their total value by quarter
QuarterHoldersValue
Q2 2026441$2.66B
Q1 2026400$2.16B
Q4 2025390$2.22B
Q3 2025404$2.88B
Q2 2025397$2.53B
Q1 2025392$2.85B
Q4 2024410$3.50B
Q3 2024421$4.50B
Q2 2024412$3.85B
Q1 2024413$5.01B
Q4 2023421$4.28B
Q3 2023416$3.77B
Q2 2023431$4.14B
Q1 2023438$4.65B
Q4 2022450$5.24B
Q3 2022415$4.31B
Q2 2022404$4.01B
Q1 2022425$5.12B
Q4 2021429$5.23B
Q3 2021413$5.07B
Q2 2021449$6.56B
Q1 2021421$5.49B

Institutions, Q2 2021

Shares, value and share of portfolio for each institution holding Harley-Davidson, Inc.; share changes are against Q1 2021.

Institutions holding HOG in Q2 2021
InstitutionSharesValue% of portfolioChange in sharesAction
Ford Financial Group, LLC8,000$366.0K0.14%00.0%Unchanged
Advisory Services Network, LLC8,020$367.0K0.01%+8,020New
Laurion Capital Management LP8,100$371.0K0.01%−18,750−69.8%Reduced
Shelton Capital Management8,141$373.0K0.01%+359+4.6%Added
Quantamental Technologies LLC8,154$374.0K0.33%+8,154New
Wedbush Securities Inc8,301$380.0K0.02%+368+4.6%Added
Lebenthal Global Advisors, LLC8,363$383.0K0.21%+8,363New
World Asset Management Inc8,434$386.0K0.04%−698−7.6%Reduced
AMP Capital Investors Ltd8,691$398.0K0.00%−2,255−20.6%Reduced
Cipher Capital LP8,707$399.0K0.22%+8,707New
Symmetry Partners, LLC8,707$399.0K0.03%+8,707New
Donoghue Forlines LLC8,948$410.0K0.08%+8,948New
SG Americas Securities, LLC9,536$437.0K0.00%−23,157−70.8%Reduced
Cetera Advisor Networks LLC9,692$444.0K0.01%+4,165+75.4%Added
Profund Advisors LLC9,753$447.0K0.02%+177+1.8%Added
Harbour Investments, Inc.9,840$451.0K0.01%−71−0.7%Reduced
Robeco Institutional Asset Management B.V.9,874$452.0K0.00%00.0%Unchanged
Grace Capital10,000$458.0K0.31%00.0%Unchanged
Pictet Asset Management Ltd10,048$460.0K0.00%−2,052−17.0%Reduced
Natixis10,130$464.0K0.00%−27,200−72.9%Reduced
Caxton Associates LP10,198$467.0K0.06%+10,198New
AlphaCrest Capital Management LLC10,507$481.0K0.02%+10,507New
Tower Research Capital LLC (TRC)10,540$483.0K0.01%−8,228−43.8%Reduced
Measured Wealth Private Client Group, LLC10,570$484.0K0.15%+1,343+14.6%Added
ARGI Investment Services, LLC10,936$501.0K0.02%−189−1.7%Reduced
Panagora Asset Management Inc11,088$508.0K0.00%00.0%Unchanged
Crossmark Global Holdings, Inc.11,110$509.0K0.01%+260+2.4%Added
Fernwood Investment Management, LLC11,600$532.0K0.18%00.0%Unchanged
Cutler Group LP11,726$537.0K0.04%+11,726New
Commerce Bank11,854$543.0K0.00%00.0%Unchanged
Veritable, L.P.11,936$547.0K0.01%+25+0.2%Added
Hillsdale Investment Management Inc.12,000$550.0K0.04%+12,000New
ProShare Advisors LLC12,118$555.0K0.00%−173−1.4%Reduced
Maryland State Retirement & Pension System12,161$557.0K0.02%00.0%Unchanged
LS Investment Advisors, LLC12,529$574.0K0.07%−6,048−32.6%Reduced
Old National Bancorp12,776$585.0K0.02%−1,052−7.6%Reduced
Cambridge Investment Research Advisors, Inc.12,807$587.0K0.00%+1,575+14.0%Added
Stifel Financial Corp12,919$592.0K0.00%−1,769−12.0%Reduced
AGF Investments LLC13,006$596.0K0.06%+13,006New
Wellington Management Group LLP13,176$604.0K0.00%+13,176New
Synovus Financial Corp13,431$617.0K0.01%−236−1.7%Reduced
TD Private Client Wealth LLC13,607$623.5K0.03%−444−3.2%Reduced
Davidson Trust Co14,000$641.0K0.50%00.0%Unchanged
Securian Asset Management, Inc14,122$647.0K0.01%−308−2.1%Reduced
Ferguson Wellman Capital Management, Inc14,439$662.0K0.02%00.0%Unchanged
PEAK6 Investments LLC14,477$663.0K0.02%−29,120−66.8%Reduced
CAMG Solamere Management, LLC15,987$733.0K0.63%+15,987New
USS Investment Management Ltd16,113$738.0K0.01%00.0%Unchanged
Zurcher Kantonalbank (Zurich Cantonalbank)16,159$740.0K0.00%−783−4.6%Reduced
Gateway Investment Advisers LLC16,729$767.0K0.01%−2,871−14.6%Reduced
Creative Planning17,375$796.0K0.00%−2,938−14.5%Reduced
Guggenheim Capital LLC17,484$801.0K0.00%−19,330−52.5%Reduced
Deutsche Bank AG17,648$810.0K0.00%+834+5.0%Added
Ci Investments Inc.17,681$810.0K0.00%+17,541+12,529.3%Added
Xponance, Inc.17,972$823.0K0.02%+1,918+11.9%Added
Storebrand Asset Management AS18,527$848.9K0.00%00.0%Unchanged
Shell Asset Management Co18,716$858.0K0.02%+1,010+5.7%Added
ArrowMark Colorado Holdings LLC19,200$880.0K0.01%00.0%Unchanged
Baird Financial Group, Inc.19,577$897.0K0.00%−462−2.3%Reduced
Bank of Hawaii20,061$919.0K0.05%−3,292−14.1%Reduced
Teacher Retirement System of Texas20,184$925.0K0.01%+3,002+17.5%Added
CWM, LLC20,387$934.0K0.01%00.0%Unchanged
Jane Street Group, LLC20,408$935.0K0.00%−25,041−55.1%Reduced
Quadrature Capital Ltd20,413$936.0K0.04%+20,413New
Public Employees Retirement Association of Colorado21,211$972.0K0.00%00.0%Unchanged
Raymond James Financial Services Advisors, Inc.21,508$986.0K0.00%+575+2.7%Added
CIBC World Markets Inc.21,561$988.0K0.00%−299−1.4%Reduced
HSBC Holdings PLC21,919$1.01M0.00%+13,042+146.9%Added
Bank of New Hampshire22,076$1.01M0.27%+22,076New
Victory Capital Management Inc22,139$1.01M0.00%−720−3.1%Reduced
Twin Tree Management, LP22,219$1.02M0.03%+22,219New
Teachers Retirement System of the State of Kentucky22,250$1.02M0.01%00.0%Unchanged
Nomura Holdings Inc22,952$1.05M0.01%−26,047−53.2%Reduced
McDonald Partners LLC23,418$1.07M0.25%00.0%Unchanged
Polar Asset Management Partners Inc.23,693$1.09M0.01%+23,693New
State of Alaska, Department of Revenue23,864$1.09M0.01%−144−0.6%Reduced
Hussman Strategic Advisors, Inc.24,800$1.14M0.24%−32,800−56.9%Reduced
AMG National Trust Bank24,896$1.14M0.04%+294+1.2%Added
Driehaus Capital Management LLC25,341$1.16M0.02%+25,341New
Schonfeld Strategic Advisors LLC25,400$1.16M0.01%−12,300−32.6%Reduced
Quantitative Investment Management, LLC25,460$1.17M0.11%+25,460New
Northwestern Mutual Investment Management Company, LLC25,592$1.17M0.02%+18+0.1%Added
US Bancorp25,653$1.18M0.00%+1,070+4.4%Added
North Star Asset Management Inc25,712$1.18M0.07%00.0%Unchanged
Pavion Blue Capital, LLC27,075$1.24M0.76%−696−2.5%Reduced
Handelsbanken Fonder AB27,423$1.26M0.01%+1,100+4.2%Added
Voya Investment Management LLC27,633$1.27M0.00%+4,972+21.9%Added
The PNC Financial Services Group, Inc.27,785$1.27M0.00%−7,741−21.8%Reduced
Quantbot Technologies LP27,818$1.27M0.10%+20,872+300.5%Added
Oxbow Advisors, LLC27,885$1.28M0.13%+3,025+12.2%Added
APG Asset Management N.V.33,800$1.31M0.00%+33,800New
Acadian Asset Management LLC28,687$1.31M0.00%+28,687New
Metropolitan Life Insurance Co29,025$1.33M0.02%+39+0.1%Added
Russell Investments Group, Ltd.29,229$1.34M0.00%−14,068−32.5%Reduced
Utah Retirement Systems29,248$1.34M0.02%00.0%Unchanged
Susquehanna International Group, LLP29,324$1.34M0.00%−74,688−71.8%Reduced
Federated Hermes, Inc.29,939$1.37M0.00%−10,747−26.4%Reduced
North Fourth Asset Management, LP30,000$1.38M0.52%+30,000New
Advisor Group Holdings, Inc.30,080$1.38M0.00%+3,495+13.1%Added
Gotham Asset Management, LLC31,567$1.45M0.06%+15,437+95.7%Added