Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Playboy, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 75
- +5 vs. Q3 2025
- Shares held
- 32.7M
- +6.32M (+24.0%) vs. Q3 2025
- Total value
- $61.4M
- +$22.7M (+58.5%) vs. Q3 2025
- New holders
- 13
- 19 more added
- Sold out
- 8
- 23 more reduced
2 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $44.1M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.8M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.06M |
| Q4 2023 | 74 | $23.6M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.6M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.4M |
| Q3 2022 | 111 | $107.7M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $765.5M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.15B |
| Q1 2021 | 52 | $187.4M |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fortress Investment Group LLC | 16,589,531 | $31.2M | 7.34% | 00.0% | Unchanged |
| CRCM LP | 3,689,452 | $6.94M | 2.34% | +2,238,296+154.2% | Added |
| Vanguard Group Inc | 2,742,771 | $5.16M | 0.00% | +53,864+2.0% | Added |
| Bbfit Investments Pte Ltd | 1,221,901 | $2.30M | 0.23% | +1,221,901 | New |
| Jane Street Group, LLC | 797,620 | $1.50M | 0.00% | +651,445+445.7% | Added |
| Geode Capital Management, LLC | 743,478 | $1.40M | 0.00% | +97,321+15.1% | Added |
| Marshall Wace, LLP | 621,834 | $1.17M | 0.00% | +621,834 | New |
| Morgan Stanley | 592,051 | $1.11M | 0.00% | −54,012−8.4% | Reduced |
| BlackRock, Inc. | 585,933 | $1.10M | 0.00% | +12,790+2.2% | Added |
| Renaissance Technologies LLC | 521,126 | $979.7K | 0.00% | −105,479−16.8% | Reduced |
| SFMG, LLC | 450,000 | $846.0K | 0.06% | +150,000+50.0% | Added |
| Goldman Sachs Group Inc | 370,228 | $696.0K | 0.00% | +261,406+240.2% | Added |
| Citadel Advisors LLC | 340,678 | $640.5K | 0.00% | +52,476+18.2% | Added |
| State Street Corp | 313,051 | $588.5K | 0.00% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 312,579 | $587.6K | 0.00% | +260,025+494.8% | Added |
| 683 Capital Management, LLC | 261,780 | $492.1K | 0.04% | +261,780 | New |
| Hill Investment Group Partners, LLC | 207,653 | $390.4K | 0.05% | 00.0% | Unchanged |
| UBS Group AG | 196,118 | $368.7K | 0.00% | −204,689−51.1% | Reduced |
| Qube Research & Technologies Ltd | 190,385 | $357.9K | 0.00% | +152,102+397.3% | Added |
| Millennium Management LLC | 187,089 | $351.7K | 0.00% | +48,889+35.4% | Added |
| Point72 Asset Management, L.P. | 176,316 | $331.5K | 0.00% | +176,316 | New |
| Two Sigma Investments, LP | 153,429 | $288.4K | 0.00% | +153,429 | New |
| Northern Trust Corp | 142,841 | $268.5K | 0.00% | +7,861+5.8% | Added |
| Simplex Trading, LLC | 129,585 | $243.6K | 0.01% | +78,474+153.5% | Added |
| Virtu Financial LLC | 121,063 | $228.0K | 0.01% | +121,063 | New |
| Susquehanna International Group, LLP | 103,066 | $193.8K | 0.00% | −57,015−35.6% | Reduced |
| Centiva Capital, LP | 79,337 | $149.2K | 0.01% | +79,337 | New |
| Barclays PLC | 60,651 | $114.0K | 0.00% | +59,710+6,345.4% | Added |
| Bank of America Corp | 54,420 | $102.3K | 0.00% | −5,834−9.7% | Reduced |
| Jefferies Financial Group Inc. | 50,000 | $94.0K | 0.00% | +50,000 | New |
| Bank of Montreal | 49,983 | $94.0K | 0.00% | 00.0% | Unchanged |
| Headlands Technologies LLC | 46,768 | $87.9K | 0.01% | +29,407+169.4% | Added |
| XTX Topco Ltd | 44,026 | $82.8K | 0.00% | −17,953−29.0% | Reduced |
| Hudson Bay Capital Management LP | 41,033 | $77.1K | 0.00% | +5,648+16.0% | Added |
| Two Sigma Advisers, LP | 36,790 | $69.2K | 0.00% | +36,790 | New |
| Balyasny Asset Management LLC | 32,145 | $60.4K | 0.00% | +32,145 | New |
| Lighthouse Investment Partners, LLC | 31,140 | $58.5K | 0.00% | +31,140 | New |
| Money Concepts Capital Corp | 28,113 | $52.9K | 0.00% | −1,395−4.7% | Reduced |
| Sanctuary Advisors, LLC | 26,525 | $49.9K | 0.00% | 00.0% | Unchanged |
| Mirador Capital Partners LP | 25,089 | $47.2K | 0.01% | 00.0% | Unchanged |
| Kestra Advisory Services, LLC | 22,932 | $43.1K | 0.00% | +3,655+19.0% | Added |
| Alhambra Investment Partners LLC | 19,712 | $37.1K | 0.02% | −5,250−21.0% | Reduced |
| Group One Trading, L.P. | 19,459 | $36.6K | 0.00% | −10,893−35.9% | Reduced |
| Boothbay Fund Management, LLC | 19,342 | $36.4K | 0.00% | −16,316−45.8% | Reduced |
| Advisor Group Holdings, Inc. | 19,024 | $35.8K | 0.00% | −10,311−35.1% | Reduced |
| LPL Financial LLC | 18,764 | $35.3K | 0.00% | −404−2.1% | Reduced |
| Kure Advisory, LLC | 18,596 | $35.0K | 0.02% | 00.0% | Unchanged |
| Engineers Gate Manager LP | 18,204 | $34.2K | 0.00% | −4,691−20.5% | Reduced |
| J2 Capital Management Inc | 17,500 | $32.9K | 0.02% | −7,500−30.0% | Reduced |
| Steward Partners Investment Advisory, LLC | 16,755 | $31.5K | 0.00% | −200−1.2% | Reduced |
| Citigroup Inc | 16,365 | $30.8K | 0.00% | +16,060+5,265.6% | Added |
| Bogart Wealth, LLC | 15,000 | $28.2K | 0.00% | 00.0% | Unchanged |
| Resources Investment Advisors, LLC. | 13,784 | $25.9K | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 11,440 | $22.0K | 0.00% | −30,400−72.7% | Reduced |
| Patriot Financial Group Insurance Agency, LLC | 10,725 | $20.2K | 0.00% | 00.0% | Unchanged |
| Ameriprise Financial Inc | 10,000 | $18.8K | 0.00% | 00.0% | Unchanged |
| Harbour Investments, Inc. | 9,600 | $18.0K | 0.00% | −200−2.0% | Reduced |
| BNP Paribas Arbitrage, SA | 6,895 | $13.0K | 0.00% | −2,820−29.0% | Reduced |
| JPMorgan Chase & Co | 5,444 | $10.2K | 0.00% | +1,725+46.4% | Added |
| MAI Capital Management | 4,347 | $8.17K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 3,863 | $7.26K | 0.00% | −1,083−21.9% | Reduced |
| Wells Fargo & Company | 2,700 | $5.08K | 0.00% | −4,300−61.4% | Reduced |
| Copia Wealth Management | 2,383 | $4.48K | 0.00% | −195−7.6% | Reduced |
| CWM, LLC | 1,350 | $3.00K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,542 | $2.90K | 0.00% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.88K | 0.00% | 00.0% | Unchanged |
| McGuire Capital Advisors Inc | 1,000 | $1.88K | 0.00% | +1,000 | New |
| SWAN Capital LLC | 360 | $677 | 0.00% | +360 | New |
| Jones Financial Companies LLLP | 315 | $592 | 0.00% | −117−27.1% | Reduced |
| CIBC Private Wealth Group, LLC | 300 | $564 | 0.00% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 183 | $344 | 0.00% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 100 | $188 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 32 | $60 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $19 | 0.00% | −612−98.4% | Reduced |
| Smallwood Wealth Investment Management, LLC | 4 | $7 | 0.00% | 00.0% | Unchanged |
| HRT Financial LP | 0 | $0 | 0.00% | −80,683−100.0% | Sold out |
| Quadrature Capital Ltd | 0 | $0 | 0.00% | −13,549−100.0% | Sold out |
| Bank of New York Mellon Corp | 0 | $0 | 0.00% | −10,547−100.0% | Sold out |
| Advisory Services Network, LLC | 0 | $0 | 0.00% | −1,636−100.0% | Sold out |
| Huntington National Bank | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Fifth Third Bancorp | 0 | $0 | 0.00% | −150−100.0% | Sold out |
| IFP Advisors, Inc | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Grey Fox Wealth Advisors, LLC | 0 | $0 | 0.00% | −16−100.0% | Sold out |
| Cubist Systematic Strategies, LLC | – | – | – | – | Not filed |
| Point72 Asia (Singapore) Pte. Ltd. | – | – | – | – | Not filed |