Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.
13F holders, Q4 2025
Institutional positions in Playboy, Inc. as of Dec 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 75
- +5 vs. Q3 2025
- Shares held
- 32.7M
- +6.32M (+24.0%) vs. Q3 2025
- Total value
- $61.4M
- +$22.7M (+58.5%) vs. Q3 2025
- New holders
- 13
- 19 more added
- Sold out
- 8
- 23 more reduced
2 institutions that held it in Q3 2025 haven't filed for Q4 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $44.1M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.8M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.06M |
| Q4 2023 | 74 | $23.6M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.6M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.4M |
| Q3 2022 | 111 | $107.7M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $765.5M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.15B |
| Q1 2021 | 52 | $187.4M |
Institutions, Q4 2025
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q3 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smallwood Wealth Investment Management, LLC | 4 | $7 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 10 | $19 | 0.00% | −612−98.4% | Reduced |
| Rockefeller Capital Management L.P. | 32 | $60 | 0.00% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 100 | $188 | 0.00% | 00.0% | Unchanged |
| Sunbelt Securities, Inc. | 183 | $344 | 0.00% | 00.0% | Unchanged |
| CIBC Private Wealth Group, LLC | 300 | $564 | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 315 | $592 | 0.00% | −117−27.1% | Reduced |
| SWAN Capital LLC | 360 | $677 | 0.00% | +360 | New |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.88K | 0.00% | 00.0% | Unchanged |
| McGuire Capital Advisors Inc | 1,000 | $1.88K | 0.00% | +1,000 | New |
| GWM Advisors LLC | 1,542 | $2.90K | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 1,350 | $3.00K | 0.00% | 00.0% | Unchanged |
| Copia Wealth Management | 2,383 | $4.48K | 0.00% | −195−7.6% | Reduced |
| Wells Fargo & Company | 2,700 | $5.08K | 0.00% | −4,300−61.4% | Reduced |
| Tower Research Capital LLC (TRC) | 3,863 | $7.26K | 0.00% | −1,083−21.9% | Reduced |
| MAI Capital Management | 4,347 | $8.17K | 0.00% | 00.0% | Unchanged |
| JPMorgan Chase & Co | 5,444 | $10.2K | 0.00% | +1,725+46.4% | Added |
| BNP Paribas Arbitrage, SA | 6,895 | $13.0K | 0.00% | −2,820−29.0% | Reduced |
| Harbour Investments, Inc. | 9,600 | $18.0K | 0.00% | −200−2.0% | Reduced |
| Ameriprise Financial Inc | 10,000 | $18.8K | 0.00% | 00.0% | Unchanged |
| Patriot Financial Group Insurance Agency, LLC | 10,725 | $20.2K | 0.00% | 00.0% | Unchanged |
| Royal Bank of Canada | 11,440 | $22.0K | 0.00% | −30,400−72.7% | Reduced |
| Resources Investment Advisors, LLC. | 13,784 | $25.9K | 0.00% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 15,000 | $28.2K | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 16,365 | $30.8K | 0.00% | +16,060+5,265.6% | Added |
| Steward Partners Investment Advisory, LLC | 16,755 | $31.5K | 0.00% | −200−1.2% | Reduced |
| J2 Capital Management Inc | 17,500 | $32.9K | 0.02% | −7,500−30.0% | Reduced |
| Engineers Gate Manager LP | 18,204 | $34.2K | 0.00% | −4,691−20.5% | Reduced |
| Kure Advisory, LLC | 18,596 | $35.0K | 0.02% | 00.0% | Unchanged |
| LPL Financial LLC | 18,764 | $35.3K | 0.00% | −404−2.1% | Reduced |
| Advisor Group Holdings, Inc. | 19,024 | $35.8K | 0.00% | −10,311−35.1% | Reduced |
| Boothbay Fund Management, LLC | 19,342 | $36.4K | 0.00% | −16,316−45.8% | Reduced |
| Group One Trading, L.P. | 19,459 | $36.6K | 0.00% | −10,893−35.9% | Reduced |
| Alhambra Investment Partners LLC | 19,712 | $37.1K | 0.02% | −5,250−21.0% | Reduced |
| Kestra Advisory Services, LLC | 22,932 | $43.1K | 0.00% | +3,655+19.0% | Added |
| Mirador Capital Partners LP | 25,089 | $47.2K | 0.01% | 00.0% | Unchanged |
| Sanctuary Advisors, LLC | 26,525 | $49.9K | 0.00% | 00.0% | Unchanged |
| Money Concepts Capital Corp | 28,113 | $52.9K | 0.00% | −1,395−4.7% | Reduced |
| Lighthouse Investment Partners, LLC | 31,140 | $58.5K | 0.00% | +31,140 | New |
| Balyasny Asset Management LLC | 32,145 | $60.4K | 0.00% | +32,145 | New |
| Two Sigma Advisers, LP | 36,790 | $69.2K | 0.00% | +36,790 | New |
| Hudson Bay Capital Management LP | 41,033 | $77.1K | 0.00% | +5,648+16.0% | Added |
| XTX Topco Ltd | 44,026 | $82.8K | 0.00% | −17,953−29.0% | Reduced |
| Headlands Technologies LLC | 46,768 | $87.9K | 0.01% | +29,407+169.4% | Added |
| Bank of Montreal | 49,983 | $94.0K | 0.00% | 00.0% | Unchanged |
| Jefferies Financial Group Inc. | 50,000 | $94.0K | 0.00% | +50,000 | New |
| Bank of America Corp | 54,420 | $102.3K | 0.00% | −5,834−9.7% | Reduced |
| Barclays PLC | 60,651 | $114.0K | 0.00% | +59,710+6,345.4% | Added |
| Centiva Capital, LP | 79,337 | $149.2K | 0.01% | +79,337 | New |
| Susquehanna International Group, LLP | 103,066 | $193.8K | 0.00% | −57,015−35.6% | Reduced |
| Virtu Financial LLC | 121,063 | $228.0K | 0.01% | +121,063 | New |
| Simplex Trading, LLC | 129,585 | $243.6K | 0.01% | +78,474+153.5% | Added |
| Northern Trust Corp | 142,841 | $268.5K | 0.00% | +7,861+5.8% | Added |
| Two Sigma Investments, LP | 153,429 | $288.4K | 0.00% | +153,429 | New |
| Point72 Asset Management, L.P. | 176,316 | $331.5K | 0.00% | +176,316 | New |
| Millennium Management LLC | 187,089 | $351.7K | 0.00% | +48,889+35.4% | Added |
| Qube Research & Technologies Ltd | 190,385 | $357.9K | 0.00% | +152,102+397.3% | Added |
| UBS Group AG | 196,118 | $368.7K | 0.00% | −204,689−51.1% | Reduced |
| Hill Investment Group Partners, LLC | 207,653 | $390.4K | 0.05% | 00.0% | Unchanged |
| 683 Capital Management, LLC | 261,780 | $492.1K | 0.04% | +261,780 | New |
| Squarepoint Ops LLC | 312,579 | $587.6K | 0.00% | +260,025+494.8% | Added |
| State Street Corp | 313,051 | $588.5K | 0.00% | 00.0% | Unchanged |
| Citadel Advisors LLC | 340,678 | $640.5K | 0.00% | +52,476+18.2% | Added |
| Goldman Sachs Group Inc | 370,228 | $696.0K | 0.00% | +261,406+240.2% | Added |
| SFMG, LLC | 450,000 | $846.0K | 0.06% | +150,000+50.0% | Added |
| Renaissance Technologies LLC | 521,126 | $979.7K | 0.00% | −105,479−16.8% | Reduced |
| BlackRock, Inc. | 585,933 | $1.10M | 0.00% | +12,790+2.2% | Added |
| Morgan Stanley | 592,051 | $1.11M | 0.00% | −54,012−8.4% | Reduced |
| Marshall Wace, LLP | 621,834 | $1.17M | 0.00% | +621,834 | New |
| Geode Capital Management, LLC | 743,478 | $1.40M | 0.00% | +97,321+15.1% | Added |
| Jane Street Group, LLC | 797,620 | $1.50M | 0.00% | +651,445+445.7% | Added |
| Bbfit Investments Pte Ltd | 1,221,901 | $2.30M | 0.23% | +1,221,901 | New |
| Vanguard Group Inc | 2,742,771 | $5.16M | 0.00% | +53,864+2.0% | Added |
| CRCM LP | 3,689,452 | $6.94M | 2.34% | +2,238,296+154.2% | Added |
| Fortress Investment Group LLC | 16,589,531 | $31.2M | 7.34% | 00.0% | Unchanged |
| HRT Financial LP | 0 | $0 | 0.00% | −80,683−100.0% | Sold out |
| Quadrature Capital Ltd | 0 | $0 | 0.00% | −13,549−100.0% | Sold out |
| Bank of New York Mellon Corp | 0 | $0 | 0.00% | −10,547−100.0% | Sold out |
| Advisory Services Network, LLC | 0 | $0 | 0.00% | −1,636−100.0% | Sold out |
| Huntington National Bank | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Fifth Third Bancorp | 0 | $0 | 0.00% | −150−100.0% | Sold out |
| IFP Advisors, Inc | 0 | $0 | 0.00% | −40−100.0% | Sold out |
| Grey Fox Wealth Advisors, LLC | 0 | $0 | 0.00% | −16−100.0% | Sold out |
| Cubist Systematic Strategies, LLC | – | – | – | – | Not filed |
| Point72 Asia (Singapore) Pte. Ltd. | – | – | – | – | Not filed |