Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $51.2M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Playboy, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- +1 vs. Q1 2026
- Shares held
- 41.9M
- +6.10M (+17.0%) vs. Q1 2026
- Total value
- $51.2M
- −$3.31M (−6.1%) vs. Q1 2026
- New holders
- 23
- 23 more added
- Sold out
- 22
- 23 more reduced
2 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $51.2M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.9M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.18M |
| Q4 2023 | 74 | $23.7M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.7M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.5M |
| Q3 2022 | 111 | $107.9M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $782.8M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.16B |
| Q1 2021 | 52 | $189.0M |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fortress Investment Group LLC | 14,684,769 | $17.9M | 3.38% | −1,904,762−11.5% | Reduced |
| CRCM LP | 11,515,614 | $14.0M | 4.62% | +7,170,097+165.0% | Added |
| BlackRock, Inc. | 3,132,014 | $3.82M | 0.00% | +2,535,428+425.0% | Added |
| Vanguard Capital Management LLC | 3,065,204 | $3.74M | 0.00% | +84,566+2.8% | Added |
| Geode Capital Management, LLC | 1,560,037 | $1.90M | 0.00% | +778,142+99.5% | Added |
| Bbfit Investments Pte Ltd | 1,221,901 | $1.49M | 0.14% | 00.0% | Unchanged |
| Marshall Wace, LLP | 940,621 | $1.15M | 0.00% | −872,472−48.1% | Reduced |
| SFMG, LLC | 750,000 | $915.0K | 0.06% | +60,000+8.7% | Added |
| State Street Corp | 675,751 | $824.4K | 0.00% | +362,700+115.9% | Added |
| Vanguard Fiduciary Trust Co | 483,366 | $589.7K | 0.00% | +97,320+25.2% | Added |
| Northern Trust Corp | 479,477 | $585.0K | 0.00% | +338,085+239.1% | Added |
| Two Sigma Investments, LP | 461,632 | $563.2K | 0.00% | +12,912+2.9% | Added |
| Vanguard Portfolio Management LLC | 400,066 | $488.1K | 0.00% | +400,066 | New |
| Hill Investment Group Partners, LLC | 207,653 | $253.3K | 0.03% | 00.0% | Unchanged |
| Bank of New York Mellon Corp | 162,595 | $198.4K | 0.00% | +151,346+1,345.4% | Added |
| Charles Schwab Investment Management Inc | 142,322 | $173.6K | 0.00% | +142,322 | New |
| Renaissance Technologies LLC | 137,800 | $168.1K | 0.00% | −287,559−67.6% | Reduced |
| UBS Group AG | 135,997 | $165.9K | 0.00% | −20,950−13.3% | Reduced |
| Nuveen, LLC | 99,121 | $120.9K | 0.00% | +99,121 | New |
| Citadel Advisors LLC | 96,059 | $117.2K | 0.00% | +96,059 | New |
| Morgan Stanley | 89,645 | $109.4K | 0.00% | −97,699−52.1% | Reduced |
| XTX Topco Ltd | 86,406 | $105.4K | 0.00% | +36,318+72.5% | Added |
| Citigroup Inc | 81,523 | $99.5K | 0.00% | +79,985+5,200.6% | Added |
| Susquehanna International Group, LLP | 80,619 | $98.4K | 0.00% | −176,786−68.7% | Reduced |
| New York State Common Retirement Fund | 74,700 | $91.1K | 0.00% | +74,700 | New |
| Centiva Capital, LP | 71,164 | $86.8K | 0.00% | −135,049−65.5% | Reduced |
| Deutsche Bank AG | 56,565 | $69.0K | 0.00% | +56,565 | New |
| Bank of Montreal | 55,483 | $67.7K | 0.00% | +5,500+11.0% | Added |
| Wells Fargo & Company | 52,395 | $63.9K | 0.00% | +52,395 | New |
| ExodusPoint Capital Management, LP | 50,789 | $62.0K | 0.00% | +50,789 | New |
| Price T Rowe Associates Inc | 47,472 | $58.0K | 0.00% | +47,472 | New |
| Jane Street Group, LLC | 43,656 | $53.3K | 0.00% | −48,306−52.5% | Reduced |
| Rhumbline Advisers | 41,679 | $50.8K | 0.00% | +41,679 | New |
| Vanguard Global Advisers, LLC | 34,571 | $42.2K | 0.00% | 00.0% | Unchanged |
| IMC-Chicago, LLC | 34,415 | $42.0K | 0.00% | +23,314+210.0% | Added |
| Bank of America Corp | 33,162 | $40.5K | 0.00% | −51,992−61.1% | Reduced |
| JPMorgan Chase & Co | 30,580 | $40.4K | 0.00% | +30,456+24,561.3% | Added |
| Police & Firemen's Retirement System of New Jersey | 31,999 | $39.0K | 0.00% | +31,999 | New |
| Invesco Ltd. | 31,347 | $38.2K | 0.00% | +31,347 | New |
| Bogart Wealth, LLC | 30,000 | $36.6K | 0.00% | +5,000+20.0% | Added |
| Advisor Group Holdings, Inc. | 29,114 | $35.5K | 0.00% | +8,675+42.4% | Added |
| Goldman Sachs Group Inc | 28,957 | $35.3K | 0.00% | −261,667−90.0% | Reduced |
| Kestra Advisory Services, LLC | 27,857 | $34.0K | 0.00% | −2,040−6.8% | Reduced |
| Mirae Asset Global ETFs Holdings Ltd. | 26,698 | $32.6K | 0.00% | +26,698 | New |
| Sanctuary Advisors, LLC | 26,450 | $32.3K | 0.00% | 00.0% | Unchanged |
| Squarepoint Ops LLC | 26,019 | $31.7K | 0.00% | −218,276−89.3% | Reduced |
| Money Concepts Capital Corp | 23,871 | $29.1K | 0.00% | −1,071−4.3% | Reduced |
| FMR LLC | 22,131 | $27.0K | 0.00% | +22,087+50,197.7% | Added |
| Abel Hall, LLC | 22,047 | $26.9K | 0.00% | +22,047 | New |
| Engineers Gate Manager LP | 19,735 | $24.1K | 0.00% | +4,137+26.5% | Added |
| Steward Partners Investment Advisory, LLC | 19,055 | $23.2K | 0.00% | 00.0% | Unchanged |
| Kure Advisory, LLC | 18,596 | $22.7K | 0.01% | 00.0% | Unchanged |
| Boothbay Fund Management, LLC | 18,342 | $22.4K | 0.00% | −2,092−10.2% | Reduced |
| Alhambra Investment Partners LLC | 18,212 | $22.2K | 0.01% | 00.0% | Unchanged |
| Headlands Technologies LLC | 17,508 | $21.4K | 0.00% | −30,322−63.4% | Reduced |
| J2 Capital Management Inc | 17,500 | $21.4K | 0.01% | 00.0% | Unchanged |
| Alliancebernstein L.P. | 13,800 | $21.0K | 0.00% | +13,800 | New |
| BNP Paribas Arbitrage, SA | 16,488 | $20.1K | 0.00% | −49,605−75.1% | Reduced |
| LPL Financial LLC | 16,484 | $20.1K | 0.00% | −7,280−30.6% | Reduced |
| Intech Investment Management LLC | 14,768 | $18.0K | 0.00% | +14,768 | New |
| Wealth Enhancement Advisory Services, LLC | 15,337 | $17.8K | 0.00% | +237+1.6% | Added |
| Royal Bank of Canada | 13,036 | $16.0K | 0.00% | +1,339+11.4% | Added |
| Barclays PLC | 13,111 | $16.0K | 0.00% | −64,498−83.1% | Reduced |
| Capital Asset Advisory Services LLC | 10,353 | $12.6K | 0.00% | +10,353 | New |
| Ameriprise Financial Inc | 10,070 | $12.3K | 0.00% | +70+0.7% | Added |
| Harbour Investments, Inc. | 9,600 | $11.7K | 0.00% | 00.0% | Unchanged |
| Simplex Trading, LLC | 7,286 | $8.89K | 0.00% | −21,371−74.6% | Reduced |
| Legal & General Group Plc | 5,630 | $6.87K | 0.00% | +5,630 | New |
| Ameritas Investment Partners, Inc. | 5,262 | $6.42K | 0.00% | +5,262 | New |
| Russell Investments Group, Ltd. | 4,636 | $5.66K | 0.00% | +4,636 | New |
| Tower Research Capital LLC (TRC) | 3,544 | $4.32K | 0.00% | −1,327−27.2% | Reduced |
| Copia Wealth Management | 2,080 | $2.54K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,542 | $1.88K | 0.00% | −13,651−89.9% | Reduced |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.22K | 0.00% | 00.0% | Unchanged |
| Farther Finance Advisors, LLC | 811 | $989 | 0.00% | −630−43.7% | Reduced |
| Nisa Investment Advisors, LLC | 568 | $693 | 0.00% | +568 | New |
| TD Waterhouse Canada Inc. | 450 | $563 | 0.00% | +450 | New |
| SWAN Capital LLC | 360 | $439 | 0.00% | 00.0% | Unchanged |
| Sterling Capital Management LLC | 314 | $383 | 0.00% | +314 | New |
| Caitong International Asset Management Co., Ltd | 275 | $336 | 0.00% | −345−55.6% | Reduced |
| SBI Securities Co., Ltd. | 110 | $134 | 0.00% | +100+1,000.0% | Added |
| Morse Asset Management, Inc | 100 | $122 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 25 | $31 | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 20 | $24 | 0.00% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 4 | $4 | 0.00% | 00.0% | Unchanged |
| Millennium Management LLC | 0 | $0 | 0.00% | −1,118,972−100.0% | Sold out |
| SEI Investments Co | 0 | $0 | 0.00% | −379,790−100.0% | Sold out |
| Qube Research & Technologies Ltd | 0 | $0 | 0.00% | −255,529−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −152,175−100.0% | Sold out |
| 683 Capital Management, LLC | 0 | $0 | 0.00% | −150,000−100.0% | Sold out |
| Hillsdale Investment Management Inc. | 0 | $0 | 0.00% | −149,900−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −127,974−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −56,230−100.0% | Sold out |
| Hudson Bay Capital Management LP | 0 | $0 | 0.00% | −41,033−100.0% | Sold out |
| Jefferies Financial Group Inc. | 0 | $0 | 0.00% | −37,340−100.0% | Sold out |
| Schonfeld Strategic Advisors LLC | 0 | $0 | 0.00% | −32,816−100.0% | Sold out |
| Catalyst Funds Management Pty Ltd | 0 | $0 | 0.00% | −31,700−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −29,550−100.0% | Sold out |
| Patriot Financial Group Insurance Agency, LLC | 0 | $0 | 0.00% | −25,366−100.0% | Sold out |
| Diametric Capital, LP | 0 | $0 | 0.00% | −24,365−100.0% | Sold out |