Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.
13F holders, Q2 2026
Institutional positions in Playboy, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 85
- +1 vs. Q1 2026
- Shares held
- 36.2M
- +339.3K (+0.9%) vs. Q1 2026
- Total value
- $44.1M
- −$10.3M (−19.0%) vs. Q1 2026
- New holders
- 23
- 23 more added
- Sold out
- 22
- 23 more reduced
2 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2026: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $44.1M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.8M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.06M |
| Q4 2023 | 74 | $23.6M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.6M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.4M |
| Q3 2022 | 111 | $107.7M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $765.5M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.15B |
| Q1 2021 | 52 | $187.4M |
Institutions, Q2 2026
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q1 2026.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smallwood Wealth Investment Management, LLC | 4 | $4 | 0.00% | 00.0% | Unchanged |
| National Bank of Canada | 20 | $24 | 0.00% | 00.0% | Unchanged |
| Rockefeller Capital Management L.P. | 25 | $31 | 0.00% | 00.0% | Unchanged |
| Morse Asset Management, Inc | 100 | $122 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 110 | $134 | 0.00% | +100+1,000.0% | Added |
| Caitong International Asset Management Co., Ltd | 275 | $336 | 0.00% | −345−55.6% | Reduced |
| Sterling Capital Management LLC | 314 | $383 | 0.00% | +314 | New |
| SWAN Capital LLC | 360 | $439 | 0.00% | 00.0% | Unchanged |
| TD Waterhouse Canada Inc. | 450 | $563 | 0.00% | +450 | New |
| Nisa Investment Advisors, LLC | 568 | $693 | 0.00% | +568 | New |
| Farther Finance Advisors, LLC | 811 | $989 | 0.00% | −630−43.7% | Reduced |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.22K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,542 | $1.88K | 0.00% | −13,651−89.9% | Reduced |
| Copia Wealth Management | 2,080 | $2.54K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 3,544 | $4.32K | 0.00% | −1,327−27.2% | Reduced |
| Russell Investments Group, Ltd. | 4,636 | $5.66K | 0.00% | +4,636 | New |
| Ameritas Investment Partners, Inc. | 5,262 | $6.42K | 0.00% | +5,262 | New |
| Legal & General Group Plc | 5,630 | $6.87K | 0.00% | +5,630 | New |
| Simplex Trading, LLC | 7,286 | $8.89K | 0.00% | −21,371−74.6% | Reduced |
| Harbour Investments, Inc. | 9,600 | $11.7K | 0.00% | 00.0% | Unchanged |
| Ameriprise Financial Inc | 10,070 | $12.3K | 0.00% | +70+0.7% | Added |
| Capital Asset Advisory Services LLC | 10,353 | $12.6K | 0.00% | +10,353 | New |
| Barclays PLC | 13,111 | $16.0K | 0.00% | −64,498−83.1% | Reduced |
| Royal Bank of Canada | 13,036 | $16.0K | 0.00% | +1,339+11.4% | Added |
| Wealth Enhancement Advisory Services, LLC | 15,337 | $17.8K | 0.00% | +237+1.6% | Added |
| Intech Investment Management LLC | 14,768 | $18.0K | 0.00% | +14,768 | New |
| LPL Financial LLC | 16,484 | $20.1K | 0.00% | −7,280−30.6% | Reduced |
| BNP Paribas Arbitrage, SA | 16,488 | $20.1K | 0.00% | −49,605−75.1% | Reduced |
| Alliancebernstein L.P. | 13,800 | $21.0K | 0.00% | +13,800 | New |
| J2 Capital Management Inc | 17,500 | $21.4K | 0.01% | 00.0% | Unchanged |
| Headlands Technologies LLC | 17,508 | $21.4K | 0.00% | −30,322−63.4% | Reduced |
| Alhambra Investment Partners LLC | 18,212 | $22.2K | 0.01% | 00.0% | Unchanged |
| Boothbay Fund Management, LLC | 18,342 | $22.4K | 0.00% | −2,092−10.2% | Reduced |
| Kure Advisory, LLC | 18,596 | $22.7K | 0.01% | 00.0% | Unchanged |
| Steward Partners Investment Advisory, LLC | 19,055 | $23.2K | 0.00% | 00.0% | Unchanged |
| Engineers Gate Manager LP | 19,735 | $24.1K | 0.00% | +4,137+26.5% | Added |
| Abel Hall, LLC | 22,047 | $26.9K | 0.00% | +22,047 | New |
| FMR LLC | 22,131 | $27.0K | 0.00% | +22,087+50,197.7% | Added |
| Money Concepts Capital Corp | 23,871 | $29.1K | 0.00% | −1,071−4.3% | Reduced |
| Squarepoint Ops LLC | 26,019 | $31.7K | 0.00% | −218,276−89.3% | Reduced |
| Sanctuary Advisors, LLC | 26,450 | $32.3K | 0.00% | 00.0% | Unchanged |
| Mirae Asset Global ETFs Holdings Ltd. | 26,698 | $32.6K | 0.00% | +26,698 | New |
| Kestra Advisory Services, LLC | 27,857 | $34.0K | 0.00% | −2,040−6.8% | Reduced |
| Goldman Sachs Group Inc | 28,957 | $35.3K | 0.00% | −261,667−90.0% | Reduced |
| Advisor Group Holdings, Inc. | 29,114 | $35.5K | 0.00% | +8,675+42.4% | Added |
| Bogart Wealth, LLC | 30,000 | $36.6K | 0.00% | +5,000+20.0% | Added |
| Invesco Ltd. | 31,347 | $38.2K | 0.00% | +31,347 | New |
| Police & Firemen's Retirement System of New Jersey | 31,999 | $39.0K | 0.00% | +31,999 | New |
| JPMorgan Chase & Co | 30,580 | $40.4K | 0.00% | +30,456+24,561.3% | Added |
| Bank of America Corp | 33,162 | $40.5K | 0.00% | −51,992−61.1% | Reduced |
| IMC-Chicago, LLC | 34,415 | $42.0K | 0.00% | +23,314+210.0% | Added |
| Vanguard Global Advisers, LLC | 34,571 | $42.2K | 0.00% | 00.0% | Unchanged |
| Rhumbline Advisers | 41,679 | $50.8K | 0.00% | +41,679 | New |
| Jane Street Group, LLC | 43,656 | $53.3K | 0.00% | −48,306−52.5% | Reduced |
| Price T Rowe Associates Inc | 47,472 | $58.0K | 0.00% | +47,472 | New |
| ExodusPoint Capital Management, LP | 50,789 | $62.0K | 0.00% | +50,789 | New |
| Wells Fargo & Company | 52,395 | $63.9K | 0.00% | +52,395 | New |
| Bank of Montreal | 55,483 | $67.7K | 0.00% | +5,500+11.0% | Added |
| Deutsche Bank AG | 56,565 | $69.0K | 0.00% | +56,565 | New |
| Centiva Capital, LP | 71,164 | $86.8K | 0.00% | −135,049−65.5% | Reduced |
| New York State Common Retirement Fund | 74,700 | $91.1K | 0.00% | +74,700 | New |
| Susquehanna International Group, LLP | 80,619 | $98.4K | 0.00% | −176,786−68.7% | Reduced |
| Citigroup Inc | 81,523 | $99.5K | 0.00% | +79,985+5,200.6% | Added |
| XTX Topco Ltd | 86,406 | $105.4K | 0.00% | +36,318+72.5% | Added |
| Morgan Stanley | 89,645 | $109.4K | 0.00% | −97,699−52.1% | Reduced |
| Citadel Advisors LLC | 96,059 | $117.2K | 0.00% | +96,059 | New |
| Nuveen, LLC | 99,121 | $120.9K | 0.00% | +99,121 | New |
| UBS Group AG | 135,997 | $165.9K | 0.00% | −20,950−13.3% | Reduced |
| Renaissance Technologies LLC | 137,800 | $168.1K | 0.00% | −287,559−67.6% | Reduced |
| Charles Schwab Investment Management Inc | 142,322 | $173.6K | 0.00% | +142,322 | New |
| Bank of New York Mellon Corp | 162,595 | $198.4K | 0.00% | +151,346+1,345.4% | Added |
| Hill Investment Group Partners, LLC | 207,653 | $253.3K | 0.03% | 00.0% | Unchanged |
| Vanguard Portfolio Management LLC | 400,066 | $488.1K | 0.00% | +400,066 | New |
| Two Sigma Investments, LP | 461,632 | $563.2K | 0.00% | +12,912+2.9% | Added |
| Northern Trust Corp | 479,477 | $585.0K | 0.00% | +338,085+239.1% | Added |
| Vanguard Fiduciary Trust Co | 483,366 | $589.7K | 0.00% | +97,320+25.2% | Added |
| State Street Corp | 675,751 | $824.4K | 0.00% | +362,700+115.9% | Added |
| SFMG, LLC | 750,000 | $915.0K | 0.06% | +60,000+8.7% | Added |
| Marshall Wace, LLP | 940,621 | $1.15M | 0.00% | −872,472−48.1% | Reduced |
| Bbfit Investments Pte Ltd | 1,221,901 | $1.49M | 0.14% | 00.0% | Unchanged |
| Geode Capital Management, LLC | 1,560,037 | $1.90M | 0.00% | +778,142+99.5% | Added |
| Vanguard Capital Management LLC | 3,065,204 | $3.74M | 0.00% | +84,566+2.8% | Added |
| BlackRock, Inc. | 3,132,014 | $3.82M | 0.00% | +2,535,428+425.0% | Added |
| CRCM LP | 5,757,807 | $7.02M | 4.62% | +1,412,290+32.5% | Added |
| Fortress Investment Group LLC | 14,684,769 | $17.9M | 3.38% | −1,904,762−11.5% | Reduced |
| Millennium Management LLC | 0 | $0 | 0.00% | −1,118,972−100.0% | Sold out |
| SEI Investments Co | 0 | $0 | 0.00% | −379,790−100.0% | Sold out |
| Qube Research & Technologies Ltd | 0 | $0 | 0.00% | −255,529−100.0% | Sold out |
| Gsa Capital Partners LLP | 0 | $0 | 0.00% | −152,175−100.0% | Sold out |
| 683 Capital Management, LLC | 0 | $0 | 0.00% | −150,000−100.0% | Sold out |
| Hillsdale Investment Management Inc. | 0 | $0 | 0.00% | −149,900−100.0% | Sold out |
| Point72 Asset Management, L.P. | 0 | $0 | 0.00% | −127,974−100.0% | Sold out |
| HRT Financial LP | 0 | $0 | 0.00% | −56,230−100.0% | Sold out |
| Hudson Bay Capital Management LP | 0 | $0 | 0.00% | −41,033−100.0% | Sold out |
| Jefferies Financial Group Inc. | 0 | $0 | 0.00% | −37,340−100.0% | Sold out |
| Schonfeld Strategic Advisors LLC | 0 | $0 | 0.00% | −32,816−100.0% | Sold out |
| Catalyst Funds Management Pty Ltd | 0 | $0 | 0.00% | −31,700−100.0% | Sold out |
| Brevan Howard Capital Management LP | 0 | $0 | 0.00% | −29,550−100.0% | Sold out |
| Patriot Financial Group Insurance Agency, LLC | 0 | $0 | 0.00% | −25,366−100.0% | Sold out |
| Diametric Capital, LP | 0 | $0 | 0.00% | −24,365−100.0% | Sold out |