Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Playboy, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 72
- +9 vs. Q2 2025
- Shares held
- 26.4M
- +11.1M (+72.3%) vs. Q2 2025
- Total value
- $38.8M
- +$14.0M (+56.4%) vs. Q2 2025
- New holders
- 14
- 18 more added
- Sold out
- 5
- 23 more reduced
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $44.1M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.8M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.06M |
| Q4 2023 | 74 | $23.6M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.6M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.4M |
| Q3 2022 | 111 | $107.7M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $765.5M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.15B |
| Q1 2021 | 52 | $187.4M |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Fortress Investment Group LLC | 16,589,531 | $24.4M | 3.26% | +10,740,578+183.6% | Added |
| Vanguard Group Inc | 2,688,907 | $3.95M | 0.00% | +26,060+1.0% | Added |
| CRCM LP | 1,451,156 | $2.13M | 0.62% | +744,536+105.4% | Added |
| Geode Capital Management, LLC | 646,157 | $950.3K | 0.00% | −119,793−15.6% | Reduced |
| Morgan Stanley | 646,063 | $949.7K | 0.00% | −21,163−3.2% | Reduced |
| Renaissance Technologies LLC | 626,605 | $921.1K | 0.00% | −16,522−2.6% | Reduced |
| BlackRock, Inc. | 573,143 | $842.5K | 0.00% | +7,906+1.4% | Added |
| UBS Group AG | 400,807 | $589.2K | 0.00% | −252,148−38.6% | Reduced |
| State Street Corp | 313,051 | $460.2K | 0.00% | 00.0% | Unchanged |
| SFMG, LLC | 300,000 | $441.0K | 0.03% | +25,000+9.1% | Added |
| Citadel Advisors LLC | 288,202 | $423.7K | 0.00% | −282,410−49.5% | Reduced |
| Hill Investment Group Partners, LLC | 207,653 | $305.3K | 0.04% | +207,653 | New |
| Susquehanna International Group, LLP | 160,081 | $235.3K | 0.00% | −34,364−17.7% | Reduced |
| Jane Street Group, LLC | 146,175 | $214.9K | 0.00% | +129,005+751.3% | Added |
| Millennium Management LLC | 138,200 | $203.2K | 0.00% | +53,646+63.4% | Added |
| Northern Trust Corp | 134,980 | $198.4K | 0.00% | −49,514−26.8% | Reduced |
| Goldman Sachs Group Inc | 108,822 | $160.0K | 0.00% | +29,149+36.6% | Added |
| HRT Financial LP | 80,683 | $118.0K | 0.00% | +80,683 | New |
| XTX Topco Ltd | 61,979 | $91.1K | 0.00% | −62,331−50.1% | Reduced |
| Bank of America Corp | 60,254 | $88.6K | 0.00% | −17,592−22.6% | Reduced |
| Squarepoint Ops LLC | 52,554 | $77.3K | 0.00% | −22,498−30.0% | Reduced |
| Simplex Trading, LLC | 51,111 | $75.0K | 0.00% | −38,340−42.9% | Reduced |
| Bank of Montreal | 49,983 | $73.5K | 0.00% | +483+1.0% | Added |
| Royal Bank of Canada | 41,840 | $62.0K | 0.00% | −13,000−23.7% | Reduced |
| Qube Research & Technologies Ltd | 38,283 | $56.3K | 0.00% | +38,283 | New |
| Boothbay Fund Management, LLC | 35,658 | $52.4K | 0.00% | +10,500+41.7% | Added |
| Hudson Bay Capital Management LP | 35,385 | $52.0K | 0.00% | +35,385 | New |
| Advisor Group Holdings, Inc. | 29,335 | $48.0K | 0.00% | −200−0.7% | Reduced |
| Cubist Systematic Strategies, LLC | 32,113 | $47.2K | 0.00% | −4,135−11.4% | Reduced |
| Group One Trading, L.P. | 30,352 | $44.6K | 0.00% | +30,352 | New |
| Money Concepts Capital Corp | 29,508 | $43.4K | 0.00% | −2,114−6.7% | Reduced |
| Sanctuary Advisors, LLC | 26,525 | $39.0K | 0.00% | −240−0.9% | Reduced |
| Mirador Capital Partners LP | 25,089 | $36.9K | 0.01% | +3,000+13.6% | Added |
| J2 Capital Management Inc | 25,000 | $36.8K | 0.03% | 00.0% | Unchanged |
| Alhambra Investment Partners LLC | 24,962 | $36.7K | 0.02% | 00.0% | Unchanged |
| Engineers Gate Manager LP | 22,895 | $33.7K | 0.00% | 00.0% | Unchanged |
| Kestra Advisory Services, LLC | 19,277 | $28.3K | 0.00% | 00.0% | Unchanged |
| LPL Financial LLC | 19,168 | $28.2K | 0.00% | +8,000+71.6% | Added |
| Kure Advisory, LLC | 18,596 | $27.3K | 0.02% | 00.0% | Unchanged |
| Headlands Technologies LLC | 17,361 | $25.5K | 0.00% | −12,677−42.2% | Reduced |
| Steward Partners Investment Advisory, LLC | 16,955 | $24.9K | 0.00% | +3,300+24.2% | Added |
| Bogart Wealth, LLC | 15,000 | $22.1K | 0.00% | +5,000+50.0% | Added |
| Resources Investment Advisors, LLC. | 13,784 | $20.3K | 0.00% | 00.0% | Unchanged |
| Quadrature Capital Ltd | 13,549 | $19.9K | 0.00% | −20,107−59.7% | Reduced |
| Point72 Asia (Singapore) Pte. Ltd. | 11,542 | $17.0K | 0.00% | +11,542 | New |
| Patriot Financial Group Insurance Agency, LLC | 10,725 | $15.8K | 0.00% | −20,035−65.1% | Reduced |
| Bank of New York Mellon Corp | 10,547 | $15.5K | 0.00% | +10.0% | Added |
| Ameriprise Financial Inc | 10,000 | $14.7K | 0.00% | +10,000 | New |
| Harbour Investments, Inc. | 9,800 | $14.4K | 0.00% | 00.0% | Unchanged |
| BNP Paribas Arbitrage, SA | 9,715 | $14.3K | 0.00% | −3,545−26.7% | Reduced |
| Wells Fargo & Company | 7,000 | $10.3K | 0.00% | +500+7.7% | Added |
| Tower Research Capital LLC (TRC) | 4,946 | $7.27K | 0.00% | +4,646+1,548.7% | Added |
| MAI Capital Management | 4,347 | $6.39K | 0.00% | 00.0% | Unchanged |
| JPMorgan Chase & Co | 3,719 | $5.47K | 0.00% | 00.0% | Unchanged |
| Copia Wealth Management | 2,578 | $3.79K | 0.00% | −689−21.1% | Reduced |
| Advisory Services Network, LLC | 1,636 | $2.40K | 0.00% | +1,636 | New |
| GWM Advisors LLC | 1,542 | $2.27K | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 1,350 | $2.00K | 0.00% | 00.0% | Unchanged |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.47K | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 941 | $1.38K | 0.00% | +941 | New |
| SBI Securities Co., Ltd. | 622 | $914 | 0.00% | 00.0% | Unchanged |
| Jones Financial Companies LLLP | 432 | $665 | 0.00% | 00.0% | Unchanged |
| Citigroup Inc | 305 | $448 | 0.00% | +300+6,000.0% | Added |
| CIBC Private Wealth Group, LLC | 300 | $441 | 0.00% | −3,700−92.5% | Reduced |
| Huntington National Bank | 200 | $294 | 0.00% | +200 | New |
| Sunbelt Securities, Inc. | 183 | $269 | 0.00% | −181−49.7% | Reduced |
| Fifth Third Bancorp | 150 | $221 | 0.00% | +150 | New |
| Morse Asset Management, Inc | 100 | $147 | 0.00% | 00.0% | Unchanged |
| IFP Advisors, Inc | 40 | $59 | 0.00% | +40 | New |
| Rockefeller Capital Management L.P. | 32 | $47 | 0.00% | +32 | New |
| Grey Fox Wealth Advisors, LLC | 16 | $24 | 0.00% | +16 | New |
| Smallwood Wealth Investment Management, LLC | 4 | $5 | 0.00% | 00.0% | Unchanged |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −73,896−100.0% | Sold out |
| Insight Advisors, LLC | 0 | $0 | 0.00% | −23,705−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −22,231−100.0% | Sold out |
| Fortis Group Advisors, LLC | 0 | $0 | 0.00% | −10,210−100.0% | Sold out |
| Raymond James Financial Inc | 0 | $0 | 0.00% | −3,539−100.0% | Sold out |