Playboy, Inc.
PLBY- Exchange
- Nasdaq
- Industry
- Retail-Miscellaneous Retail
- SEC CIK
- 0001803914
In the last 90 days, Playboy, Inc. insiders filed 0 open-market purchases and 7 sales; 85 institutions reported holding it in 13F filings for Q2 2026, worth $44.1M in total; no superinvestor holds it.
13F holders, Q3 2025
Institutional positions in Playboy, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 72
- +9 vs. Q2 2025
- Shares held
- 26.4M
- +11.1M (+72.3%) vs. Q2 2025
- Total value
- $38.8M
- +$14.0M (+56.4%) vs. Q2 2025
- New holders
- 14
- 18 more added
- Sold out
- 5
- 23 more reduced
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting PLBY on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 85 | $44.1M |
| Q1 2026 | 86 | $54.5M |
| Q4 2025 | 75 | $61.4M |
| Q3 2025 | 72 | $38.8M |
| Q2 2025 | 63 | $24.8M |
| Q1 2025 | 66 | $18.6M |
| Q4 2024 | 66 | $19.6M |
| Q3 2024 | 51 | $5.93M |
| Q2 2024 | 58 | $6.20M |
| Q1 2024 | 60 | $9.06M |
| Q4 2023 | 74 | $23.6M |
| Q3 2023 | 73 | $19.4M |
| Q2 2023 | 95 | $44.6M |
| Q1 2023 | 101 | $59.3M |
| Q4 2022 | 107 | $74.4M |
| Q3 2022 | 111 | $107.7M |
| Q2 2022 | 125 | $165.7M |
| Q1 2022 | 142 | $354.8M |
| Q4 2021 | 142 | $765.5M |
| Q3 2021 | 113 | $696.5M |
| Q2 2021 | 133 | $1.15B |
| Q1 2021 | 52 | $187.4M |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding Playboy, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Smallwood Wealth Investment Management, LLC | 4 | $5 | 0.00% | 00.0% | Unchanged |
| Grey Fox Wealth Advisors, LLC | 16 | $24 | 0.00% | +16 | New |
| Rockefeller Capital Management L.P. | 32 | $47 | 0.00% | +32 | New |
| IFP Advisors, Inc | 40 | $59 | 0.00% | +40 | New |
| Morse Asset Management, Inc | 100 | $147 | 0.00% | 00.0% | Unchanged |
| Fifth Third Bancorp | 150 | $221 | 0.00% | +150 | New |
| Sunbelt Securities, Inc. | 183 | $269 | 0.00% | −181−49.7% | Reduced |
| Huntington National Bank | 200 | $294 | 0.00% | +200 | New |
| CIBC Private Wealth Group, LLC | 300 | $441 | 0.00% | −3,700−92.5% | Reduced |
| Citigroup Inc | 305 | $448 | 0.00% | +300+6,000.0% | Added |
| Jones Financial Companies LLLP | 432 | $665 | 0.00% | 00.0% | Unchanged |
| SBI Securities Co., Ltd. | 622 | $914 | 0.00% | 00.0% | Unchanged |
| Barclays PLC | 941 | $1.38K | 0.00% | +941 | New |
| Northwestern Mutual Wealth Management Co | 1,000 | $1.47K | 0.00% | 00.0% | Unchanged |
| CWM, LLC | 1,350 | $2.00K | 0.00% | 00.0% | Unchanged |
| GWM Advisors LLC | 1,542 | $2.27K | 0.00% | 00.0% | Unchanged |
| Advisory Services Network, LLC | 1,636 | $2.40K | 0.00% | +1,636 | New |
| Copia Wealth Management | 2,578 | $3.79K | 0.00% | −689−21.1% | Reduced |
| JPMorgan Chase & Co | 3,719 | $5.47K | 0.00% | 00.0% | Unchanged |
| MAI Capital Management | 4,347 | $6.39K | 0.00% | 00.0% | Unchanged |
| Tower Research Capital LLC (TRC) | 4,946 | $7.27K | 0.00% | +4,646+1,548.7% | Added |
| Wells Fargo & Company | 7,000 | $10.3K | 0.00% | +500+7.7% | Added |
| BNP Paribas Arbitrage, SA | 9,715 | $14.3K | 0.00% | −3,545−26.7% | Reduced |
| Harbour Investments, Inc. | 9,800 | $14.4K | 0.00% | 00.0% | Unchanged |
| Ameriprise Financial Inc | 10,000 | $14.7K | 0.00% | +10,000 | New |
| Bank of New York Mellon Corp | 10,547 | $15.5K | 0.00% | +10.0% | Added |
| Patriot Financial Group Insurance Agency, LLC | 10,725 | $15.8K | 0.00% | −20,035−65.1% | Reduced |
| Point72 Asia (Singapore) Pte. Ltd. | 11,542 | $17.0K | 0.00% | +11,542 | New |
| Quadrature Capital Ltd | 13,549 | $19.9K | 0.00% | −20,107−59.7% | Reduced |
| Resources Investment Advisors, LLC. | 13,784 | $20.3K | 0.00% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 15,000 | $22.1K | 0.00% | +5,000+50.0% | Added |
| Steward Partners Investment Advisory, LLC | 16,955 | $24.9K | 0.00% | +3,300+24.2% | Added |
| Headlands Technologies LLC | 17,361 | $25.5K | 0.00% | −12,677−42.2% | Reduced |
| Kure Advisory, LLC | 18,596 | $27.3K | 0.02% | 00.0% | Unchanged |
| LPL Financial LLC | 19,168 | $28.2K | 0.00% | +8,000+71.6% | Added |
| Kestra Advisory Services, LLC | 19,277 | $28.3K | 0.00% | 00.0% | Unchanged |
| Engineers Gate Manager LP | 22,895 | $33.7K | 0.00% | 00.0% | Unchanged |
| Alhambra Investment Partners LLC | 24,962 | $36.7K | 0.02% | 00.0% | Unchanged |
| J2 Capital Management Inc | 25,000 | $36.8K | 0.03% | 00.0% | Unchanged |
| Mirador Capital Partners LP | 25,089 | $36.9K | 0.01% | +3,000+13.6% | Added |
| Sanctuary Advisors, LLC | 26,525 | $39.0K | 0.00% | −240−0.9% | Reduced |
| Money Concepts Capital Corp | 29,508 | $43.4K | 0.00% | −2,114−6.7% | Reduced |
| Group One Trading, L.P. | 30,352 | $44.6K | 0.00% | +30,352 | New |
| Cubist Systematic Strategies, LLC | 32,113 | $47.2K | 0.00% | −4,135−11.4% | Reduced |
| Advisor Group Holdings, Inc. | 29,335 | $48.0K | 0.00% | −200−0.7% | Reduced |
| Hudson Bay Capital Management LP | 35,385 | $52.0K | 0.00% | +35,385 | New |
| Boothbay Fund Management, LLC | 35,658 | $52.4K | 0.00% | +10,500+41.7% | Added |
| Qube Research & Technologies Ltd | 38,283 | $56.3K | 0.00% | +38,283 | New |
| Royal Bank of Canada | 41,840 | $62.0K | 0.00% | −13,000−23.7% | Reduced |
| Bank of Montreal | 49,983 | $73.5K | 0.00% | +483+1.0% | Added |
| Simplex Trading, LLC | 51,111 | $75.0K | 0.00% | −38,340−42.9% | Reduced |
| Squarepoint Ops LLC | 52,554 | $77.3K | 0.00% | −22,498−30.0% | Reduced |
| Bank of America Corp | 60,254 | $88.6K | 0.00% | −17,592−22.6% | Reduced |
| XTX Topco Ltd | 61,979 | $91.1K | 0.00% | −62,331−50.1% | Reduced |
| HRT Financial LP | 80,683 | $118.0K | 0.00% | +80,683 | New |
| Goldman Sachs Group Inc | 108,822 | $160.0K | 0.00% | +29,149+36.6% | Added |
| Northern Trust Corp | 134,980 | $198.4K | 0.00% | −49,514−26.8% | Reduced |
| Millennium Management LLC | 138,200 | $203.2K | 0.00% | +53,646+63.4% | Added |
| Jane Street Group, LLC | 146,175 | $214.9K | 0.00% | +129,005+751.3% | Added |
| Susquehanna International Group, LLP | 160,081 | $235.3K | 0.00% | −34,364−17.7% | Reduced |
| Hill Investment Group Partners, LLC | 207,653 | $305.3K | 0.04% | +207,653 | New |
| Citadel Advisors LLC | 288,202 | $423.7K | 0.00% | −282,410−49.5% | Reduced |
| SFMG, LLC | 300,000 | $441.0K | 0.03% | +25,000+9.1% | Added |
| State Street Corp | 313,051 | $460.2K | 0.00% | 00.0% | Unchanged |
| UBS Group AG | 400,807 | $589.2K | 0.00% | −252,148−38.6% | Reduced |
| BlackRock, Inc. | 573,143 | $842.5K | 0.00% | +7,906+1.4% | Added |
| Renaissance Technologies LLC | 626,605 | $921.1K | 0.00% | −16,522−2.6% | Reduced |
| Morgan Stanley | 646,063 | $949.7K | 0.00% | −21,163−3.2% | Reduced |
| Geode Capital Management, LLC | 646,157 | $950.3K | 0.00% | −119,793−15.6% | Reduced |
| CRCM LP | 1,451,156 | $2.13M | 0.62% | +744,536+105.4% | Added |
| Vanguard Group Inc | 2,688,907 | $3.95M | 0.00% | +26,060+1.0% | Added |
| Fortress Investment Group LLC | 16,589,531 | $24.4M | 3.26% | +10,740,578+183.6% | Added |
| Graham Capital Management, L.P. | 0 | $0 | 0.00% | −73,896−100.0% | Sold out |
| Insight Advisors, LLC | 0 | $0 | 0.00% | −23,705−100.0% | Sold out |
| Virtu Financial LLC | 0 | $0 | 0.00% | −22,231−100.0% | Sold out |
| Fortis Group Advisors, LLC | 0 | $0 | 0.00% | −10,210−100.0% | Sold out |
| Raymond James Financial Inc | 0 | $0 | 0.00% | −3,539−100.0% | Sold out |