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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2026

Institutional positions in ServiceNow, Inc. as of Jun 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,244
+59 vs. Q1 2026
Shares held
842.8M
−20.0M (−2.3%) vs. Q1 2026
Total value
$83.7B
−$6.59B (−7.3%) vs. Q1 2026
New holders
329
963 more added
Sold out
270
798 more reduced

28 institutions that held it in Q1 2026 haven't filed for Q2 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2026: 2,244 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,244 institutions
Value heldQ2 2026: $83.7B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,244$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2026.

Institutions holding NOW in Q2 2026
InstitutionSharesValue% of portfolioChange in sharesAction
O'Shaughnessy Asset Management, LLC153,060$15.2M0.07%−36,267−19.2%Reduced
Moore Capital Management, LP152,268$15.1M0.34%+152,268New
Empire Life Investments Inc.150,761$15.0M0.84%+22,837+17.9%Added
GWM Advisors LLC150,324$14.9M0.04%+14,641+10.8%Added
Boston Family Office LLC148,037$14.7M0.89%+3,205+2.2%Added
Thomasville National Bank145,960$14.5M0.80%+145,960New
United Asset Strategies, Inc.144,686$14.4M1.02%+18,630+14.8%Added
Van Eck Associates Corp143,778$14.3M0.01%−952,099−86.9%Reduced
Ethic Inc.142,945$14.2M0.18%+6,308+4.6%Added
MAI Capital Management141,138$14.0M0.05%+12,360+9.6%Added
Private Advisor Group, LLC140,496$13.9M0.06%+50,496+56.1%Added
South Dakota Investment Council140,464$13.9M0.24%+64,272+84.4%Added
Nepsis, Inc.140,346$13.9M4.73%+140,346New
DF Dent & Co Inc139,821$13.9M0.26%−209,742−60.0%Reduced
Nissay Asset Management Corp139,366$13.8M0.06%+4,320+3.2%Added
Bailard, Inc.138,674$13.8M0.28%−10,831−7.2%Reduced
Krane Funds Advisors LLC136,186$13.5M0.48%+93,132+216.3%Added
Nixon Peabody Trust Co136,123$13.5M0.96%+3,014+2.3%Added
QRG Capital Management, Inc.132,947$13.2M0.11%+8,486+6.8%Added
Winton Group Ltd132,411$13.1M0.43%+41,653+45.9%Added
Suncoast Equity Management128,734$12.8M1.60%−10,177−7.3%Reduced
Metis Global Partners, LLC128,108$12.7M0.29%+20,753+19.3%Added
CIBC Capital Markets (Europe) S.A.127,490$12.7M1.70%+127,490New
Segall Bryant & Hamill, LLC127,271$12.6M0.15%−8,681−6.4%Reduced
Oregon Public Employees Retirement Fund126,725$12.6M0.14%+7,000+5.8%Added
Commerzbank Aktiengesellschaft125,734$12.5M0.25%+49,645+65.2%Added
Pathstone Holdings, LLC124,764$12.5M0.04%−19,100−13.3%Reduced
Fiduciary Trust Co124,743$12.4M0.13%+82,560+195.7%Added
Concurrent Investment Advisors, LLC124,336$12.3M0.11%+43,364+53.6%Added
Lakehouse Capital Pty Ltd124,338$12.3M13.65%00.0%Unchanged
Klingenstein Fields & Co LP123,365$12.2M0.43%+1,508+1.2%Added
Warther Private Wealth, LLC122,870$12.2M2.68%+122,870New
Connor, Clark & Lunn Investment Management Ltd.122,484$12.2M0.02%−763,820−86.2%Reduced
Nicola Wealth Management Ltd.121,500$12.1M1.39%−30,000−19.8%Reduced
NLB Skladi, upravljanje premozenja, d.o.o.121,086$12.0M0.46%+7,435+6.5%Added
Cornerstone Advisors, LLC120,740$12.0M0.39%−7,939−6.2%Reduced
Zevenbergen Capital Investments LLC120,365$11.9M0.27%−235,649−66.2%Reduced
Avestar Capital, LLC119,347$11.8M0.70%−5,184−4.2%Reduced
Advisory Services Network, LLC119,333$11.8M0.14%+22,641+23.4%Added
Biondo Investment Advisors, LLC116,558$11.6M1.42%−710−0.6%Reduced
Steward Partners Investment Advisory, LLC115,761$11.5M0.06%−7,800−6.3%Reduced
ICONIQ Capital, LLC115,717$11.5M0.33%−483,353−80.7%Reduced
Talbot Financial, LLC115,337$11.5M0.84%+4,252+3.8%Added
Capstone Investment Advisors, LLC114,841$11.4M0.08%+20,722+22.0%Added
Catalytic Wealth RIA, LLC114,088$11.3M0.65%+2,468+2.2%Added
Middleton & Co Inc113,100$11.2M1.19%+3,439+3.1%Added
Elo Mutual Pension Insurance Co113,095$11.2M0.14%−762−0.7%Reduced
Mutual of America Capital Management LLC112,418$11.2M0.11%−4,671−4.0%Reduced
Motley Fool Asset Management LLC110,890$11.0M0.42%−12,068−9.8%Reduced
Warren Averett Asset Management, LLC110,680$11.0M0.06%+748+0.7%Added
MUFG Securities EMEA plc109,502$10.9M0.11%−55,832−33.8%Reduced
Crestwood Advisors Group LLC109,409$10.9M0.16%−17,964−14.1%Reduced
Jacobs Levy Equity Management, Inc108,823$10.8M0.04%−2,645,031−96.0%Reduced
Knollwood Investment Advisory, LLC108,795$10.8M0.96%00.0%Unchanged
Jag Capital Management, LLC108,714$10.8M1.01%+85,470+367.7%Added
BW Gestao de Investimentos Ltda.108,606$10.8M0.26%+36,295+50.2%Added
Zacks Investment Management108,216$10.7M0.08%+2,395+2.3%Added
Tocqueville Asset Management L.P.107,660$10.7M0.14%−37,103−25.6%Reduced
Northwest & Ethical Investments L.P.107,604$10.7M0.25%−30,793−22.2%Reduced
Advocacy Wealth Management Services, LLC105,607$10.5M0.38%−17,141−14.0%Reduced
Running Oak Capital LLC105,371$10.5M1.78%+105,371New
Andra AP-fonden104,700$10.4M0.12%−97,180−48.1%Reduced
Capital International Sarl104,637$10.4M0.15%+2,809+2.8%Added
Narwhal Capital Management103,711$10.3M0.71%+70,980+216.9%Added
Two Sigma Investments, LP102,222$10.1M0.01%−4,533,997−97.8%Reduced
Dash Acquisitions Inc.80,370$10.0M2.03%+2,942+3.8%Added
State of Alaska, Department of Revenue101,049$10.0M0.10%−736−0.7%Reduced
Resources Investment Advisors, LLC.100,628$9.99M0.08%+29,504+41.5%Added
Foster Victor Wealth Advisors, LLC94,859$9.95M0.52%+94,859New
Signal Advisors Wealth, LLC100,077$9.94M0.52%+16,092+19.2%Added
Siren, L.L.C.100,000$9.93M0.20%+12,910+14.8%Added
Kelly Lawrence W & Associates Inc99,890$9.92M2.12%−235−0.2%Reduced
Flputnam Investment Management Co99,856$9.91M0.12%+94,454+1,748.5%Added
EFG International AG99,818$9.91M0.18%−11,816−10.6%Reduced
Yousif Capital Management, LLC99,526$9.88M0.11%−7,890−7.3%Reduced
LGT Fund Management Co Ltd.99,193$9.85M0.41%−21,822−18.0%Reduced
Motco98,441$9.77M0.84%+2,603+2.7%Added
Boothe Investment Group, Inc.98,405$9.77M3.08%+3,939+4.2%Added
Everest Financial Group LLC97,117$9.64M1.31%−7,652−7.3%Reduced
KKM Financial LLC86,100$9.58M1.31%+86,100New
Apollon Wealth Management, LLC96,210$9.55M0.12%+75,655+368.1%Added
Telos Capital Management, Inc.96,183$9.55M0.84%−389−0.4%Reduced
Nearwater Capital Markets, Ltd95,000$9.43M0.16%00.0%Unchanged
Midwest Trust Co94,700$9.40M0.11%−1,535−1.6%Reduced
Spence Asset Management94,537$9.39M2.22%−22,497−19.2%Reduced
Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD94,318$9.36M1.16%+65,140+223.3%Added
Cinctive Capital Management LP94,133$9.35M0.37%+94,133New
XTX Topco Ltd93,425$9.28M0.12%−7,290−7.2%Reduced
Citizens Financial Group Inc93,420$9.27M0.11%+1,610+1.8%Added
TD Waterhouse Canada Inc.87,545$9.26M0.02%−6,008−6.4%Reduced
Baker Avenue Asset Management, LP93,072$9.24M0.18%+3,318+3.7%Added
B. Metzler seel. Sohn & Co. AG92,987$9.23M0.08%−25,801−21.7%Reduced
Lyell Wealth Management, LP91,809$9.11M0.56%−22,637−19.8%Reduced
Kestra Advisory Services, LLC91,785$9.11M0.03%+2,041+2.3%Added
SRS Capital Advisors, Inc.91,175$9.05M0.06%+76,305+513.1%Added
Dnca Finance91,150$9.05M0.44%+54,250+147.0%Added
J. Safra Sarasin Holding AG89,395$8.98M0.13%+66,748+294.7%Added
Jain Global LLC89,247$8.86M0.10%−696,575−88.6%Reduced
Advisors Asset Management, Inc.88,657$8.80M0.13%−5,399−5.7%Reduced
Pinebridge Investments LLC87,831$8.72M0.07%−6,542−6.9%Reduced