ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Americana Partners, LLC	–	–	–	–	Not filed
Wealthfront Advisers LLC	–	–	–	–	Not filed
LGT Group Foundation	–	–	–	–	Not filed
Gillespie Robinson & Grimm Inc	–	–	–	–	Not filed
Pinnacle Financial Partners, Inc.	–	–	–	–	Not filed
British Columbia Investment Management Corp	–	–	–	–	Not filed
Mercer Global Advisors Inc	–	–	–	–	Not filed
Utah Retirement Systems	–	–	–	–	Not filed
Natixis	–	–	–	–	Not filed
Teamwork Financial Advisors, LLC	–	–	–	–	Not filed
Sava Infond d.o.o.	–	–	–	–	Not filed
Gotham Asset Management, LLC	–	–	–	–	Not filed
Police & Firemen's Retirement System of New Jersey	–	–	–	–	Not filed
O'Shaughnessy Asset Management, LLC	–	–	–	–	Not filed
Moore Capital Management, LP	–	–	–	–	Not filed
Empire Life Investments Inc.	–	–	–	–	Not filed
GWM Advisors LLC	–	–	–	–	Not filed
Boston Family Office LLC	–	–	–	–	Not filed
Thomasville National Bank	–	–	–	–	Not filed
United Asset Strategies, Inc.	–	–	–	–	Not filed
Van Eck Associates Corp	–	–	–	–	Not filed
Ethic Inc.	–	–	–	–	Not filed
MAI Capital Management	–	–	–	–	Not filed
Private Advisor Group, LLC	–	–	–	–	Not filed
South Dakota Investment Council	–	–	–	–	Not filed
Nepsis, Inc.	–	–	–	–	Not filed
DF Dent & Co Inc	–	–	–	–	Not filed
Nissay Asset Management Corp	–	–	–	–	Not filed
Bailard, Inc.	–	–	–	–	Not filed
Krane Funds Advisors LLC	–	–	–	–	Not filed
Nixon Peabody Trust Co	–	–	–	–	Not filed
QRG Capital Management, Inc.	–	–	–	–	Not filed
Winton Group Ltd	–	–	–	–	Not filed
Suncoast Equity Management	–	–	–	–	Not filed
Metis Global Partners, LLC	–	–	–	–	Not filed
CIBC Capital Markets (Europe) S.A.	–	–	–	–	Not filed
Segall Bryant & Hamill, LLC	–	–	–	–	Not filed
Oregon Public Employees Retirement Fund	–	–	–	–	Not filed
Commerzbank Aktiengesellschaft	–	–	–	–	Not filed
Pathstone Holdings, LLC	–	–	–	–	Not filed
Fiduciary Trust Co	–	–	–	–	Not filed
Concurrent Investment Advisors, LLC	–	–	–	–	Not filed
Lakehouse Capital Pty Ltd	–	–	–	–	Not filed
Klingenstein Fields & Co LP	–	–	–	–	Not filed
Warther Private Wealth, LLC	–	–	–	–	Not filed
Connor, Clark & Lunn Investment Management Ltd.	–	–	–	–	Not filed
Nicola Wealth Management Ltd.	–	–	–	–	Not filed
NLB Skladi, upravljanje premozenja, d.o.o.	–	–	–	–	Not filed
Cornerstone Advisors, LLC	–	–	–	–	Not filed
Zevenbergen Capital Investments LLC	–	–	–	–	Not filed
Avestar Capital, LLC	–	–	–	–	Not filed
Advisory Services Network, LLC	–	–	–	–	Not filed
Biondo Investment Advisors, LLC	–	–	–	–	Not filed
Steward Partners Investment Advisory, LLC	–	–	–	–	Not filed
ICONIQ Capital, LLC	–	–	–	–	Not filed
Talbot Financial, LLC	–	–	–	–	Not filed
Capstone Investment Advisors, LLC	–	–	–	–	Not filed
Catalytic Wealth RIA, LLC	–	–	–	–	Not filed
Middleton & Co Inc	–	–	–	–	Not filed
Elo Mutual Pension Insurance Co	–	–	–	–	Not filed
Mutual of America Capital Management LLC	–	–	–	–	Not filed
Motley Fool Asset Management LLC	–	–	–	–	Not filed
Warren Averett Asset Management, LLC	–	–	–	–	Not filed
MUFG Securities EMEA plc	–	–	–	–	Not filed
Crestwood Advisors Group LLC	–	–	–	–	Not filed
Jacobs Levy Equity Management, Inc	–	–	–	–	Not filed
Knollwood Investment Advisory, LLC	–	–	–	–	Not filed
Jag Capital Management, LLC	–	–	–	–	Not filed
BW Gestao de Investimentos Ltda.	–	–	–	–	Not filed
Zacks Investment Management	–	–	–	–	Not filed
Tocqueville Asset Management L.P.	–	–	–	–	Not filed
Northwest & Ethical Investments L.P.	–	–	–	–	Not filed
Advocacy Wealth Management Services, LLC	–	–	–	–	Not filed
Running Oak Capital LLC	–	–	–	–	Not filed
Andra AP-fonden	–	–	–	–	Not filed
Capital International Sarl	–	–	–	–	Not filed
Narwhal Capital Management	–	–	–	–	Not filed
Two Sigma Investments, LP	–	–	–	–	Not filed
Dash Acquisitions Inc.	–	–	–	–	Not filed
State of Alaska, Department of Revenue	–	–	–	–	Not filed
Resources Investment Advisors, LLC.	–	–	–	–	Not filed
Foster Victor Wealth Advisors, LLC	–	–	–	–	Not filed
Signal Advisors Wealth, LLC	–	–	–	–	Not filed
Siren, L.L.C.	–	–	–	–	Not filed
Kelly Lawrence W & Associates Inc	–	–	–	–	Not filed
Flputnam Investment Management Co	–	–	–	–	Not filed
EFG International AG	–	–	–	–	Not filed
Yousif Capital Management, LLC	–	–	–	–	Not filed
LGT Fund Management Co Ltd.	–	–	–	–	Not filed
Motco	–	–	–	–	Not filed
Boothe Investment Group, Inc.	–	–	–	–	Not filed
Everest Financial Group LLC	–	–	–	–	Not filed
KKM Financial LLC	–	–	–	–	Not filed
Apollon Wealth Management, LLC	–	–	–	–	Not filed
Telos Capital Management, Inc.	–	–	–	–	Not filed
Nearwater Capital Markets, Ltd	–	–	–	–	Not filed
Midwest Trust Co	–	–	–	–	Not filed
Spence Asset Management	–	–	–	–	Not filed
Kranot Hishtalmut Le Morim Tichoniim Havera Menahelet LTD	–	–	–	–	Not filed
Cinctive Capital Management LP	–	–	–	–	Not filed