ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Kranot Hishtalmut Le Morim Ve Gananot Havera Menahelet LTD	–	–	–	–	Not filed
Omers Administration Corp	–	–	–	–	Not filed
Brown Brothers Harriman & Co	–	–	–	–	Not filed
MetLife Investment Management	–	–	–	–	Not filed
Welch & Forbes LLC	–	–	–	–	Not filed
Teachers Retirement System of the State of Kentucky	–	–	–	–	Not filed
Hyperion Asset Management Ltd	–	–	–	–	Not filed
Macquarie Group Ltd	–	–	–	–	Not filed
Fiera Capital Corp	–	–	–	–	Not filed
Lido Advisors, LLC	–	–	–	–	Not filed
Crossmark Global Holdings, Inc.	–	–	–	–	Not filed
Ofi Invest Asset Management	–	–	–	–	Not filed
Gradient Investments LLC	–	–	–	–	Not filed
Kames Capital plc	–	–	–	–	Not filed
GuoLine Advisory Pte Ltd	–	–	–	–	Not filed
CIBC Asset Management Inc	–	–	–	–	Not filed
Bristol John W & Co Inc	–	–	–	–	Not filed
Commerce Bank	–	–	–	–	Not filed
Raiffeisen Bank International AG	–	–	–	–	Not filed
Grace & Mercy Foundation, Inc.	–	–	–	–	Not filed
Bradley Foster & Sargent Inc	–	–	–	–	Not filed
Beacon Pointe Advisors, LLC	–	–	–	–	Not filed
IFM Investors Pty Ltd	–	–	–	–	Not filed
PensionDanmark Pensionsforsikringsaktieselskab	–	–	–	–	Not filed
Manchester Global Management (UK) Ltd	–	–	–	–	Not filed
Daiwa Securities Group Inc.	–	–	–	–	Not filed
Schonfeld Strategic Advisors LLC	–	–	–	–	Not filed
Ieq Capital, LLC	–	–	–	–	Not filed
BNP Paribas	–	–	–	–	Not filed
Scotia Capital Inc.	–	–	–	–	Not filed
La Banque Postale Asset Management SA	–	–	–	–	Not filed
Captrust Financial Advisors	–	–	–	–	Not filed
Bowie Capital Management, LLC	–	–	–	–	Not filed
LGT Capital Partners Ltd.	–	–	–	–	Not filed
RPG Investment Advisory, LLC	–	–	–	–	Not filed
Badgley Phelps Wealth Managers, LLC	–	–	–	–	Not filed
Commonwealth of Pennsylvania Public School Empls Retrmt Sys	–	–	–	–	Not filed
PBU - The Pension Fund of Early Childhood & Youth Educators	–	–	–	–	Not filed
Woodline Partners LP	–	–	–	–	Not filed
Kovitz Investment Group Partners, LLC	–	–	–	–	Not filed
Jump Financial, LLC	–	–	–	–	Not filed
Gateway Investment Advisers LLC	–	–	–	–	Not filed
Heritage Investors Management Corp	–	–	–	–	Not filed
Empowered Funds, LLC	–	–	–	–	Not filed
Calamos Advisors LLC	–	–	–	–	Not filed
Stock Yards Bank & Trust Co	–	–	–	–	Not filed
Howland Capital Management LLC	–	–	–	–	Not filed
Capital Investment Services of America, Inc.	–	–	–	–	Not filed
Prudential PLC	–	–	–	–	Not filed
OP Asset Management Ltd	–	–	–	–	Not filed
Amalgamated Bank	–	–	–	–	Not filed
Umb Bank N A	–	–	–	–	Not filed
Becker Capital Management Inc	–	–	–	–	Not filed
Grafton Street Partners Management Company, LLC	–	–	–	–	Not filed
Walleye Capital LLC	–	–	–	–	Not filed
Assetmark, Inc	–	–	–	–	Not filed
Varma Mutual Pension Insurance Co	–	–	–	–	Not filed
Praesidium Investment Management Company, LLC	–	–	–	–	Not filed
Banco Bilbao Vizcaya Argentaria, S.A.	–	–	–	–	Not filed
Ithaka Group LLC	–	–	–	–	Not filed
ProShare Advisors LLC	–	–	–	–	Not filed
Sterling Capital Management LLC	–	–	–	–	Not filed
Pictet & Cie (Europe) SA	–	–	–	–	Not filed
Nomura Holdings Inc	–	–	–	–	Not filed
Aptus Capital Advisors, LLC	–	–	–	–	Not filed
USS Investment Management Ltd	–	–	–	–	Not filed
Pacer Advisors, Inc.	–	–	–	–	Not filed
Erste Asset Management GmbH	–	–	–	–	Not filed
Vident Advisory, LLC	–	–	–	–	Not filed
Public Sector Pension Investment Board	–	–	–	–	Not filed
Oribel Capital Management, LP	–	–	–	–	Not filed
Nisa Investment Advisors, LLC	–	–	–	–	Not filed
Vinva Investment Management Ltd	–	–	–	–	Not filed
Lombard Odier Asset Management (Europe) Ltd	–	–	–	–	Not filed
North Star Asset Management Inc	–	–	–	–	Not filed
Integrated Wealth Concepts LLC	–	–	–	–	Not filed
Silvercrest Asset Management Group LLC	–	–	–	–	Not filed
Leonteq Securities AG	–	–	–	–	Not filed
Delta Global Management LP	–	–	–	–	Not filed
Avalon Global Asset Management LLC	–	–	–	–	Not filed
Quintet Private Bank (Europe) S.A.	–	–	–	–	Not filed
ING Groep NV	–	–	–	–	Not filed
M&G Plc	–	–	–	–	Not filed
NEOS Investment Management LLC	–	–	–	–	Not filed
BCV Asset Management Inc.	–	–	–	–	Not filed
JustInvest LLC	–	–	–	–	Not filed
Rakuten Investment Management, Inc.	–	–	–	–	Not filed
Cambridge Investment Research Advisors, Inc.	–	–	–	–	Not filed
M&T Bank Corp	–	–	–	–	Not filed
New York Life Investment Management LLC	–	–	–	–	Not filed
Abn Amro Investment Solutions	–	–	–	–	Not filed
Sanctuary Advisors, LLC	–	–	–	–	Not filed
Vancity Investment Management Ltd	–	–	–	–	Not filed
Davis R M Inc	–	–	–	–	Not filed
FIL Ltd	–	–	–	–	Not filed
Torrey Growth & Income Advisors	–	–	–	–	Not filed
Aware Super Pty Ltd as trustee of Aware Super	–	–	–	–	Not filed
Ilmarinen Mutual Pension Insurance Co	–	–	–	–	Not filed
Northwestern Mutual Wealth Management Co	–	–	–	–	Not filed
Equitable Holdings, Inc.	–	–	–	–	Not filed