ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Asset Management One Co.,Ltd.	–	–	–	–	Not filed
Cetera Investment Advisers	–	–	–	–	Not filed
Huntington National Bank	–	–	–	–	Not filed
Vontobel Holding Ltd.	–	–	–	–	Not filed
Baird Financial Group, Inc.	–	–	–	–	Not filed
Creative Planning	–	–	–	–	Not filed
Chevy Chase Trust Holdings, Inc.	–	–	–	–	Not filed
Riverbridge Partners LLC	–	–	–	–	Not filed
Actiam N.V.	–	–	–	–	Not filed
NewEdge Wealth, LLC	–	–	–	–	Not filed
First Financial Bankshares Inc	–	–	–	–	Not filed
Public Employees Retirement Association of Colorado	–	–	–	–	Not filed
Prudential Financial Inc	–	–	–	–	Not filed
Nykredit A/S	–	–	–	–	Not filed
Impax Asset Management Group plc	–	–	–	–	Not filed
Capitolis Liquid Global Markets LLC	–	–	–	–	Not filed
KLP Kapitalforvaltning AS	–	–	–	–	Not filed
Optiver Holding B.V.	–	–	–	–	Not filed
Associated Banc-Corp	–	–	–	–	Not filed
Nicholas Company, Inc.	–	–	–	–	Not filed
Tredje AP-fonden	–	–	–	–	Not filed
Allen Investment Management LLC	–	–	–	–	Not filed
Federation des caisses Desjardins du Quebec	–	–	–	–	Not filed
DekaBank Deutsche Girozentrale	–	–	–	–	Not filed
Treasurer of the State of North Carolina	–	–	–	–	Not filed
Allianz Asset Management GmbH	–	–	–	–	Not filed
Artemis Investment Management LLP	–	–	–	–	Not filed
E. Ohman J:or Asset Management AB	–	–	–	–	Not filed
Wiley Bros.-Aintree Capital, LLC	–	–	–	–	Not filed
Federated Hermes, Inc.	–	–	–	–	Not filed
Optimus Prime Fund Management Co., Ltd.	–	–	–	–	Not filed
Sandhill Capital Partners LLC	–	–	–	–	Not filed
Glenmede Trust Co NA	–	–	–	–	Not filed
HMI Capital Management, L.P.	–	–	–	–	Not filed
Atalanta Sosnoff Capital, LLC	–	–	–	–	Not filed
Mediolanum International Funds Ltd	–	–	–	–	Not filed
EULAV Asset Management	–	–	–	–	Not filed
Swiss Life Asset Management Ltd	–	–	–	–	Not filed
UniSuper Management Pty Ltd	–	–	–	–	Not filed
CDAM (UK) Ltd	–	–	–	–	Not filed
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund	–	–	–	–	Not filed
Walleye Trading LLC	–	–	–	–	Not filed
Factory Mutual Insurance Co	–	–	–	–	Not filed
Public Employees Retirement System of Ohio	–	–	–	–	Not filed
Dana Investment Advisors, Inc.	–	–	–	–	Not filed
State of Michigan Retirement System	–	–	–	–	Not filed
Holocene Advisors, LP	–	–	–	–	Not filed
Jefferies Financial Group Inc.	–	–	–	–	Not filed
Carmignac Gestion	–	–	–	–	Not filed
Engineers Gate Manager LP	–	–	–	–	Not filed
CIBC World Markets Inc.	–	–	–	–	Not filed
Advisor Group Holdings, Inc.	–	–	–	–	Not filed
Truist Financial Corp	–	–	–	–	Not filed
State of Tennessee, Treasury Department	–	–	–	–	Not filed
MML Investors Services, LLC	–	–	–	–	Not filed
Commonwealth Equity Services, LLC	–	–	–	–	Not filed
BloombergSen Inc.	–	–	–	–	Not filed
Chicago Capital, LLC	–	–	–	–	Not filed
Ami Asset Management Corp	–	–	–	–	Not filed
Rafferty Asset Management, LLC	–	–	–	–	Not filed
State of New Jersey Common Pension Fund D	–	–	–	–	Not filed
Harvest Portfolios Group Inc.	–	–	–	–	Not filed
Janney Montgomery Scott LLC	–	–	–	–	Not filed
Mawer Investment Management Ltd.	–	–	–	–	Not filed
Teacher Retirement System of Texas	–	–	–	–	Not filed
D.A. Davidson & Co.	–	–	–	–	Not filed
Meitav Dash Investments Ltd	–	–	–	–	Not filed
Robeco Institutional Asset Management B.V.	–	–	–	–	Not filed
Lansforsakringar Fondforvaltning AB (publ)	–	–	–	–	Not filed
Castleark Management LLC	–	–	–	–	Not filed
Los Angeles Capital Management LLC	–	–	–	–	Not filed
Achmea Investment Management B.V.	–	–	–	–	Not filed
Kayne Anderson Rudnick Investment Management LLC	–	–	–	–	Not filed
Brown Advisory Inc	–	–	–	–	Not filed
iA Global Asset Management Inc.	–	–	–	–	Not filed
Epoch Investment Partners, Inc.	–	–	–	–	Not filed
IMC-Chicago, LLC	–	–	–	–	Not filed
Guggenheim Capital LLC	–	–	–	–	Not filed
Mirae Asset Global Investments Co., Ltd.	–	–	–	–	Not filed
Wedbush Fund Advisers, LLC	–	–	–	–	Not filed
Dock Street Asset Management Inc	–	–	–	–	Not filed
Trillium Asset Management, LLC	–	–	–	–	Not filed
Mn Services Vermogensbeheer B.V.	–	–	–	–	Not filed
Hudson Bay Capital Management LP	–	–	–	–	Not filed
TIAA Wealth Investment Management LLC	–	–	–	–	Not filed
Czech National Bank	–	–	–	–	Not filed
Simplex Trading, LLC	–	–	–	–	Not filed
ASR Vermogensbeheer N.V.	–	–	–	–	Not filed
Cullen/Frost Bankers, Inc.	–	–	–	–	Not filed
Arizona State Retirement System	–	–	–	–	Not filed
Oppenheimer Asset Management Inc.	–	–	–	–	Not filed
United Capital Financial Advisers, LLC	–	–	–	–	Not filed
Mirova	–	–	–	–	Not filed
Virginia Retirement Systems Et Al	–	–	–	–	Not filed
Country Trust Bank	–	–	–	–	Not filed
Xponance, Inc.	–	–	–	–	Not filed
Diversify Advisory Services, LLC	–	–	–	–	Not filed
Diversify Wealth Management, LLC	–	–	–	–	Not filed
Generali Powszechne Towarzystwo Emerytalne	–	–	–	–	Not filed
Sumitomo Mitsui DS Asset Management Company, Ltd	–	–	–	–	Not filed