ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 12; +2 vs. Q2 2026
Shares held: 88.4K; +43.4K (+96.4%) vs. Q2 2026
Total value: $11.8M; +$7.38M (+165.1%) vs. Q2 2026
New holders: 3; 5 more added
Sold out: 1; 2 more reduced

2,234 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,245	$83.7B
Q1 2026	2,213	$90.5B
Q4 2025	2,326	$138.5B
Q3 2025	2,249	$164.4B
Q2 2025	2,298	$187.2B
Q1 2025	2,167	$145.0B
Q4 2024	2,262	$194.6B
Q3 2024	1,945	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
William Blair Investment Management, LLC	–	–	–	–	Not filed
Jupiter Topco LLC	–	–	–	–	Not filed
Dimensional Fund Advisors LP	–	–	–	–	Not filed
Standard Life Aberdeen plc	–	–	–	–	Not filed
Russell Investments Group, Ltd.	–	–	–	–	Not filed
Acadian Asset Management LLC	–	–	–	–	Not filed
Alecta Pensionsforsakring, Omsesidigt	–	–	–	–	Not filed
Universal- Beteiligungs- und Servicegesellschaft mbH	–	–	–	–	Not filed
40 North Management LLC	–	–	–	–	Not filed
Alyeska Investment Group, L.P.	–	–	–	–	Not filed
Ensign Peak Advisors, Inc	–	–	–	–	Not filed
CIBC Bancorp USA Inc.	–	–	–	–	Not filed
Aviva PLC	–	–	–	–	Not filed
Man Group plc	–	–	–	–	Not filed
Sustainable Growth Advisers, LP	–	–	–	–	Not filed
Susquehanna Advisors Group, Inc.	–	–	–	–	Not filed
Credit Agricole S A	–	–	–	–	Not filed
Akre Capital Management LLCSuperinvestorAkre Capital Management	–	–	–	–	Not filed
Candriam Luxembourg S.C.A.	–	–	–	–	Not filed
Artisan Partners Limited Partnership	–	–	–	–	Not filed
Natixis Advisors, L.P.	–	–	–	–	Not filed
Zurcher Kantonalbank (Zurich Cantonalbank)	–	–	–	–	Not filed
Freestone Grove Partners LP	–	–	–	–	Not filed
New York State Common Retirement Fund	–	–	–	–	Not filed
CI Private Wealth, LLC	–	–	–	–	Not filed
Bain Capital Venture Investors, LLC	–	–	–	–	Not filed
Scge Management, L.P.	–	–	–	–	Not filed
Mirae Asset Global ETFs Holdings Ltd.	–	–	–	–	Not filed
Thrivent Financial for Lutherans	–	–	–	–	Not filed
Retirement Systems of Alabama	–	–	–	–	Not filed
Ci Investments Inc.	–	–	–	–	Not filed
Manning & Napier Advisors LLC	–	–	–	–	Not filed
Colony Group, LLC	–	–	–	–	Not filed
TCW Group Inc	–	–	–	–	Not filed
First Trust Advisors LP	–	–	–	–	Not filed
Davenport & Co LLC	–	–	–	–	Not filed
US Bancorp	–	–	–	–	Not filed
Great West Life Assurance Co	–	–	–	–	Not filed
TD Asset Management Inc	–	–	–	–	Not filed
Danske Bank A/S	–	–	–	–	Not filed
Toronto Dominion Bank	–	–	–	–	Not filed
State Board of Administration of Florida Retirement System	–	–	–	–	Not filed
Royal London Asset Management Ltd	–	–	–	–	Not filed
CapitalatWork S.A.	–	–	–	–	Not filed
Rockefeller Capital Management L.P.	–	–	–	–	Not filed
Resona Asset Management Co.,Ltd.	–	–	–	–	Not filed
Tiger Global Management LLCSuperinvestorTiger Global Management	–	–	–	–	Not filed
Handelsbanken Fonder AB	–	–	–	–	Not filed
Neuberger Berman Group LLC	–	–	–	–	Not filed
Migdal Insurance & Financial Holdings Ltd.	–	–	–	–	Not filed
Adage Capital Partners GP, L.L.C.	–	–	–	–	Not filed
Mackenzie Financial Corp	–	–	–	–	Not filed
Nomura Asset Management Co Ltd	–	–	–	–	Not filed
D. E. Shaw & Co., Inc.	–	–	–	–	Not filed
Jupiter Asset Management Ltd	–	–	–	–	Not filed
Lazard Asset Management LLC	–	–	–	–	Not filed
SEI Investments Co	–	–	–	–	Not filed
Marshall Wace, LLP	–	–	–	–	Not filed
PFA Pension, Forsikringsaktieselskab	–	–	–	–	Not filed
New York State Teachers Retirement System	–	–	–	–	Not filed
KPS Global Asset Management UK Ltd	–	–	–	–	Not filed
SEB Asset Management AB	–	–	–	–	Not filed
Korea Investment CORP	–	–	–	–	Not filed
Rathbone Brothers plc	–	–	–	–	Not filed
1832 Asset Management L.P.	–	–	–	–	Not filed
Fred Alger Management, LLC	–	–	–	–	Not filed
Fifth Third Bancorp	–	–	–	–	Not filed
Quantinno Capital Management LP	–	–	–	–	Not filed
Manufacturers Life Insurance Company, The	–	–	–	–	Not filed
APG Asset Management N.V.	–	–	–	–	Not filed
Tudor Investment Corp Et Al	–	–	–	–	Not filed
Mariner, LLC	–	–	–	–	Not filed
Allspring Global Investments Holdings, LLC	–	–	–	–	Not filed
KBC Group NV	–	–	–	–	Not filed
Bridgewater Associates, LP	–	–	–	–	Not filed
Panagora Asset Management Inc	–	–	–	–	Not filed
DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main	–	–	–	–	Not filed
Bridges Investment Management Inc	–	–	–	–	Not filed
Voya Investment Management LLC	–	–	–	–	Not filed
Caisse de Depot Et Placement du Quebec	–	–	–	–	Not filed
Cerity Partners LLC	–	–	–	–	Not filed
DSM Capital Partners LLC	–	–	–	–	Not filed
STRS Ohio	–	–	–	–	Not filed
Johnson Investment Counsel Inc	–	–	–	–	Not filed
Evercore Wealth Management, LLC	–	–	–	–	Not filed
Wellington Management Group LLP	–	–	–	–	Not filed
Employees Retirement System of Texas	–	–	–	–	Not filed
Mitsubishi UFJ Trust & Banking Corp	–	–	–	–	Not filed
The PNC Financial Services Group, Inc.	–	–	–	–	Not filed
Vulcan Value Partners, LLC	–	–	–	–	Not filed
Groupe la Francaise	–	–	–	–	Not filed
State of Wisconsin Investment Board	–	–	–	–	Not filed
Oversea-Chinese Banking CORP Ltd	–	–	–	–	Not filed
Storebrand Asset Management AS	–	–	–	–	Not filed
Peregrine Capital Management LLC	–	–	–	–	Not filed
Capital Fund Management S.A.	–	–	–	–	Not filed
Vanguard Investments Australia, Ltd.	–	–	–	–	Not filed
Wealth Enhancement Advisory Services, LLC	–	–	–	–	Not filed
Compagnie Lombard Odier SCmA	–	–	–	–	Not filed
HighTower Advisors, LLC	–	–	–	–	Not filed