ServiceNow, Inc.

NOW

Exchange: NYSE
Industry: Services-Prepackaged Software
SEC CIK: 0001373715

SEC filings (opens in a new tab)

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2026

Institutional positions in ServiceNow, Inc. as of Sep 30, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Q3 2026 data is still coming in (13F filing deadline: Nov 16, 2026), so these numbers are incomplete.

Institutional holders: 18; +3 vs. Q2 2026
Shares held: 204.8K; +50.8K (+33.0%) vs. Q2 2026
Total value: $27.4M; +$12.2M (+79.6%) vs. Q2 2026
New holders: 4; 7 more added
Sold out: 1; 3 more reduced

2,229 institutions that held it in Q2 2026 haven't filed for Q3 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2026: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holders

Value held

Institutions holding NOW and their total value by quarter
Quarter	Holders	Value
Q2 2026	2,244	$83.7B
Q1 2026	2,212	$90.5B
Q4 2025	2,325	$138.5B
Q3 2025	2,248	$164.4B
Q2 2025	2,297	$187.2B
Q1 2025	2,166	$145.0B
Q4 2024	2,261	$194.6B
Q3 2024	1,944	$162.8B
Q2 2024	1,879	$142.1B
Q1 2024	1,823	$136.7B
Q4 2023	1,756	$127.2B
Q3 2023	1,565	$100.5B
Q2 2023	1,503	$101.5B
Q1 2023	1,410	$83.9B
Q4 2022	1,360	$69.7B
Q3 2022	1,321	$67.4B
Q2 2022	1,378	$85.1B
Q1 2022	1,407	$98.5B
Q4 2021	1,415	$113.9B
Q3 2021	1,334	$109.0B
Q2 2021	1,273	$95.3B
Q1 2021	1,266	$86.5B

Institutions, Q3 2026

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2026.

Institutions holding NOW in Q3 2026
Institution	Shares	Value	% of portfolio	Change in shares	Action
Aries Wealth Management	–	–	–	–	Not filed
Fulton Bank, N.A.	–	–	–	–	Not filed
Palumbo Wealth Management LLC	–	–	–	–	Not filed
Advyzon Investment Management, LLC	–	–	–	–	Not filed
Cigna Investments Inc	–	–	–	–	Not filed
Fairfield, Bush & Co.	–	–	–	–	Not filed
Procyon Private Wealth Partners, LLC	–	–	–	–	Not filed
Premier Path Wealth Partners, LLC	–	–	–	–	Not filed
Miller Capital Partners, Inc.	–	–	–	–	Not filed
Global Assets Advisory, LLC	–	–	–	–	Not filed
Argentarii, LLC	–	–	–	–	Not filed
Evergreen Capital Management LLC	–	–	–	–	Not filed
Everhart Financial Group, Inc.	–	–	–	–	Not filed
Raleigh Capital Management Inc.	–	–	–	–	Not filed
VELA Investment Management, LLC	–	–	–	–	Not filed
WP Advisors, LLC	–	–	–	–	Not filed
NorthCrest Asset Manangement, LLC	–	–	–	–	Not filed
Concord Asset Management, LLC	–	–	–	–	Not filed
Mengis Capital Management, Inc.	–	–	–	–	Not filed
Westbourne Investments, Inc.	–	–	–	–	Not filed
Consilium Wealth Advisory, LLC	–	–	–	–	Not filed
Sawgrass Asset Management LLC	–	–	–	–	Not filed
Guerra Pan Advisors, LLC	–	–	–	–	Not filed
Signature Estate & Investment Advisors LLC	–	–	–	–	Not filed
Agf Management Ltd	–	–	–	–	Not filed
Clarkston Capital Partners, LLC	–	–	–	–	Not filed
Ponta Wealth Partners, LLC	–	–	–	–	Not filed
Williams Jones Wealth Management, LLC.	–	–	–	–	Not filed
Patriot Financial Group Insurance Agency, LLC	–	–	–	–	Not filed
Gables Capital Management Inc.	–	–	–	–	Not filed
Bridge Generations Wealth Management LLC	–	–	–	–	Not filed
Sender Co & Partners, Inc.	–	–	–	–	Not filed
Mason & Associates Inc	–	–	–	–	Not filed
Valmark Advisers, Inc.	–	–	–	–	Not filed
Redmond Asset Management, LLC	–	–	–	–	Not filed
TownSquare Capital, LLC	–	–	–	–	Not filed
WD Rutherford LLC	–	–	–	–	Not filed
Correct Capital Wealth Management	–	–	–	–	Not filed
EverSource Wealth Advisors, LLC	–	–	–	–	Not filed
Sky Investment Group LLC	–	–	–	–	Not filed
Mangrove Partners	–	–	–	–	Not filed
Letson Investment Management, Inc.	–	–	–	–	Not filed
Harbour Investments, Inc.	–	–	–	–	Not filed
Bayesian Capital Management, LP	–	–	–	–	Not filed
WealthCare Investment Partners, LLC	–	–	–	–	Not filed
Hancock Whitney Corp	–	–	–	–	Not filed
Koshinski Asset Management, Inc.	–	–	–	–	Not filed
Pure Financial Advisors, Inc.	–	–	–	–	Not filed
Unique Wealth Strategies, LLC	–	–	–	–	Not filed
WealthPlan Investment Management, LLC	–	–	–	–	Not filed
Odyssey Capital Advisors, Inc.	–	–	–	–	Not filed
Greykasell Wealth Strategies, Inc.	–	–	–	–	Not filed
Visionary Wealth Advisors	–	–	–	–	Not filed
Dynasty Wealth Management, LLC	–	–	–	–	Not filed
KLCM Advisors, Inc.	–	–	–	–	Not filed
Jacobi Capital Management LLC	–	–	–	–	Not filed
Spirit of America Management Corp	–	–	–	–	Not filed
Connecticut Wealth Management, LLC	–	–	–	–	Not filed
Opal Wealth Advisors, LLC	–	–	–	–	Not filed
Holderness Investments Co	–	–	–	–	Not filed
Legacy Wealth Management, LLC	–	–	–	–	Not filed
Indivisible Partners	–	–	–	–	Not filed
Cornerstone Wealth Management, LLC	–	–	–	–	Not filed
J. Goldman & Co LP	–	–	–	–	Not filed
Carmel Capital Partners, LLC	–	–	–	–	Not filed
Carr Financial Group Corp	–	–	–	–	Not filed
ArrowMark Colorado Holdings LLC	–	–	–	–	Not filed
Hampton Road Capital Management LP	–	–	–	–	Not filed
Brady Martz Wealth Solutions, LLC	–	–	–	–	Not filed
Ellevest, Inc.	–	–	–	–	Not filed
Trust Point Inc.	–	–	–	–	Not filed
Taylor Hoffman Capital Management LLC	–	–	–	–	Not filed
Cladis Investment Advisory, LLC	–	–	–	–	Not filed
Summit Wealth Group LLC	–	–	–	–	Not filed
Chiron Capital Management, LLC	–	–	–	–	Not filed
Chicago Trust Co NA	–	–	–	–	Not filed
GraniteShares Advisors LLC	–	–	–	–	Not filed
Crystal Cove Asset Management, LLC	–	–	–	–	Not filed
Horst & Graben Wealth Management LLC	–	–	–	–	Not filed
Legacy Advisors, LLC	–	–	–	–	Not filed
Means Investment Co., Inc.	–	–	–	–	Not filed
Evolve Private Wealth, LLC	–	–	–	–	Not filed
Hohimer Wealth Management, LLC	–	–	–	–	Not filed
Avidian Wealth Solutions, LLC	–	–	–	–	Not filed
Littlejohn Financial Services, Inc.	–	–	–	–	Not filed
Investors Research Corp	–	–	–	–	Not filed
Compass Capital Corp	–	–	–	–	Not filed
Symphony Financial, Ltd. Co.	–	–	–	–	Not filed
Field & Main Bank	–	–	–	–	Not filed
Paradigm Financial Partners, LLC	–	–	–	–	Not filed
Hoey Investments, Inc	–	–	–	–	Not filed
Science & Technology Partners, L.P.	–	–	–	–	Not filed
Qtron Investments LLC	–	–	–	–	Not filed
Intrust Bank NA	–	–	–	–	Not filed
Intesa Sanpaolo Wealth Management	–	–	–	–	Not filed
CNB Bank	–	–	–	–	Not filed
Westpac Banking Corp	–	–	–	–	Not filed
Probity Advisors, Inc.	–	–	–	–	Not filed
Partners Capital Investment Group, LLP	–	–	–	–	Not filed
PCM Encore, LLC	–	–	–	–	Not filed