ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| SHP Wealth Management | 1,048 | $109.6K | 0.01% | +68+6.9% | Added |
| CoreCap Advisors, LLC | 1,050 | $109.8K | 0.00% | +220+26.5% | Added |
| True Wealth Design, LLC | 1,050 | $109.8K | 0.03% | +409+63.8% | Added |
| Financial Life Planners | 1,080 | $112.9K | 0.09% | −740−40.7% | Reduced |
| S.A. Mason LLC | 1,080 | $112.9K | 0.04% | +35+3.3% | Added |
| North Star Investment Management Corp. | 1,116 | $116.7K | 0.01% | +1,016+1,016.0% | Added |
| MCF Advisors LLC | 1,122 | $117.3K | 0.01% | +739+193.0% | Added |
| Covestor Ltd | 1,129 | $118.0K | 0.08% | −423−27.3% | Reduced |
| Hollencrest Capital Management | 1,135 | $118.7K | 0.00% | +500+78.7% | Added |
| WealthCollab, LLC | 1,140 | $119.2K | 0.05% | −25−2.1% | Reduced |
| Medallion Wealth Advisors, LLC | 1,147 | $119.9K | 0.04% | +512+80.6% | Added |
| Intesa Sanpaolo S.p.A. | 1,145 | $121.6K | 0.01% | −60,603−98.1% | Reduced |
| SJS Investment Consulting Inc. | 1,175 | $122.8K | 0.02% | +420+55.6% | Added |
| Hazlett, Burt & Watson, Inc. | 1,232 | $127.0K | 0.04% | −953−43.6% | Reduced |
| Evelyn Partners Asset Management Ltd | 1,220 | $127.6K | 0.03% | 00.0% | Unchanged |
| Western Pacific Wealth Management, LP | 1,236 | $129.2K | 0.13% | +216+21.2% | Added |
| Virtus ETF Advisers LLC | 1,270 | $132.8K | 0.06% | −270−17.5% | Reduced |
| Dunhill Financial, LLC | 1,275 | $133.4K | 0.03% | +954+297.2% | Added |
| Acropolis Investment Management, LLC | 1,285 | $134.3K | 0.01% | +1,285 | New |
| Manchester Capital Management LLC | 1,291 | $135.0K | 0.02% | −419−24.5% | Reduced |
| Elkhorn Partners Limited Partnership | 1,300 | $135.9K | 0.09% | +1,300 | New |
| Coastline Trust Co | 1,310 | $137.0K | 0.01% | −1,310−50.0% | Reduced |
| AdvisorNet Financial, Inc | 1,313 | $137.3K | 0.01% | +640+95.1% | Added |
| Root Financial Partners, LLC | 1,313 | $137.3K | 0.01% | +735+127.2% | Added |
| Hanson & Doremus Investment Management | 1,320 | $138.0K | 0.02% | −165−11.1% | Reduced |
| Owl Creek Wealth Partners LLC | 1,320 | $138.0K | 0.05% | +1,320 | New |
| Roble, Belko & Company, Inc | 1,400 | $146.0K | 0.02% | 00.0% | Unchanged |
| Comprehensive Financial Planning, Inc. | 1,424 | $148.9K | 0.10% | −1,761−55.3% | Reduced |
| Avalon Trust Co | 1,426 | $149.1K | 0.01% | −108,509−98.7% | Reduced |
| Paradigm Asset Management Co LLC | 1,500 | $156.8K | 0.04% | 00.0% | Unchanged |
| J.Safra Asset Management Corp | 1,645 | $172.0K | 0.01% | +20+1.2% | Added |
| Kimelman & Baird, LLC | 1,645 | $172.0K | 0.01% | +1,640+32,800.0% | Added |
| Boreal Capital Management LLC | 1,660 | $173.6K | 0.15% | +50+3.1% | Added |
| State of Wyoming | 1,688 | $176.5K | 0.02% | +1,317+355.0% | Added |
| Anchor Investment Management, LLC | 1,698 | $177.5K | 0.01% | −5,657−76.9% | Reduced |
| Westfuller Advisors, LLC | 1,749 | $182.8K | 0.08% | −794−31.2% | Reduced |
| Ankerstar Wealth, LLC | 1,750 | $183.0K | 0.19% | −935−34.8% | Reduced |
| One River Asset Management, LLC | 1,762 | $184.2K | 0.63% | −21,187−92.3% | Reduced |
| Archer Investment Corp | 1,775 | $185.6K | 0.04% | +1,475+491.7% | Added |
| SFMG, LLC | 1,785 | $186.7K | 0.01% | +1,785 | New |
| Caldwell Trust Co | 1,788 | $186.9K | 0.02% | −1,216−40.5% | Reduced |
| Financial Consulate, Inc | 1,809 | $189.1K | 0.02% | −1,371−43.1% | Reduced |
| MidFirst Bank | 1,815 | $189.8K | 0.02% | −1,030−36.2% | Reduced |
| Archetype Wealth Partners | 1,816 | $190.0K | 0.02% | +1,816 | New |
| Orion Capital Management LLC | 1,830 | $191.3K | 0.07% | +30+1.7% | Added |
| Toth Financial Advisory Corp | 1,846 | $193.0K | 0.02% | +796+75.8% | Added |
| DHJJ Financial Advisors, Ltd. | 1,855 | $193.9K | 0.06% | 00.0% | Unchanged |
| NorthRock Partners, LLC | 1,878 | $196.4K | 0.00% | +516+37.9% | Added |
| Ariadne Wealth Management, LP | 1,913 | $200.0K | 0.09% | +1,913 | New |
| AMG Asset Management Group, Inc. | 1,917 | $200.4K | 0.16% | +1,917 | New |
| RKL Wealth Management LLC | 1,920 | $200.7K | 0.02% | −70−3.5% | Reduced |
| Nautilus Advisors LLC | 1,923 | $201.1K | 0.14% | +258+15.5% | Added |
| Three Arch Wealth Management LLC | 1,925 | $201.3K | 0.04% | 00.0% | Unchanged |
| Clear Wave Wealth Management LLC | 1,927 | $201.5K | 0.05% | +1,927 | New |
| Parus Finance (UK) Ltd | 1,948 | $203.7K | 0.06% | +1,948 | New |
| Independent Wealth Network Inc. | 1,955 | $204.4K | 0.06% | +1,955 | New |
| Bernicke Wealth Management, Ltd. | 1,959 | $204.8K | 0.03% | −610−23.7% | Reduced |
| Robertson Stephens Wealth Management, LLC | 1,962 | $205.1K | 0.01% | +1,962 | New |
| JT Stratford LLC | 1,968 | $205.8K | 0.03% | +168+9.3% | Added |
| Trueblood Wealth Management, LLC | 1,970 | $206.0K | 0.08% | −1,265−39.1% | Reduced |
| Joel Isaacson & Co., LLC | 1,970 | $206.0K | 0.01% | +405+25.9% | Added |
| Avail Investment Partners, LLC | 1,970 | $206.0K | 0.22% | +1,970 | New |
| ProCore Advisors, LLC | 1,980 | $207.0K | 0.32% | −76−3.7% | Reduced |
| Riversedge Advisors, LLC | 1,982 | $207.2K | 0.03% | −664−25.1% | Reduced |
| Facet Wealth, Inc. | 1,993 | $208.4K | 0.00% | +1,993 | New |
| North Berkeley Wealth Management, LLC | 2,000 | $209.1K | 0.11% | 00.0% | Unchanged |
| Huntleigh Advisors, Inc. | 2,001 | $209.2K | 0.04% | −2,544−56.0% | Reduced |
| Great Lakes Advisors, LLC | 2,002 | $209.3K | 0.00% | −162−7.5% | Reduced |
| Powell Investment Advisors, LLC | 2,005 | $209.6K | 0.07% | 00.0% | Unchanged |
| Zinnia Wealth Advisory, LLC | 2,010 | $210.1K | 0.24% | +450+28.8% | Added |
| David J Yvars Group | 2,020 | $211.2K | 0.12% | +100+5.2% | Added |
| SIH Partners, LLLP | 2,022 | $211.4K | 0.01% | +2,022 | New |
| Perfromance Wealth Partners, LLC | 2,027 | $211.9K | 0.01% | −4,425−68.6% | Reduced |
| Johnson Financial Group, Inc. | 2,035 | $212.8K | 0.01% | −680−25.0% | Reduced |
| Seven Mile Advisory | 2,036 | $212.9K | 0.15% | +189+10.2% | Added |
| E&G Advisors, LP | 2,045 | $213.8K | 0.05% | +80+4.1% | Added |
| Lewis Asset Management, LLC | 2,046 | $213.9K | 0.09% | −2,741−57.3% | Reduced |
| Pinnacle Bancorp, Inc. | 2,050 | $214.3K | 0.06% | −135−6.2% | Reduced |
| Adell Harriman & Carpenter Inc | 2,060 | $215.4K | 0.01% | −3,100−60.1% | Reduced |
| Inspirion Wealth Advisors, LLC | 2,060 | $215.4K | 0.03% | +2,060 | New |
| Regent Peak Wealth Advisors LLC | 2,067 | $216.1K | 0.04% | −13−0.6% | Reduced |
| Banco BTG Pactual S.A. | 2,067 | $216.1K | 0.04% | +2,067 | New |
| Acorns Advisers, LLC | 2,087 | $218.0K | 0.00% | +723+53.0% | Added |
| Wealth Effects LLC | 2,090 | $218.5K | 0.08% | +2,090 | New |
| Migdal Insurance & Financial Holdings Ltd. | 2,091 | $218.6K | 0.00% | −3,149−60.1% | Reduced |
| SGL Investment Advisors, Inc. | 2,399 | $219.5K | 0.08% | +54+2.3% | Added |
| Highline Wealth Partners LLC | 2,101 | $219.7K | 0.06% | −519−19.8% | Reduced |
| Prentice Wealth Management LLC | 2,107 | $220.3K | 0.05% | +210+11.1% | Added |
| Sandy Cove Advisors, LLC | 2,110 | $220.6K | 0.07% | +100+5.0% | Added |
| Wesbanco Bank Inc | 2,115 | $221.1K | 0.01% | −575−21.4% | Reduced |
| Summitry LLC | 2,127 | $222.4K | 0.01% | +2,127 | New |
| Global Assets Advisory, LLC | 2,130 | $222.7K | 0.07% | −555−20.7% | Reduced |
| Arista Wealth Management, LLC | 2,133 | $223.0K | 0.03% | +103+5.1% | Added |
| Mirabella Financial Services LLP | 2,133 | $223.0K | 0.02% | +2,133 | New |
| Investment Research Partners LLC | 2,133 | $223.0K | 0.09% | +2,133 | New |
| YANKCOM Partnership | 2,136 | $223.3K | 0.09% | −264−11.0% | Reduced |
| Family Wealth Partners, LLC | 2,140 | $223.7K | 0.08% | +2,140 | New |
| FLC Capital Advisors | 2,145 | $224.3K | 0.04% | −236−9.9% | Reduced |
| Falcon Wealth Planning | 2,145 | $224.3K | 0.02% | +2,145 | New |
| Flatrock Wealth Partners LLC | 2,161 | $225.9K | 0.10% | +302+16.2% | Added |