ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| First Pacific Financial | 93 | $9.72K | 0.00% | +3+3.3% | Added |
| Principia Wealth Advisory, LLC | 94 | $9.83K | 0.01% | +36+62.1% | Added |
| Robinswood Financial LLC | 95 | $9.93K | 0.00% | −25−20.8% | Reduced |
| Delta Asset Management LLC | 95 | $9.93K | 0.00% | 00.0% | Unchanged |
| JCIC Asset Management Inc. | 95 | $9.93K | 0.00% | 00.0% | Unchanged |
| Hurley Capital, LLC | 95 | $9.93K | 0.01% | 00.0% | Unchanged |
| Red Tortoise LLC | 95 | $9.93K | 0.00% | 00.0% | Unchanged |
| Walsh & Associates, LLC | 95 | $9.93K | 0.01% | 00.0% | Unchanged |
| Legacy Wealth Managment, LLC | 95 | $9.93K | 0.00% | +15+18.8% | Added |
| Rachor Investment Advisory Services, LLC | 97 | $10.1K | 0.01% | +2+2.1% | Added |
| SWAN Capital LLC | 98 | $10.2K | 0.00% | +3+3.2% | Added |
| Armstrong Advisory Group, Inc | 100 | $10.5K | 0.00% | −245−71.0% | Reduced |
| Centennial Bank | 100 | $10.5K | 0.00% | 00.0% | Unchanged |
| First Financial Corp | 100 | $10.5K | 0.00% | +50+100.0% | Added |
| Founders Capital Management | 100 | $10.5K | 0.01% | +100 | New |
| Hughes Financial Services, LLC | 101 | $10.6K | 0.00% | +32+46.4% | Added |
| LM Advisors LLC | 1,113 | $10.6K | 0.22% | +906+437.7% | Added |
| Bare Financial Services, Inc | 102 | $10.7K | 0.00% | +52+104.0% | Added |
| Stance Capital LLC | 104 | $10.9K | 0.01% | −7,946−98.7% | Reduced |
| Cedar Mountain Advisors, LLC | 106 | $11.1K | 0.00% | −4−3.6% | Reduced |
| Retirement Wealth Solutions LLC | 106 | $11.1K | 0.01% | −174−62.1% | Reduced |
| Missouri Trust & Investment Co | 110 | $11.5K | 0.00% | +45+69.2% | Added |
| E Fund Management (Hong Kong) Co., Ltd. | 111 | $11.6K | 0.01% | −981−89.8% | Reduced |
| Millstone Evans Group, LLC | 115 | $12.0K | 0.01% | −50−30.3% | Reduced |
| BOK Financial Private Wealth, Inc. | 115 | $12.0K | 0.00% | −3,575−96.9% | Reduced |
| SOA Wealth Advisors, LLC. | 12,415 | $12.4K | 0.00% | 00.0% | Unchanged |
| Vermillion Wealth Management, Inc. | 120 | $12.5K | 0.00% | +5+4.3% | Added |
| Syntax Research, Inc. | 125 | $13.1K | 0.01% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 125 | $13.1K | 0.00% | 00.0% | Unchanged |
| Heritage Wealth Advisors | 125 | $13.1K | 0.00% | +75+150.0% | Added |
| Birchwood Financial Partners, Inc. | 126 | $13.2K | 0.01% | +21+20.0% | Added |
| First PREMIER Bank | 130 | $14.0K | 0.00% | −20−13.3% | Reduced |
| Fortitude Family Office, LLC | 139 | $14.5K | 0.00% | −611−81.5% | Reduced |
| Ares Financial Consulting, LLC | 140 | $14.6K | 0.01% | −80−36.4% | Reduced |
| Swiss Re Ltd | 140 | $14.6K | 0.09% | 00.0% | Unchanged |
| IAG Wealth Partners, LLC | 140 | $14.6K | 0.00% | +50+55.6% | Added |
| JNBA Financial Advisors | 141 | $14.7K | 0.00% | +111+370.0% | Added |
| Ogorek Anthony Joseph | 149 | $15.0K | 0.00% | +69+86.3% | Added |
| FNY Investment Advisers, LLC | 150 | $15.0K | 0.01% | +150 | New |
| Bangor Savings Bank | 145 | $15.2K | 0.00% | 00.0% | Unchanged |
| Bank of Jackson Hole Trust | 146 | $15.3K | 0.01% | −19−11.5% | Reduced |
| Cornerstone Financial Management LLC | 147 | $15.4K | 0.01% | +22+17.6% | Added |
| Stephenson National Bank & Trust | 150 | $15.7K | 0.00% | −280−65.1% | Reduced |
| LFA - Lugano Financial Advisors SA | 150 | $15.7K | 0.01% | −30−16.7% | Reduced |
| Atomic Invest LLC | 154 | $16.1K | 0.01% | +93+152.5% | Added |
| Financial Management Professionals, Inc. | 157 | $16.4K | 0.00% | −358−69.5% | Reduced |
| Blueline Advisors LLC | 160 | $16.7K | 0.01% | 00.0% | Unchanged |
| Noble Wealth Management PBC | 160 | $16.7K | 0.01% | 00.0% | Unchanged |
| Strive Financial Group ,LLC | 164 | $17.0K | 0.01% | +139+556.0% | Added |
| Valued Wealth Advisors LLC | 164 | $17.1K | 0.01% | +29+21.5% | Added |
| Measured Wealth Private Client Group, LLC | 165 | $17.3K | 0.00% | 00.0% | Unchanged |
| Crewe Advisors LLC | 168 | $17.6K | 0.00% | +80+90.9% | Added |
| Bravera Wealth | 170 | $17.8K | 0.01% | +135+385.7% | Added |
| Raffa Wealth Management, LLC | 172 | $18.0K | 0.00% | +2+1.2% | Added |
| Marquette Asset Management, LLC | 172 | $18.0K | 0.00% | +172 | New |
| Plante Moran Financial Advisors, LLC | 175 | $18.3K | 0.00% | +70+66.7% | Added |
| Caldwell Sutter Capital, Inc. | 176 | $18.4K | 0.01% | +51+40.8% | Added |
| Geneos Wealth Management Inc. | 179 | $18.7K | 0.00% | +59+49.2% | Added |
| United Financial Planning Group LLC | 180 | $18.8K | 0.01% | +70+63.6% | Added |
| Chilton Capital Management LLC | 185 | $19.3K | 0.00% | −95−33.9% | Reduced |
| Kilter Group LLC | 190 | $19.9K | 0.01% | +40+26.7% | Added |
| Forum Finance Group S.A. | 250 | $20.0K | 0.01% | +250 | New |
| DT Investment Partners, LLC | 195 | $20.4K | 0.00% | 00.0% | Unchanged |
| Legend Capital Advisors LLC | 200 | $20.9K | 0.01% | +200 | New |
| Sachetta, LLC | 204 | $21.3K | 0.01% | −106−34.2% | Reduced |
| Oakworth Capital, Inc. | 205 | $21.4K | 0.00% | 00.0% | Unchanged |
| Hickory Point Bank & Trust | 205 | $21.4K | 0.01% | +205 | New |
| DAGCO, Inc. | 210 | $22.0K | 0.00% | 00.0% | Unchanged |
| Signature Equity Partners, LLC | 215 | $22.5K | 0.01% | −75−25.9% | Reduced |
| Hartford Financial Management Inc. | 215 | $22.5K | 0.01% | 00.0% | Unchanged |
| Thurston, Springer, Miller, Herd & Titak, Inc. | 220 | $23.0K | 0.01% | −28−11.3% | Reduced |
| City Holding Co | 221 | $23.1K | 0.00% | 00.0% | Unchanged |
| Byrne Asset Management LLC | 223 | $23.3K | 0.01% | −52−18.9% | Reduced |
| Southern Michigan Bank & Trust | 232 | $24.3K | 0.01% | +232 | New |
| Axiom Investment Management LLC | 233 | $24.4K | 0.02% | +233 | New |
| Private Wealth Management Group, LLC | 236 | $24.7K | 0.01% | +1+0.4% | Added |
| Abound Wealth Management | 237 | $24.8K | 0.01% | −104−30.5% | Reduced |
| Investment Research & Advisory Group, Inc. | 245 | $25.6K | 0.01% | 00.0% | Unchanged |
| Longview Financial Advisors LLC | 245 | $25.6K | 0.01% | 00.0% | Unchanged |
| Creative Financial Designs Inc | 245 | $25.6K | 0.00% | +155+172.2% | Added |
| Ameriflex Group, Inc. | 245 | $25.6K | 0.01% | +180+276.9% | Added |
| Ramirez Asset Management, Inc. | 250 | $26.1K | 0.00% | −250−50.0% | Reduced |
| Strategic Investment Solutions, Inc. | 250 | $26.1K | 0.01% | +100+66.7% | Added |
| Bernard Wealth Management Corp. | 250 | $26.1K | 0.01% | −120−32.4% | Reduced |
| Old Second National Bank of Aurora | 250 | $26.1K | 0.01% | 00.0% | Unchanged |
| Vision Financial Markets LLC | 250 | $26.1K | 0.03% | 00.0% | Unchanged |
| Indiana Trust & Investment Management CO | 255 | $26.7K | 0.01% | 00.0% | Unchanged |
| Proathlete Wealth Management LLC | 262 | $27.4K | 0.01% | +7+2.7% | Added |
| JFS Wealth Advisors, LLC | 264 | $27.6K | 0.00% | −315−54.4% | Reduced |
| Center for Financial Planning, Inc. | 265 | $27.7K | 0.00% | −725−73.2% | Reduced |
| High Note Wealth, LLC | 270 | $28.2K | 0.01% | +52+23.9% | Added |
| Wealth Preservation Advisors, LLC | 272 | $28.4K | 0.02% | −1,928−87.6% | Reduced |
| Key Financial Inc | 275 | $28.8K | 0.01% | +35+14.6% | Added |
| First Command Advisory Services, Inc. | 275 | $28.8K | 0.00% | +135+96.4% | Added |
| CrossGen Wealth, LLC | 282 | $29.5K | 0.03% | +282 | New |
| Mountain Hill Investment Partners Corp. | 285 | $29.8K | 0.02% | +285 | New |
| American Capital Advisory, LLC | 289 | $30.2K | 0.01% | +12+4.3% | Added |
| Wall Street Access Asset Management, LLC | 254 | $30.3K | 0.01% | −16−5.9% | Reduced |
| GoalVest Advisory LLC | 290 | $30.3K | 0.01% | −125−30.1% | Reduced |
| NFJ Investment Group, LLC | 295 | $30.8K | 0.00% | +175+145.8% | Added |