ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Meiji Yasuda Life Insurance Co | 18,919 | $1.98M | 0.07% | −4,456−19.1% | Reduced |
| Atomi Financial Group, Inc. | 18,996 | $1.99M | 0.06% | +4,546+31.5% | Added |
| Prospera Financial Services Inc | 19,004 | $1.99M | 0.03% | +10,780+131.1% | Added |
| Triangle Securities Wealth Management | 19,023 | $1.99M | 0.45% | +9,403+97.7% | Added |
| Rational Advisors LLC | 19,039 | $1.99M | 0.20% | −6,800−26.3% | Reduced |
| Mattson Financial Services, LLC | 19,114 | $2.00M | 0.48% | +3,749+24.4% | Added |
| Patriot Financial Group Insurance Agency, LLC | 19,180 | $2.01M | 0.11% | +11,173+139.5% | Added |
| WD Rutherford LLC | 19,198 | $2.01M | 0.89% | −444−2.3% | Reduced |
| Clear Harbor Asset Management, LLC | 19,234 | $2.01M | 0.14% | +19,234 | New |
| Boomfish Wealth Group, LLC | 19,383 | $2.03M | 1.08% | +2,673+16.0% | Added |
| Independent Financial Group, LLC | 19,400 | $2.03M | 0.05% | +2,950+17.9% | Added |
| Cooper Financial Group | 19,639 | $2.05M | 0.21% | +2,433+14.1% | Added |
| Western Wealth Management, LLC | 19,660 | $2.06M | 0.08% | +5,167+35.7% | Added |
| Whittier Trust Co of Nevada Inc | 20,173 | $2.07M | 0.04% | −70,726−77.8% | Reduced |
| Argent Trust Co | 19,810 | $2.07M | 0.07% | +3,589+22.1% | Added |
| Wealth Advisors of Tampa Bay, LLC | 19,885 | $2.08M | 0.69% | +3,615+22.2% | Added |
| Westover Capital Advisors, LLC | 19,955 | $2.09M | 0.38% | −1,435−6.7% | Reduced |
| Fidelis Capital Partners, LLC | 19,965 | $2.09M | 0.15% | +6,314+46.3% | Added |
| LMR Partners LLP | 20,000 | $2.09M | 0.02% | +12,160+155.1% | Added |
| Telligent Fund, LP | 20,000 | $2.09M | 2.23% | +20,000 | New |
| Lecap Asset Management Ltd | 20,011 | $2.09M | 0.79% | +3,305+19.8% | Added |
| Towarzystwo Funduszy Inwestycyjnych Pzu SA | 20,074 | $2.10M | 0.71% | +15,284+319.1% | Added |
| Aft, Forsyth & Company, Inc. | 20,185 | $2.11M | 0.99% | −285−1.4% | Reduced |
| Nicollet Investment Management, Inc. | 20,248 | $2.12M | 0.73% | −797−3.8% | Reduced |
| Parallel Advisors, LLC | 20,346 | $2.13M | 0.04% | −4,608−18.5% | Reduced |
| Edmond de Rothschild Holding S.A. | 20,446 | $2.14M | 0.03% | +15,031+277.6% | Added |
| GF Fund Management Co. Ltd. | 20,487 | $2.14M | 0.04% | −95,473−82.3% | Reduced |
| Apollon Wealth Management, LLC | 20,555 | $2.15M | 0.03% | +4,143+25.2% | Added |
| Emissary Wealth LLC | 20,605 | $2.15M | 2.02% | +3,028+17.2% | Added |
| Fagan Associates, Inc. | 20,728 | $2.17M | 0.30% | +20,728 | New |
| Orion Investment Co | 20,844 | $2.18M | 0.69% | +8,844+73.7% | Added |
| Caxton Associates LLP | 20,896 | $2.18M | 0.05% | −7,132−25.4% | Reduced |
| Connable Office Inc | 21,079 | $2.20M | 0.22% | +21,079 | New |
| Linscomb & Williams, Inc. | 21,133 | $2.21M | 0.10% | +129+0.6% | Added |
| New Age Alpha Advisors, LLC | 21,212 | $2.22M | 0.10% | −660−3.0% | Reduced |
| Sapient Capital LLC | 21,217 | $2.22M | 0.03% | −648−3.0% | Reduced |
| Allegiance Financial Group Advisory Services LLC | 21,262 | $2.22M | 0.44% | +477+2.3% | Added |
| Smartleaf Asset Management LLC | 21,228 | $2.23M | 0.08% | −122−0.6% | Reduced |
| Signaturefd, LLC | 21,386 | $2.24M | 0.03% | +299+1.4% | Added |
| DJE Kapital AG | 21,285 | $2.24M | 0.05% | −52,640−71.2% | Reduced |
| Farringdon Capital, Ltd. | 21,475 | $2.25M | 0.49% | +21,475 | New |
| First National Trust Co | 21,545 | $2.25M | 0.08% | +1,243+6.1% | Added |
| Personal Cfo Solutions, LLC | 21,580 | $2.26M | 0.32% | +8,845+69.5% | Added |
| Eastern Bank | 21,920 | $2.29M | 0.04% | −221,666−91.0% | Reduced |
| Kingsview Wealth Management, LLC | 22,005 | $2.30M | 0.03% | +3,856+21.2% | Added |
| Milford Funds Ltd | 22,112 | $2.31M | 0.05% | −213,523−90.6% | Reduced |
| J. Goldman & Co LP | 22,395 | $2.34M | 0.11% | +22,395 | New |
| Salem Investment Counselors Inc | 22,405 | $2.34M | 0.07% | −77−0.3% | Reduced |
| Rare Wolf Capital LLC | 22,424 | $2.34M | 1.52% | +13,584+153.7% | Added |
| Sheets Smith Wealth Management | 22,433 | $2.35M | 0.26% | +28+0.1% | Added |
| First American Bank | 22,479 | $2.35M | 0.15% | −4,078−15.4% | Reduced |
| Mitchell Capital Management Co | 22,498 | $2.35M | 0.43% | +22,498 | New |
| Aristotle Atlantic Partners, LLC | 22,500 | $2.35M | 0.11% | −12,615−35.9% | Reduced |
| Granite Investment Partners, LLC | 22,629 | $2.37M | 0.15% | +4,865+27.4% | Added |
| Silvercrest Asset Management Group LLC | 22,641 | $2.37M | 0.02% | −10,956−32.6% | Reduced |
| J. Safra Sarasin Holding AG | 22,647 | $2.37M | 0.04% | −384,506−94.4% | Reduced |
| Fifth Third Wealth Advisors LLC | 22,647 | $2.37M | 0.08% | +8,152+56.2% | Added |
| Evergreen Capital Management LLC | 22,670 | $2.37M | 0.05% | +13,566+149.0% | Added |
| MMBG Investment Advisors Co. | 22,755 | $2.38M | 0.22% | −1,720−7.0% | Reduced |
| V-Square Quantitative Management LLC | 22,775 | $2.38M | 0.25% | +1,043+4.8% | Added |
| Phoenix Holdings Ltd. | 22,905 | $2.39M | 0.02% | −9,833−30.0% | Reduced |
| Ironwood Investment Counsel, LLC | 22,950 | $2.40M | 0.35% | +22,950 | New |
| Financiere des Professionnels - Fonds d,investissement inc. | 22,950 | $2.40M | 0.14% | +21,675+1,700.0% | Added |
| Kornitzer Capital Management Inc | 23,040 | $2.41M | 0.05% | +1,585+7.4% | Added |
| Milestones Administradora de Recursos Ltda. | 23,040 | $2.41M | 0.63% | +23,040 | New |
| Citizens National Bank Trust Department | 23,104 | $2.42M | 0.40% | −422−1.8% | Reduced |
| EP Wealth Advisors, LLC | 23,124 | $2.42M | 0.01% | −2,673−10.4% | Reduced |
| Tritonpoint Wealth, LLC | 23,188 | $2.42M | 0.26% | +6,528+39.2% | Added |
| J.W. Cole Advisors, Inc. | 23,227 | $2.43M | 0.08% | −246−1.0% | Reduced |
| Jag Capital Management, LLC | 23,244 | $2.43M | 0.27% | −36−0.2% | Reduced |
| Smith, Salley & Associates | 23,297 | $2.44M | 0.12% | +5,749+32.8% | Added |
| AlphaStar Capital Management, LLC | 23,459 | $2.45M | 0.18% | +20,906+818.9% | Added |
| Institute for Wealth Management, LLC. | 23,622 | $2.47M | 0.27% | +9,837+71.4% | Added |
| Mendel Money Management | 23,659 | $2.47M | 1.03% | +8,533+56.4% | Added |
| Ossiam | 23,866 | $2.50M | 0.04% | +4,174+21.2% | Added |
| GTS Securities LLC | 23,946 | $2.50M | 0.09% | −94,721−79.8% | Reduced |
| Change Path, LLC | 24,014 | $2.51M | 0.06% | +6,898+40.3% | Added |
| Fiduciary Group LLC | 24,030 | $2.51M | 0.21% | +14,289+146.7% | Added |
| Equitable Trust Co | 24,041 | $2.51M | 0.12% | −2,460−9.3% | Reduced |
| Canada Post Corp Registered Pension Plan | 24,125 | $2.52M | 0.10% | 00.0% | Unchanged |
| IHT Wealth Management, LLC | 24,353 | $2.55M | 0.06% | +3,992+19.6% | Added |
| Martingale Asset Management L P | 24,500 | $2.56M | 0.06% | −67,680−73.4% | Reduced |
| Jefferies Financial Group Inc. | 24,601 | $2.57M | 0.03% | +7,999+48.2% | Added |
| Xcel Wealth Management, LLC | 24,710 | $2.58M | 0.72% | +3,500+16.5% | Added |
| St Germain D J Co Inc | 24,853 | $2.60M | 0.10% | −221−0.9% | Reduced |
| Kestra Private Wealth Services, LLC | 24,875 | $2.60M | 0.03% | +3,288+15.2% | Added |
| Allworth Financial LP | 24,897 | $2.60M | 0.01% | +5,025+25.3% | Added |
| CBOE Vest Financial, LLC | 24,899 | $2.60M | 0.03% | +1,673+7.2% | Added |
| Webster Bank, N. A. | 24,956 | $2.61M | 0.25% | −1,979−7.3% | Reduced |
| Once Capital Management, LLC | 25,000 | $2.61M | 0.70% | −10,250−29.1% | Reduced |
| Montgomery Investment Management Inc | 25,105 | $2.62M | 0.90% | 00.0% | Unchanged |
| Cohen Investment Advisors LLC | 25,153 | $2.63M | 1.25% | +718+2.9% | Added |
| Cresset Asset Management, LLC | 25,275 | $2.64M | 0.01% | +4,657+22.6% | Added |
| Quantbot Technologies LP | 25,293 | $2.64M | 0.11% | −36,480−59.1% | Reduced |
| Encore Global Management, LP | 25,400 | $2.66M | 1.85% | +25,400 | New |
| Aft, Forsyth & Sober, LLC | 25,500 | $2.67M | 0.81% | −500−1.9% | Reduced |
| Campbell & CO Investment Adviser LLC | 25,504 | $2.67M | 0.15% | −18,201−41.6% | Reduced |
| MA Private Wealth | 25,505 | $2.67M | 0.45% | +25,505 | New |
| Core Alternative Capital | 25,585 | $2.67M | 0.79% | +24,830+3,288.7% | Added |
| NBC Securities, Inc. | 25,995 | $2.72M | 0.20% | +6,842+35.7% | Added |