ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,212
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,042 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Bridgefront Capital, LLC | 14,472 | $1.51M | 0.38% | +4,451+44.4% | Added |
| Intact Investment Management Inc. | 14,530 | $1.52M | 0.04% | +2,265+18.5% | Added |
| SBI Okasan Asset Management Co.Ltd. | 14,550 | $1.53M | 0.06% | −2,100−12.6% | Reduced |
| Umpqua Bank | 14,622 | $1.53M | 0.44% | +1,311+9.8% | Added |
| Valeo Financial Advisors, LLC | 14,666 | $1.53M | 0.04% | −587−3.8% | Reduced |
| Flagship Harbor Advisors, LLC | 14,734 | $1.54M | 0.07% | +1,739+13.4% | Added |
| SkyOak Wealth, LLC | 14,775 | $1.54M | 0.28% | +1,230+9.1% | Added |
| Acima Private Wealth, LLC | 14,785 | $1.55M | 0.49% | 00.0% | Unchanged |
| SRS Capital Advisors, Inc. | 14,870 | $1.55M | 0.04% | +4,495+43.3% | Added |
| Beta Wealth Group, Inc. | 14,855 | $1.55M | 0.64% | +1,105+8.0% | Added |
| PFG Investments, LLC | 14,858 | $1.55M | 0.07% | +6,174+71.1% | Added |
| Signet Financial Management, LLC | 14,987 | $1.57M | 0.18% | +189+1.3% | Added |
| Alight Capital Management LP | 15,000 | $1.57M | 0.46% | −10,000−40.0% | Reduced |
| American Alpha Advisors, LLC | 15,000 | $1.57M | 0.92% | +5,000+50.0% | Added |
| Concord Asset Management, LLC | 15,004 | $1.57M | 0.27% | +5,637+60.2% | Added |
| Guardian Wealth Advisors, LLC | 15,055 | $1.57M | 0.10% | +3,971+35.8% | Added |
| Concord Wealth Partners | 15,099 | $1.58M | 0.20% | +5,627+59.4% | Added |
| Clare Market Investments LLC | 15,125 | $1.58M | 0.33% | +15,125 | New |
| Beaumont Asset Management, L.L.C. | 15,197 | $1.59M | 0.72% | +816+5.7% | Added |
| Independence Bank of Kentucky | 15,280 | $1.60M | 0.20% | +11,065+262.5% | Added |
| Resources Management Corp | 15,290 | $1.60M | 0.21% | +3,575+30.5% | Added |
| Ritholtz Wealth Management | 15,308 | $1.60M | 0.03% | −2,192−12.5% | Reduced |
| Ashton Thomas Private Wealth, LLC | 15,371 | $1.61M | 0.04% | +5,836+61.2% | Added |
| International Assets Investment Management, LLC | 15,629 | $1.63M | 0.11% | +8,168+109.5% | Added |
| Sargent Investment Group, LLC | 15,558 | $1.63M | 0.21% | +6,545+72.6% | Added |
| Principle Wealth Partners LLC | 15,593 | $1.63M | 0.09% | +3,869+33.0% | Added |
| Balyasny Asset Management LLC | 15,612 | $1.63M | 0.00% | −59,424−79.2% | Reduced |
| OMC Financial Services LTD | 15,643 | $1.64M | 0.63% | −20.0% | Reduced |
| Bastion Asset Management Inc. | 15,901 | $1.64M | 0.50% | +15,901 | New |
| BTC Capital Management, Inc. | 15,840 | $1.66M | 0.11% | +4,247+36.6% | Added |
| Verdence Capital Advisors LLC | 15,849 | $1.66M | 0.10% | +6,325+66.4% | Added |
| Benchmark Investment Advisors LLC | 15,850 | $1.66M | 0.96% | +15,850 | New |
| Doliver Advisors, LP | 15,977 | $1.67M | 0.38% | +3,329+26.3% | Added |
| Y.D. More Investments Ltd | 16,000 | $1.67M | 0.07% | −1,750−9.9% | Reduced |
| TownSquare Capital, LLC | 16,060 | $1.68M | 0.38% | +288+1.8% | Added |
| Nippon Life Global Investors Americas, Inc. | 16,070 | $1.68M | 0.08% | −249,630−94.0% | Reduced |
| Family Capital Trust Co | 16,076 | $1.68M | 0.61% | −2,379−12.9% | Reduced |
| Second Line Capital, LLC | 19,049 | $1.68M | 0.32% | +1,963+11.5% | Added |
| Natural Investments, LLC | 16,193 | $1.69M | 0.42% | −260−1.6% | Reduced |
| Marathon Wealth Advisors LLC | 16,199 | $1.69M | 0.69% | +3,121+23.9% | Added |
| Westshore Wealth, LLC | 16,233 | $1.70M | 0.60% | +128+0.8% | Added |
| KP Management LLC | 16,250 | $1.70M | 0.49% | −5,000−23.5% | Reduced |
| Garrett Investment Advisors LLC | 16,267 | $1.70M | 0.13% | +3,245+24.9% | Added |
| Cabot Wealth Management Inc | 16,285 | $1.70M | 0.20% | −1,055−6.1% | Reduced |
| Little House Capital LLC | 16,303 | $1.70M | 0.44% | +5,268+47.7% | Added |
| GM Advisory Group, Inc. | 16,355 | $1.71M | 0.07% | +13,015+389.7% | Added |
| BBR Partners, LLC | 16,360 | $1.71M | 0.10% | −200−1.2% | Reduced |
| Princeton Capital Management LLC | 16,377 | $1.71M | 0.47% | +9,586+141.2% | Added |
| Hudson Value Partners, LLC | 16,420 | $1.72M | 0.51% | +9,645+142.4% | Added |
| Dorsey & Whitney Trust CO LLC | 16,489 | $1.72M | 0.09% | +2,009+13.9% | Added |
| Gibbs Wealth Management | 16,518 | $1.73M | 0.23% | +6,050+57.8% | Added |
| Trust Co of Kansas | 16,543 | $1.73M | 0.96% | −13,389−44.7% | Reduced |
| Bluebird Wealth Management LLC | 16,760 | $1.75M | 1.79% | +8,240+96.7% | Added |
| Lazard Freres Gestion S.A.S. | 16,825 | $1.76M | 0.03% | −1,080−6.0% | Reduced |
| Park Place Capital Corp | 16,863 | $1.76M | 0.35% | +4,769+39.4% | Added |
| Sterling Investment Counsel, LLC | 16,940 | $1.77M | 0.50% | +6,710+65.6% | Added |
| Cunning Capital Partners, LP | 17,025 | $1.78M | 0.91% | 00.0% | Unchanged |
| Evoke Wealth, LLC | 17,056 | $1.78M | 0.03% | −5,100−23.0% | Reduced |
| Texas Yale Capital Corp. | 17,105 | $1.79M | 0.05% | +6,795+65.9% | Added |
| Nicolet Bankshares Inc | 17,153 | $1.79M | 0.07% | +14,439+532.0% | Added |
| Selective Wealth Management, Inc. | 20,304 | $1.80M | 0.53% | −1,627−7.4% | Reduced |
| Heritage Trust Co | 17,293 | $1.81M | 0.18% | +7,548+77.5% | Added |
| Financial Engines Advisors L.L.C. | 17,315 | $1.81M | 0.00% | +434+2.6% | Added |
| Simmons Bank | 17,334 | $1.81M | 0.12% | +2,739+18.8% | Added |
| SBI Securities Co., Ltd. | 17,393 | $1.82M | 0.05% | −2,160−11.0% | Reduced |
| PDS Planning, Inc | 17,427 | $1.82M | 0.12% | +9,539+120.9% | Added |
| Levin Capital Strategies, L.P. | 17,433 | $1.82M | 0.14% | +17,433 | New |
| Loomis Sayles & Co L P | 17,530 | $1.83M | 0.00% | +1,175+7.2% | Added |
| Quantum Private Wealth, LLC | 17,565 | $1.84M | 0.57% | −302−1.7% | Reduced |
| Icon Advisers Inc | 17,620 | $1.84M | 0.43% | 00.0% | Unchanged |
| WCG Wealth Advisors LLC | 17,737 | $1.85M | 0.05% | −9,531−35.0% | Reduced |
| Canvas Wealth Advisors, LLC | 17,751 | $1.86M | 0.32% | +4,762+36.7% | Added |
| Kazazian Asset Management, LLC | 17,800 | $1.86M | 2.03% | +15,800+790.0% | Added |
| 180 Wealth Advisors, LLC | 17,810 | $1.86M | 0.21% | +10,469+142.6% | Added |
| Snowden Capital Advisors LLC | 17,907 | $1.87M | 0.05% | −4,543−20.2% | Reduced |
| Mather Group, LLC. | 17,926 | $1.87M | 0.02% | +1,435+8.7% | Added |
| CWA Asset Management Group, LLC | 17,951 | $1.88M | 0.06% | −2,629−12.8% | Reduced |
| Greenleaf Trust | 17,960 | $1.88M | 0.02% | −1,461−7.5% | Reduced |
| Sculati Wealth Management, LLC | 18,020 | $1.88M | 0.70% | +441+2.5% | Added |
| Castle Rock Wealth Management, LLC | 18,586 | $1.90M | 0.41% | +3,670+24.6% | Added |
| Capital Investment Advisors, LLC | 18,174 | $1.90M | 0.03% | −6,645−26.8% | Reduced |
| Hobart Private Capital, LLC | 18,188 | $1.90M | 0.37% | +3,758+26.0% | Added |
| Waldron Private Wealth LLC | 18,310 | $1.91M | 0.07% | +30+0.2% | Added |
| Chilton Investment Co LLC | 18,321 | $1.92M | 0.04% | +11,996+189.7% | Added |
| Ballentine Partners, LLC | 18,340 | $1.92M | 0.03% | +1,234+7.2% | Added |
| Exane Asset Management | 15,947 | $1.92M | 0.39% | −22,053−58.0% | Reduced |
| Gallagher Capital Advisors, LLC | 18,405 | $1.92M | 1.36% | −962−5.0% | Reduced |
| Meridian Investment Counsel Inc. | 18,412 | $1.92M | 0.46% | +18,412 | New |
| HBW Advisory Services LLC | 18,445 | $1.93M | 0.20% | +6,264+51.4% | Added |
| Retirement Guys Formula LLC | 18,467 | $1.93M | 0.89% | +9,473+105.3% | Added |
| Alerus Financial NA | 18,564 | $1.94M | 0.10% | −10,648−36.5% | Reduced |
| Colonial Trust Advisors | 18,567 | $1.94M | 0.15% | −12,040−39.3% | Reduced |
| Algert Global LLC | 18,617 | $1.95M | 0.03% | +18,617 | New |
| Canandaigua National Corp | 18,660 | $1.95M | 0.17% | +18,660 | New |
| Eagle Strategies LLC | 18,722 | $1.96M | 0.23% | +6,807+57.1% | Added |
| Sigma Planning Corp | 18,765 | $1.96M | 0.05% | +2,694+16.8% | Added |
| Hancock Whitney Corp | 21,001 | $1.96M | 0.03% | −56,873−73.0% | Reduced |
| Range Advisory, LLC | 18,788 | $1.96M | 0.36% | +1,315+7.5% | Added |
| Tema ETFs LLC | 18,794 | $1.96M | 0.13% | +91+0.5% | Added |
| Left Brain Wealth Management, LLC | 18,890 | $1.97M | 0.78% | −7,030−27.1% | Reduced |