ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2026
Institutional positions in ServiceNow, Inc. as of Mar 31, 2026. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,213
- −76 vs. Q4 2025
- Shares held
- 864.4M
- +79.4M (+10.1%) vs. Q4 2025
- Total value
- $90.5B
- −$30.0B (−24.9%) vs. Q4 2025
- New holders
- 296
- 1,043 more added
- Sold out
- 372
- 744 more reduced
37 institutions that held it in Q4 2025 haven't filed for Q1 2026 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2026
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Alliance Wealth Advisors, LLC | 8,188 | $856.1K | 0.19% | −881−9.7% | Reduced |
| Strategic Investment Advisors | 8,210 | $858.4K | 0.06% | +4,341+112.2% | Added |
| Viawealth, LLC | 8,247 | $862.2K | 0.48% | +8,247 | New |
| Connecticut Wealth Management, LLC | 8,248 | $862.3K | 0.04% | −20.0% | Reduced |
| Capital Performance Advisors LLP | 8,277 | $865.4K | 0.06% | +4,326+109.5% | Added |
| Rothschild Investment LLC | 8,295 | $867.2K | 0.05% | +2,131+34.6% | Added |
| Qtron Investments LLC | 8,325 | $870.4K | 0.12% | +5+0.1% | Added |
| Legacy Wealth Management, LLC | 8,368 | $874.9K | 0.25% | +8,368 | New |
| Catalyst Financial Partners LLC | 8,380 | $876.1K | 0.10% | +1,667+24.8% | Added |
| Miller Capital Partners, Inc. | 8,450 | $883.4K | 0.43% | +3,115+58.4% | Added |
| Kera Capital Partners, Inc. | 8,488 | $887.4K | 0.11% | +4,616+119.2% | Added |
| Lord & Richards Wealth Management, LLC | 8,491 | $887.7K | 0.78% | +655+8.4% | Added |
| WealthCare Investment Partners, LLC | 8,620 | $888.4K | 0.25% | 00.0% | Unchanged |
| Means Investment Co., Inc. | 8,497 | $888.4K | 0.08% | −82−1.0% | Reduced |
| Trust Point Inc. | 8,517 | $890.5K | 0.08% | +160+1.9% | Added |
| Bank of New Hampshire | 8,523 | $891.1K | 0.20% | −752−8.1% | Reduced |
| Karras Company, Inc. | 8,567 | $895.7K | 0.91% | +8,567 | New |
| CNB Bank | 8,587 | $897.8K | 0.38% | −1,262−12.8% | Reduced |
| Wealth Alliance | 8,592 | $898.3K | 0.09% | +3,467+67.6% | Added |
| WSFS Capital Management, LLC | 8,598 | $898.9K | 0.04% | −5,759−40.1% | Reduced |
| Permanent Capital Management, LP | 10,180 | $899.0K | 0.14% | +8,425+480.1% | Added |
| Grove Bank & Trust | 8,647 | $904.0K | 0.10% | −1,751−16.8% | Reduced |
| Integrated Advisors Network LLC | 8,678 | $907.3K | 0.05% | +2,942+51.3% | Added |
| Carr Financial Group Corp | 8,690 | $908.5K | 0.24% | +1,445+19.9% | Added |
| Mangrove Partners | 8,783 | $918.3K | 0.07% | +8,783 | New |
| Unique Wealth Strategies, LLC | 8,795 | $919.5K | 0.38% | +8,795 | New |
| First Bank & Trust | 8,796 | $919.6K | 0.15% | −11,005−55.6% | Reduced |
| Mathes Company, Inc. | 8,800 | $920.0K | 0.34% | +6,100+225.9% | Added |
| Hoey Investments, Inc | 8,811 | $921.2K | 0.14% | −1,065−10.8% | Reduced |
| Rothschild Capital Partners, LLC | 8,857 | $926.0K | 0.23% | +8,857 | New |
| TD Private Client Wealth LLC | 8,872 | $927.6K | 0.02% | +539+6.5% | Added |
| United Advisor Group, LLC | 8,970 | $937.8K | 0.12% | +6,124+215.2% | Added |
| Bowie Capital Management, LLC | 8,999 | $940.8K | 0.04% | +4,394+95.4% | Added |
| Cullinan Associates Inc | 9,000 | $941.0K | 0.08% | 00.0% | Unchanged |
| Naviter Wealth, LLC | 9,030 | $944.1K | 0.12% | −759−7.8% | Reduced |
| Marex Group plc | 9,065 | $947.7K | 0.01% | +5,916+187.9% | Added |
| Disciplined Investors, L.L.C. | 9,066 | $947.9K | 0.56% | +9,066 | New |
| Dynasty Wealth Management, LLC | 9,080 | $949.3K | 0.01% | −255−2.7% | Reduced |
| Sentinus, LLC | 9,154 | $957.1K | 0.09% | +7,130+352.3% | Added |
| Werba Rubin Papier Wealth Management | 9,169 | $958.6K | 0.13% | +563+6.5% | Added |
| Essential Partners LLC | 9,201 | $962.0K | 0.32% | −2,494−21.3% | Reduced |
| Sovran Advisors, LLC | 10,923 | $964.6K | 0.08% | +1,811+19.9% | Added |
| Kingswood Wealth Advisors, LLC | 9,333 | $975.8K | 0.05% | +1,296+16.1% | Added |
| Avidian Wealth Solutions, LLC | 9,336 | $976.1K | 0.03% | +7,301+358.8% | Added |
| Mutual Advisors, LLC | 9,360 | $978.6K | 0.02% | −5,449−36.8% | Reduced |
| Raleigh Capital Management Inc. | 9,362 | $978.7K | 0.34% | +3,033+47.9% | Added |
| Redmond Asset Management, LLC | 9,380 | $980.7K | 0.27% | +655+7.5% | Added |
| Valmark Advisers, Inc. | 9,382 | $980.9K | 0.01% | +57+0.6% | Added |
| Sawgrass Asset Management LLC | 9,390 | $981.7K | 0.15% | −44,000−82.4% | Reduced |
| Freemont Management S.A. | 9,400 | $982.8K | 0.18% | −1,100−10.5% | Reduced |
| Savvy Advisors, Inc. | 9,416 | $984.4K | 0.03% | −616−6.1% | Reduced |
| VELA Investment Management, LLC | 9,468 | $989.9K | 0.26% | +1,873+24.7% | Added |
| Ponta Wealth Partners, LLC | 9,489 | $992.1K | 0.80% | −474−4.8% | Reduced |
| TCG Advisory Services, LLC | 9,495 | $992.7K | 0.02% | −10,853−53.3% | Reduced |
| Commons Capital, LLC | 9,551 | $998.6K | 0.83% | +761+8.7% | Added |
| Ausdal Financial Partners, Inc. | 9,576 | $1.00M | 0.04% | +3,114+48.2% | Added |
| Mengis Capital Management, Inc. | 9,686 | $1.01M | 0.17% | +9,686 | New |
| Fred Alger Management, LLC | 9,697 | $1.01M | 0.00% | −608−5.9% | Reduced |
| Sunbelt Securities, Inc. | 9,710 | $1.02M | 0.06% | +3,444+55.0% | Added |
| Magnetar Financial LLC | 9,706 | $1.02M | 0.01% | +5,494+130.4% | Added |
| Willner & Heller, LLC | 9,770 | $1.02M | 0.76% | +4,850+98.6% | Added |
| Altfest L J & Co Inc | 9,776 | $1.02M | 0.11% | +9,776 | New |
| Wedmont Private Capital | 10,566 | $1.03M | 0.03% | −3,058−22.4% | Reduced |
| BFSG, LLC | 9,863 | $1.03M | 0.10% | +9,823+24,557.5% | Added |
| Cigna Investments Inc | 9,921 | $1.04M | 0.16% | −69−0.7% | Reduced |
| Massar Capital Management, LP | 9,945 | $1.04M | 0.21% | +4,595+85.9% | Added |
| GraniteShares Advisors LLC | 9,957 | $1.04M | 0.75% | +868+9.6% | Added |
| Wealth Enhancement Trust Services, Inc. | 9,972 | $1.04M | 0.13% | −1,023−9.3% | Reduced |
| EPG Wealth Management LLC | 9,999 | $1.05M | 0.28% | +349+3.6% | Added |
| Bowen Hanes & Co Inc | 10,000 | $1.05M | 0.03% | −4,250−29.8% | Reduced |
| Cohen Klingenstein LLC | 10,000 | $1.05M | 0.03% | 00.0% | Unchanged |
| Meridian Wealth Management, LLC | 10,019 | $1.05M | 0.04% | −7,170−41.7% | Reduced |
| Triumph Capital Management | 10,041 | $1.05M | 0.21% | +9,266+1,195.6% | Added |
| Palumbo Wealth Management LLC | 10,075 | $1.05M | 0.26% | +363+3.7% | Added |
| Fulton Bank, N.A. | 10,081 | $1.05M | 0.04% | −1,466−12.7% | Reduced |
| Aspire Private Capital, LLC | 10,096 | $1.06M | 0.24% | +616+6.5% | Added |
| NDWM LLC | 10,104 | $1.06M | 0.69% | −1,640−14.0% | Reduced |
| Bridge Generations Wealth Management LLC | 10,110 | $1.06M | 0.61% | +2,405+31.2% | Added |
| Brown Financial Advisors | 10,116 | $1.06M | 0.40% | +2,297+29.4% | Added |
| Centaurus Financial, Inc. | 10,124 | $1.06M | 0.05% | +4,305+74.0% | Added |
| Tiaa Trust, National Association | 10,164 | $1.06M | 0.06% | −178,240−94.6% | Reduced |
| Krilogy Financial LLC | 11,060 | $1.07M | 0.03% | +3,447+45.3% | Added |
| Greykasell Wealth Strategies, Inc. | 10,210 | $1.07M | 0.43% | −950−8.5% | Reduced |
| PEAK6 LLC | 10,214 | $1.07M | 0.03% | +7,138+232.1% | Added |
| Central Bank & Trust Co | 10,259 | $1.07M | 0.17% | +514+5.3% | Added |
| Regal Investment Advisors LLC | 10,286 | $1.08M | 0.06% | +3,660+55.2% | Added |
| Money Concepts Capital Corp | 10,325 | $1.08M | 0.06% | +1,493+16.9% | Added |
| Trivant Custom Portfolio Group, LLC | 10,352 | $1.08M | 0.59% | +5,217+101.6% | Added |
| Journey Strategic Wealth LLC | 10,358 | $1.08M | 0.03% | +3,167+44.0% | Added |
| National Asset Management, Inc. | 10,327 | $1.08M | 0.07% | −3,308−24.3% | Reduced |
| Foundations Investment Advisors, LLC | 10,376 | $1.08M | 0.01% | +5,236+101.9% | Added |
| Chicago Partners Investment Group LLC | 10,600 | $1.09M | 0.02% | +1,003+10.5% | Added |
| Northern Financial Advisors Inc | 10,455 | $1.09M | 0.80% | +5,378+105.9% | Added |
| Leelyn Smith, LLC | 10,466 | $1.09M | 0.15% | −3,878−27.0% | Reduced |
| Bayesian Capital Management, LP | 10,600 | $1.11M | 1.35% | +10,600 | New |
| Williams Jones Wealth Management, LLC. | 10,615 | $1.11M | 0.01% | −2,475−18.9% | Reduced |
| MWA Asset Management | 10,631 | $1.11M | 0.61% | +2,670+33.5% | Added |
| Prelude Capital Management, LLC | 10,644 | $1.11M | 0.09% | +7,333+221.5% | Added |
| Silver Oak Securities, Inc | 10,689 | $1.12M | 0.08% | +3,543+49.6% | Added |
| Signature Wealth Management Group | 10,716 | $1.12M | 0.43% | +390+3.8% | Added |