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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q3 2025

Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,249
−9 vs. Q2 2025
Shares held
179.7M
+22.7K (0.0%) vs. Q2 2025
Total value
$164.4B
−$20.1B (−10.9%) vs. Q2 2025
New holders
186
1,038 more added
Sold out
195
740 more reduced

40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q2 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ3 2025: 2,249 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ3 2025: $164.4B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q3 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.

Institutions holding NOW in Q3 2025
InstitutionSharesValue% of portfolioChange in sharesAction
Thematics Asset Management79,558$73.2M3.32%+6,034+8.2%Added
Chicago Capital, LLC79,235$72.9M1.79%+284+0.4%Added
Kames Capital plc78,965$72.6M0.86%−14,854−15.8%Reduced
Mn Services Vermogensbeheer B.V.78,688$72.4M0.47%+1,300+1.7%Added
J. Safra Sarasin Holding AG78,355$72.1M1.17%+10,304+15.1%Added
Associated Banc-Corp78,237$72.0M1.89%+5,151+7.0%Added
Trillium Asset Management, LLC78,178$71.9M1.90%+5,613+7.7%Added
Oversea-Chinese Banking CORP Ltd77,844$71.7M1.86%−1,629−2.0%Reduced
Rafferty Asset Management, LLC77,845$71.6M0.23%+2,932+3.9%Added
OP Asset Management Ltd77,836$71.6M0.94%+22,946+41.8%Added
Fiera Capital Corp76,510$70.4M0.23%+68,345+837.0%Added
Wealth Enhancement Advisory Services, LLC77,285$69.9M0.11%+3,065+4.1%Added
Bridges Investment Management Inc75,756$69.7M0.89%+9,766+14.8%Added
Creative Planning75,594$69.6M0.05%+18,233+31.8%Added
Raiffeisen Bank International AG73,839$69.5M0.93%−5,547−7.0%Reduced
Groupe la Francaise75,154$69.2M0.94%+17,395+30.1%Added
Oppenheimer Asset Management Inc.73,780$67.9M0.75%−297−0.4%Reduced
Caisse de Depot Et Placement du Quebec72,856$67.0M0.12%+7,492+11.5%Added
State of New Jersey Common Pension Fund D72,694$66.9M0.25%+3,077+4.4%Added
Lansforsakringar Fondforvaltning AB (publ)72,325$66.6M0.34%+1,646+2.3%Added
Citadel Advisors LLC72,247$66.5M0.05%+53,890+293.6%Added
State of Tennessee, Treasury Department71,711$66.0M0.22%+1,527+2.2%Added
Cetera Investment Advisers71,463$65.8M0.08%+15,377+27.4%Added
Marex Group plc71,150$65.5M0.81%+40,811+134.5%Added
Bank Julius Baer & Co. Ltd, Zurich70,669$65.0M0.18%−1,993−2.7%Reduced
Advisor Group Holdings, Inc.69,480$64.0M0.09%+32,642+88.6%Added
Rockefeller Capital Management L.P.68,803$63.3M0.12%+17,518+34.2%Added
Pinebridge Investments, L.P.68,353$62.9M0.47%+2,886+4.4%Added
Sandhill Capital Partners LLC67,598$62.2M4.34%−265−0.4%Reduced
Nicholas Company, Inc.67,340$62.0M1.05%−6,120−8.3%Reduced
Praesidium Investment Management Company, LLC67,266$61.9M12.07%−1,145−1.7%Reduced
EULAV Asset Management64,364$59.2M1.38%00.0%Unchanged
Argent Capital Management LLC64,220$59.1M1.61%−266−0.4%Reduced
Banco Bilbao Vizcaya Argentaria, S.A.63,951$58.9M0.45%+12,961+25.4%Added
Commonwealth Equity Services, LLC63,053$58.0M0.08%+440+0.7%Added
Nippon Life Global Investors Americas, Inc.62,770$57.8M2.44%+2,440+4.0%Added
DF Dent & Co Inc62,493$57.5M0.74%+16,183+34.9%Added
Abn Amro Investment Solutions61,540$56.6M1.16%+4,103+7.1%Added
Cullen/Frost Bankers, Inc.61,424$56.5M0.66%−1,533−2.4%Reduced
IMC-Chicago, LLC61,384$56.5M1.00%+39,409+179.3%Added
MetLife Investment Management61,375$56.5M0.27%−776−1.2%Reduced
MML Investors Services, LLC61,141$56.3M0.15%−233−0.4%Reduced
Arizona State Retirement System60,467$55.6M0.30%−49−0.1%Reduced
Lazard Asset Management LLC59,770$55.0M0.07%+10,186+20.5%Added
ASR Vermogensbeheer N.V.59,284$54.6M0.66%+3,890+7.0%Added
Janney Montgomery Scott LLC56,885$52.4M0.12%−4,322−7.1%Reduced
Union Bancaire Privee, UBP SA58,969$52.1M1.07%+1,038+1.8%Added
Gateway Investment Advisers LLC56,438$51.9M0.50%+2,398+4.4%Added
State of Michigan Retirement System56,255$51.8M0.25%00.0%Unchanged
Capitolis Liquid Global Markets LLC56,000$51.5M0.41%+56,000New
Banco Santander, S.A.54,314$50.0M0.44%+7,002+14.8%Added
Welch & Forbes LLC54,046$49.7M0.60%+1,634+3.1%Added
Aptus Capital Advisors, LLC53,771$49.5M0.45%+9,987+22.8%Added
E. Ohman J:or Asset Management AB53,312$49.1M1.16%+44,623+513.6%Added
Mediolanum International Funds Ltd51,892$48.8M0.51%+23,431+82.3%Added
British Columbia Investment Management Corp53,033$48.8M0.28%−10,969−17.1%Reduced
Assetmark, Inc53,005$48.8M0.10%+3,387+6.8%Added
Castleark Management LLC52,978$48.8M1.37%−10,360−16.4%Reduced
Xponance, Inc.52,894$48.7M0.39%−810−1.5%Reduced
Czech National Bank52,828$48.6M0.34%+2,230+4.4%Added
Kayne Anderson Rudnick Investment Management LLC52,566$48.4M0.12%−65−0.1%Reduced
Forsta Ap-Fonden51,600$47.5M0.28%−7,700−13.0%Reduced
GuoLine Advisory Pte Ltd51,480$47.4M4.72%00.0%Unchanged
Segall Bryant & Hamill, LLC51,465$47.4M0.63%−5,544−9.7%Reduced
Sumitomo Mitsui DS Asset Management Company, Ltd51,398$47.3M0.38%+6,152+13.6%Added
Capital International Inc51,380$47.3M0.38%+453+0.9%Added
La Banque Postale Asset Management SA51,135$47.1M0.58%+11,363+28.6%Added
Bamco Inc50,250$46.2M0.12%+93+0.2%Added
Teachers Retirement System of the State of Kentucky50,246$46.2M0.35%−808−1.6%Reduced
Toroso Investments, LLC50,244$46.2M0.20%+22,344+80.1%Added
Commonwealth of Pennsylvania Public School Empls Retrmt Sys49,948$46.0M0.23%−820−1.6%Reduced
Badgley Phelps Wealth Managers, LLC49,870$45.9M0.97%+86+0.2%Added
Eastern Bank49,718$45.8M0.81%−4,426−8.2%Reduced
MayTech Global Investments, LLC49,281$45.3M4.73%−2,122−4.1%Reduced
Macquarie Group Ltd49,153$45.2M0.05%−18,979−27.9%Reduced
Vident Advisory, LLC48,959$45.1M0.44%+12,807+35.4%Added
Covea Finance48,620$44.7M1.56%+3,500+7.8%Added
Ilmarinen Mutual Pension Insurance Co48,458$44.6M0.33%−326−0.7%Reduced
First Financial Bankshares Inc48,326$44.5M0.91%+22,309+85.7%Added
Gillespie Robinson & Grimm Inc47,881$44.1M3.09%−1,001−2.0%Reduced
Amalgamated Bank47,879$44.1M0.31%+767+1.6%Added
Point72 Asset Management, L.P.47,565$43.8M0.10%+47,565New
DSM Capital Partners LLC47,101$43.3M0.62%+47,101New
Liontrust Investment Partners LLP47,074$43.3M0.63%−62,278−57.0%Reduced
Teacher Retirement System of Texas46,702$43.0M0.17%−13,032−21.8%Reduced
ProShare Advisors LLC46,521$42.8M0.09%+1,790+4.0%Added
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund46,356$42.7M0.37%+7,100+18.1%Added
Exor Capital LLP46,104$42.4M0.79%00.0%Unchanged
Prudential PLC45,366$41.7M0.31%+3,644+8.7%Added
DJE Kapital AG40,280$41.2M1.01%00.0%Unchanged
Nisa Investment Advisors, LLC44,678$41.1M0.16%−5,738−11.4%Reduced
Retirement Systems of Alabama44,369$40.8M0.14%−49−0.1%Reduced
Mirae Asset Global Investments Co., Ltd.44,133$40.6M0.13%−8,575−16.3%Reduced
Dock Street Asset Management Inc43,775$40.3M3.52%−763−1.7%Reduced
CIBC Asset Management Inc43,723$40.2M0.12%−287−0.7%Reduced
IFM Investors Pty Ltd42,749$40.0M0.35%+740+1.8%Added
Country Trust Bank43,316$39.9M0.87%+6,318+17.1%Added
Lido Advisors, LLC43,140$39.7M0.16%+12,651+41.5%Added
Dana Investment Advisors, Inc.42,806$39.4M1.15%+11,847+38.3%Added
Jupiter Asset Management Ltd42,695$39.3M0.34%−14,942−25.9%Reduced