ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q3 2025
Institutional positions in ServiceNow, Inc. as of Sep 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,248
- −9 vs. Q2 2025
- Shares held
- 179.7M
- +22.8K (0.0%) vs. Q2 2025
- Total value
- $164.4B
- −$20.1B (−10.9%) vs. Q2 2025
- New holders
- 186
- 1,038 more added
- Sold out
- 195
- 739 more reduced
40 institutions that held it in Q2 2025 haven't filed for Q3 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q2 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q3 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q2 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| HCR Wealth Advisors | 3,770 | $3.43M | 0.36% | +514+15.8% | Added |
| Virtue Capital Management, LLC | 79,263 | $3.43M | 0.75% | +78,328+8,377.3% | Added |
| Sigma Planning Corp | 3,735 | $3.44M | 0.10% | +1,013+37.2% | Added |
| Tema ETFs LLC | 3,751 | $3.45M | 0.29% | +3,751 | New |
| Independent Financial Group, LLC | 3,770 | $3.47M | 0.08% | +136+3.7% | Added |
| Profund Advisors LLC | 3,778 | $3.48M | 0.11% | +18+0.5% | Added |
| Circle Wealth Management, LLC | 3,805 | $3.50M | 0.07% | +293+8.3% | Added |
| Canada Post Corp Registered Pension Plan | 3,725 | $3.50M | 0.16% | +290+8.4% | Added |
| Natural Investments, LLC | 3,809 | $3.50M | 0.87% | +13+0.3% | Added |
| AE Wealth Management LLC | 3,815 | $3.51M | 0.02% | +20+0.5% | Added |
| Great Valley Advisor Group, Inc. | 3,861 | $3.55M | 0.07% | +537+16.2% | Added |
| China Universal Asset Management Co., Ltd. | 3,888 | $3.58M | 0.30% | −978−20.1% | Reduced |
| Univest Financial Corp | 3,895 | $3.58M | 0.20% | +302+8.4% | Added |
| Callahan Advisors, LLC | 3,900 | $3.59M | 0.30% | +39+1.0% | Added |
| Linscomb & Williams, Inc. | 3,907 | $3.60M | 0.15% | +684+21.2% | Added |
| Berbice Capital Management LLC | 3,927 | $3.61M | 2.23% | −10−0.3% | Reduced |
| Buckingham Strategic Partners | 4,070 | $3.62M | 0.04% | +1,171+40.4% | Added |
| Canal Capital Management, LLC | 3,932 | $3.62M | 0.54% | +172+4.6% | Added |
| Mutual Advisors, LLC | 3,877 | $3.64M | 0.08% | +1,400+56.5% | Added |
| First National Trust Co | 3,959 | $3.64M | 0.12% | +3,959 | New |
| MUFG Securities EMEA plc | 3,981 | $3.66M | 0.09% | +3,369+550.5% | Added |
| Shell Asset Management Co | 3,983 | $3.67M | 0.37% | −15,299−79.3% | Reduced |
| Greenleaf Trust | 3,995 | $3.68M | 0.03% | −84−2.1% | Reduced |
| Columbus Hill Capital Management, L.P. | 4,000 | $3.68M | 0.49% | 00.0% | Unchanged |
| Westshore Wealth, LLC | 4,014 | $3.69M | 1.26% | −100−2.4% | Reduced |
| SBI Securities Co., Ltd. | 4,037 | $3.72M | 0.10% | −6−0.1% | Reduced |
| Voleon Capital Management LP | 4,038 | $3.72M | 0.09% | +2,443+153.2% | Added |
| Mitchell Capital Management Co | 4,047 | $3.72M | 0.64% | −4,051−50.0% | Reduced |
| First Bank & Trust | 4,053 | $3.73M | 0.63% | −184−4.3% | Reduced |
| Aft, Forsyth & Company, Inc. | 4,064 | $3.74M | 1.79% | +70+1.8% | Added |
| Mirabaud Asset Management Ltd | 3,978 | $3.74M | 1.81% | −6,329−61.4% | Reduced |
| Prescott Group Capital Management, L.L.C. | 4,068 | $3.74M | 0.39% | 00.0% | Unchanged |
| Central Pacific Bank - Trust Division | 4,069 | $3.74M | 0.45% | −880−17.8% | Reduced |
| Jackson Square Partners, LLC | 4,080 | $3.75M | 1.52% | −1,481−26.6% | Reduced |
| Conscious Wealth Investments, LLC | 4,102 | $3.77M | 2.24% | +66+1.6% | Added |
| Summit Wealth Group LLC | 6,752 | $3.77M | 0.52% | +5,553+463.1% | Added |
| Twin Capital Management Inc | 4,108 | $3.78M | 0.48% | +2,876+233.4% | Added |
| IHT Wealth Management, LLC | 4,115 | $3.79M | 0.10% | −1,014−19.8% | Reduced |
| Atlantic Trust, LLC | 4,122 | $3.79M | 0.65% | −601−12.7% | Reduced |
| Signaturefd, LLC | 4,125 | $3.80M | 0.06% | −53−1.3% | Reduced |
| Snowden Capital Advisors LLC | 4,126 | $3.80M | 0.10% | −450−9.8% | Reduced |
| GAMMA Investing LLC | 4,151 | $3.82M | 0.21% | +92+2.3% | Added |
| Waterloo Capital, L.P. | 4,151 | $3.82M | 0.28% | +870+26.5% | Added |
| Smartleaf Asset Management LLC | 4,065 | $3.83M | 0.24% | +780+23.7% | Added |
| Nicollet Investment Management, Inc. | 4,162 | $3.83M | 1.25% | −65−1.5% | Reduced |
| WESPAC Advisors SoCal, LLC | 4,162 | $3.83M | 0.78% | −34−0.8% | Reduced |
| Terra Alpha Investments LLC | 4,163 | $3.83M | 3.91% | +4,163 | New |
| TownSquare Capital, LLC | 4,173 | $3.84M | 0.58% | −1,725−29.2% | Reduced |
| Kovack Advisors, Inc. | 4,205 | $3.87M | 0.36% | −24−0.6% | Reduced |
| Trust Co of Kansas | 4,209 | $3.87M | 1.86% | +4,209 | New |
| Sage Capital Advisors,llc | 4,213 | $3.88M | 0.92% | +16+0.4% | Added |
| Diversify Advisory Services, LLC | 4,259 | $3.89M | 0.13% | +1,182+38.4% | Added |
| Venturi Wealth Management, LLC | 4,250 | $3.91M | 0.18% | −385−8.3% | Reduced |
| KP Management LLC | 4,250 | $3.91M | 1.37% | 00.0% | Unchanged |
| Octahedron Capital Management L.P. | 4,250 | $3.91M | 2.22% | +4,250 | New |
| Hilltop Holdings Inc. | 4,259 | $3.92M | 0.21% | +542+14.6% | Added |
| Trexquant Investment LP | 4,290 | $3.95M | 0.04% | +164+4.0% | Added |
| Two Sigma Advisers, LP | 4,300 | $3.96M | 0.01% | +500+13.2% | Added |
| Williams Jones Wealth Management, LLC. | 4,303 | $3.96M | 0.05% | +354+9.0% | Added |
| Evoke Wealth, LLC | 4,312 | $3.97M | 0.08% | +10+0.2% | Added |
| Kornitzer Capital Management Inc | 4,320 | $3.98M | 0.08% | +450+11.6% | Added |
| Triglav Skladi, D.O.O. | 4,330 | $3.98M | 0.26% | −1,070−19.8% | Reduced |
| Saranac Partners Ltd | 4,361 | $4.03M | 0.73% | +363+9.1% | Added |
| Tritonpoint Wealth, LLC | 4,386 | $4.04M | 0.35% | +1,624+58.8% | Added |
| Meiji Yasuda Life Insurance Co | 4,387 | $4.04M | 0.12% | +259+6.3% | Added |
| Granite Investment Partners, LLC | 4,388 | $4.04M | 0.23% | +674+18.1% | Added |
| TCG Advisory Services, LLC | 4,388 | $4.04M | 0.15% | +1,427+48.2% | Added |
| Webster Bank, N. A. | 4,428 | $4.08M | 0.39% | −172−3.7% | Reduced |
| Concurrent Investment Advisors, LLC | 4,435 | $4.08M | 0.07% | +229+5.4% | Added |
| Meridian Wealth Management, LLC | 4,437 | $4.08M | 0.16% | −3,310−42.7% | Reduced |
| Icon Wealth Advisors, LLC | 4,457 | $4.10M | 0.28% | −1,285−22.4% | Reduced |
| Westover Capital Advisors, LLC | 4,466 | $4.11M | 0.76% | −16−0.4% | Reduced |
| Salem Investment Counselors Inc | 4,483 | $4.13M | 0.12% | +352+8.5% | Added |
| Selective Wealth Management, Inc. | 4,567 | $4.13M | 1.33% | +35+0.8% | Added |
| Portside Wealth Group, LLC | 4,509 | $4.15M | 0.58% | −448−9.0% | Reduced |
| CWA Asset Management Group, LLC | 4,516 | $4.16M | 0.15% | +1,313+41.0% | Added |
| Citizens National Bank Trust Department | 4,518 | $4.16M | 0.74% | +843+22.9% | Added |
| Xcel Wealth Management, LLC | 4,530 | $4.17M | 1.08% | +9+0.2% | Added |
| Ritholtz Wealth Management | 4,552 | $4.19M | 0.08% | +1,127+32.9% | Added |
| Sigma Investment Counselors Inc | 4,579 | $4.21M | 0.22% | +4,579 | New |
| Sheets Smith Wealth Management | 4,596 | $4.23M | 0.48% | −1,001−17.9% | Reduced |
| Commerzbank Aktiengesellschaft | 4,602 | $4.24M | 0.09% | +286+6.6% | Added |
| Harbor Capital Advisors, Inc. | 4,609 | $4.24M | 0.33% | +78+1.7% | Added |
| Norden Group LLC | 4,675 | $4.30M | 0.44% | −222−4.5% | Reduced |
| Jag Capital Management, LLC | 4,678 | $4.31M | 0.47% | −8,130−63.5% | Reduced |
| Alamar Capital Management, LLC | 4,734 | $4.36M | 2.30% | −4−0.1% | Reduced |
| Rational Advisors LLC | 4,764 | $4.38M | 0.44% | −308−6.1% | Reduced |
| Accuvest Global Advisors | 4,781 | $4.40M | 2.74% | +3,205+203.4% | Added |
| Cohen Investment Advisors LLC | 4,794 | $4.41M | 2.14% | +171+3.7% | Added |
| Bragg Financial Advisors, Inc | 4,800 | $4.42M | 0.15% | +1,042+27.7% | Added |
| Paragon Advisors, LLC | 4,805 | $4.42M | 1.14% | −2,589−35.0% | Reduced |
| HighPoint Advisor Group LLC | 4,818 | $4.43M | 0.21% | −204−4.1% | Reduced |
| DSG Capital Advisors, LLC | 4,836 | $4.45M | 0.71% | +400+9.0% | Added |
| Deane Retirement Strategies, Inc. | 4,890 | $4.51M | 1.94% | +4,890 | New |
| CAPROCK Group, Inc. | 4,910 | $4.51M | 0.11% | +4,910 | New |
| WD Rutherford LLC | 4,896 | $4.51M | 1.92% | −152−3.0% | Reduced |
| Gamco Investors, Inc. Et Al | 4,896 | $4.51M | 0.04% | +109+2.3% | Added |
| IFP Advisors, Inc | 4,903 | $4.51M | 0.12% | +106+2.2% | Added |
| Plato Investment Management Ltd | 4,955 | $4.53M | 0.31% | +799+19.2% | Added |
| Iyo Bank, Ltd. | 4,924 | $4.53M | 1.71% | 00.0% | Unchanged |