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ServiceNow, Inc.

NOW
Exchange
NYSE
Industry
Services-Prepackaged Software
SEC CIK
0001373715

In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.

13F holders, Q2 2025

Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works

Institutional holders
2,298
+164 vs. Q1 2025
Shares held
182.3M
+461.4K (+0.3%) vs. Q1 2025
Total value
$187.2B
+$42.5B (+29.4%) vs. Q1 2025
New holders
289
990 more added
Sold out
125
742 more reduced

33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.

Compare with Q1 2025: new holders, sold out and not filed yet

Holders and value by quarter

Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.

Institutional holdersQ2 2025: 2,298 institutions
Q1 2021: 1,266 institutionsQ2 2021: 1,273 institutionsQ3 2021: 1,334 institutionsQ4 2021: 1,415 institutionsQ1 2022: 1,407 institutionsQ2 2022: 1,378 institutionsQ3 2022: 1,321 institutionsQ4 2022: 1,360 institutionsQ1 2023: 1,410 institutionsQ2 2023: 1,503 institutionsQ3 2023: 1,565 institutionsQ4 2023: 1,756 institutionsQ1 2024: 1,823 institutionsQ2 2024: 1,879 institutionsQ3 2024: 1,945 institutionsQ4 2024: 2,262 institutionsQ1 2025: 2,167 institutionsQ2 2025: 2,298 institutionsQ3 2025: 2,249 institutionsQ4 2025: 2,326 institutionsQ1 2026: 2,213 institutionsQ2 2026: 2,245 institutions
Value heldQ2 2025: $187.2B
Q1 2021: $86.5BQ2 2021: $95.3BQ3 2021: $109.0BQ4 2021: $113.9BQ1 2022: $98.5BQ2 2022: $85.1BQ3 2022: $67.4BQ4 2022: $69.7BQ1 2023: $83.9BQ2 2023: $101.5BQ3 2023: $100.5BQ4 2023: $127.2BQ1 2024: $136.7BQ2 2024: $142.1BQ3 2024: $162.8BQ4 2024: $194.6BQ1 2025: $145.0BQ2 2025: $187.2BQ3 2025: $164.4BQ4 2025: $138.5BQ1 2026: $90.5BQ2 2026: $83.7B
Institutions holding NOW and their total value by quarter
QuarterHoldersValue
Q2 20262,245$83.7B
Q1 20262,213$90.5B
Q4 20252,326$138.5B
Q3 20252,249$164.4B
Q2 20252,298$187.2B
Q1 20252,167$145.0B
Q4 20242,262$194.6B
Q3 20241,945$162.8B
Q2 20241,879$142.1B
Q1 20241,823$136.7B
Q4 20231,756$127.2B
Q3 20231,565$100.5B
Q2 20231,503$101.5B
Q1 20231,410$83.9B
Q4 20221,360$69.7B
Q3 20221,321$67.4B
Q2 20221,378$85.1B
Q1 20221,407$98.5B
Q4 20211,415$113.9B
Q3 20211,334$109.0B
Q2 20211,273$95.3B
Q1 20211,266$86.5B

Institutions, Q2 2025

Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.

Institutions holding NOW in Q2 2025
InstitutionSharesValue% of portfolioChange in sharesAction
CDAM (UK) Ltd41,322$42.5M7.07%−8,779−17.5%Reduced
Ithaka Group LLC40,999$42.2M7.22%−472−1.1%Reduced
Whittier Trust Co of Nevada Inc40,560$41.7M0.95%+1,185+3.0%Added
Vancity Investment Management Ltd40,515$41.7M5.26%−1,785−4.2%Reduced
Fred Alger Management, LLC40,332$41.5M0.19%+16,508+69.3%Added
DJE Kapital AG40,280$41.2M1.01%+20,555+104.2%Added
Bowie Capital Management, LLC40,091$41.2M1.95%+13,950+53.4%Added
M&T Bank Corp39,938$41.1M0.14%+3,307+9.0%Added
Ami Asset Management Corp39,778$40.9M2.34%+17,650+79.8%Added
La Banque Postale Asset Management SA39,772$40.9M0.58%−14,515−26.7%Reduced
Ostrum Asset Management39,681$40.8M1.91%+7,188+22.1%Added
Ieq Capital, LLC39,662$40.8M0.25%+7,818+24.6%Added
Fjarde Ap-Fonden /Fourth Swedish National Pension Fund39,256$40.4M0.37%+5,800+17.3%Added
CIBC World Markets Inc.39,165$40.3M0.09%−30,491−43.8%Reduced
B. Metzler seel. Sohn & Co. AG38,829$39.9M0.38%+579+1.5%Added
Quintet Private Bank (Europe) S.A.38,565$39.6M2.30%−3,350−8.0%Reduced
Connor, Clark & Lunn Investment Management Ltd.38,289$39.4M0.14%+27,001+239.2%Added
BNP Paribas38,303$39.3M1.28%−1,064−2.7%Reduced
D. E. Shaw & Co., Inc.37,953$39.0M0.04%−102,436−73.0%Reduced
GF Fund Management Co. Ltd.37,944$39.0M0.78%−7,487−16.5%Reduced
Capital International Sarl37,944$39.0M0.75%+1,709+4.7%Added
Sanctuary Advisors, LLC37,570$38.6M0.24%+4,109+12.3%Added
Nan Shan Life Insurance Co., Ltd.37,454$38.5M0.86%−12,517−25.0%Reduced
Country Trust Bank36,998$38.0M0.85%+36,968+123,226.7%Added
Trybe Capital Management LP36,923$38.0M9.26%+4,549+14.1%Added
Aristotle Atlantic Partners, LLC36,918$38.0M1.15%−16,138−30.4%Reduced
Glenmede Investment Management, LP36,767$37.8M0.19%+36,767New
Renaissance Group LLC36,762$37.8M1.47%−856−2.3%Reduced
Capital Investment Services of America, Inc.36,481$37.5M3.43%−129−0.4%Reduced
Select Equity Group, L.P.36,161$37.2M0.16%+36,161New
Vident Advisory, LLC36,152$37.2M0.42%+15,315+73.5%Added
Advisor Group Holdings, Inc.36,838$37.1M0.07%+4,738+14.8%Added
AIA Group Ltd35,402$36.4M0.79%+4,143+13.3%Added
Bank of Nova Scotia34,779$35.8M0.07%−17,282−33.2%Reduced
Pacer Advisors, Inc.34,754$35.7M0.09%+10,976+46.2%Added
Utah Retirement Systems33,895$34.8M0.36%−98−0.3%Reduced
Captrust Financial Advisors33,770$34.7M0.08%+6,140+22.2%Added
Chilton Investment Co LLC33,689$34.6M0.77%−27,363−44.8%Reduced
GWM Advisors LLC33,536$34.5M0.18%+4,522+15.6%Added
USS Investment Management Ltd33,367$34.3M0.22%+257+0.8%Added
Moody Lynn & Lieberson, LLC33,089$34.0M1.96%+3,650+12.4%Added
Harel Insurance Investments & Financial Services Ltd.33,000$33.9M0.39%+3,910+13.4%Added
Trivest Advisors Ltd33,000$33.9M1.32%+33,000New
JustInvest LLC32,905$33.9M0.38%+4,904+17.5%Added
Northwest & Ethical Investments L.P.31,972$32.9M0.82%+8,050+33.7%Added
Pittenger & Anderson Inc31,537$32.4M1.19%−311−1.0%Reduced
Police & Firemen's Retirement System of New Jersey31,369$32.2M0.30%+1,499+5.0%Added
BI Asset Management Fondsmaeglerselskab A/S31,349$32.2M0.32%+4,961+18.8%Added
New York Life Investment Management LLC31,024$31.9M0.30%+505+1.7%Added
Dana Investment Advisors, Inc.30,959$31.8M1.05%+485+1.6%Added
Varma Mutual Pension Insurance Co30,783$31.6M0.23%−700−2.2%Reduced
Grace & Mercy Foundation, Inc.30,600$31.5M6.52%00.0%Unchanged
Lido Advisors, LLC30,489$31.3M0.16%+9,206+43.3%Added
Marex Group plc30,339$31.2M0.59%−23,145−43.3%Reduced
Braun Stacey Associates Inc30,150$31.0M1.12%−2,957−8.9%Reduced
Wealthfront Advisers LLC30,138$31.0M0.08%+3,779+14.3%Added
Glenview Trust Co30,133$31.0M0.54%+8,598+39.9%Added
Pathstone Holdings, LLC29,942$30.8M0.12%−17,371−36.7%Reduced
Benchstone Capital Management LP29,919$30.8M2.72%+29,919New
O'Shaughnessy Asset Management, LLC29,030$29.8M0.20%+3,160+12.2%Added
Gabelli Funds LLC28,588$29.4M0.21%−6,490−18.5%Reduced
Congress Wealth Management LLC28,450$29.2M0.28%+447+1.6%Added
F/M Investments LLC28,361$29.2M1.06%−597−2.1%Reduced
Mediolanum International Funds Ltd28,461$29.1M0.35%−1,272−4.3%Reduced
SG Americas Securities, LLC28,202$29.0M0.13%+23,078+450.4%Added
Hartline Investment Corp28,036$28.8M3.27%−749−2.6%Reduced
Sava Infond d.o.o.28,010$28.8M4.50%+2,570+10.1%Added
Toroso Investments, LLC27,900$28.7M0.19%+3,093+12.5%Added
Northeast Investment Management27,814$28.6M1.22%+1,386+5.2%Added
Hantz Financial Services, Inc.27,790$28.6M0.46%+2,292+9.0%Added
Public Employees Retirement Association of Colorado27,319$28.1M0.11%−480−1.7%Reduced
Spears Abacus Advisors LLC27,250$28.0M0.57%+420+1.6%Added
Lyell Wealth Management, LP26,495$27.2M2.15%+747+2.9%Added
Tocqueville Asset Management L.P.26,359$27.1M0.41%+12,177+85.9%Added
Heritage Investors Management Corp26,354$27.1M0.86%+253+1.0%Added
Howland Capital Management LLC26,306$27.0M1.10%+206+0.8%Added
Scotia Capital Inc.26,155$26.9M0.13%+1,584+6.4%Added
Davis R M Inc26,149$26.9M0.50%+5,199+24.8%Added
CIBC World Markets Corp26,049$26.8M0.18%+1,202+4.8%Added
First Financial Bankshares Inc26,017$26.7M0.60%+25+0.1%Added
Generali Powszechne Towarzystwo Emerytalne26,000$26.7M5.52%+20,000+333.3%Added
Steward Partners Investment Advisory, LLC25,991$26.7M0.21%+621+2.4%Added
Avalon Global Asset Management LLC25,920$26.6M7.51%00.0%Unchanged
Dai-Ichi Life Insurance Company, Ltd25,909$26.6M0.75%−6,507−20.1%Reduced
Boston Family Office LLC25,847$26.6M1.76%+441+1.7%Added
Valiant Capital Management, L.P.25,726$26.4M2.04%+2,100+8.9%Added
Andra AP-fonden25,511$26.2M0.36%−3,200−11.1%Reduced
CIBC Capital Markets (Europe) S.A.25,498$26.2M9.76%+18,098+244.6%Added
Ethic Inc.25,496$26.1M0.47%+397+1.6%Added
Yousif Capital Management, LLC25,106$25.8M0.28%−107−0.4%Reduced
Klingenstein Fields & Co LP25,029$25.7M1.02%−881−3.4%Reduced
Integrated Wealth Concepts LLC24,904$25.6M0.26%+7,527+43.3%Added
Mutual of America Capital Management LLC24,658$25.4M0.27%−217−0.9%Reduced
Gradient Investments LLC24,527$25.2M0.46%−1,336−5.2%Reduced
Cambridge Investment Research Advisors, Inc.24,292$25.0M0.08%+1,545+6.8%Added
NS Partners Ltd24,199$24.9M1.02%−578−2.3%Reduced
Spence Asset Management24,176$24.9M5.08%+218+0.9%Added
Harvest Portfolios Group Inc.24,164$24.8M0.58%+3,343+16.1%Added
Gemmer Asset Management LLC24,058$24.7M2.21%+140+0.6%Added
Bedrijfstakpensioenfonds Voor de Media Pno28,000$24.5M3.39%+2,900+11.6%Added