ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q2 2025
Institutional positions in ServiceNow, Inc. as of Jun 30, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,298
- +164 vs. Q1 2025
- Shares held
- 182.3M
- +461.4K (+0.3%) vs. Q1 2025
- Total value
- $187.2B
- +$42.5B (+29.4%) vs. Q1 2025
- New holders
- 289
- 990 more added
- Sold out
- 125
- 742 more reduced
33 institutions that held it in Q1 2025 haven't filed for Q2 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q1 2025: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q2 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q1 2025.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| IronOak Wealth LLC. | 2,190 | $2.25M | 2.19% | +2,190 | New |
| Graypoint LLC | 2,196 | $2.26M | 0.13% | +115+5.5% | Added |
| HWG Holdings LP | 2,199 | $2.26M | 0.66% | +2,199 | New |
| NorthRock Partners, LLC | 2,203 | $2.26M | 0.06% | +141+6.8% | Added |
| Altfest L J & Co Inc | 2,208 | $2.27M | 0.27% | +1,828+481.1% | Added |
| Mission Creek Capital Partners, Inc. | 2,217 | $2.28M | 0.51% | −110−4.7% | Reduced |
| Orion Investment Co | 2,218 | $2.28M | 0.81% | +892+67.3% | Added |
| Glen Eagle Advisors, LLC | 2,222 | $2.28M | 0.35% | +284+14.7% | Added |
| Moneta Group Investment Advisors LLC | 2,226 | $2.29M | 0.03% | +367+19.7% | Added |
| Naviter Wealth, LLC | 2,234 | $2.30M | 0.28% | +88+4.1% | Added |
| Personal Cfo Solutions, LLC | 2,242 | $2.30M | 0.43% | +287+14.7% | Added |
| Guerra Pan Advisors, LLC | 2,245 | $2.31M | 1.52% | 00.0% | Unchanged |
| Texas Yale Capital Corp. | 2,261 | $2.32M | 0.08% | −80−3.4% | Reduced |
| Doliver Advisors, LP | 2,262 | $2.33M | 0.64% | −543−19.4% | Reduced |
| Logan Capital Management Inc | 2,272 | $2.34M | 0.11% | −680−23.0% | Reduced |
| Wealthspire Advisors, LLC | 2,281 | $2.34M | 0.01% | +21+0.9% | Added |
| Skopos Labs, Inc. | 3,354 | $2.35M | 0.31% | +1,923+134.4% | Added |
| Gibbs Wealth Management | 2,299 | $2.36M | 0.46% | +521+29.3% | Added |
| Brown Brothers Harriman & Co | 2,301 | $2.37M | 0.02% | +474+25.9% | Added |
| Maven Securities LTD | 2,311 | $2.38M | 0.62% | +2,311 | New |
| Warren Averett Asset Management, LLC | 2,314 | $2.38M | 0.03% | +244+11.8% | Added |
| Fortis Capital Advisors, LLC | 2,315 | $2.38M | 0.43% | +304+15.1% | Added |
| Insigneo Advisory Services, LLC | 2,315 | $2.38M | 0.20% | +441+23.5% | Added |
| Mutual Advisors, LLC | 2,477 | $2.40M | 0.06% | +5+0.2% | Added |
| NDWM LLC | 2,349 | $2.41M | 1.77% | −200−7.8% | Reduced |
| Neville Rodie & Shaw Inc | 2,349 | $2.42M | 0.18% | −310−11.7% | Reduced |
| MIG Capital, LLC | 2,351 | $2.42M | 0.25% | +949+67.7% | Added |
| Fulton Bank, N.A. | 2,352 | $2.42M | 0.09% | +426+22.1% | Added |
| Trust Asset Management LLC | 2,372 | $2.44M | 0.18% | 00.0% | Unchanged |
| Central Trust Co | 2,388 | $2.46M | 0.06% | +159+7.1% | Added |
| Central Bank & Trust Co | 2,390 | $2.46M | 0.40% | +161+7.2% | Added |
| Parr McKnight Wealth Management Group, LLC | 2,411 | $2.48M | 0.34% | +125+5.5% | Added |
| Garrett Investment Advisors LLC | 2,422 | $2.49M | 0.22% | +84+3.6% | Added |
| Convergence Financial, LLC | 2,423 | $2.49M | 0.43% | +295+13.9% | Added |
| Romano Brothers and Company | 2,427 | $2.50M | 0.31% | +17+0.7% | Added |
| Stenger Family Office, LLC | 2,555 | $2.50M | 0.66% | +2,555 | New |
| Penserra Capital Management LLC | 2,443 | $2.51M | 0.04% | −10−0.4% | Reduced |
| Mattson Financial Services, LLC | 2,447 | $2.52M | 0.68% | −177−6.7% | Reduced |
| Altus Wealth Group LLC | 2,452 | $2.52M | 1.12% | +2+0.1% | Added |
| Legacy Wealth Asset Management, LLC | 2,474 | $2.54M | 0.65% | −50−2.0% | Reduced |
| WSFS Capital Management, LLC | 2,479 | $2.55M | 0.14% | +572+30.0% | Added |
| Park Place Capital Corp | 2,537 | $2.57M | 0.58% | +1,460+135.6% | Added |
| Black Swift Group, LLC | 2,500 | $2.57M | 0.52% | −2,852−53.3% | Reduced |
| Kentucky Farm Bureau Mutual Insurance Co | 2,500 | $2.57M | 0.55% | 00.0% | Unchanged |
| Simplicity Wealth,LLC | 2,500 | $2.57M | 0.11% | +1,005+67.2% | Added |
| Empirical Financial Services, LLC d.b.a. Empirical Wealth Management | 2,512 | $2.58M | 0.06% | +455+22.1% | Added |
| Valeo Financial Advisors, LLC | 2,517 | $2.59M | 0.06% | +255+11.3% | Added |
| LGT Fund Management Co Ltd. | 2,529 | $2.60M | 0.23% | −4,015−61.4% | Reduced |
| Umpqua Bank | 2,544 | $2.60M | 0.79% | −208−7.6% | Reduced |
| Phoenix Holdings Ltd. | 2,541 | $2.61M | 0.03% | +1,614+174.1% | Added |
| Oak Grove Capital LLC | 2,550 | $2.62M | 0.60% | +1,200+88.9% | Added |
| Diversify Advisory Services, LLC | 3,077 | $2.63M | 0.10% | +204+7.1% | Added |
| Sender Co & Partners, Inc. | 2,556 | $2.63M | 0.74% | −3,527−58.0% | Reduced |
| National Asset Management, Inc. | 2,561 | $2.63M | 0.13% | −1,279−33.3% | Reduced |
| Castle Rock Wealth Management, LLC | 2,739 | $2.64M | 0.62% | +971+54.9% | Added |
| Bensler, LLC | 2,571 | $2.64M | 0.30% | +38+1.5% | Added |
| Thoroughbred Financial Services, LLC | 2,595 | $2.67M | 0.19% | −913−26.0% | Reduced |
| Mitsubishi UFJ Asset Management (UK) Ltd. | 2,600 | $2.67M | 1.39% | +1,000+62.5% | Added |
| Jamison Private Wealth Management, Inc. | 2,611 | $2.68M | 0.39% | +128+5.2% | Added |
| Avestar Capital, LLC | 2,611 | $2.68M | 0.20% | +810+45.0% | Added |
| Leelyn Smith, LLC | 2,618 | $2.69M | 0.44% | +73+2.9% | Added |
| Harfst & Associates, Inc. | 2,642 | $2.72M | 0.56% | −719−21.4% | Reduced |
| Smith, Salley & Associates | 2,661 | $2.74M | 0.16% | +386+17.0% | Added |
| Maytus Capital Management, LLC | 2,674 | $2.75M | 0.51% | +2,674 | New |
| SkyOak Wealth, LLC | 2,709 | $2.79M | 0.56% | 00.0% | Unchanged |
| Atomi Financial Group, Inc. | 2,713 | $2.79M | 0.11% | +301+12.5% | Added |
| Dymon Asia Capital (Singapore) Pte. Ltd. | 2,715 | $2.79M | 1.98% | +2,715 | New |
| Clare Market Investments LLC | 2,720 | $2.80M | 0.62% | +147+5.7% | Added |
| SWS Partners | 2,720 | $2.80M | 0.75% | +1,149+73.1% | Added |
| Sigma Planning Corp | 2,722 | $2.80M | 0.08% | −200−6.8% | Reduced |
| Great Lakes Retirement, Inc. | 2,746 | $2.82M | 0.33% | +126+4.8% | Added |
| Tritonpoint Wealth, LLC | 2,762 | $2.84M | 0.26% | −202−6.8% | Reduced |
| Perpetual Ltd | 2,776 | $2.85M | 0.03% | −1,119−28.7% | Reduced |
| Cache Advisors, LLC | 2,785 | $2.86M | 0.77% | +2,170+352.8% | Added |
| Fifth Third Wealth Advisors LLC | 2,805 | $2.88M | 0.12% | +502+21.8% | Added |
| Great Lakes Advisors, LLC | 2,811 | $2.89M | 0.02% | −139−4.7% | Reduced |
| Bay Rivers Group | 2,813 | $2.89M | 1.32% | −72−2.5% | Reduced |
| Edgestream Partners, L.P. | 2,819 | $2.90M | 0.08% | −13,676−82.9% | Reduced |
| Burney Co | 2,825 | $2.90M | 0.10% | −218−7.2% | Reduced |
| Sunbelt Securities, Inc. | 2,742 | $2.91M | 0.26% | −155−5.4% | Reduced |
| Wedmont Private Capital | 2,876 | $2.92M | 0.12% | +115+4.2% | Added |
| Dorsey & Whitney Trust CO LLC | 2,846 | $2.93M | 0.15% | −42−1.5% | Reduced |
| Leeward Financial Partners, LLC | 2,847 | $2.93M | 0.93% | −416−12.7% | Reduced |
| RFG - Bristol Wealth Advisors, LLC | 2,886 | $2.97M | 0.92% | −393−12.0% | Reduced |
| Alliance Wealth Advisors, LLC | 2,888 | $2.97M | 0.73% | +251+9.5% | Added |
| Asset Dedication, LLC | 2,893 | $2.97M | 0.22% | +59+2.1% | Added |
| Buckingham Strategic Partners | 2,899 | $2.98M | 0.04% | +291+11.2% | Added |
| Aubrey Capital Management Ltd | 2,900 | $2.98M | 1.08% | 00.0% | Unchanged |
| NBC Securities, Inc. | 2,901 | $2.98M | 0.24% | +931+47.3% | Added |
| Engineers Gate Manager LP | 2,910 | $2.99M | 0.04% | −6,076−67.6% | Reduced |
| Hoey Investments, Inc | 2,911 | $2.99M | 0.45% | −109−3.6% | Reduced |
| Terra Nova Asset Management LLC | 2,935 | $3.02M | 2.11% | +788+36.7% | Added |
| Beaumont Asset Management, L.L.C. | 2,936 | $3.02M | 1.62% | −131−4.3% | Reduced |
| Moody National Bank Trust Division | 2,952 | $3.03M | 0.28% | +73+2.5% | Added |
| Acima Private Wealth, LLC | 2,957 | $3.04M | 1.04% | −367−11.0% | Reduced |
| TCG Advisory Services, LLC | 2,961 | $3.04M | 0.11% | −578−16.3% | Reduced |
| Goldstream Capital Management Ltd | 2,963 | $3.05M | 1.31% | +2,963 | New |
| Strategic Advocates LLC | 2,966 | $3.05M | 0.91% | +155+5.5% | Added |
| CBOE Vest Financial, LLC | 2,972 | $3.06M | 0.04% | +867+41.2% | Added |
| Kingsview Wealth Management, LLC | 2,976 | $3.06M | 0.05% | +71+2.4% | Added |