ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,166
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 937 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Whalerock Point Partners, LLC | 0 | $0 | 0.00% | −235−100.0% | Sold out |
| CFO4Life Group, LLC | 0 | $0 | 0.00% | −235−100.0% | Sold out |
| First National Bank of Omaha | 0 | $0 | 0.00% | −234−100.0% | Sold out |
| Consilio Wealth Advisors, LLC | 0 | $0 | 0.00% | −234−100.0% | Sold out |
| E Fund Management (Hong Kong) Co., Ltd. | 0 | $0 | 0.00% | −234−100.0% | Sold out |
| Fragasso Group Inc. | 0 | $0 | 0.00% | −231−100.0% | Sold out |
| Revere Asset Management, Inc | 0 | $0 | 0.00% | −231−100.0% | Sold out |
| Second Half Financial Partners, LLC | 0 | $0 | 0.00% | −231−100.0% | Sold out |
| Hummer Financial Advisory Services Inc | 0 | $0 | 0.00% | −230−100.0% | Sold out |
| Impact Partnership Wealth, LLC | 0 | $0 | 0.00% | −227−100.0% | Sold out |
| Leonard Rickey Investment Advisors P.L.L.C. | 0 | $0 | 0.00% | −226−100.0% | Sold out |
| Kensington Investment Counsel, LLC | 0 | $0 | 0.00% | −226−100.0% | Sold out |
| Clark Estates Inc | 0 | $0 | 0.00% | −225−100.0% | Sold out |
| XML Financial, LLC | 0 | $0 | 0.00% | −225−100.0% | Sold out |
| Chemistry Wealth Management LLC | 0 | $0 | 0.00% | −224−100.0% | Sold out |
| Meridian Wealth Partners, LLC | 0 | $0 | 0.00% | −223−100.0% | Sold out |
| Schwarz Dygos Wheeler Investment Advisors LLC | 0 | $0 | 0.00% | −222−100.0% | Sold out |
| Up Strategic Wealth Investment Advisors LLC | 0 | $0 | 0.00% | −222−100.0% | Sold out |
| BIT Capital GmbH | 0 | $0 | 0.00% | −222−100.0% | Sold out |
| National Philanthropic Trust | 0 | $0 | 0.00% | −221−100.0% | Sold out |
| Insight Advisors, LLC | 0 | $0 | 0.00% | −219−100.0% | Sold out |
| Formidable Asset Management, LLC | 0 | $0 | 0.00% | −220−100.0% | Sold out |
| Omnia Family Wealth, LLC | 0 | $0 | 0.00% | −220−100.0% | Sold out |
| Exchange Bank | 0 | $0 | 0.00% | −220−100.0% | Sold out |
| BBR Partners, LLC | 0 | $0 | 0.00% | −219−100.0% | Sold out |
| Emprise Bank | 0 | $0 | 0.00% | −219−100.0% | Sold out |
| Veridan Wealth LLC | 0 | $0 | 0.00% | −227−100.0% | Sold out |
| Aspen Grove Capital, LLC | 0 | $0 | 0.00% | −218−100.0% | Sold out |
| Roehl & Yi Investment Advisors, LLC | 0 | $0 | 0.00% | −218−100.0% | Sold out |
| Summit Wealth Group, LLC | 0 | $0 | 0.00% | −218−100.0% | Sold out |
| WealthTrust Axiom LLC | 0 | $0 | 0.00% | −217−100.0% | Sold out |
| TCFG Wealth Management, LLC | 0 | $0 | 0.00% | −217−100.0% | Sold out |
| Abacus Planning Group, Inc. | 0 | $0 | 0.00% | −217−100.0% | Sold out |
| Commonwealth Financial Services, LLC | 0 | $0 | 0.00% | −216−100.0% | Sold out |
| Marietta Investment Partners LLC | 0 | $0 | 0.00% | −215−100.0% | Sold out |
| Lake Street Financial LLC | 0 | $0 | 0.00% | −214−100.0% | Sold out |
| Ignite Planners, LLC | 0 | $0 | 0.00% | −211−100.0% | Sold out |
| SeaBridge Investment Advisors LLC | 0 | $0 | 0.00% | −213−100.0% | Sold out |
| CSM Advisors, LLC | 0 | $0 | 0.00% | −211−100.0% | Sold out |
| Maven Securities LTD | 0 | $0 | 0.00% | −211−100.0% | Sold out |
| Manchester Financial Inc | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Hudson Valley Investment Advisors Inc | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Element Wealth, LLC | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Motive Wealth Advisors | 0 | $0 | 0.00% | −210−100.0% | Sold out |
| Biltmore Family Office, LLC | 0 | $0 | 0.00% | −209−100.0% | Sold out |
| Madison Asset Management, LLC | 0 | $0 | 0.00% | −208−100.0% | Sold out |
| Independent Wealth Network Inc. | 0 | $0 | 0.00% | −208−100.0% | Sold out |
| Ingalls & Snyder LLC | 0 | $0 | 0.00% | −207−100.0% | Sold out |
| JB Capital LLC | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Cooper Financial Group | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Seldon Capital LP | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Chung Wu Investment Group, LLC | 0 | $0 | 0.00% | −206−100.0% | Sold out |
| Cora Capital Advisors LLC | 0 | $0 | 0.00% | −205−100.0% | Sold out |
| Almanack Investment Partners, LLC. | 0 | $0 | 0.00% | −204−100.0% | Sold out |
| Braun-Bostich & Associates Inc. | 0 | $0 | 0.00% | −204−100.0% | Sold out |
| Evernest Financial Advisors, LLC | 0 | $0 | 0.00% | −204−100.0% | Sold out |
| FFG Partners, LLC | 0 | $0 | 0.00% | −204−100.0% | Sold out |
| Stark Wealth Management LLC | 0 | $0 | 0.00% | −203−100.0% | Sold out |
| Cable Hill Partners, LLC | 0 | $0 | 0.00% | −203−100.0% | Sold out |
| Mayfair Advisory Group, LLC | 0 | $0 | 0.00% | −203−100.0% | Sold out |
| Intrua Financial, LLC | 0 | $0 | 0.00% | −203−100.0% | Sold out |
| Farmers Trust Co | 0 | $0 | 0.00% | −202−100.0% | Sold out |
| Riverwater Partners LLC | 0 | $0 | 0.00% | −202−100.0% | Sold out |
| Corton Capital Inc. | 0 | $0 | 0.00% | −202−100.0% | Sold out |
| Spinnaker Trust | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Merrion Investment Management Co, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Jaffetilchin Investment Partners, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Mattern Wealth Management LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Tanager Wealth Management LLP | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| West Tower Group, LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Everpar Advisors LLC | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Crux Wealth Advisors | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Challenger Wealth Management | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Farmers & Merchants Trust Co of Long Beach | 0 | $0 | 0.00% | −200−100.0% | Sold out |
| Harbor Advisory Corp | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Foster Group, Inc. | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Five Oceans Advisors | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Masso Torrence Wealth Management Inc. | 0 | $0 | 0.00% | −199−100.0% | Sold out |
| Marathon Capital Management | 0 | $0 | 0.00% | −195−100.0% | Sold out |
| PFW Advisors LLC | 0 | $0 | 0.00% | −195−100.0% | Sold out |
| Gitterman Wealth Management, LLC | 0 | $0 | 0.00% | −195−100.0% | Sold out |
| AGH Wealth Advisors, LLC | 0 | $0 | 0.00% | −192−100.0% | Sold out |
| Security National Bank of So Dak | 0 | $0 | 0.00% | −191−100.0% | Sold out |
| Transform Wealth, LLC | 0 | $0 | 0.00% | −191−100.0% | Sold out |
| Arlington Capital Management, Inc. | 0 | $0 | 0.00% | −190−100.0% | Sold out |
| Cottage Street Advisors LLC | 0 | $0 | 0.00% | −190−100.0% | Sold out |
| Hoxton Planning & Management, LLC | 0 | $0 | 0.00% | −190−100.0% | Sold out |
| Traphagen Investment Advisors LLC | 0 | $0 | 0.00% | −190−100.0% | Sold out |
| Waverton Investment Management Ltd | 0 | $0 | 0.00% | −190−100.0% | Sold out |
| Ullmann Financial Group, Inc. | 0 | $0 | 0.00% | −189−100.0% | Sold out |
| Cherrydale Wealth Management, LLC | 0 | $0 | 0.00% | −189−100.0% | Sold out |
| Franklin Street Advisors Inc | 0 | $0 | 0.00% | −189−100.0% | Sold out |
| Menard Financial Group LLC | 0 | $0 | 0.00% | −187−100.0% | Sold out |
| Stance Capital LLC | 0 | $0 | 0.00% | −183−100.0% | Sold out |
| Mizuho Bank, Ltd. | 0 | $0 | 0.00% | −150−100.0% | Sold out |
| Matrix Trust Co | 0 | $0 | 0.00% | −150−100.0% | Sold out |
| Eagle Bay Advisors LLC | 0 | $0 | 0.00% | −139−100.0% | Sold out |
| S.A. Mason LLC | 0 | $0 | 0.00% | −104−100.0% | Sold out |
| Point72 (DIFC) Ltd | 0 | $0 | 0.00% | −100−100.0% | Sold out |
| Aspetuck Financial Management LLC | 0 | $0 | 0.00% | −100−100.0% | Sold out |