ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q1 2025
Institutional positions in ServiceNow, Inc. as of Mar 31, 2025. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,167
- −57 vs. Q4 2024
- Shares held
- 182.3M
- +1.90M (+1.1%) vs. Q4 2024
- Total value
- $145.0B
- −$45.9B (−24.0%) vs. Q4 2024
- New holders
- 203
- 938 more added
- Sold out
- 260
- 760 more reduced
38 institutions that held it in Q4 2024 haven't filed for Q1 2025 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q4 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q1 2025
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q4 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Cohen & Steers, Inc. | 18 | $14.0K | 0.00% | −489−96.4% | Reduced |
| Moser Wealth Advisors, LLC | 18 | $14.3K | 0.01% | 00.0% | Unchanged |
| Delta Asset Management LLC | 19 | $15.1K | 0.00% | −95−83.3% | Reduced |
| Hurley Capital, LLC | 19 | $15.1K | 0.01% | 00.0% | Unchanged |
| Albion Financial Group | 19 | $15.1K | 0.00% | 00.0% | Unchanged |
| Red Tortoise LLC | 19 | $15.1K | 0.01% | 00.0% | Unchanged |
| Ameriflex Group, Inc. | 20 | $15.9K | 0.01% | −83−80.6% | Reduced |
| North Star Investment Management Corp. | 20 | $15.9K | 0.00% | 00.0% | Unchanged |
| Centennial Bank | 20 | $15.9K | 0.01% | 00.0% | Unchanged |
| Wood Tarver Financial Group, LLC | 20 | $15.9K | 0.01% | 00.0% | Unchanged |
| Stephenson National Bank & Trust | 20 | $15.9K | 0.01% | +4+25.0% | Added |
| CBIZ Investment Advisory Services, LLC | 20 | $15.9K | 0.00% | +13+185.7% | Added |
| Bayforest Capital Ltd | 20 | $15.9K | 0.01% | +20 | New |
| Indiana Trust & Investment Management CO | 21 | $16.7K | 0.01% | 00.0% | Unchanged |
| Tacita Capital Inc | 21 | $16.7K | 0.01% | 00.0% | Unchanged |
| Inlight Wealth Management, LLC | 21 | $16.7K | 0.01% | +21 | New |
| Binnacle Investments Inc | 21 | $16.7K | 0.01% | +21 | New |
| Richardson Financial Services Inc. | 22 | $17.5K | 0.01% | 00.0% | Unchanged |
| Sittner & Nelson, LLC | 22 | $17.5K | 0.01% | 00.0% | Unchanged |
| Atticus Wealth Management, LLC | 23 | $18.3K | 0.01% | 00.0% | Unchanged |
| Clal Insurance Enterprises Holdings Ltd | 24 | $19.0K | 0.00% | +20+500.0% | Added |
| Robinswood Financial LLC | 24 | $19.1K | 0.01% | +19+380.0% | Added |
| NFJ Investment Group, LLC | 24 | $19.1K | 0.00% | 00.0% | Unchanged |
| Syntax Research, Inc. | 25 | $19.9K | 0.01% | 00.0% | Unchanged |
| Chilton Capital Management LLC | 25 | $19.9K | 0.00% | +23+1,150.0% | Added |
| JFS Wealth Advisors, LLC | 26 | $20.7K | 0.00% | −8−23.5% | Reduced |
| Caldwell Sutter Capital, Inc. | 26 | $20.7K | 0.01% | 00.0% | Unchanged |
| Raffa Wealth Management, LLC | 26 | $20.7K | 0.00% | 00.0% | Unchanged |
| Atala Financial Inc | 26 | $20.7K | 0.02% | 00.0% | Unchanged |
| Capital Analysts, LLC | 26 | $21.0K | 0.00% | −14−35.0% | Reduced |
| Ulland Investment Advisors, LLC | 26 | $21.0K | 0.02% | 00.0% | Unchanged |
| Valued Wealth Advisors LLC | 27 | $21.5K | 0.01% | 00.0% | Unchanged |
| Mowery & Schoenfeld Wealth Management, LLC | 27 | $21.5K | 0.04% | 00.0% | Unchanged |
| Sound Income Strategies, LLC | 27 | $21.5K | 0.00% | 00.0% | Unchanged |
| Proathlete Wealth Management LLC | 28 | $22.3K | 0.01% | +28 | New |
| Millstone Evans Group, LLC | 28 | $22.3K | 0.02% | +5+21.7% | Added |
| Cherry Tree Wealth Management, LLC | 29 | $23.1K | 0.01% | 00.0% | Unchanged |
| Northwest Capital Management Inc | 30 | $23.9K | 0.01% | 00.0% | Unchanged |
| LFA - Lugano Financial Advisors SA | 30 | $23.9K | 0.02% | 00.0% | Unchanged |
| Country Trust Bank | 30 | $23.9K | 0.00% | +10+50.0% | Added |
| Strategic Investment Solutions, Inc. | 30 | $23.9K | 0.01% | +30 | New |
| Canton Hathaway, LLC | 30 | $24.0K | 0.00% | 00.0% | Unchanged |
| First PREMIER Bank | 30 | $24.0K | 0.01% | +16+114.3% | Added |
| Bank of Jackson Hole Trust | 26 | $24.2K | 0.02% | −12−31.6% | Reduced |
| Moisand Fitzgerald Tamayo, LLC | 31 | $24.7K | 0.00% | 00.0% | Unchanged |
| Noble Wealth Management PBC | 32 | $25.5K | 0.02% | 00.0% | Unchanged |
| Bogart Wealth, LLC | 32 | $25.5K | 0.00% | +17+113.3% | Added |
| Graybill Bartz & Assoc Ltd | 33 | $26.3K | 0.01% | +33 | New |
| SOA Wealth Advisors, LLC. | 13,225 | $26.7K | 0.01% | +13,208+77,694.1% | Added |
| High Note Wealth, LLC | 34 | $27.1K | 0.01% | 00.0% | Unchanged |
| Trust Co | 35 | $27.9K | 0.00% | 00.0% | Unchanged |
| Washington Trust Co | 36 | $28.7K | 0.00% | +31+620.0% | Added |
| BFSG, LLC | 38 | $30.3K | 0.00% | 00.0% | Unchanged |
| Core Alternative Capital | 39 | $31.0K | 0.01% | 00.0% | Unchanged |
| DT Investment Partners, LLC | 39 | $31.1K | 0.00% | 00.0% | Unchanged |
| Princeton Global Asset Management LLC | 40 | $31.8K | 0.01% | −128−76.2% | Reduced |
| Tortoise Investment Management, LLC | 40 | $31.8K | 0.00% | −12−23.1% | Reduced |
| Ridgewood Investments LLC | 41 | $32.6K | 0.02% | 00.0% | Unchanged |
| DAGCO, Inc. | 42 | $33.4K | 0.01% | +42 | New |
| Stonebridge Financial Group, LLC | 43 | $34.2K | 0.00% | +8+22.9% | Added |
| Hartford Financial Management Inc. | 43 | $34.2K | 0.01% | 00.0% | Unchanged |
| Ritter Daniher Financial Advisory LLC | 43 | $34.2K | 0.01% | 00.0% | Unchanged |
| Archer Investment Corp | 44 | $35.0K | 0.01% | 00.0% | Unchanged |
| Key Financial Inc | 44 | $35.0K | 0.01% | +2+4.8% | Added |
| Promus Capital, LLC | 45 | $35.8K | 0.03% | 00.0% | Unchanged |
| Prestige Wealth Management Group LLC | 45 | $35.8K | 0.01% | 00.0% | Unchanged |
| Private Wealth Management Group, LLC | 45 | $35.8K | 0.01% | 00.0% | Unchanged |
| Oakworth Capital, Inc. | 47 | $37.4K | 0.00% | +3+6.8% | Added |
| Brown, Lisle/Cummings, Inc. | 47 | $37.4K | 0.01% | +3+6.8% | Added |
| Financial Management Professionals, Inc. | 49 | $39.0K | 0.00% | −20−29.0% | Reduced |
| Investment Research & Advisory Group, Inc. | 49 | $39.0K | 0.02% | 00.0% | Unchanged |
| Longview Financial Advisors LLC | 49 | $39.0K | 0.03% | 00.0% | Unchanged |
| St Germain D J Co Inc | 49 | $39.0K | 0.00% | +19+63.3% | Added |
| Old Second National Bank of Aurora | 50 | $39.8K | 0.01% | 00.0% | Unchanged |
| American Capital Advisory, LLC | 50 | $39.8K | 0.02% | 00.0% | Unchanged |
| Accredited Wealth Management, LLC | 50 | $39.8K | 0.03% | 00.0% | Unchanged |
| Strengthening Families & Communities, LLC | 50 | $39.8K | 0.02% | 00.0% | Unchanged |
| Smallwood Wealth Investment Management, LLC | 50 | $39.8K | 0.03% | +50 | New |
| Sachetta, LLC | 51 | $40.6K | 0.02% | −3−5.6% | Reduced |
| Cito Capital Group, LLC | 53 | $42.0K | 0.02% | 00.0% | Unchanged |
| Avion Wealth | 42 | $44.0K | 0.01% | 00.0% | Unchanged |
| FSC Wealth Advisors, LLC | 57 | $45.4K | 0.03% | −2−3.4% | Reduced |
| SJS Investment Consulting Inc. | 58 | $46.2K | 0.01% | −124−68.1% | Reduced |
| Sierra Ocean, LLC | 59 | $47.0K | 0.04% | +7+13.5% | Added |
| Asset Planning,Inc | 60 | $47.8K | 0.04% | 00.0% | Unchanged |
| Global Financial Private Client, LLC | 60 | $47.8K | 0.02% | +57+1,900.0% | Added |
| Perkins Coie Trust Co | 61 | $48.6K | 0.01% | +61 | New |
| Retirement Wealth Solutions LLC | 61 | $48.6K | 0.04% | −1−1.6% | Reduced |
| Abound Wealth Management | 61 | $48.8K | 0.02% | −10−14.1% | Reduced |
| Barrett & Company, Inc. | 63 | $50.2K | 0.02% | 00.0% | Unchanged |
| AllSquare Wealth Management LLC | 63 | $50.2K | 0.03% | 00.0% | Unchanged |
| Mechanics Financial Corp | 67 | $53.3K | 0.02% | +67 | New |
| Truvestments Capital LLC | 68 | $54.1K | 0.01% | +18+36.0% | Added |
| Solstein Capital, LLC | 70 | $55.7K | 0.03% | 00.0% | Unchanged |
| Centerpoint Advisors, LLC | 70 | $56.0K | 0.02% | 00.0% | Unchanged |
| Bell Investment Advisors, Inc | 71 | $56.5K | 0.01% | +1+1.4% | Added |
| Vestor Capital, LLC | 72 | $57.0K | 0.00% | −2−2.7% | Reduced |
| Disciplina Capital Management LLC | 72 | $57.3K | 0.01% | +41+132.3% | Added |
| Wayfinding Financial, LLC | 73 | $58.0K | 0.03% | +73 | New |
| Ramirez Asset Management, Inc. | 75 | $59.7K | 0.01% | 00.0% | Unchanged |