ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,245 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,262
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 791 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,245 | $83.7B |
| Q1 2026 | 2,213 | $90.5B |
| Q4 2025 | 2,326 | $138.5B |
| Q3 2025 | 2,249 | $164.4B |
| Q2 2025 | 2,298 | $187.2B |
| Q1 2025 | 2,167 | $145.0B |
| Q4 2024 | 2,262 | $194.6B |
| Q3 2024 | 1,945 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Semus Wealth Partners LLC | 481 | $509.9K | 0.34% | −3−0.6% | Reduced |
| WMG Financial Advisors, LLC | 484 | $513.1K | 0.22% | −8−1.6% | Reduced |
| Banque Pictet & Cie SA | 487 | $516.3K | 0.01% | +487 | New |
| Dynamic Technology Lab Private Ltd | 489 | $518.0K | 0.08% | +489 | New |
| Fi3 FINANCIAL ADVISORS, LLC | 489 | $518.4K | 0.19% | +249+103.8% | Added |
| Asset Advisors Investment Management, LLC | 490 | $519.5K | 0.05% | 00.0% | Unchanged |
| Total Clarity Wealth Management, Inc. | 491 | $520.5K | 0.17% | −19−3.7% | Reduced |
| OneAscent Financial Services LLC | 491 | $521.0K | 0.04% | +263+115.4% | Added |
| Vicus Capital | 492 | $521.6K | 0.05% | +492 | New |
| Riverstone Advisors, LLC | 492 | $521.6K | 0.30% | +492 | New |
| Integral Investment Advisors, Inc. | 493 | $522.6K | 0.17% | +140+39.7% | Added |
| Boston Trust Walden Corp | 494 | $523.7K | 0.00% | 00.0% | Unchanged |
| Opes Wealth Management LLC | 494 | $523.7K | 0.11% | +2+0.4% | Added |
| Trueblood Wealth Management, LLC | 494 | $523.7K | 0.26% | +73+17.3% | Added |
| Avidian Wealth Solutions, LLC | 497 | $526.9K | 0.02% | +9+1.8% | Added |
| Chicago Trust Co NA | 498 | $527.9K | 0.09% | +45+9.9% | Added |
| TFR Capital, LLC. | 498 | $527.9K | 0.26% | +498 | New |
| Colonial Trust Advisors | 500 | $530.1K | 0.05% | −14−2.7% | Reduced |
| Cladis Investment Advisory, LLC | 500 | $530.1K | 0.38% | 00.0% | Unchanged |
| Harmony Asset Management LLC | 500 | $530.1K | 0.21% | 00.0% | Unchanged |
| Carlton Hofferkamp & Jenks Wealth Management, LLC | 517 | $531.0K | 0.20% | −5−1.0% | Reduced |
| Legacy Capital Wealth Partners, LLC | 501 | $531.1K | 0.13% | −182−26.6% | Reduced |
| Journey Strategic Wealth LLC | 501 | $531.1K | 0.02% | −10−2.0% | Reduced |
| Holistic Financial Partners | 504 | $534.3K | 0.27% | −70−12.2% | Reduced |
| Jackson Creek Investment Advisors LLC | 506 | $536.0K | 0.16% | +65+14.7% | Added |
| Cohen & Steers, Inc. | 507 | $537.0K | 0.00% | +27+5.6% | Added |
| Daymark Wealth Partners, LLC | 508 | $538.5K | 0.02% | −234−31.5% | Reduced |
| AMG National Trust Bank | 508 | $538.8K | 0.01% | +246+93.9% | Added |
| Gsa Capital Partners LLP | 510 | $541.0K | 0.04% | +510 | New |
| W.H. Cornerstone Investments Inc. | 513 | $543.8K | 0.36% | −75−12.8% | Reduced |
| LVW Advisors, LLC | 513 | $543.8K | 0.07% | −15−2.8% | Reduced |
| Magnus Financial Group LLC | 513 | $543.8K | 0.05% | +29+6.0% | Added |
| Clark Capital Management Group, Inc. | 515 | $546.0K | 0.00% | −3,117−85.8% | Reduced |
| Coppell Advisory Solutions LLC | 518 | $551.1K | 0.08% | +16+3.2% | Added |
| Saxony Capital Management, LLC | 520 | $551.3K | 0.49% | −50−8.8% | Reduced |
| Morling Financial Advisors, LLC | 523 | $554.4K | 0.19% | −4−0.8% | Reduced |
| Transcendent Capital Group LLC | 524 | $555.5K | 0.29% | +40+8.3% | Added |
| DDD Partners, LLC | 525 | $556.6K | 0.07% | −248−32.1% | Reduced |
| Private Portfolio Partners LLC | 525 | $556.6K | 0.10% | +22+4.4% | Added |
| Covestor Ltd | 527 | $559.0K | 0.35% | −292−35.7% | Reduced |
| Hills Bank & Trust Co | 529 | $560.8K | 0.04% | +325+159.3% | Added |
| Stonebrook Private Inc. | 531 | $562.9K | 0.15% | +16+3.1% | Added |
| Paragon Private Wealth Management, LLC | 532 | $564.0K | 0.26% | +130+32.3% | Added |
| Transatlantique Private Wealth LLC | 533 | $565.0K | 0.21% | +533 | New |
| FDx Advisors, Inc. | 534 | $566.0K | 0.17% | −77−12.6% | Reduced |
| Petrus Trust Company, LTA | 536 | $568.2K | 0.05% | +72+15.5% | Added |
| Bay Colony Advisory Group, Inc d/b/a Bay Colony Advisors | 539 | $571.4K | 0.08% | 00.0% | Unchanged |
| Meridian Wealth Advisors, LLC | 540 | $572.5K | 0.09% | 00.0% | Unchanged |
| Castleview Partners, LLC | 545 | $574.6K | 0.31% | −296−35.2% | Reduced |
| Dearborn Partners LLC | 543 | $575.6K | 0.02% | +6+1.1% | Added |
| Savvy Advisors, Inc. | 543 | $575.6K | 0.07% | +132+32.1% | Added |
| Ontario Teachers Pension Plan Board | 543 | $575.6K | 0.01% | +543 | New |
| Fairscale Capital, LLC | 545 | $577.8K | 0.50% | 00.0% | Unchanged |
| Financial Perspectives, Inc | 545 | $577.8K | 0.19% | +61+12.6% | Added |
| Manchester Capital Management LLC | 545 | $577.8K | 0.07% | 00.0% | Unchanged |
| Holderness Investments Co | 547 | $579.9K | 0.13% | +1+0.2% | Added |
| Cross Staff Investments Inc | 550 | $583.1K | 0.44% | 00.0% | Unchanged |
| North Berkeley Wealth Management, LLC | 550 | $583.1K | 0.59% | +550 | New |
| Onefund, LLC | 552 | $585.2K | 0.56% | +11+2.0% | Added |
| Redwood Financial Network Corp | 553 | $586.3K | 0.44% | −13−2.3% | Reduced |
| New Hampshire Trust | 554 | $587.3K | 0.12% | −5−0.9% | Reduced |
| Capital Advisors Inc | 554 | $587.3K | 0.01% | 00.0% | Unchanged |
| Exencial Wealth Advisors, LLC | 558 | $591.5K | 0.02% | +79+16.5% | Added |
| JT Stratford LLC | 560 | $593.7K | 0.10% | +3+0.5% | Added |
| FIL Ltd | 561 | $594.7K | 0.00% | +101+22.0% | Added |
| PUREfi Wealth, LLC | 561 | $594.7K | 0.58% | +561 | New |
| Financial Advocates Investment Management | 563 | $596.8K | 0.03% | +7+1.3% | Added |
| Capital Investment Advisory Services, LLC | 565 | $599.0K | 0.06% | −1−0.2% | Reduced |
| Resonant Capital Advisors, LLC | 566 | $600.0K | 0.04% | +27+5.0% | Added |
| Avitas Wealth Management LLC | 567 | $601.1K | 0.08% | −15−2.6% | Reduced |
| Geneos Wealth Management Inc. | 572 | $606.4K | 0.02% | +138+31.8% | Added |
| Group One Trading, L.P. | 572 | $606.4K | 0.02% | +393+219.6% | Added |
| Zions Bancorporation, N.A. | 575 | $609.6K | 0.04% | +39+7.3% | Added |
| Montecito Bank & Trust | 578 | $612.7K | 0.11% | +578 | New |
| GK Wealth Management LLC | 583 | $618.0K | 0.78% | +583 | New |
| Golden State Wealth Management, LLC | 586 | $621.2K | 0.09% | +586 | New |
| Empirical Asset Management, LLC | 206,218 | $624.6K | 0.21% | +206,218 | New |
| Foundations Investment Advisors, LLC | 589 | $624.7K | 0.01% | −35−5.6% | Reduced |
| Worth Financial Advisory Group, LLC | 590 | $625.5K | 0.38% | −11−1.8% | Reduced |
| Cary Street Partners Financial LLC | 590 | $625.5K | 0.02% | +590 | New |
| Highline Wealth Partners LLC | 591 | $626.5K | 0.20% | +43+7.8% | Added |
| CVA Family Office, LLC | 592 | $627.6K | 0.10% | +40+7.2% | Added |
| Pathway Financial Advisers, LLC | 596 | $631.2K | 0.21% | −310−34.2% | Reduced |
| Consolidated Portfolio Review Corp | 596 | $631.8K | 0.10% | +8+1.4% | Added |
| Sheaff Brock Investment Advisors, LLC | 596 | $631.8K | 0.05% | +22+3.8% | Added |
| Wealth Management Partners, LLC | 598 | $634.0K | 0.27% | −19−3.1% | Reduced |
| Custom Index Systems, LLC | 599 | $635.0K | 0.34% | +13+2.2% | Added |
| Trust Co of Toledo NA | 600 | $636.1K | 0.08% | +124+26.1% | Added |
| New World Advisors LLC | 602 | $638.2K | 0.15% | −168−21.8% | Reduced |
| Austin Private Wealth, LLC | 602 | $638.2K | 0.06% | +225+59.7% | Added |
| Sax Wealth Advisors, LLC | 603 | $639.3K | 0.05% | +24+4.1% | Added |
| Marshall & Sterling Wealth Advisors Inc. | 606 | $642.4K | 0.44% | +606 | New |
| Fluent Financial, LLC | 606 | $642.4K | 0.28% | −98−13.9% | Reduced |
| 1776 Wealth LLC | 614 | $650.9K | 0.30% | 00.0% | Unchanged |
| Soltis Investment Advisors LLC | 615 | $651.9K | 0.06% | +47+8.3% | Added |
| Centerpoint Advisory Group | 615 | $652.0K | 0.63% | +615 | New |
| Stiles Financial Services Inc | 615 | $652.0K | 0.24% | 00.0% | Unchanged |
| Cache Advisors, LLC | 615 | $652.0K | 0.27% | +615 | New |
| First Horizon Advisors, Inc. | 619 | $656.2K | 0.02% | −100−13.9% | Reduced |
| Essex Savings Bank | 622 | $659.4K | 0.16% | +39+6.7% | Added |