ServiceNow, Inc.
NOW- Exchange
- NYSE
- Industry
- Services-Prepackaged Software
- SEC CIK
- 0001373715
In the last 90 days, ServiceNow, Inc. insiders filed 0 open-market purchases and 4 sales; 2,244 institutions reported holding it in 13F filings for Q2 2026, worth $83.7B in total; 3 superinvestors hold it, including Akre Capital Management and Tiger Global Management.
13F holders, Q4 2024
Institutional positions in ServiceNow, Inc. as of Dec 31, 2024. Investment managers with $100 million or more in US stocks report their long positions on Form 13F within 45 days after each quarter ends. How 13F works
- Institutional holders
- 2,261
- +355 vs. Q3 2024
- Shares held
- 183.9M
- +1.18M (+0.6%) vs. Q3 2024
- Total value
- $194.6B
- +$32.3B (+19.9%) vs. Q3 2024
- New holders
- 420
- 790 more added
- Sold out
- 65
- 775 more reduced
38 institutions that held it in Q3 2024 haven't filed for Q4 2024 yet. Not filing isn't selling, so they aren't counted as sold out or in the changes above.
Compare with Q3 2024: new holders, sold out and not filed yet
Holders and value by quarter
Institutions reporting NOW on Form 13F each quarter since Q1 2021, and the total value they reported. Values are as of each quarter end, so they also move with the share price.
| Quarter | Holders | Value |
|---|---|---|
| Q2 2026 | 2,244 | $83.7B |
| Q1 2026 | 2,212 | $90.5B |
| Q4 2025 | 2,325 | $138.5B |
| Q3 2025 | 2,248 | $164.4B |
| Q2 2025 | 2,297 | $187.2B |
| Q1 2025 | 2,166 | $145.0B |
| Q4 2024 | 2,261 | $194.6B |
| Q3 2024 | 1,944 | $162.8B |
| Q2 2024 | 1,879 | $142.1B |
| Q1 2024 | 1,823 | $136.7B |
| Q4 2023 | 1,756 | $127.2B |
| Q3 2023 | 1,565 | $100.5B |
| Q2 2023 | 1,503 | $101.5B |
| Q1 2023 | 1,410 | $83.9B |
| Q4 2022 | 1,360 | $69.7B |
| Q3 2022 | 1,321 | $67.4B |
| Q2 2022 | 1,378 | $85.1B |
| Q1 2022 | 1,407 | $98.5B |
| Q4 2021 | 1,415 | $113.9B |
| Q3 2021 | 1,334 | $109.0B |
| Q2 2021 | 1,273 | $95.3B |
| Q1 2021 | 1,266 | $86.5B |
Institutions, Q4 2024
Shares, value and share of portfolio for each institution holding ServiceNow, Inc.; share changes are against Q3 2024.
| Institution | Shares | Value | % of portfolio | Change in shares | Action |
|---|---|---|---|---|---|
| Lebenthal Global Advisors, LLC | 1,720 | $1.82M | 0.33% | +6+0.4% | Added |
| Peapack Gladstone Financial Corp | 1,723 | $1.83M | 0.03% | −175−9.2% | Reduced |
| Sierra Capital LLC | 1,730 | $1.83M | 0.22% | −98−5.4% | Reduced |
| First National Bank of Hutchinson | 1,740 | $1.84M | 1.12% | +50+3.0% | Added |
| Westbourne Investments, Inc. | 1,750 | $1.86M | 1.09% | +1,750 | New |
| U.S. Capital Wealth Advisors, LLC | 1,752 | $1.86M | 0.06% | +979+126.6% | Added |
| Commons Capital, LLC | 1,753 | $1.86M | 1.69% | +33+1.9% | Added |
| Heritage Trust Co | 1,779 | $1.89M | 0.22% | +1,779 | New |
| Callan Capital, LLC | 1,779 | $1.89M | 0.14% | +58+3.4% | Added |
| Taikang Asset Management (Hong Kong) Co Ltd | 1,800 | $1.91M | 0.28% | −1,800−50.0% | Reduced |
| Mattson Financial Services, LLC | 2,134 | $1.91M | 0.61% | −545−20.3% | Reduced |
| Kane Investment Management, Inc. | 1,804 | $1.91M | 1.07% | +1,804 | New |
| Signature Wealth Management Group | 1,804 | $1.91M | 0.77% | +40+2.3% | Added |
| Harbor Investment Advisory, LLC | 1,815 | $1.92M | 0.18% | −48−2.6% | Reduced |
| Summit Global Investments | 1,822 | $1.93M | 0.12% | −1,790−49.6% | Reduced |
| BTG Pactual Asset Management US LLC | 1,825 | $1.94M | 0.25% | −2,767−60.3% | Reduced |
| HBK Sorce Advisory LLC | 1,831 | $1.94M | 0.06% | −34−1.8% | Reduced |
| Arete Wealth Advisors, LLC | 1,833 | $1.94M | 0.14% | +278+17.9% | Added |
| 1858 Wealth Management, LLC | 1,834 | $1.94M | 1.54% | −271−12.9% | Reduced |
| Concentric Capital Strategies, LP | 1,836 | $1.95M | 0.12% | −1,035−36.1% | Reduced |
| Warren Averett Asset Management, LLC | 1,842 | $1.95M | 0.03% | +965+110.0% | Added |
| Castle Rock Wealth Management, LLC | 1,983 | $1.96M | 0.47% | −6−0.3% | Reduced |
| Clarius Group, LLC | 1,846 | $1.96M | 0.13% | −45−2.4% | Reduced |
| Baker Avenue Asset Management, LP | 1,851 | $1.96M | 0.06% | +218+13.3% | Added |
| Donoghue Forlines LLC | 1,861 | $1.97M | 0.66% | −1,254−40.3% | Reduced |
| Redmond Asset Management, LLC | 1,861 | $1.97M | 0.49% | −37−1.9% | Reduced |
| Bristlecone Advisors, LLC | 1,867 | $1.98M | 0.15% | 00.0% | Unchanged |
| Advisor OS, LLC | 1,873 | $1.99M | 0.23% | −677−26.5% | Reduced |
| Riggs Asset Managment Co. Inc. | 1,864 | $1.99M | 0.53% | +14+0.8% | Added |
| Everhart Financial Group, Inc. | 1,880 | $1.99M | 0.41% | +96+5.4% | Added |
| Fulton Bank, N.A. | 1,881 | $1.99M | 0.08% | +240+14.6% | Added |
| Douglass Winthrop Advisors, LLC | 1,881 | $1.99M | 0.04% | 00.0% | Unchanged |
| Wealthedge Investment Advisors, LLC | 1,883 | $2.00M | 0.90% | +1,883 | New |
| Landscape Capital Management, L.L.C. | 1,891 | $2.00M | 0.21% | +1,474+353.5% | Added |
| RiverPark Advisors, LLC | 4,054 | $2.01M | 1.62% | +1,846+83.6% | Added |
| Intact Investment Management Inc. | 1,900 | $2.01M | 0.07% | +240+14.5% | Added |
| Shay Capital LLC | 1,900 | $2.01M | 0.49% | +805+73.5% | Added |
| Rational Advisors LLC | 1,900 | $2.01M | 0.20% | +1,900 | New |
| Pier 88 Investment Partners LLC | 1,900 | $2.01M | 0.40% | +1,900 | New |
| Washington Harbour Partners LP | 1,900 | $2.01M | 3.74% | +1,900 | New |
| WealthCare Investment Partners, LLC | 1,911 | $2.01M | 0.88% | 00.0% | Unchanged |
| Trustmark National Bank Trust Department | 1,901 | $2.02M | 0.15% | +310+19.5% | Added |
| Proequities, Inc. | 1,796 | $2.02M | 0.11% | −314−14.9% | Reduced |
| Field & Main Bank | 1,918 | $2.03M | 0.72% | +130+7.3% | Added |
| L.M. Kohn & Company | 1,921 | $2.04M | 0.53% | +13+0.7% | Added |
| Fifth Third Wealth Advisors LLC | 1,923 | $2.04M | 0.11% | +83+4.5% | Added |
| WealthPLAN Partners, LLC | 1,931 | $2.05M | 0.29% | −206−9.6% | Reduced |
| Darden Wealth Group Inc | 1,940 | $2.06M | 1.38% | +925+91.1% | Added |
| IFP Advisors, Inc | 1,949 | $2.07M | 0.07% | +206+11.8% | Added |
| Stenger Family Office, LLC | 1,954 | $2.07M | 0.70% | +1,954 | New |
| Insigneo Advisory Services, LLC | 1,971 | $2.09M | 0.22% | −447−18.5% | Reduced |
| 1248 Management, LLC | 1,983 | $2.10M | 0.91% | +1,983 | New |
| Monetary Management Group Inc | 1,985 | $2.10M | 0.55% | +305+18.2% | Added |
| Romano Brothers and Company | 1,986 | $2.11M | 0.27% | +8+0.4% | Added |
| LMR Partners LLP | 2,000 | $2.12M | 0.04% | −5,379−72.9% | Reduced |
| Cullinan Associates Inc | 2,000 | $2.12M | 0.14% | −100−4.8% | Reduced |
| Cohen Klingenstein LLC | 2,000 | $2.12M | 0.07% | 00.0% | Unchanged |
| Valliance Asset Management Ltd | 2,000 | $2.12M | 3.81% | +2,000 | New |
| Uniting Wealth Partners, LLC | 2,000 | $2.12M | 1.02% | +2,000 | New |
| Summit Financial, LLC | 2,023 | $2.14M | 0.08% | +223+12.4% | Added |
| Quadrant Capital Group LLC | 2,027 | $2.15M | 0.15% | +71+3.6% | Added |
| Convergence Financial, LLC | 2,029 | $2.15M | 0.43% | +27+1.3% | Added |
| Icapital Wealth LLC | 2,029 | $2.15M | 1.23% | +30+1.5% | Added |
| Ascent Group, LLC | 2,035 | $2.16M | 0.16% | +129+6.8% | Added |
| Pallas Capital Advisors LLC | 2,037 | $2.16M | 0.09% | −373−15.5% | Reduced |
| Argentarii, LLC | 2,039 | $2.16M | 1.09% | +2,039 | New |
| Leonteq Securities AG | 2,045 | $2.17M | 0.21% | −820−28.6% | Reduced |
| NorthRock Partners, LLC | 2,049 | $2.17M | 0.07% | −10.0% | Reduced |
| Integrated Advisors Network LLC | 2,051 | $2.17M | 0.10% | −147−6.7% | Reduced |
| AAFMAA Wealth Management & Trust LLC | 2,054 | $2.18M | 0.95% | −335−14.0% | Reduced |
| Valeo Financial Advisors, LLC | 2,070 | $2.19M | 0.06% | +65+3.2% | Added |
| Canopy Partners, LLC | 2,075 | $2.20M | 0.84% | −92−4.2% | Reduced |
| Optimize Financial Inc | 2,084 | $2.21M | 1.66% | +2,084 | New |
| Three Seasons Wealth, LLC | 2,087 | $2.21M | 1.08% | −457−18.0% | Reduced |
| Moneta Group Investment Advisors LLC | 2,088 | $2.21M | 0.03% | +414+24.7% | Added |
| Livforsakringsbolaget Skandia, Omsesidigt | 2,090 | $2.21M | 0.12% | −2,650−55.9% | Reduced |
| Private Client Services, LLC | 2,093 | $2.22M | 1.19% | −193−8.4% | Reduced |
| Procyon Private Wealth Partners, LLC | 2,095 | $2.22M | 0.14% | +94+4.7% | Added |
| BluePointe Capital Management, LLC | 2,097 | $2.22M | 1.27% | +83+4.1% | Added |
| Portfolio Design Labs, LLC | 2,098 | $2.22M | 0.46% | +231+12.4% | Added |
| Voya Financial Advisors, Inc. | 2,085 | $2.23M | 0.24% | −95−4.4% | Reduced |
| Oak Grove Capital LLC | 2,103 | $2.23M | 0.45% | 00.0% | Unchanged |
| Lineweaver Wealth Advisors, LLC | 2,104 | $2.23M | 0.41% | +219+11.6% | Added |
| Cigna Investments Inc | 2,111 | $2.24M | 0.39% | −7−0.3% | Reduced |
| Naviter Wealth, LLC | 2,114 | $2.24M | 0.27% | +172+8.9% | Added |
| Principle Wealth Partners LLC | 2,126 | $2.25M | 0.16% | −100−4.5% | Reduced |
| CNB Bank | 2,133 | $2.26M | 1.05% | −57−2.6% | Reduced |
| Elevatus Welath Management | 2,142 | $2.27M | 0.78% | −15−0.7% | Reduced |
| Northern Financial Advisors Inc | 2,143 | $2.27M | 1.81% | −83−3.7% | Reduced |
| Trust Point Inc. | 2,159 | $2.29M | 0.16% | +760+54.3% | Added |
| Fortis Capital Advisors, LLC | 2,679 | $2.29M | 0.78% | +386+16.8% | Added |
| GKV Capital Management Co., Inc. | 2,164 | $2.29M | 0.94% | +2,164 | New |
| Interval Partners, LP | 2,166 | $2.30M | 0.06% | +2,166 | New |
| Lake Street Advisors Group, LLC | 2,169 | $2.30M | 0.11% | +322+17.4% | Added |
| Reuter James Wealth Management, LLC | 2,191 | $2.32M | 0.43% | +30+1.4% | Added |
| Greykasell Wealth Strategies, Inc. | 2,197 | $2.33M | 1.29% | +2,197 | New |
| Ofi Invest Asset Management | 2,291 | $2.35M | 0.06% | +2,291 | New |
| Narwhal Capital Management | 2,216 | $2.35M | 0.21% | −849−27.7% | Reduced |
| Shaker Investments LLC | 2,232 | $2.37M | 0.99% | −11−0.5% | Reduced |
| Atomi Financial Group, Inc. | 2,233 | $2.37M | 0.12% | +248+12.5% | Added |